Beverage Industry Story Tip: 2021 CBMA Awards Launch

Published Date

October 5, 2020 (New York, NY)- The Craft Beer Marketing Awards (CBMA’s) announced its 2021 Awards Program is expanding and will accept entries from around the world in beer, hard seltzer, and cider. Entries are open from October 1, 2020 and will be accepted through January 29, 2021.

The CBMA’s was founded last year and features 30 categories that celebrate the very best of beer marketing and the teams, and individuals behind them. Breweries, their agencies, artists and marketing partners are invited to enter their top work. Most notably new this year is a special Pandemic Marketing Category which looks at original marketing done during Covid-19.



ENTRY PERIOD: NOV 8, 2020-JANUARY 29, 2021 

JUDGING: FEB 8-MARCH 6, 2021  

WINNERS ANNOUNCED: Week of March 29, 2021 @ CBC event (TBD) and live stream

Entries will be divided up into five regions: The Americas, UK, Europe, APAC – Asia & Pacific (including Australia & New Zealand), MENA, Africa & Beyond 

Platinum and Gold Crushies will be awarded in each region. Newly designed Global Crushies will be unveiled soon and will be awarded to those who opt-in for an extra entry fee to be judged at a global level in addition to a regional entry.

All categories are judged by an influential and respected panel of beer, marketing, and design experts. The CBMAS judging process is a robust, credible, and transparent digital scoring system.

The 2021 CBMAs consist of 30 categories that cover all aspects of brew marketing – from labels to logos and tap handles to taprooms. Entry is open to anyone involved in marketing within the brewing industry.

Some of the award categories include:

Best Can Design

Best Tap Handle Design

Best Original Video

Best Merchandise Design

Best Use of Social Media

Best Website Design

Beer Marketing Wild-Cards, like Coolest Taproom

Best Pandemic Marketing (New)

To see the full list of categories, click here.