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Milan, xx July 2018. Furnishings and Tableware, but that’s not all. There will even be authentic formats, in addition of course to all the latest trends in one of the most important segments of the Ho.Re.Ca sector as a whole. At HostMilano, the Furniture, Technology & Tableware area will once again take centre stage in an event that, from the layouts and furnishings to accessories and ‘turnkey’ solutions for stores, is increasingly attracting the attention of leading manufacturing companies in terms of contract, technology, textiles and tableware. This is demonstrated, by way of example, by data pertaining to the 2017 edition, when the macro-area dedicated to the sector saw an increase in terms of relative importance, which in relation to the type of goods from the companies present, equated to almost 20% (18.8% to be precise): growth both in terms of numbers and quality of the exhibition offering, which, more so in the tableware segment, was represented by high-end manufacturing companies renowned the world over.

Made in Italy: Italy is the fourth largest global exporter 

A prosperous sector in which Made in Italy manufacturing continues to grow. The Tableware boom, for example, is also being substantiatedyear upon year by Fiac/ANIMA data, which for 2017, has forecast a continuation of this positive trend, with a 2% increase in production for Italian companies, subsequent to 2016, which saw an increase of 0.3% for an overall turnover of 865 million euros compared to 2015. And that’s not all! There’s good news too for the export industry, with overall numbers hovering around 568 million euros, with 66% of production destined for export; 2017 forecasts are predicting a 1.9% rise, following an increase of just 0.5% between 2015 and 2016. The Italian furniture industry is also thriving, as demonstrated by 2017 FederlegnoArredo Research Centre data - the industry has comprehensively recorded production values equating to 41 billion euroswith a 1.4% increase; exports, above all, have seen substantial growth with a 2.2% rise compared to 2016 with approximately 16 billion euros, equivalent to 39% of total production, with this figure amounting to 53% in the furniture sector. The positive numbers analysed by Host, from data provided by Ulisse, further underline the vitality of the Furniture and Tableware sector. In the context of global sector trade, which in 2017, exceeded 165 billion euros (with a 5.3% rise in the average annual growth rate in the period from 2009-2017 and a 3.5% increase forecast for the period from 2018 to 2021), Italy is the fourth largest global exporter(after China, Germany and Poland), while the USA is the largest importer by far, ahead of Germany, the United Kingdom and France.

Attention to detail and personalisation are the new essentials

Hybrid and cross-cutting spaces that present different corners with different functions all in the same ambient. In addition to practical and eco-friendly furniture without foregoing desirable design features. Fusion and hybrid also become the latest watchwords in the contract and tableware sectors, in an industry such as the Furniture & Tableware segment, which over the years, has become the ideal territory for innovation and experimentation. In terms of furniture, everything is mixing: bakeries, patisseries and ice-cream shops are opting for equipment designed to aid the store manager, which can also be adapted to suit various different types of spaces and layouts, in addition to creating an attractive and healthy environment for the customer. An example? An unrefined table made by a local craftsman in a ‘mix & match’ with designer chairs manufactured by an international brand, as well as furnishings that evoke tradition, which have been re-invented with a few modern touches. We are also seeing a focus on technology: from interactive tables to tablets and apps, everything is being designed to make the individuals entering a store feel more comfortable. This is the case with colour, an aspect that can transmit a sensation of freshness and naturalness, both indoors and outdoors.

If attention to detail and personalisation are the new essentials for the Furniture sector, then the same goes for the Tableware industry.Indeed, the container or ‘dish’ and everything that surrounds it becomes something that is (almost) as important as its ‘content’. Yet always with practicality, aesthetics and eco-sustainability in mind, whether we are referring to tableware or work wear. Because beyond the individual products, lies the philosophy that underpins the design, which must contribute to offering the visitor an immersive ‘food entertainment’ experience; relatively similar to what happens in restaurants, where the chef becomes the table stylist to all intents and purposes and is attentive to all aspects of the restaurant, from the kitchen to the dining room.

HostMilano has everything: from contract to format

So much more than contract. Increasingly becoming a global hub for everything and anything relating to Furniture & Tableware, year on year Host confirms its status as the ideal stage to get up close and personal with all the latest evolution in the format and ‘turnkey’ store solution sectors.If the numbers pertaining to the space dedicated to Furniture, Technology and Tableware are constantly increasing (with respect to the previous edition, Host 2017 saw a 16% rise in macro-area companies), then the same can be said for the attention that the sector is dedicating to the most innovative of ideas for the professional hospitality industry.

Authentic formats, devised respecting and re-interpreting the culture of both the space and people who work within it, or inspired by the pure and simple creativity linked to sustainability, in the case of shopping centres, stations and airports. Since, if the furniture in a space is one of the elements that essentially creates the ‘dish’, and enhances it, the same concept can be applied when designing large, highly frequented spaces, such as hotel lobbies, airport shopping arcades and the new shopping districts.

The Tablewareindustry companies already registered to take part in the 2019 edition of HostMilano include:  Abert SPA, Alessi, Arc International, Arcturus group, BIT, Bormioli Luigi, Dibbern, Libbey, Masa, Mepra, Rak, Richard Ginori, Robert Welch, Siggi, Schoenwald, Tognana. TheFurniture industry companies already registered to take part in the 2019 edition of HostMilano include:  Armett, Calligaris, Emu, Gaber, Infiniti, Indelb, Nardi, Pedrali, Scab design, Style Lab, Vama, Vondom, The Flame.

All updates are available at:  www.host.fieramilano.it, @HostMilano, #Host2019.