Launch of Lulu Spritz Summer Quencher Benefits BC Hospitality Charity

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July 6, 2020 (Vancouver, BC) – The BC Hospitality Foundation (BCHF) is delighted to announce it will receive partial proceeds from sales of an exciting new refreshment beverage called Lulu Spritz. From July 5th to August 1st 2020, Station 22 in collaboration with Univins and Spirits will donate $1 from the sale of every four pack of Lulu Spritz to the BCHF to a maximum of $5000. During this period Lulu Spritz 4-packs will be $1.50 off, making it easy and affordable to support our local hospitality sector while stocking up for patio season. 

Lulu Spritz is the perfect summer aperitif, as it’s a blend of premium Italian Pinot Grigio Frizzante, tonic water, and natural flavours from Sicilian orange bitters. The BCHF’s Executive Director, Dana Harris, welcomes the initiative from Canadian import agent Univins and Spirits: “We’re so grateful for the support we’re receiving from Station 22 and from others in the local hospitality industry. We’ve had to cancel all our in-person fundraisers for 2020 due to the COVID-19 pandemic, and while initiatives like the Lulu Spritz program won’t make up for the lost revenue, they help a lot, and they give us confidence that there are better days ahead.” Caroline Carefoot of Univins and Spirits notes, “we’re delighted to include the BCHF as part of our launch strategy for Lulu Spritz. The hospitality business has been impacted disproportionately by pandemic-related closures, and we want to do our part to support our industry partners.

Look for 4-packs of Lulu Spritz at BCLDB Liquor stores, as well as private liquor retail outlets across BC.

Funds raised by the Lulu Spritz donation program will help the BCHF continue to provide last-resort assistance for hospitality workers in financial crisis due to a serious health condition. The charity also offers a scholarship program that fosters the next generation of hospitality industry leaders. $1000 of the $5000 will be allocated to a scholarship that will be announced in the fall of 2020.