Published Date

TULLAHOMA, Tenn., Dec. 1, 2022 /PRNewswire/ -- Knowing a majority of Americans wait until mid-December to begin their holiday shopping, the hunt for the perfect gift for everyone on your list can prove to bring about plenty of stress. Just in time for those last-minute shoppers, George Dickel is announcing the return of George Dickel 17 Year Old Reserve, an incredibly rare, aged Tennessee Whisky offering.

First released in 2016 as a 375mL limited time offering, George Dickel 17 Year Old Reserve quickly became a fan-favorite for those who were fortunate enough to get their hands on a bottle. Now debuting in a larger format as a 750mL bottle, the new George Dickel Reserve is a cask strength offering aged 17 years which boasts the signature big and bold flavors of Cascade Hollow, making this the perfect gift for any deluxe whisky collector in your life.

Inspired by the inaugural release and its dedicated fans, General Manager and Distiller Nicole Austin intentionally searched for barrels that captured the notable components of the original liquid. Consistent with the George Dickel signature mash bill of 84% corn, 8% rye, 8% malted barley, this 17 Year Old offering brings a unique tasting experience due to additional years spent in Cascade Hollow's single-story rickhouses.

"Knowing the impact of the first release of George Dickel 17 Year Old Reserve, the barrels selected for this latest edition were purposefully selected to pay homage to the original offering," said Nicole Austin, General Manager and Distiller at Cascade Hollow Distilling Co. "At the same time, in American Spirits of this age, you're going to see variability. This year's release offers fans another chance to taste the whisky they love, now even more complex."

This perfectly aged release boasts complex aromas of crème brûlée and apricots with hints of plum and juniper on the palate and a rich cedar finish. At 92 Proof, (46% ABV), the new George Dickel 17 Year Old Reserve is best enjoyed neat or over a large ice cube. Starting this month, consumers can find George Dickel 17 Year Old Reserve in select markets across the US for a suggested retail price of $250.

As we celebrate the holidays, your friends at Cascade Hollow encourage you to sip this new offering the same way it's made – slowly and responsibly.

Published Date

TORONTO, ON: Glenfiddich, the world’s most awarded single malt scotch whisky, announces the coveted release of Time Re: Imagined, bringing the ultimate expression of time with the release of two extraordinarily rare, aged single malt scotch whiskies.

The Time Series collection consists of two exquisite aged single malts, matured over decades of 30 and 40 years, each capturing a moment in time through a rich concept, curated experience, and aspirational vessel. These remarkably rare Glenfiddich whiskies have been carefully aged, developing a richness and depth of flavour rarely encountered and impossible to replicate.

The coveted Time Series collection begins with the 30-Year-Old, embodying the concept of “Suspended Time,” a nod to the moment when Glenfiddich’s Malt Master suspends the development of the whisky with the definitive decision to bottle.  The 40-Year-Old represents “Cumulative Time,” and pays homage to the layers of accumulated flavour created from its unique remnant vatting process. Both expressions are shaped by the steady passing of time and are the pinnacle of Glenfiddich’s signature distillery style.

“In whisky production, we often talk about the role of Malt Masters, and it is our responsibility to find the delicate balance between the taste of the whisky and the intensity of the oak cask,” comments Brian Kinsman, Glenfiddich Malt Master. “Both nature and time play huge roles in making whisky taste like it does and Glenfiddich’s Time Re: Imagined pays homage to this process and the exquisite liquid it helps to create.”

The first expression, the 30-Year-Old encompasses the moment when Kinsman suspends the movement of the whisky with his decision to bottle it, capturing the liquid at a precise moment in time as the most perfect expression of an aged Glenfiddich. It showcases the purest expression of the distiller’s character.  Time is suspended and caught after a patient three decades of maturation. Glenfiddich 30 encapsulates three decades of the Glenfiddich maverick spirit suspended in time.

The outer packaging design of this expression evokes this movement through moving ribbons, each one frozen in time to form elegant windows to reveal the regal Glenfiddich decanter inside. With the moment of maturation captured, the dynamic lines and complex structure create the illusion that the bottle is suspended effortlessly in mid-air.

Rich bronze in colour, the Glenfiddich 30 is an exquisitely structured balance of hearty oak married with sweet, subtle sherry notes, deep, woody flavours interlaced with delicate floral accents with a warm, honeyed and exceptionally long-lasting finish.

The second offering, the Glenfiddich 40-Year-Old, is a bold, maverick whisky representative of “Cumulative Time,” as it draws attention to the distinct layers of accumulated flavour within the liquid. It celebrates evolution with one thing building upon another. The superlative whisky is produced using remnant vatting, a pioneering process where the remnants of the previous batch are carried over each time and married with the casks selected for each subsequent release. Glenfiddich is the only distillery that uses such process, imparting layers of evolving flavours over the passing years and adding complexity to the taste.

Similar to the layers of flavour composed in the 40-Year-Old, the outer packaging design brings this transformative process of cumulative time to life, bringing a bold and maverick take on geological metamorphosis. Housing the decanter is a striking sculptural packaging created from jesmonite, a material with individual characteristics rendering every piece absolutely unique.

Dark mahogany in colour, the Glenfiddich 40 is a deeply layered expression of dried fruits, dark chocolate, roasted coffee, and ripe black cherries, completed with subtle waves of gentle wood smoke, polished leather, and cloves.

The Reimagination of Time Series is an invitation from the maverick Glenfiddich to reimagine time through a rich concept, curated experience, and truly aspirational bottle.

The Glenfiddich 30-Year-old and 40-Year-Old will be available in Ontario for a limited-time only through LCBO Vintages.

Published Date

December 1, 2022, LOUISVILLE, KY -- Brown-Forman Corporation (NYSE:BFA,BFB) announced today that Marshall Farrer, President, Europe, will expand his leadership responsibilities and be named Executive Vice President, Chief Strategic Growth Officer, effective January 1, 2023.

In addition to stewarding Brown-Forman’s European business, Farrer, in his new role as Chief Strategic Growth Officer, will work closely with Lawson Whiting, President and CEO, and the entire Brown-Forman Executive Leadership Team, on developing key partnerships and new growth opportunities to achieve the company’s short-term objectives and long-term ambitions.

“Marshall’s understanding of our consumers, the spirits industry, and the global market trends will help unlock new pathways to growth for Brown-Forman,” said Whiting. “His expertise at advancing strategic initiatives, opportunities, and relationships, coupled with 24 years of global spirits knowledge, make Marshall the ideal person to not only lead our European business, but also take on this important corporate development work.”

Farrer has served on the Executive Leadership Team since 2020. In his role as President, Europe, he leads Brown-Forman’s operations in the owned distribution markets of the United Kingdom, Germany, France, Poland, Spain, Czechia, Belgium, and Luxembourg as well as the remaining developed markets in Europe utilizing partners for distribution. He is also a member of the Brown-Forman Board of Directors, joining in 2016, and a fifth-generation Brown family shareholder.

Farrer is based in Amsterdam, Netherlands. He serves as an executive sponsor for SEED, Brown-Forman’s first employee resource group established outside of the United States, which endeavors to challenge stereotypes as well as inspire, empower, and educate employees about the unique experiences of different racial groups and ethnicities.

Published Date

TORONTO, ON: Tullamore D.E.W. invites O’Everyone to celebrate the holiday season with exciting seasonal sips and gifts for any occasion.

The holiday season marks a quintessential time for Canadians.  Starting as early as October, Canadians of all backgrounds come together for shared celebrations, often symbolized by lively décor, savoury fare and celebratory cocktails enjoyed amongst the giving of gifts.  While holiday celebrations can vary across cultures, what remains consistent are friends and family who gather, tables spread with delicious food, lively libations and of course, beautifully wrapped gifts for loved ones.

When celebrating the holidays this season, serve up some seasonal Tullamore D.E.W. cocktails to make spirits o’bright!  Whether loyal fans of Irish Whiskey, or explorers of new avenues of taste, Tullamore D.E.W. is a versatile spirit for sipping neat, on the rocks, or in a festive cocktail like the O’Sherry or the Irish Manhattan.



50 ml Tullamore D.E.W. Original

10 ml Sweet Vermouth

7.5 ml Pedro Ximenez Sherry

2 dashes Chocolate Bitters

Fresh Mint

Handful of raisins

1. Add all the ingredients to a mixing glass.

2. Fill with ice and stir until chilled.

3. Strain into a coupe glass, express lemon oils and garnish with raisins and mint.

Irish Manhattan

50 ml Tullamore D.E.W. Original

15ml Sweet Vermouth

5ml Luxardo Maraschino Liqueur

Dash Of Angostura Bitters

Dash Of Orange Bitters

Maraschino Cherry

1. Stir 50 ml Tullamore D.E.W. Original, 15ml Sweet Vermouth, 5ml Luxardo Maraschino Liqueur and dashes of Angostura and Orange Bitters together quickly over ice.

2. Pour into a chilled coupe glass, zest an orange twist over the surface of drink, spiral and drop into the glass.

The 1829

35 ml Tullamore D.E.W. Original

30 ml Freshly Squeezed Orange Juice

20 ml Sweet Vermouth

25 ml Maraschino Liqueur

Maraschino Cherry

1. Shake together 35ml Tullamore D.E.W. Original, 30ml freshly squeezed orange juice, 20ml sweet vermouth and 25ml Boudier Maraschino Liqueur

2. Double strain into a champagne saucer

3. Garnish with a maraschino cherry

In addition to being the perfect spirit to celebrate the holiday season, Tullamore D.E.W. also makes for the perfect holiday gift for that friend, colleague, or parent.  Tullamore D.E.W. is adorned in a green and gold bottle that makes for a striking addition to any bar. The golden liquid inside boasts a unique blend of all three types of Irish Whiskeys; the pot still, malt, and grain whiskeys. As a result, Tullamore D.E.W. is three times smoother with an added gentle complexity and remains one of the few international Irish whiskeys to pioneer this blend of three.

For a personal touch to gift giving, Tullamore D.E.W. also continues its O’Everyone campaign, providing Canadians the opportunity to purchase a limited-edition personalized t-shirt and bottle label bundle while raising funds for the Canadian Centre for Diversity and Inclusion (CCDI).  The O’Everyone bundle can be purchased at for $20 CAD and 100% of dollars raised from the merchandise sales are donated to the Canadian Centre for Diversity and Inclusion (CCDI). 

Tullamore D.E.W. will continue to raise funds for the 2022 campaign until December 31, 2022, at 11:59 p.m. On top of their initial donation to the campaign of $20,000 CAD, Tullamore D.E.W. has committed to continue covering all costs associated with production and shipping, ensuring that 100% of all dollars raised continue to directly support the CCDI. Additional information about O’Everyone can be found by visiting

Published Date

Sirha Lyon, the global Food Service event, highlights the rising stars of the hospitality, restaurant and food industry. More than 4,000 exhibitors and brands from France and abroad will be honored during this new edition: discover below the second selection of four ambitious profiles and witnesses of the ingeniousness of a sector in full transition.


→ To download the press release "Rising Stars 2" in pdf: click here | To download the visuals: click here

 To download the press release "Rising Stars 1" in pdf: click here |To download the visuals: click here


→ How to get your media accreditation?

Go to

Fill in the requested information (please bring proof by signing up such as your press card, a letter of recommendation from your editor, a sample article...)

Once your request has been validated, you’ll receive your temporary badge. You will be expected in the media center upon your arrival to get your permanent badge allowing access to all the show areas.


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