Published Date

TORONTO, Feb. 2, 2021 /CNW/ - For the first time in history, Tullamore D.E.W. launches the O'Everyone campaign, donating 100% of proceeds from merchandise sales to support diversity initiatives across Canada led by the Canadian Centre for Diversity and Inclusion.

To kick off this inaugural campaign, Tullamore D.E.W. has pledged an initial $20,000 (CAD) and will continue to donate proceeds of all sales of O'Everyone merchandise from every Canadian consumer coast to coast who joins us in O'Everyone!

In partnership with the CCDI, O'Everyone is a year-long, nationwide, benevolence campaign that invites Canadians to unlock the power of their O'Lastnames. Sales are tracked via the live-ticker on the website, with the grand total being donated to the CCDI in December 2021.

"The Tullamore D.E.W. O'Everyone campaign strives to support diversity amongst Canadians by donating proceeds to the powerful education-led initiatives of the CCDI across Canada," comments Michael Mooney, National Brand Manager, Tullamore D.E.W. 

Canadians can participate in O'Everyone by purchasing a personalized O'Lastname T-shirt and bottle label at for $20.00 (CAD). Once purchased, customized shirts and bottle labels will be created and mailed directly to consumers. 

"When our consumers receive their O'Everyone merchandise, we encourage them to share pictures of themselves in their O'Lastname T-shirts on social media and to tag their community," adds Mooney.

"The goal is to keep the benevolence train rolling and raise as much funding as possible to support the great work of the Canadian Centre for Diversity and Inclusion."

Founded in 2012, The Canadian Centre for Diversity and Inclusion (CCDI) is a registered national charity organization. Their mission is to help create inclusive spaces that are free of prejudice and discrimination, and to generate awareness, dialogue and action that helps recognize diversity as an asset and not an obstacle. 

"CCDI is proud to partner with Tullamore D.E.W for the first ever O'Everyone national campaign to be launched in Canada. This is an opportunity to amplify the O'Everyone campaign message to millions of Canadians and support an objective driven by inclusion, diversity, solidarity and celebration," comments Michael Bach, CEO & Founder, CCDI.

The O'Everyone customized O'Lastname T-shirt and bottle label bundle costs $20.00 and will be available for purchase in Canada at from February 2 to December 8, 2021.  Tullamore D.E.W. will cover all costs associated with production and shipping of the O'Everyone T-shirts and labels.

"Tullamore D.E.W. is honoured to support the CCDI who we sought out based on their powerful education-led work helping Canadian organizations achieve lasting diversity and inclusion," adds Mooney.

For additional information about O'Everyone, please visit

For additional information about the Canadian Centre for Diversity and Inclusion (CCDI), please visit

Published Date

BARDSTOWN, Ky. – Black Velvet Whisky, the second-largest selling Canadian whisky in the world, today launched Black Velvet Apple. With its perfect blend of original Black Velvet Canadian Whisky and natural apple flavors, the new flavor is ripe for success amongst a growing category.

A natural fit for the Black Velvet flavors lineup, apple continues to see heightened success across brown spirits as the leading flavor. Black Velvet Apple delivers a smooth, balanced taste with a burst of tart, green apple followed by a bright, crisp finish. Apple joins Black Velvet Toasted Caramel to further expand the current flavor offerings in the franchise.

“Black Velvet Apple is an approachable flavor that marries the quality of Black Velvet Whisky with the hottest flavor in brown spirits today for an extraordinary taste,” said Hannah Venhoff, Group Product Director, Heaven Hill Brands. “With renewed attention and investment in Black Velvet, we are invigorating the brand with thoughtful innovation that honors the Black Velvet legacy and brings new consumers to this iconic brand.”

Heaven Hill Brands acquired the Black Velvet Distilling Company in November 2019, quickly moving forward on infrastructure developments to build upon the success and experience of the Black Velvet team in Lethbridge, Canada. Building on the success of Toasted Caramel, flavor innovation with Black Velvet Apple introduces the next phase of investment in the historic brand, welcoming in new consumers and providing choice to current fans. Black Velvet Apple will be supported at retail with point of sale and displays, as well as across trade media.

Black Velvet Apple will be available in limited markets February 2021 at a suggested retail price of $10.99/750ml. Bottled at 70 proof, Black Velvet Apple will be produced in 1.75L, 750ml, and 50ml.

Enjoy Black Velvet Apple served neat, over ice, with your favorite mixer, or in one of the following refreshing cocktails:

Canadian Mounty Mule

2 oz. Black Velvet Apple

½ oz. Lime Juice

3 oz. Ginger Ale

Build all ingredients in a mule mug or collins glass over ice, stir, and garnish with lime


Oldman Old Fashioned

¾ oz. Black Velvet Apple

1 ½ oz. Black Velvet Whisky

3 dashes of Angostura Bitters

2 dashes of Orange Bitters

Combine all ingredients in a mixing glass with ice and stir well until chilled. Serve over ice and garnish with orange peel.

Published Date

Prompted by the growing demand for Rhum Barbancourt in the US (+74% in 2020), Crillon Importers has invested in the Haitian distillery to increase its production capacity over the next few years.

The recent investment will be adding extra casks, still and tanks, for distillation, fermentation and aging; and it will secure the supply for Northern America, as part of Rhum Barbancourt strategy to lead the dark rhum category in the area.

Believing that the interest for terroir-driven spirits will keep strong in the coming years, the company wants to make sure to distill and barrel enough to serve the US demand for the 4, 8 and 15 year expressions.

“The 2010 earthquake led Rhum Barbancourt to revamp the entire line while replacing broken equipment. We thought these increased capacities would hold us for some time, but demand is growing faster and we are investing again,’’ says CEO of Rhum Barbancourt, Delphine Gardere.

As part of the investment and marketing efforts, Rhum Barbancourt has also launched a nationwide video advertising campaign.
Rhum Barbancourt, historically a dark rum aged in Limousin oak, exports to US and Canada its 3 main expressions:

- Rhum Barbancourt Estate Reserve (aged 15 years, 86 proof)
- Rhum Barbancourt 5 star (aged 8 years, 86 proof)

- Rhum Barbancourt 3 star (aged 4 years, 86 proof)

Rhum Barbancourt, a Rhum Agricole (distilled from pure sugar cane juice instead of molasses), that has been also successful in other subcategories, such as light rum and spiced rum, started to market also a 70 proof spiced rum named Pango and the 86 proof White Rhum.

Published Date

January is a time to reset for many. A time to set new goals, give your body a rest, and put your best foot forward at the beginning of the year.

Dry January provides a challenge to improve health even if it is just for one month – maybe more. RISE is the perfect way to join in on your weekly Zoom “Thirsty Thursday” with a refreshing bottle of kombucha or even a delicious RISE mocktail!


With low sugar content, and a high concentration of probiotics, antioxidants, and organic acids, RISE Kombucha offers all the benefits of this centuries-old recipe with new and innovative flavours without the vinegary taste. The living cultures, antioxidants and organic acids all play an important part in gut health and a healthy lifestyle to continue throughout 2021.


RISE Kombucha offers the chance for everyone to enjoy a tasty beverage no matter how they want to spend their January.

The Refresher:

  • 1 slice of lemon
  • 2 slices of kiwi
  • 1 teaspoon of passion fruit sirup (optional)
  • 7 oz (207ml) RISE 1g - Kiwi & Pineapple
  • Ice

Purple Rain


  •     1 oz (30ml) apricot syrup
  •     4 oz (120ml) RISE Kombucha - Lychee & Jasmine
  •     1-2 dashes (1-2mL) foo manchu bitters
  •     Ice


Published Date

January 12, 2021, Vancouver BC - BC Beer Con will return virtually to a monitor near you from February 3 to 5, 2021.

The BC Craft Brewers Conference, hosted by the BC Craft Brewers Guild and presented by Great Little Box Company | Ideon Packaging, brings together key stakeholders from the Canadian craft brewing industry for an annual networking and educational event. 

From February 3 to 5, brewery staff, brewing students and beer enthusiasts are invited to take part in various educational seminars and keynotes to gear up 2021. The three days are divided into half-day tracks, broken out into Brewing, Marketing & Sales, Operations and Finance. Keynote speakers for BC Beer Con include:

  • Brewing up a real change - a discussion about diversity, inclusion and equality with Ren Navarro of Beer. Diversity.


  • The Path Forward for the Hospitality Industry from COVID-19 with Ian Tostenson, President and CEO of the BC Restaurant and Foodservices Association

In response to current public health advisories, the BC Craft Brewers Guild has developed a conference focused on enriched virtual experiences promising to keep BC’s craft beer community connected during the conference and throughout the year. Attendees will receive educational seminars and networking sessions centered around activating a new online private community network. The BC Craft Brewers Guild Community is a private network for attendees to form new connections directly with industry peers, suppliers, and various partners, to gain insight into key industry issues and solutions, year-round.

“While we can’t meet in person this year, we’re confident the new format and online community platform will help connect BC Craft Brewers in a new way,” said Ken Beattie, Executive Director of the BC Craft Brewers Guild. “It’s important for us to continually build connections within our industry and outside of it, to ensure the longevity of craft brewing in BC.”

“Breaking out the conference into half-day tracks allows people to take part in what they’re most interested in,” said Beattie. “Running concurrent sessions didn’t allow people to absorb everything they wanted to. Now, they have the option to stay for the whole conference, or just attend the half-day session that pertains to their job.” 

Tickets to BC Beer Con are now available here, with 50 per cent of every ticket sold supporting the Canadian Craft Brewers Association to create a more inclusive and diverse beer community. BC Craft Brewers Guild member breweries and Associate Members, Canadian Craft Brewers Association Members, and Brewing School Students can attend for $20 plus applicable taxes, and public or non-member tickets are available for $50 plus applicable taxes. 

For more information on BC Beer Con, please visit


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