Published Date

June 30, 2018

JAJA will be available in July at select retailers nationwide distributed through Southern Glazer Wine & Spirits and online through and The brand will lead the June launch with two tequilas, Blanco and Reposado. Blanco features notes of black pepper, is sweet and herbal, and will be have a suggested retail of $39.95. The Reposado expression, rested for six months in fine oak barrels, includes notes of vanilla, caramel, and oak, at a suggested retail price of $49.95. All configurations are triple-distilled to ensure purity, as well as a smooth and pleasant drinking experience. JAJA utilizes volcanic water, to reduce the Tequila to balanced 80 Proof (40% ABV) and augmenting taste in the process. 

Most important to remember that at the core of this distribution model is a digital awareness engine unlike any other. If interested, happy to connect you with one or all of the brand founders, Elliot Tebele, Martin Hoffstein, or Maurice Tebele, to discuss how these childhood friends and brothers plan to disrupt the global Tequila market (expected to generate more than $9 Billion in revenue by 2021) through its unique design-forward and social-media centered approach, shifting the narrative around traditional Tequilas in the United States.