Published Date

NEW YORK, Aug. 30, 2018 – Jian Nan Chun, one of the oldest makers of the Chinese wheat-based spirit baijiu, was awarded the Chairman’s Trophy, the highest honor at the Ultimate Spirits Challenge,an annual non-commercial professional tasting competition held in New York. The judging panel consists of representatives from authoritative organizations and professionals in the industry designated by the organizing committee. The rigorous science-based evaluation process lasts two to three months and covers sample delivery, a blind taste test and a phased evaluation process.

Leading liquor brands from across the world were invited to take part, including Martell, Johnnie Walker, Chivas Regal and Yamazaki among others, to be evaluated by their expert panel of judges. Leading Chinese baijiu brand, Moutai, won the Finalist award with a score of 96, while Jian Nan Chun, rated at 97. Both received special recognition from the judges for the fine quality of the liquor.

With carefully crafted products, Jian Nan Chun continues to create an iconic liquor brand in its home market and promote Chinese liquor culture internationally. Jian Nan Chun's success at the Ultimate Spirits Challenge has helped increase the brand's awareness overseas as a leading liquor manufacturer.

In December 2017, Jian Nan Chun made its first big international debut as it attended The Chinese Arts Gala held at United Nations headquarters in New York as a strategic partner. As the first Chinese liquor maker to display at UN headquarters, Jian Nan Chun played a significant role in the promotion of Chinese culture. Winning the highest honor at Ultimate Spirits Challenge 2018 is considered a new milestone for the Chinese liquor brand as it expands into international markets.

With over 1,500 years of history, and a unique five-grain brewing process (sorghum, rice, glutinous rice, wheat and corn) unchanged for more than a millennium, Jian Nan Chun is considered one of the top two fragrant liquor producing brands in China. Cited in historical texts dating back to the reign of Emperor Dezong, during the Later Tang Dynasty period (742-805), Jian Nan Chun has a proven record of sourcing the best quality ingredients and ethos of providing high-end consumers with a liquor of choice.