TORONTO, April 9, 2026 /CNW/ - ABSOLUT® Vodka and TABASCO® are firing up the spirits scene in Canada with the launch of a new spicy vodka, ABSOLUT® TABASCO™. Following a successful launch in the US, UK, and over 50 global markets, this bold innovation is now available across Canada, redefining flavour and delivering the heat that spirit drinkers crave.
Crafted by fusing ABSOLUT Vodka with a unique and completely natural essence created from the fermented, aged red pepper mash used to make TABASCO® Sauce - ABSOLUT® TABASCO™ delivers the distinctive heat and aroma of the world's most famous pepper sauce in the world's leading premium vodkas.
"At ABSOLUT®, we've always embraced bold, unexpected ideas, and this collaboration is no exception," said Maura Cowan, VP of Marketing, Corby Spirit and Wine Limited. "Canadians are looking to feel the heat, and what better way to deliver it than by blending our premium smooth vodka with one of the world's most iconic hot sauces."
The new TABASCO® Sauce-flavoured vodka comes amid strong, growing demand for hotter flavours. Consumers are craving heat now more than ever, with sales of spicy vodka forecasted to increase 27 per cent by 2029. Whether it's an iconic Caesar with extra kick or a Spicy Lemonade, ABSOLUT® TABASCO™ is here for the moment - a smooth-tasting vodka with a heat that builds to leave a warm feeling on the lips with every sip.
"We are thrilled to bring the unique flavour of TABASCO® Sauce to ABSOLUT®'s smooth premium vodka. We share a rich heritage and a commitment to quality - and this new partnership is a testament to both. It's the perfect match. ABSOLUT® TABASCO™ is the purest form of heat ever bottled for adventurous flavour lovers everywhere," said Kate Neuhaus, Director of Global Marketing Communications at McIlhenny Company.
Founded in 1868 on Avery Island, Louisiana, where it is still produced today, TABASCO® Sauce uses just three ingredients: handpicked red peppers, salt and vinegar. Once mashed together, the red pepper mix is aged and fermented in reclaimed oak barrels for up to three years, creating the sauce's subtle, unique flavour.
ABSOLUT® Vodka is also made using just three natural ingredients - pristine water sourced from a local deep well, a proprietary strain of yeast and winter wheat grown on nearby farms. This premium vodka is only distilled in the small town of Åhus in Southern Sweden, using the same continuous distillation process introduced by its Swedish founder, L.O. Smith, in the 1870s.
The brands' rich heritages come together through the design of the ABSOLUT® TABASCO™ bottle. It seamlessly blends their iconic bottles into one; the colours and diamond label shout TABASCO® Sauce, but the apothecary-inspired shape is unmistakably ABSOLUT® Vodka.
To kick off the launch, ABSOLUT® and TABASCO® reignited brunch with a kick, transforming one of Toronto's newest hotspots--The Frederick--into a high-energy brunch party celebrating the Canadian debut. Guests were among the first to sample the new spicy vodka, featured in a lineup of bold cocktails and expertly paired dishes that showcased the perfect balance of the brands' iconic flavours.
ABSOLUT® TABASCO™ is now available at bars, restaurants and retailers across Canada. Visit to learn more and follow the heat.