Published Date

Edmonton, AB: On August 11th, Alley Kat Brewing Company releases a collab brew with fellow Happy Beer Street brewery, Sea Change Brewing Co. The first of two collaborations between the breweries, MEGA SESH Hazy Session Ale features a new unique yeast called Thiol Libre. This yeast from Escarpment Labs brings out tropical fruit aromas, like guava, without us having to add more hops. This easy-drinking Session Ale is full of tropical and hop flavours. MEGA SESH Hazy Session Ale (4.3% ABV, 25 IBU) will be available at the Alley Kat Brewery, as well as select restaurants, bars, and liquor stores across Alberta for a limited time.

Published Date

Bardstown, Ky. (August 1, 2022) -- Black Velvet, the second-largest selling Canadian whisky, announced today the launch of Black Velvet Peach to its portfolio of flavored whiskies. The new flavor will be available this August in stores across the country.

Black Velvet Peach blends the fresh and sweet taste of peaches with smooth Black Velvet whisky. The rich, amber-colored whisky promises to be a keen pick for peach lovers and whisky fans alike. As the fastest growing flavor for brown spirits, Peach is a natural addition to already popular flavor expansions, Black Velvet Apple and Toasted Caramel.

“Whether you’re tasting Black Velvet for the first time, or you’re a loyal fan of the brand, we feel confident Peach will be a hit with consumers,” said Molly Vincent, Heaven Hill Senior Brand Manager. “We’re excited to continue to expand upon our flavor offerings —and with one of our hottest summers coming to a close, we feel this refreshing addition couldn’t have come at a better time.”

Since tapping their first barrel in 1951, the Black Velvet team has earned its reputation for crafting first-in-class whisky. Headquartered in Lethbridge, Canada, the company credits crystal clear Canadian water and the freshest grains for their whisky’s iconic smooth taste. Black Velvet is now available in 55 countries, and the brand continues to expand the with strategic brand extensions to appeal to a growing audience. Black Velvet was awarded Whisky Value of the Year for the Export Market at the 2022 Canadian Whisky Awards.

Black Velvet Peach will be supported by point-of-sale displays and tastings in some retail locations. Bottled at 70 proof, the product will be available in 50 ml, 750 ml, and 175 ml sizes with an SRP of $10.99 for the 750ml.

Peach Lemonade Smash:

1.5 oz Black Velvet Peach
3 oz Lemonade
Top with soda (optional)

Combine ingredients and stir. Garnish with a lemon or peach.

Canadian Peach Tea:

1.5 oz Black Velvet Peach
6 oz Iced Tea

Combine ingredients and stir. Garnish with mint if desired.

Published Date

TORONTO, Aug. 9, 2022 /CNW/ - Forty Creek, the award-winning Canadian whisky favourite from the Niagara region, announces a reimagined look and feel on all packaging across its brand portfolio. Forty Creek Barrel Select, one of Canada's most loved whiskies, has begun to roll out its new packaging on shelves nationally, with the remainder of the portfolio set to launch in September.


"We're excited to bring a bold, bright and modern look to the same iconic whiskies in an exciting new package," said David Allard, Vice President of Marketing, Campari Canada. "Forty Creek's new brand design represents our commitment to evolution and pledge to creating exceptional whiskies. Our goal is to continue offering a timeless experience for everyone – from the whisky novice to the seasoned connoisseur."

Born in the Niagara region, Forty Creek is Canada's first craft distillery. Paying homage to the brand's home, the new pack design proudly displays Niagara Whisky alongside an embossed map of the Niagara region. The new packaging also boasts its "Whisky Maker of the Decade" designation from Canadian Whisky Awards and a signature from the Forty Creek Master Blender, Bill Ashburn. Since the brands inception, Bill has been at the helm of crafting Forty Creek whisky. His signature on the Forty Creek portfolio bottles, including Barrel Select, Copper Bold (formerly known as Copper Pot), Double Barrel, Confederation Oak and Honey Spiced (formerly known as Forty Creek Spike) reinforces the brands promise to quality and consistency.

To experience the new Forty Creek look, while enjoying the same quality whisky, Canadians are invited to visit the Forty Creek Brand House on Whisky Weekend from Sept. 24-25, 2022. For the first time in over two years, whisky enthusiasts will be able to experience in-person guided tastings of Forty Creek, a distillery tour, seminars, and more.

In addition to its new look, Forty Creek is releasing a new special limited-edition whisky called 'Art of the Blend'. Released to commemorate Bill Ashburn's 35th anniversary as Forty Creek Master Blender, 'Art of the Blend' is an expression of his relentless imagination and craft.

For more information on the new package design, how to visit the Forty Creek Brand House on Whisky Weekend, or try the limited-edition 'Art of the Blend' whisky, visit or follow on @wearefortycreek.

Published Date

The nominations for The Best Caesar In Town, presented by  Mott’s Clamato   are in and the 10 finalists have been announced! 

Canada has spoken and the finalists below are the standout recipes. As a reminder, there are now 31 days remaining to vote for the local bar or restaurant that will be crowned the winner of Best Caesar In Town winning the grand prize of $25,000. Click below to view their creative interpretation of the nation's favourite cocktail.  

The Train Station Pub (Kelowna, BC) - Station Caesar

The Station Pub (Invermere, BC) - The ‘80s Lunchbox Caesar

The Cork & Cast (Charlottetown, PEI) - By The Seasar

My Pub (Coquitlam, BC) - Brutus Breakfast Caesar

1858 Caesar Bar (Collingwood, ON) - Take Flight

Cork & Flame (Winnipeg, MB) - The Inferno Caesar

Cork & Barley (Edmonton, AB) - Baconaesar

Water Town Grill & Bar (Lethrbidge, AB) - Smoked Sea-sar

Firestone Restaurant and Bar (Lethbridge, AB) - Mott’s Tropical Tiki Caesar

Snooker Shack (Saskatoon, SK) - The Ticket

And, until September 5th $1 for every purchase of Mott’s Clamato will be donated to support the Bartenders Benevolent Fund, up to $30,000.

Published Date

TORONTO, ON - Fever-Tree, the world’s #1 top-selling and top-trending mixer, and Canada’s #1 selling tonic, is excited to announce its official vendor of record change to Tree of Life Canada, one of the leading full-service distributors in Canada.

Beginning with foodservice earlier this year, the transition will culminate on September 1st, 2022, with the grocery business transferring to Tree of Life Canada as Fever-Tree’s exclusive national distribution partner. “We at Tree of Life are honoured and excited to take on the Fever-Tree brand exclusively in Canada. Fever-Tree is a perfect pairing with our tasteful collections of brands and matches our purpose to curate unique brands and bring elevated food & beverage experiences to Canadians. We look forward to growing it to new heights in retail and foodservice,” says Lisa McNeil, President of Tree of Life Canada.

“Fever-Tree first arrived on Canadian soil over fifteen years ago and has experienced incredibly exciting and explosive growth. Canadians continue to preimmunize; choosing to drink better. This next step, in partnership with Tree of Life, will drive us towards our bold ambitions for Canada, setting us up for success for years to come,” says Kris Steed, Country Manager of Fever-Tree Canada.

Together with the impressive retail and foodservice force and their broker partners across the country, Tree of Life is poised to make remarkable gains in year one and beyond. With many dovetailing visions and values, along with solid alignment on goals and benchmarks, this new partnership will support the needs of the industry and consumer demand for years to come.


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