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The first release of the Booker’s® Bourbon 2021 Collection is Booker’s Batch 2021-01 “Donohoe’s Batch.” This batch is named in honor of Mike Donohoe, a retired Jim Beam employee and close friend of 6th Generation Master Distiller Booker Noe.

Mike first joined the Jim Beam Company in 1982 as a sales manager after retiring from a seven-year career in the NFL. After Booker and Mike bonded over their mutual love of football, Booker invited Mike to his office for a glass of bourbon. It was unlike any Jim Beam bourbon Mike had tried before, so Booker let him in on his secret – he’d been playing with something different, and he’d share a bit of it with friends from time to time. A few years later, Mike approached Booker with the idea to give bottles of his special stash as holiday gifts to their most important distributors and industry partners. With little time and minimal budget, Booker sourced wine bottles from a warehouse in Bardstown and wrote the labels himself to get the job done.

Following the hundreds of letters they received raving about that uncut, unfiltered whiskey, it’s safe to say the rest is Booker’s Bourbon history. Booker always had the final say when it came to the bourbon, but he trusted Mike to help him build it into the brand that it is today.

Like all batches of Booker’s Bourbon, Booker’s “Donohoe’s Batch” was selected by 7th Generation Master Distiller Fred Noe to ensure it upholds the qualities and standards that his dad set for Booker’s Bourbon more than 30 years ago. Uncut and unfiltered1, this batch was chosen with the following characteristics:

PROOF: 127.3

AGE: 6 years, 7 months, and 7 days

BATCH NOTES: Booker’s “Donohoe’s Batch” is a medium amber color that reflects the length of time spent in the white oak barrels. The aroma has vanilla and some baking spice that makes you want to experience the taste of this batch. The taste is full-bodied and opens in the mouth, with a finish that is pleasant and fulfilling especially in these cooler months.

SIPPING SUGGESTIONS: Booker’s “Donohoe’s Batch” is best enjoyed neat, over ice or with a few drops of water.

Booker’s Bourbon is one of the only bourbons available today that is bottled uncut at its natural proof, yielding an intense flavor and nose that is one-of-a-kind. Inspired by a 200-year-old family tradition, Booker Noe, Jim Beam’s grandson and 6th Generation Master Distiller, first created Booker’s Bourbon as a Christmas gift for his close friends and family. Taking barrels found in the center-cut of the rack house, Booker bottled the bourbon straight-from-the-barrel, creating Booker’s Bourbon, a true barrel bourbon. Today, 7th Generation Master Distiller Fred Noe personally tastes and selects every batch of Booker’s Bourbon before it is bottled to ensure that it matches Booker’s personal preferences for a robust and full-bodied whiskey. Each batch of the 2021 collection will be released in limited quantities and feature a unique label and batch name honoring founding distiller Booker Noe, his love of family and his spirit of experimentation.