Published Date

TORONTO, June 16, 2020 /CNW/ - Beefeater Blood Orange is bursting onto the gin scene, as the latest bold and refreshing expression from the world's most awarded gin brand.

Inspired by the Orange Gin distilled in 1876 by Beefeater's founder, James Burrough, and created to satisfy a growing Canadian thirst for flavoured gin, Beefeater Blood Orange has a bittersweet juicy flavour and a vibrant, striking colour, set to appeal to today's gin drinker.

This brand new expression builds on Beefeater's long history of experimentation, which saw founder James Burrough develop his first Orange Gin using oranges sourced from London's iconic Covent Garden fruit market. Today, Beefeater Blood Orange is expertly made in London under the watchful eye of gin's most experienced Master Distiller, Desmond Payne MBE — a pioneer of the modern gin industry.

The gin category in Canada is now worth $420 million, growing by 19.5 per cent value versus last year1 and within that, flavoured gin is experiencing a boom, growing more than 300 per cent value versus last year2. Beefeater is putting itself at the forefront of flavoured gin with the highly successfully launch of Beefeater Pink Strawberry in 2019 and now with this zesty innovation.

"There is a significant opportunity for flavoured gin in Canada and Beefeater is well placed, as a loved and established gin brand, to satisfy the growing consumer need," says Aoife O'Reilly, Brand Manager, Beefeater for Canada at Corby Spirit and Wine.

Beefeater Master Distiller Desmond Payne adds: "Like our founder James Burrough, who created his first Orange Gin to appeal to his contemporaries almost 150 years ago, we have created this zesty new gin for the cocktail and spritz drinkers of 2020, who will love its enticing citrus aromas, bold flavours and statement shade."

Beefeater Blood Orange is designed to be enjoyed in a Blood Orange B&T, blending Beefeater Blood Orange with tonic or ginger ale or, if you are looking for a low-calorie mixer, try soda water and serving in a goblet over ice and a slice of blood orange. However, its versatile flavours and aromas also make it the perfect base for a broad range of cocktails and Beefeater invites mixologists and consumers alike to experiment with this delicious, juicy gin.

Beefeater Blood Orange is now available in Ontario in the LCBO, in BCLS in British Columbia, NSLC in Nova Scotia and in select retailers in Alberta. Beefeater Blood Orange will be rolling out to stores in Newfoundland and Labrador, Prince Edward Island and New Brunswick later this month.

Tasting Notes

  • Taste: The bitter-sweet flavour of juicy blood orange gives way to classic gin aromas of juniper and angelica, developing into a long, rich finish.
  • Aroma: Fresh citrus and tangy blood orange aroma.
  • Appearance: Vibrant blood orange colour, that holds when mixed with tonic.

Beefeater Blood Orange is best served as Blood Orange B&T.

  • Pour the gin over ice and top with tonic water or soda water. Add a slide of fresh blood orange and serve in a goblet.
Published Date

TULLAHOMA, Tenn.June 16, 2020 /PRNewswire/ -- Last year, George Dickel entered the Bottled in Bond category by launching the brand's Fall 2005 whisky, which earned the coveted "Whisky of the Year" award from Whisky Advocate and was the top-rated American Whiskey of 2019 by Wine Enthusiast. Close to a year later, General Manager and Distiller, Nicole Austin, is continuing her pledge of transparency, authenticity and producing a quality whisky at an approachable price by releasing a new bottling of George Dickel's Bottled in Bond Tennessee Whisky.


Bold and balanced, this 11-year-old whisky was bottled in Fall 2008 and offers tantalizing notes of pecan, maple syrup and dried apple. At 100 proof (50% ABV), this release of George Dickel Bottled in Bond is best enjoyed slowly neat or on the rocks and plays well in many classic cocktails like an Old Fashioned or Perfect Manhattan.


"Bottled in Bond whiskies have always been one of my favorite categories because you know exactly what you're getting when you pick up a bottle," said Austin. "Our team continues to make great whisky that's reflective of the values we feel are most important, and I'm proud to share this year's vintage of George Dickel Bottled in Bond with everyone. Like last year's release, this bottling is a bold, complex spirit that shares the classic nutty, fruity and waxy characteristics that are expected from mature George Dickel whiskies."

George Dickel Bottled in Bond has a mash bill of 84% corn, 8% rye and 8% malted barley. It is chill charcoal mellowed like the rest of the George Dickel Tennessee Whisky portfolio, which helps it get that smooth and creamy mouthfeel for which the brand is best known.

Beginning this month, the new George Dickel Bottled in Bond will be available in select markets across the nation for consumers to purchase at retail or order directly to their homes for a suggested retail price of $39.99.

As with all the whiskies in the George Dickel family, your friends at Cascade Hollow encourage you to sip this new offering the same way it's made – slowly and responsibly.

Personal Preference Manhattan Recipe

  • 1.5 oz George Dickel Bottled in Bond
  • .25 oz Sweet Vermouth
  • .25 oz Dry Vermouth
  • Dash aromatic bitters
  • Lemon peel garnish

Fill cocktail shaker with ice and combine whiskey, vermouths, and bitters. Mix well then strain into cocktail glass. Add lemon peel as garnish and serve.

Published Date

LOS ANGELES (June 15, 2020) El Sativo, the 2020 Tequila of the Year at the San Francisco World Spirits Competition, launches this summer. Bottles will be available for purchase at Total Wine in California starting mid-June and retail stores in Illinois and New Mexico in the fall. El Sativo will debut their offerings with the award-winning Tequila Blanco, with plans to offer a reposado and anejo in 2021. Tequila Blanco will retail between $39.99 – $45.99 for a 750ml.


El Sativo’s co-creators and fourth-generation family of distillers use an innovative distillation process that captures and accentuates the agave plant’s own natural benefits.  “These terpenes, found in the agave, have a myriad of health benefits, including mood-lifting and energy-boosting attributes, which is why we transformed our distillation process in order to help maintain their properties,” states co-founder Dr. Robert Summers.


The El Sativo team is committed to improving the environment, helping to build awareness, and pushing to find remedies to help preserve the precious resources of our planet. Translated from Spanish, El Sativo means “Sown in Seeds,” as anything planted, nurtured, and grown is life. Every bottle sold gives back to ocean conservancy. The bottle is made of 100% recycled smart non-combustible glass and has an organic soluble label that is pesticide free.


El Sativo Tequila is certified USDA organic, 100% Non–GMO, Kosher and Vegan friendly.


THE PROCESS</strong></p> <p align="center"> 

“Our distillery is located in the lowlands of Amatitán, Jalisco; we’re single estate, our agaves are planted, nurtured, and harvested solely in our fields and never sourced. It was important for us to be completely organic, so our cultivation is carried out without pesticides or fungicides, and we only use organic fertilizers. The organic certification process is far more complex and time consuming than the process for common tequila.” says co-founder and singer-songwriter Jaime Whitton.

align="center" /><strong> </strong></p> <p>Using small batch stone ovens, the blue agaves are slowly steamed for 24-48 hours, using no diffusers nor autoclaves. The process pays homage to the art of tequila making by using the traditional technique. Fermenting with its own natural yeast, the team uses reverse osmosis water filtered through 135 feet of volcanic rock for a pure filtration process.</p> <p> </p> <p align="center">"strong>TASTING NOTES: EL SATIVO TEQUILA BLANCO</strong></p> <p align="center">"strong> </strong></p> <p><em>40% ABV, 750ml, NOM 1480</em></p> <p>Bouquet:  Vibrant citrus and sweet agave</p> <p>Palate:  Lift of white pepper and sweet agave with a waterfall of stone fruit savoring on the taste buds</p> <p>Finish:  Long uplift of white pepper, dried fruit, earth and sweet agave</p>""
Published Date

June 15, 2020

Phase 3

The government has announced a consultation on the next phase of reopening.  The proposal for Phase 3 includes an increase for restaurant capacity to 75%.  While this is an improvement on the current 50% restriction, it is still problematic for restaurants as it does not significantly add capacity as social distancing still has to be taken into account. Restaurant operators are encouraged to have their say and provide input about the Phase 3 plans. Feedback can be posted through the EngageMB website.


The Canadian Emergency Commercial Rent Assistance (CECRA) program continues to underperform as landlords are resistant to participate and apply for the financial assistance. Restaurants Canada recently held a webinar on how to navigate the program and talk to your landlord.  Those who missed the webinar can watch it online: Navigating COVID-19: CECRA Program.There is also many other resources available on the Rapid Recovery webpage.

Wage Subsidy Program

There is some good news for those who are using or planning to apply for the Canadian Emergency Wage Subsidy (CEWS) program.Minister Morneau announced a new regulation that will extend the CEWS program under the exact same conditions as they are now until July 4.

Any changes to the program will impact the July 5 – August 1 period as well as the August 2 – August 29 period.

The minister insisted that any potential change would have the purpose to increase employment and put back more Canadians in the active workforce.

Published Date

TORONTO, June 11, 2020 /CNW/ - Labatt Breweries of Canada is taking a leading role in restoring public confidence during the COVID-19 reopening stages by signing on as a founding corporate partner of the newly launched POST (People Outside Safely Together) Promise. The private sector-led initiative is designed to help Canadians confidently and safely take the first steps back into public spaces and the workplace.

"Restaurants and bars play such a meaningful role in bringing friends and family together and we know how much the industry has been impacted by COVID-19," said Kyle Norrington, President, Labatt Breweries of Canada. "We want to do everything we can to help our friends in the restaurant industry bring that occasion back into the lives of Canadians, safely. The POST Promise will help instill confidence in customers and employees as Canada begins to reopen."

The POST Promise is a declaration that businesses make through highly visible signage throughout their restaurant or bar to uphold five key steps identified to help create a safe workplace for employees and consumers: 

o start="1"> <li>Maintain physical distance.</li> <li>Wash and sanitize hands.</li> <li>Stay home if unwell and report symptoms.</li> <li>Clean and disinfect regularly.</li> <li>Practice respiratory etiquette. </li> </ol> <p>Labatt will be dedicating resources and marketing activity to work directly with Restaurants Canada to extend the POST Promise to bars and restaurants from coast to coast. </p> <p>"Restaurants Canada is proud to be a founding partner of the POST Promise initiative. The health and safety of those that restaurants serve is always mission critical and restoring consumer confidence is key to successfully welcoming the return of diners," "aid Shanna Munro, President and CEO of Restaurants Canada. "While we've been educating foodservice operators on best reopening practices that they can undertake with our Rapid Recovery Guide, the POST Promise allows establishments to visibly display their commitment to providing a safe environment for guests to enjoy dining out again."

As a partner, Labatt will be committing to the POST Promise, spreading awareness through its communication and marketing efforts, educating employees and providing its sales team with POST Promise toolkits. 

"Labatt has been a strong supporter of the POST Promise since inception, and is doing a tremendous job helping us build awareness of this important initiative to help restore consumer confidence across the country," said Laura Hearn, President & Executive Director of The POST Promise. "We applaud Labatt and Restaurants Canada for their commitment to the POST Promise and to the health and safety of their customers and employees."

"Canadians will be looking to businesses to lead by example and help ensure the restaurant experience is as safe and enjoyable as it was before the pandemic," said Charlie Angelakos, Labatt's VP of Legal and Corporate Affairs. "Restaurants play such an important role in our communities and social lives, and by committing to follow a set of common best practices and displaying the POST Promise signage, it will help give consumers the confidence they need to bring that experience back to life."

The partnership with POST extends the support Labatt is currently providing to restaurants and Food Banks Canada through its recent donations of hand sanitizer, in addition to brand initiatives like Stella Artois' Rally for Restaurants campaign, a gift card program that provides local establishments with immediate financial relief.

For more information on how a business can make the POST Promise, visit


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