Published Date

Aug. 12, 2020 – BERMUDA –  To celebrate National Rum Day on Sunday, August 16, National Today conducted a nationwide survey, sponsored by Goslings Rum, to find out how America enjoys rum and how much they know about the island spirit. This past June, the award-winning rum brand and National Today also teamed up to officially recognize International Dark ‘n Stormy® Day, celebrating the trademarked cocktail and its history. 

The survey polled 1,000 Americans and revealed that rum is popular across the age spectrum, but millennials are the clear connoisseurs of the spirit with nearly half of rum lovers (47%) falling into that age range. When it comes to the most rum-loving states, New York takes the top spot with Florida, Texas, New Jersey, and California rounding out the top five. Regardless of its popularity in the Empire State, 45% of the United States' rum lovers are in the south, followed by the northeast at 23%, 16% in the west, and 15% in the midwest. 

Additional survey highlights include:

  • When asked which is their favorite or “go-to” rum cocktail, 27% tapped the Pina Colada, 20% said Rum and Coke, 16% said the Mojito, and 12% said the Long Island Iced Tea.
  • 26% of people said that others drinking a Dark ‘n Stormy®, Goslings’ trademark cocktail made with Goslings Black Seal Rum and Stormy Ginger Beer, appear to be “bold and confident,” and 44% said drinking a Pina Colada makes others appear “energetic and outgoing.” More than a quarter of people also found someone drinking a Rum and Coke to appear to be “down to earth and approachable.” 
  • 37% of Americans over the age of 21 said that rum drinks were their favorite liquor to drink on the beach and 26% said it was their favorite to drink in any hot weather.
  • Knowledge of classic cocktails among Americans seems to be rising, with 27% of people polled correctly naming Goslings Black Seal Rum as the key spirit in the classic Dark ‘n Stormy® cocktail —  though 21% were unsure, indicating there’s still some room for rum education.

“With every drop of rum we blend in Bermuda and ship to the U.S., Goslings is sharing a long history and reverence of our craft,” said Malcolm L. Gosling, Jr., 8th generation rum maker and brand ambassador for Goslings, which was founded in 1806 and remains a family-owned business. “The goal of the survey was to get a glimpse into what makes rum a staple for your home bar — who loves it, what they love most, and what it means to be a rum drinker. This National Rum Day, and always, we celebrate the history of rum and all those who enjoy it.” 

Visit National Today’s National Rum Day page to read more information on the history of rum, some of the best ways to drink it, and rum-related quizzes and articles. Take the “Are You Frozen, On the Rocks, or Straight Up? See What Your Favorite Rum Cocktails Say About You” quiz here: and take the “Are you Dark or Are you Stormy” quiz here:

For more information about Goslings Rum, visit and follow @GoslingsRum on Instagram and Facebook.