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TORONTO, Dec. 6, 2019 /CNW/ - Torontonians will enjoy another year of free TTC rides during New Year's celebrations, courtesy of Corby Spirit and Wine Limited.

 

For the seventh consecutive year, the TTC is partnering with Corby Spirit and Wine to help New Years' revellers stay safe, by providing a night of free TTC rides. Starting December 31st after 7 p.m., all TTC streetcars, buses and subways will be free of charge until 7 a.m. on January 1st.

"New Years' Eve is one of the most celebrated nights of the year and we want do our part in helping people get home safe," says Patrick O'Driscoll, President and CEO of Corby Spirit and Wine Limited. "For the last 7 years we've provided over 1.2 million rides to Torontonians, keeping our streets safe on one of the biggest party nights on the calendar, and we could not be more proud of this partnership and its results keeping people from driving when they have been drinking."

Corby Spirit and Wine Limited is one of Canada's leading distillers and distributors of spirits and wines, bringing Canadians their favourite brands in the country, such as J.P. Wiser's Whisky, Absolut Vodka, Jameson Irish Whiskey and Ungava Gin.

"The TTC is pleased to once again partner with Corby to offer free service to customers on New Year's Eve," says TTC Chair Jaye Robinson. "Safety is our number one priority and we are proud to help Torontonians get to and from their celebrations safely, especially on such a busy night in the city."

Corby joined forces this year with the organization Arrive Alive to continue to raise awareness on the dangers of drinking and driving. "We are proud to partner with allies like Corby and the TTC to help get our message across," says Anne Leonard, President of Arrive Alive Drive Sober. "Corby Safe Rides is a wonderful initiative. We truly hope Torontonians will benefit from the free TTC on New Year's Eve and enjoy a safe ride home."

For more information about Corby Safe Rides and to enter for a chance to win one of 10 prizes of a year of free TTC transportation, visit CorbySafeRides.ca and engage on social media using the hashtag #CorbySafeRides.

Late-evening TTC subway service on New Year's Eve will continue until 4 a.m. on all routes currently operating Monday through Friday evening service. The last subway trains and bus routes are as follows:

  • Last trains:
    • Last trains on Line 1 leave Union Station at 3:30 a.m. for Finch Station and 3:34 a.m. for Vaughan Metropolitan Centre Station. The last northbound train on Line 1 will connect at Bloor-Yonge Station with the last eastbound and westbound trains on Line 2, and at Sheppard-Yonge Station with the last eastbound train on Line 4.
    • Last trains on Line 2 leave Bloor-Yonge Station at 3:37 a.m. for Kipling Station and 3:37 a.m. for Kennedy Station. The last eastbound train on Line 2 will connect at Kennedy Station with the last eastbound train on Line 3.
    • Last train on Line 3 leaves Kennedy Station at 4:05 a.m. for McCowan Station.
    • Last train on Line 4 leaves Sheppard-Yonge Station at 3:58 a.m. for Don Mills Station
  • Free service on all TTC routes in Toronto between 7 p.m. on December 31 and 7 a.m. on January 1
 
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December 4, 2019 (NEW YORK, NY)- There are a slew of competitions to award beer on flavor – but there is no competition that recognizes the incredible (and important!) design and marketing efforts that brewers invest in their branding. Until now.

 

The Craft Beer Marketing Awards (CBMA) is proud to announce its first annual awards series. The CBMAS were developed to recognize and award the very best marketing in the brewing industry across the nation. Breweries, their agencies, designers, and marketing partners are invited to enter their top work. The 2020 CBMAS includes over 30 categories that recognize all aspects of beer marketing. The Early Bird Entry Deadline has been extended until December 6th, 2019.

 

With over 7,300 breweries (and growing) across the country, it’s getting harder and harder to stand out from the other six packs on the over-crowded store shelf. In addition to having to nail a delicious and unique line of brews, design and marketing of each beer has become critical to a brewery’s popularity and success.

 

“More than ever, breweries recognize the need to prioritize their marketing strategies,” said Prabh Hans, VP Business Development & Strategy for Hillebrand, CBMAs Presenting Sponsor. “We’ve worked closely with brewers since 1984 and know that shelves and cities are flooded with an overwhelming amount of craft beer options. The CBMAs team recognized how much time and money these breweries are now investing into branding efforts and created a one-of-a-kind opportunity to celebrate them. Hillebrand is proud to sponsor the first–ever Craft Beer Marketing Awards, a truly unique and important event for the craft beer industry as it continues to grow.”

 

In the past, small breweries could rely solely on word of mouth about their beers, but the past decade has been like a renaissance in craft beer marketing and branding. Beer packaging and design quickly became much more sophisticated- similar to that of the wine industry – and for good reason.

 

While many craft beer consumers seek out local brews, or prefer a certain style, many of today's beer shoppers between the ages of 22 and 37 (Millennials) are making their final purchase decision based on a “cool label.” This is why a beer’s branding and packaging is the most effective means of influencing purchase at that decision-making moment. T be recognized for those great efforts is now a reality.

 

 

Who do brewers owe credit to when it comes to these eye-catching, decision-driving cans? Sure, they can tap themselves on the back for the flavor, but they need to give kudos to their designers – who essentially play the roles of their marketers. Designers give breweries the opportunity to share their stories and personalities outside of the taproom walls. One of the coolest parts about beer packaging and branding is who brewers choose to collaborate with on their designs. Some hire famous comic book illustrators, well-known artists, and even cartoonists. 

 

These designers are the ones who are not only bringing the beers to life by giving them major personalities; they are the storytellers who reach the drinkers. Each can label, logo, and name ignites a beer brand to the next level. It’s their job to make the 4- or 6-packs jump off the shelf and into the arms of the consumers. Branding reinforces the character of the brewery.

                           

And don’t forget: In the world of social media, you want that “cool” can shot to stand out and for followers to want to go grab a pack. There are craft beer Instagram influencers who have thousands (if not hundreds of thousands) of followers who are engaged just from the showcasing of great beer packaging. What does that say about the power of these designs? CBMAs recognizes the power of these influencers and has included a category to acknowledge them too.

 

Branding in the craft beer industry is what truly brings the beer to life. Today, brewers can use strong visual identity, storytelling, word-of-mouth, and digital media to achieve never–before seen growth that has levelled the playing field between big and small beer. The packaging and overall branding of a beer is the most effective means of influencing purchase at that decision-making moment. CBMA felt the time had come to recognize the talent behind the creative nature that makes the craft beer culture so rich and unique.

 

“This is a great opportunity for designers like myself to show off some awesome work I’ve done for breweries,” said Ben Owens, founder of Phine Art Designs “I’ve never witnessed an industry with such fast growth and transformation. Craft beer is constantly evolving. So is the design, marketing, and packaging of it.”

 

The Craft Beer Marketing Awards feature 30+ categories that celebrate the very best of beer marketing and the teams, and individuals behind them. All categories are judged by an influential and respected panel of beer, marketing, and design experts from across the country. Check out the full panel of over 65 judges here

 

The 2020 CBMAS consist of over 30 categories which cover all aspects of brew marketing- from labels to logos; from tap handles to tap rooms. Entry is open to anyone involved in marketing within the brewing industry.

 

Some of the award categories are:

·         Best Can

·         Best Tap Handle Design 

·         Best Original Video 

·         Best Merchandise Design 

·         Best Use of Social Media 

·         Best Website Design 

·         Beer Marketing Wild-Cards

To see the full list of categories, click here.

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Las VegasJenny McCarthy, American actress, model, television host and author, will celebrate 35 years of Nightclub & Bar Show in Las Vegas by cutting the ribbon on the red carpet to open the Expo Floor on Tuesday, March 31 at the Las Vegas Convention Center. 

 

McCarthy’s ready-to-drink cocktails, Blondies, will also be featured in the new NxT area located on the Expo Floor of the 2020 Nightclub & Bar Show.  These gluten-free cocktails are made with award-winning vodka and real fruit juices and contain no artificial flavors, dyes or sweeteners. Blondies Cocktails are sold in 25 states from California to New York. More information on Blondies is available at blondiescocktails.com.

 

“We’re thrilled to have Jenny McCarthy at this year’s Nightclub & Bar Show. From her high energy on the red carpet to open the show, to her entrepreneurial spirit with the creation of Blondies brand – she’ll be an excellent addition to this year’s show,” said Tim McLucas, Nightclub & Bar Show Vice President.

 

Those interested in attending the 2020 Nightclub & Bar Show, Monday, March 30 through Wednesday, April 1, can visit www.ncbshow.com for more information or to register. Additional details about the expo floor, educational workshops, speakers, nightlife activations and more will be announced in the coming months. Nightclub & Bar Show is a trade event and not open to the general public.

 
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Las Vegas—Today, the 2020 Nightclub & Bar Show announced the prestigious list of industry experts who will present during the three-day show. More than 70 of the most knowledgeable food and beverage and hospitality experts will share valuable techniques, unique tricks of the trade and more throughout the 2020 speaker sessions. 

 

The Nightclub & Bar Show speaker sessions will highlight various topics including, “Beating Your Competition Starts Online,” “Creating Immersive Bar Experiences,” “Nightlife Marketing Promotions to Fill Your Bar,” and more. This year, the five conference session pillars will focus on: People & Staffing, Food & Beverage, Operations, Guest Experience, and Marketing. With over a dozen sessions for each topic, guests are sure to find one that will be beneficial to their specific needs.

 

Top Speakers at the largest annual bar and restaurant event include: </strong></p> <p class="Default"> 

  • Chef Pete Blohme, Chef & Owner of Panini Pete's
  • Elyse Boule, Director of Catering Sales of Next Door American Eatery
  • Derek Brown, Owner of Columbia Room
  • Donald Burns, The Restaurant Coach of Off The Range Ventures, LLC
  • Johnny Caldwell, Co-Founder of Cocktail Bandits
  • Brian Duffy, Founder of Duffified Experience Group
  • Mark Fine, Director & Beverage Buyer of Norwegian Cruise Line
  • Sean Finter, Founder & President of Barmetrix
  • Kelley Jones, Principal of Kelley Jones Hospitality
  • Natalie Migliarini, Founder & Creative Director of Beautiful Booze
  • Laura Newman, Bar Manager & Owner of Queen's Park
  • Kyle Noonan, Founder & CEO of FreeRange Concepts
  • Jayne Portnoy, Founder of JP Consulting
  • Kelsey Ramage, Co-Founder of The Trash Collective
  • Taneka Reaves, Cultural Curator & Mixologist for Cocktail Bandits
  • Chef Kayla Robison, Executive Chef of Arnold’s Bar and Grill
  • Anna Stolzenburg, Director of Social Media Strategy & Content of Pegula Sports and Entertainment
  • Scott Taylor, President & COO of Walk-On's Bistreaux & Bar
  • Michael Tipps, Co-Founder of Invictus Hospitality
  • Naren Young, Creative Director, Dante’s

 

“The goal of our conference programming is to help operators beat the odds in this increasingly competitive environment,” said Conference Director, Jeremiah Batucan. “We want to show them the next big opportunity in the market and how to utilize the information to either expand their solo operation or take their multi-unit concept to the next level.”

 

Speaker sessions are free with show entry and will take place throughout the course of the three-day event, which is celebrating 35 years in Las Vegas. For more information about the 2020 Nightclub & Bar Show top speakers and sessions, visit the website here.

 

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