LAS VEGAS, Feb. 18, 2026 /PRNewswire/ -- , , and will become the ultimate playground to indulge and imbibe this fall with the debut of September 24 – 27. Hosted by MGM Resorts International, in collaboration with acclaimed experiential event agency a21 and sports management agency PRP, the inaugural beverage and spirits festival will span four center-Strip luxury resorts with programming designed to entertain, educate, and engage.
"DRINK Las Vegas is all about celebrating the innovators and leaders who are pushing the beverage world forward," said Ryan Abboushi, President of Entertainment for MGM Resorts. "We're bringing together incredible talent -- from global drink visionaries to chefs who truly honor the craft -- to spark conversations, share ideas and highlight the creativity happening in this space. We're excited to shine a spotlight on cocktail culture in a big way, and there's no better place to do it than at our resorts in Las Vegas."
DRINK Las Vegas will offer over 50 dynamic events across multiple venues designed for beverage and food enthusiasts at every level to explore the balance, craft, and synergy between drink and dish. The event will bring together renowned chefs, mixologists, sommeliers, celebrities, and top industry voices to celebrate modern beverage culture through education sessions, tasting experiences, and brand showcases, while serving as an international stage for innovation and setting a new standard for how beverage culture is celebrated.
Festival highlights will include:
- A high-energy Opening Night Experience
- Signature Tastings showcasing leading wine, spirits, and beverage brands alongside curated, chef-driven culinary moments
- Intimate Dining Experiences featuring renowned chef cuisines paired with expert mixology
- Signature Cocktail Events highlighting cutting-edge cocktail culture
- Education Sessions, Panels, and Master Class Seminars led by industry leaders
- Speakeasy Takeovers with unexpected pop-ups and late-night experiences throughout the city
- VIP and Premium Experiences offering elevated access, exclusive programming, and curated moments
"Where else but Las Vegas," said Brett Friedman, CEO and founder of a21. "With our partners at MGM, we have identified that the liquor industry has an insatiable demand for a premium focused libation initiative, which combines an industry and trade emphasis with a consumer fusion to indulge in."
Additional details including ticketing, experiences, room packages, talent announcements and more will be announced soon. For more information, visit and follow along on Instagram at .