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Hamburg, 5 January 2018 – INTERNORGA, the leading trade show for the whole of the hospitality and food service market, will once more present a unique conference programme in 2018, with an impressive line-up of international speakers. Three major industry meetings feature leading academics, practitioners and consultants, giving exclusive insights into their fields and looking beyond the boundaries of their discipline – a must for decision makers from food service, catering and public institutions.

Successful growth in the out-of-home market with the International Foodservice Forum

The INTERNORGA event series opens on 8 March 2018 with Europe’s biggest conference for professional food service, the International Foodservice Forum. It slogan and theme is “Think Ahead – Get Ahead! Professional Foodservice 2018+: Consumer Trends. Market Potentials. Success Factors.” It will be held at the Mehr! Theater am Grossmarkt, with presentations by leading experts. One of these is Stavrola Ekoutsidou of Ikea Food Deutschland, who will show how the Swedish furniture giant has succeeded in implementing food as a customer pull factor, and a strategic element for success. She will also talk about the trend subject of sustainability, taking the example of the new global benchmark store in Düsseldorf-Kaarst. Mirko Silz, CEO of the fast growing food service chain L’Osteria, will talk about his company’s long-term successful expansion. He will likewise show how far corporate leadership and culture influence the growth of an industry front runner. Jan Knikker, a Dutch architect, is likewise an expert on change, and will give the trade audience global examples of how urban lifestyle creates a new relationship between shopping, eating and home furnishings and accessories. This event highlight will be presented by Boris Tomic, Editor-in-Chief of Foodservice, and by Axel Weber, Axel Weber & Partner, Bochum.

An attractive early-bird price is available until 17 February 2018 for the International Foodservice Forum.

Catering sector changing fast – the German Catering Congress

The German Catering Congress Current presents trends and specific ideas for action. On Monday 12 March 2018, industry representatives will address current changes on the principle that “The future builds on the past. Learning and action – success factors in practice.” The traditional lunch break between 12:00 and 14:00 is more and more outmoded. Catering companies have to adjust to flexible working styles nowadays, and need new ideas. Marcell Jansen addresses this subject, explaining his restaurant start-up concept, “Ben Green”.  He offers his customers at Köln/Bonn Airport the ideal “good food” concept to meet a wide range of interests, preferences and backgrounds; as a former member of Germany’s football team, he attaches great importance to balanced nutrients as a key quality factor. Horst M. Kafurke of innogy Gastronomie GmbH works with new solutions, and takes the example of corporate outlets to show how catering companies can respond to changes in eating and consumer behaviour as they move towards eating on the go. The audience will also be keen to hear Keynote Speaker Dr. med. Volker Busch, a psychiatry and psychotherapy specialist at Regensburg University, speaking on the rising demands of a new world of work and how catering companies can respond to that. The German Catering Congress gives industry representatives relevant information and up-to-the-minute ideas for a successful future.

Veggie food and school lunch

The Forum School Catering focuses on vegetarians in 2018, because this is still a neglected area at German schools. That is shown by the results of a recent study on school catering at full-time day schools in Berlin. Speakers include Petra Hottenroth, an expert on this subject – after graduating in nutrition science and working as a dietary assistant, she took on responsibility for Berlin’s new School Meals Quality Inspectorate in November 2016. She takes stock after a year in this position, and will give her report on 13 March 2018. Brain researcher Dr. Henning Beck is not only an expert on neuronal links, but also writes books and specialist articles for well-known publications such as GEO, Wirtschaftswoche and brand eins. He raises the provocative question “Is it getting through?”, and shows the path of knowledge to the nerve cells, explaining the direct links between nutrition and effective learning at school. Carola Petrone, known as the “Organic Mum”, is convinced that children need the best possible nutrition for their growth. Her organic food service Il Cielo, set up in 2005, now serves more than 4,000 midday meals a day, all freshly prepared with organic ingredients. Her concept leads the way, demonstrating how caterers can boost their sales with tasty organic snacks. The INTERNORGA Forum School Catering is a must for decision makers in public education institutions and for their chefs.

Tickets for the International Foodservice Forum, the German Catering Congress and the Forum School Catering are now available at http://www.internorga.com/en/conference-programme/.

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