Published Date

NORWALK, Conn.Feb. 27, 2019 /PRNewswire/ -- Whether someone can trace their entire ancestry back to the Emerald Isle, has no Irish blood at all or falls anywhere in between, St. Patrick's Day is a time for everyone to enjoy. Guinness wants to make it as easy as possible to have fun during the festive weekend by releasing the Guinness Guide to St. Patrick's Day – a collection of digital content, real life experiences and physical takeaways designed to help make this March 17th the best one yet.


"There are countless ways to celebrate St. Patrick's Day, but I'll let you in on a little secret: as long as you're celebrating with a pint of Guinness, you're doing it right," said Guinness Brand Director, Emma Giles. "You might be spending time at home with family, grabbing a cab to the pub or stopping by a party to see some old friends and meet some new ones. Whichever way you choose to celebrate, we promise that with the help of the Guinness Guide to St. Patrick's Day, this will be one to remember."


So, what can one expect from the Guinness Guide to St. Patrick's Day?

The Irish word for a 'good time' is craic, so dial it up – literally. Step into a green Guinness phone booth and connect live with an 'expert' at the Guinness brewery at St. James's Gate via video chat to ask all the burning questions about St. Patrick's Day, Guinness and what it means to really be Irish. The booths will be available free of charge to guests 21+ at the Magnificent Mile in Chicagoon March 1st from 12pm-2pm CST and at the Madison Square Park triangle, across from the Flatiron Building, in New York on March 13th from 12pm-2pm EST.

From getting the perfect Guinness 'Stache, to toasting like a native Gaelic speaker, to how to dress for the occasion, to pairing each beer in the Guinness family with the perfect Irish cuisine, a suite of digital videos and content starring a brewery ambassador from St. James's Gate will be available through @GuinnessUS on InstagramTwitterFacebook and Pinterest. Think of them as helpful tips for the big day on March 17th.

These Guinness t-shirts are a whole lot truer to the heritage than that "Kiss Me I'm Irish" shirt. Imprinted with iconic fixtures from the Guinness brewery at St. James's Gate like the harp plaque on Vathouse No. 2 or the cobblestones from Rainsford Street, the shirts are available in a very limited quantity on the Guinness Webstore

That great 'Stache can do some good. For the third consecutive year, adult beer lovers can take part in the Guinness #StacheForCharity initiative from now through March 31, 2019 by sharing photos of their 'Staches – self-grown and groomed, drawn-on, or Guinness-enhanced – on social media (tagging @GuinnessUS and, of course, using #StacheForCharity). For each 'Stache shared, Guinness will donate $1 (up to $100,000) to the Guinness Gives Back Fund*, which supports nonprofits that contribute to the common good in our communities, like Team Rubicon – an organization of veterans and first responders, who are some of the first boots on the ground when natural disasters occur.

For those lucky enough to live in the Maryland area – or those enthusiastic enough to make the trip – the Guinness Open Gate Brewery in Baltimore will be celebrating its first official St. Patrick's Day in 2019 (after its grand opening in August of last year). Complete with its own Guinness phone booth, the Open Gate Brewery will host ticketed celebrations in support of local charities with classic Guinness favorites and a special locally-brewed St. Patrick's Day stout on tap. Keep up with what's brewing in Baltimore at www.GuinnessBreweryBaltimore.comand @GuinnessBreweryUS on Instagram and Facebook.

Nobody needs the official Guinness Guide to St. Patrick's Day to know that drinking responsibly is always a good idea. On March 17th and every other day of the year, drink like a brewer, and respect the beer.

*The Guinness Gives Back Fund is a corporate donor advised fund administered by Fairfield County's Community Foundation. The Fund's mission is to support local charitable organizations which are classified under Section 501(c)(3) of the Internal Revenue Code that are aligned with the corporate focus areas of Diageo North America, Inc.

Published Date

February 20 2019 (Toronto, Ont.)Hounds Black Vodka announces today a multiple-year national distribution deal with Canada’s preeminent alcohol distributor, Trajectory Beverage Partners. The deal comes on the heels of Hounds’ 149% growth last year and will propel the brand’s national expansion strategy forward. Currently, Hounds is available at the LCBO in Ontario, and at La SAQ in Québec for $35.


“We are looking forward to taking our brand Canada-wide with Trajectory,” said Andrew Kirby, Co-Founder and President, Hounds Vodka. “We’re very proud of our made-in-Canada vodka – Hounds is truly unlike anything else in the market and we are thrilled that Canadians across the country will now be able to experience this unique, smooth, mineral-infused vodka that is sure to become a staple in their spirits repertoire.”


Trajectory brings 30 years of experience working with Canadian and international alcohol brands to the partnership and will focus its distribution efforts on building Hounds’ market success, while effectively reaching new consumers across the country.


“With vodka continuing to be the highest volume of spirit sales in Canada, it’s evident that there is an increasing demand for new and innovative products within this category,” said Tim McChesney, Senior Vice President, Marketing & Strategy, Trajectory Beverage Partners. “We are excited to work with a Canadian partner that brings edge, sophistication, and a distinct offering to the table – Hounds is truly a game changer.”


Hounds is North America’s only premium black vodka. The innovative infusion of fulvic trace minerals and humic acids paired with the triple distilled and twice filtered process give Hounds its distinct black colour and flavour. Highlighted tasting notes include hints of soft wheat and vanilla, with slight citrus. Hounds has a velvety feel on the mouth and a finish that is quick and soft, lingering with sweetness.


Since its launch, Hounds has fostered a robust PR and marketing strategy, establishing brand and consumer awareness in both Ontario and Québec through a partnership with NKPR. Due to high-customer demand, Hounds has partnered with prestigious bars and restaurant groups across Ontario and Montréal such as The McEwan Group’s One Restaurant, INK Entertainment’s Sofia Yorkville, Grumman ’78 and many more, while activating alongside national lifestyle and hospitality brands such as Equinox and The Hudson’s Bay Company. Hounds also had the opportunity to own one of Toronto’s most highly coveted events in 2018 – Film Festival Countdown – where international tastemakers, celebrities, media, and influencers experience the brand first hand through custom cocktails. All activations and on-premise events supported the development of an online community of faithful followers on Hounds’ Instagram channel (@HoundsVodka) – a forum for discussions around style, culture, and more.


To amplify the brand’s national expansion strategy, Hounds and Trajectory will embark on a West Coast sales and educational tour led by Hounds’ co-founder and president Andrew Kirby later this year. The tour will focus on engagement within the bartender and hospitality community. More details will be revealed shortly. 

Published Date

GIMLI, Manitoba, February 12, 2019 – Take the sweet, delicious flavor of a fresh Georgia peach and blend it with our famously smooth liquid for this spring’s most anticipated arrival. With warmer temperatures on the horizon, Crown Royal welcomes Crown Royal Peach Flavored Whisky, a limited-edition offering that features the brand’s signature smoothness paired with the sweet and flavorful taste of juicy Georgia peaches.

Whether soaking up the sun at a backyard BBQ or enjoying an impromptu Sunday brunch at the trendiest rooftop patio in town, Crown Royal Peach is an easy-sipping whisky, perfect for spending time with your friends and family. Enjoyed on the rocks or mixed with iced tea, each drop of Crown Royal Peach features a touch of vanilla and light notes of warm spice and oak on the nose that complement the whisky’s delightfully juicy flavor.

“As a leader in the whisky business, Crown Royal continues to take pride in ensuring we are ahead of the trends and creating high-quality products that help feed whisky drinkers’ desire to experiment,” says Sophie Kelly, Senior Vice President of Whisk(e)y at Diageo North America. “Crown Royal Peach is the perfect limited-time offering because the taste is undeniably delicious, great for summertime occasions, on the rocks or mixed with iced tea.”

Dressed in a glass-cut bottle, Crown Royal Peach Flavored Whisky (70 proof, 35% Alc/Vol) includes the brand’s signature box and bag. The packaging pays homage to the fruit’s vibrancy with a mix of peach and creme hues, embracing the seasonal availability.

The newest addition to the Crown Royal portfolio will have mouths watering nationally beginning in March at the suggested retail price of $24.99 for a 750-ml bottle. This peach-perfect season Crown Royal invites those 21+ to be present, reconnect with loved ones and always drink responsibly.

Crown Royal Peach Cocktails

Royal Peach Tea 
- 1.5 oz Crown Royal Peach
- 6.0 oz Iced Tea
- 1 Slice of Lemon or Peach

Fill a mason jar with crushed ice. Add Crown Royal Peach and iced tea. Stir gently then garnish with a lemon or peach slice (or both!)

Royal Peach Fizz 
- 0.5 oz Crown Royal Peach
- 0.5 oz Orange Juice
- 4.0 oz Champagne
- 1 Mint Sprig

Add Crown Royal Peach and orange juice to a stemless champagne glass. Top with champagne. Garnish with a mint sprig.


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