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TORONTO, March 4, 2020 /CNW Telbec/ - Appleton Estate Jamaica Rum, a global leader in premium rums, announces the storied brand's global relaunch that debuts in Canada in early 2020. Canadians will be the first market in the world to be introduced to the newly designed packaging, including a reimagined bottle and label, and the release of a new premium aged blend. The international rollout begins in Ontario and then continues nationally across Canada before moving onto other markets globally.

 

A sleek, contemporary version of the iconic bottle shape is accompanied by a sophisticated new cork closure. Beneath the closure, the neck label illustrates Appleton Estate located in Jamaica's Nassau Valley, followed by an embossed "1749" stamp in the glass, marking the date of the Estate's establishment.  The new label tells the story of each rum blend, as well as details on the unique production process; aged in the tropical climate of Jamaica and crafted with Jamaican limestone-filtered water, with no added flavors.

The centerpiece of this new label is the Appleton Estate Jamaica Insignia, where five iconic Jamaican design emblems unite to tell the story drawn from one inspiring source- Jamaica itself. Master Blender Joy Spence's signature indicates a badge of credibility. "We're unveiling a fresh look for both our permanent collection of rums and our limited-edition versions, while maintaining our commitment to exceptional liquid," says Spence. "With this relaunch, Appleton Estate proudly celebrates our Jamaican heritage in a thoroughly modern way. I'm also excited to introduce two new blends as we enter a new era for our brand. We hope that our new look and feel elevates the high-end cocktail and the sophisticated sipping experience, while continuing to spread the joy of rum, globally."

The new 8 Year Old Reserve, crafted by Joy Spence to commemorate the 250th anniversary, is the most versatile expression of aged rum, revealing aromas of spicy fruit and oak, followed by hints of honey, vanilla and our signature orange peel note. Brilliant in a honeyed bronze colour this new blend will introduce Appleton Estate's 8 year old minimum age statement that will result in a taste profile that is smoother, richer and fuller given the additional time in oak barrels.

"As a leading supplier of premium spirits, we are committed to premium+ rum given growth trends and long-term potential. Appleton Estate, and the many premium elements of its relaunch, is now poised to lead this charge," says Julka Villa, Managing Director of the Campari Group. "The consumer palate has become much more sophisticated.  Appleton Estate's range boasts some complex and elegant expressions, which inspire us to both educate and dazzle. This relaunch gives us the opportunity to illustrate Jamaica's rich history and geography, as we reinvent ourselves and speak to a new consumer."

As consumers seek distinctive experiences and more meaningful connections to brands, Appleton Estate is one of the few rums in the world to claim a terroir, and the only rum with one as unique as the Nassau Valley. Appleton Estate rums are produced from 'cane to cup' with each step of the production process  carefully managed – from harvest and creation of our molasses to distillation, blending and bottling. Every barrel used in our blends is hand selected by Master Blender Joy Spence and her team.

"Creating our rum is a labour of love and a true art," says Master Distiller Spence. "Jamaica has a pulse unlike anywhere else, and this vibrant energy gets channeled into everything we do, especially our world-class rums."

The global relaunch will commence with the introduction of Signature, 8 Year Old Reserve, and 12 Year Old Reserve Casks rums. Holiday 2020 will commence the launch of the redesigned 15 Year Old Black River Casks and 21 Year Old Nassau Valley Casks.

For more information visit: www.appletonestate.com and www.camparigroup.com.

 
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February 28, 2020

Blackwell Rum is delighted to announce that it has partnered with the 007 franchise. Chris Blackwell – the Rock & Roll Hall of Famer and owner of Ian Fleming’s former residence, GoldenEye – is celebrating the release of the 25th Bond film, No Time To Die, with a special 007 Limited Edition release of his Blackwell Fine Jamaican Rum. The 750 ml bottle will retail for $35 and can be found starting April 1 in major metro markets.

 

“James Bond has been a big part of my life, from my childhood lunches with Ian Fleming at GoldenEye to being a location scout on the first movie, Dr. No (1962),” says Blackwell.   The upcoming Bond movie, No Time To Die, has been partly shot in Jamaica, and the involvement from Blackwell on the island has made this very special relationship come full circle. 

 

Blackwell Fine Jamaican Rum is inspired by his family's time-honored recipe. This aged, rich and fragrant dark gold rum is filled with the warmth and sensuality of Jamaica.  “This is a rum that celebrates Jamaica, my friendships, and also my family legacy,” adds Blackwell.

 

To receive additional information, please contact Lauren Wintemberg at This email address is being protected from spambots. You need JavaScript enabled to view it..

 
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Ottawa, February 13th, 2020 – It is with great pleasure that we announce the return of the most extravagant mixology competition in Canada, MADE WITH LOVE, to Ottawa, for its 4th edition! On March 30th, the city’s Regional Final will take place at the Horticulture Building and will undoubtedly impress cocktail lovers who are on the hunt for some out-of-this-world flavours. Join us for a spectacle offered by the industry, where the city’s bartenders will gather to illuminate Ottawa’s cocktail culture. Save the date so you don’t miss it!

The proud competitors from the best bars and restaurants will take on the challenge of presenting an exclusive creation to an eager crowd who never fails to be there, as well as a panel of experts. They will have the difficult (but nonetheless delicious!) task of judging the creations based on originality of ingredients and concept, as well as the balance of flavours. Here is the complete list of cocktail artisans whom you will have the opportunity to see in action this year!

1. Jessie Baillie – Bar Lucy
2. Andrew Mennie – Lexington Smokehouse
3. Drake Ross Evans – Elcamino Byward
4. Marc Bossé – Bar Laurel
5. Cam Fry – MATI
6. Pheron Jodoin – Social Restaurant + Lounge
7. Sheldon Jackson – Rabbit Hole
8. Ben Adams – Fauna
9. Chris Prendergast – Mulligans Golf Bar
10. Chris Howell – Koi Restaurant
11. Ray Tang – Jackalope
12. Jillian Renouf – Gezellig
13. Stephen Smith – Jackson/Ottawa Art Gallery
14. Shannon Mccann-Hughes – Independent
15. Jovan Morale – Bar Daddy
16. Thobo Kebailele – Common Eatery
17. Wesley Hunter – CRAFT Beer Market
18. Barry Moore – Clocktower Brew Pub

The two crowned winners of each category, Public’s Choice and Judges’ Choice, will represent Ottawa at the National Finals taking place in Spring 2020! The finalists will try to win the coveted title of best MADE WITH LOVE’s best bartender in the country, and have a chance to win one of 14 trips to one of the MADE WITH LOVE affiliated distilleries :

2 Travels in Italy with Campari
2 VIP Experiences with Disaronno
2 Trips to Mexico with Espolon Tequila
2 Travels to Nicaragua with Flor de Caña
2 Trips to Scotland with Jura Whisky
2 Trips to New Orleans with Sazerac
2 Trips to Kentucky with Woodford Reserve

KEY INFORMATION :
Monday, March 30th, 2020, from 6pm to 11 pm
Horticulture Building Lansdowne Park,  1525 Princess Patricia Way
Tickets : Early Bird (until March 16th) : $55
General admission (after March 16th) : $65
At the door : $75

Tickets are on sale at all participating establishments and online at
https://www.weezevent.com/ottawa-regional-finals
A ticket includes the tasting of all cocktails created by the competitors, food pairings, and the right to vote for the best bartender in Ottawa! And we also have a few surprises in store for you, of course!

 

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