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ingressohost19 engThe world came to HostMilano this year. This, the 41st edition welcomed professionals from all over the world, and thus confirmed the fair’s ranking as the world’s leading hospitality event. There were over 200,000 presences: 8% more than in 2017. And it was a very international affair, as demonstrated by the fact that four visitors out of ten came from abroad, from no fewer than 171 countries. And not just from Europe, although naturally enough the old world did dominate, with many visitors from Spain, Germany, France, the UK and Switzerland. But there were also large delegations from the USA, China, the Middle East and the Far East. The furthest any one country had to travel to get to Milan was from the Fiji Islands.
Everyone had good reason to come: there, waiting for the professional visitors were 2,249 exhibitors (up 3.8% on 2017), 1,360 of them were Italian and 889 came from 55 foreign countries. They were made up of not just the big players, but also small-scale innovative concerns and start-ups full of ideas.
So the halls of the fair were a veritable babble of languages, in what was a decidedly cosmopolitan atmosphere.
The main reason everyone was there, of course, was to do business. And they did not go away disappointed: there was a substantial growth in the meetings that took place with operators and hosted buyers, who came to Milan thanks also to collaboration from ITA-ICE from all over the world, but most notably from the USA and Canada, Russia and the United Arab Emirates. There was a high level of satisfaction with the proposals that came out of these encounters.
But Host 2019 also turned out to be a unique opportunity to exchange know-how and experiences, thanks to a calendar of initiatives that has never been fuller: over 800 events in all sectors, from coffee and pastries to bread baking and catering. Another key factor was the partnerships with sector associations. These involved professionals, consultants and experts from all over the world who tackled topical issues like sustainability and 4.0 Technology, Artificial Intelligence and the Internet of Things.

Read more on HostMilano at http://host.fieramilano.it/en