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LONDON, ON (November 14, 2017) – Launching just in time for the holidays, McCormick Canada’s NEW website HelloFlavour.ca aims to help Canadians at a time when they’re looking for new inspiration to take their meals to the next level. Live as of this morning, the site focuses on recipes and tips that put flavour front and centre, bringing the joy of flavour to life online.

Inspired by insights into how people are preparing meals at home, HelloFlavour.ca includes interactive filters, allowing visitors to browse based on food, spice or flavours such as savoury and sweet. The site also introduces new and exciting ways to eat and cook with even more flavour, as users can even search by cooking method and primary ingredients, making personalization a top priority.

For cooks at any level, the website features tips and techniques to take their cooking up a notch, many of which have been developed by McCormick culinary experts.

“In creating HelloFlavour.ca, McCormick is redefining the way Canadians think about and prepare meals,” says Cheryl Radisa, VP Marketing at McCormick Canada. “We believe that by making flavour the key ingredient, we can help bring the joy of flavour to Canadian homes.”

As Canada’s biggest name in herbs, spices and flavourings, McCormick’s new HelloFlavour.ca, developed by MRM//McCann, is easy to navigate and robust in its capabilities, from simple recipe search and flavour discovery, to product knowledge and purchase.

Visit the website at HelloFlavour.cato discover the joy of flavour.