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[LEXINGTON, Ky.] — Immediately following Lexington Craft Beer Week, May 12–21, brewers and distillers who wish to stay relevant in an increasingly competitive and growing global market will have the opportunity to participate in an innovative forum for ideas.

 ONE: The Alltech Ideas Conference (ONE17), held May 21–24 in Lexington, Kentucky, will feature a dedicated session on craft brewing and distilling.

 Beverage experts from around the world will explore topics such as:

Dr. Pearse Lyons, founder and president of Alltech, is no stranger to disruption. Inspired by the five generations of coopers before him, Dr. Lyons was the first Irishman to earn a degree from the British School of Malting & Brewing and is the owner of one of the only joint brewing and distilling locations in the world.

“Disruption will be key to craft brewing and distilling’s ongoing growth,” said Dr. Lyons. “We want ONE17 to be a forum for exchanging ideas and for being inspired to take the kind of risks that disrupt brewing and distilling as we know it today.”

Get in the mood for the discussion by attending the Alltech Craft Brews & Food Fest. Featuring more than 60 craft breweries and 240 beers, live music and local bites that will satisfy any craving, the event will run from 12 p.m. to 8 p.m. on Saturday, May 20. Tickets are on sale now at http://us.alltechbrewsandfood.com/.   

Register before May 1 to save $200 on your passport to innovative ideas at ONE17.

Join the conversation on Twitter with #ONE17.