Published Date

A.W.E.V.A.N.A.I.R. will take its maiden flight above the Vancouver Art Gallery, giving Golden Ticket guests the opportunity to fly at an elevation of 44 ¼ cucumbers above one of Vancouver's most iconic locations.


TORONTO, July 10, 2019 /CNW/ - Hendrick's Gin will elevate the glorious bursts of brilliance of the Honda Celebration of Light, as it awes audiences by debuting A.W.E.V.A.N.A.I.R., its 65-foot hot air balloon from its peculiar family of elevating, voyaging, towering, ascending mobiles!

A.W.E.V.A.N.A.I.R. (affectionately known by the curious crowd as the Amazing, Whimsical, Enchanting, Voyaging, Astounding, Nocturnal, Ascending, Interstellar, Roamer) is a towering hot air balloon adorned in cucumbers and roses, that will gather groups of four to curiously cruise at an altitude of 44 ¼ cucumbers into the skies of Vancouver.

Voyaging above the steps of the iconic Vancouver Art Gallery, one of North America's most respected and innovative visual arts institutions, A.W.E.V.A.N.A.I.R.'s inaugural flight marks the first time the Honda Celebration of Light extends its festivities from English Bay to the streets of Downtown Vancouver.

"Hendrick's is a gin that cultivates the unusual," comments Jessica Mieczkowska, Canadian Brand Manager, Hendrick's Gin. "Debuting A.W.E.V.A.N.A.I.R. at the inaugural Honda Celebration of Light Downtown, allows the over 1.3 million attendees of the festival, a once-in-a-lifetime opportunity to delight in the whimsical world of Hendrick's Gin."

For a delectable duet of days, August 2nd and 3rd, the Hendrick's Gin A.W.E.V.A.N.A.I.R. will give Golden Ticket guests the opportunity to soar the celestial sphere for a voyeuristic view often only reserved for those venturing sky bound.

For those Golden Ticket guests waiting forbearingly to fly, the Hendrick's Gin Air Departure Lounge shall set down on the steps of the grand gallery, curiously carrying guests into the Portal of Peculiarity where they shall imbibe in libations that include the world's smallest Hendrick's teacup gin and tonics, garnished ever so delicately with the world's most curiously odd cucumbers.

The magical world of whimsy that is Hendrick's Gin shall not conclude there! Renowned Intuitive Specialist Terri-Lynn Decker travels from the coasts of the East to give Golden Ticket guests the opportunity to glimpse into their past, present and future.

As guests delight in the spectacular sight of a wall adorned with one of the most delectable Hendrick's Gin botanicals, the rose, sonnets of sound will enchant them as Theadora Feu Follet plays the Theremin, a most mysterious musical mechanism that produces sound without the touch of even a finger.

For the first-time in Vancouver history, Golden Ticket guests will be amazed by the wondrous auditory pleasure of the world's only C.O.R.G.A.N. (Cucumber Organ of Remarkably Glorious Auditory Nirvana), a one-of-a-kind musical instrument which consists of 49 real, whole cucumber keys that create a cucumberous musical tone when touched.

"A Hendrick's Gin soiree is always a spectacle of the unusual," adds Alvin P. Ramchurn, National Brand Ambassador, Hendrick's Gin. "We pride ourselves on being purveyors of the peculiar and A.W.E.V.A.N.A.I.R. shall be no exception.  We look forward to astounding the curious crowd!"

The Hendrick's A.W.E.V.A.N.A.I.R. will be tethered at the steps of the Vancouver Art Gallery during the 2019 Honda Celebration of Light on Friday, August 2nd and Saturday, August 3rd, 2019.  Flights will take place in the evenings from 5:00 p.m. to 10:00 p.m. (based on wind patterns) and all guests bearing a Golden Ticket will have the opportunity to ride. Golden Tickets will be available to the public via a series of contests including ballot entry at participating bars, entering online at or onsite at the Hendrick's Gin Air Departure Lounge on August 2nd and 3rd.  Entrants must be residents of British Columbia and of legal drinking age to win and ride. No purchase is necessary.

For more information regarding the Hendrick's Gin A.W.E.V.A.N.A.I.R. or Hendrick's Gin in Canada, please visit the online press room at

To learn more about the whimsical world of Hendrick's Gin globally, please visit

Published Date

TORONTO, ON - JULY 9th, 2019: In celebration of Red Bull Music Festival’s return to Montréal and Toronto, Red Bull® Energy Drink and Red Bull® Sugarfree cans will feature a first ever limited edition design. The design features Montreal and Toronto’s cityscape blended with sounds and scenes shaping Canadian music.  The cans will be available country wide for all your festival needs!


Each can will feature a link to a custom-built beat making application that allows you to create your own compositions with any computer keyboard, tablet or smart phone. The experience pairs both samples recorded at this year’s Red Bull Music Academy Base Camp in Calgary alongside visuals taken from last year’s Red Bull Music Festivals. One lucky creator will win an all-expenses paid trip for two to Red Bull Music Festival Toronto (winner will be selected on September 3rd, 2019).


For more information on the Red Bull Music Festival, click here.

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New York, NY --- July 4, 2019 --- ACE Content announced today that it will be releasing KINGS OF BEER with co-producer Budweiser, and distribution partner Gravitas Ventures, a Red Arrow Studios company. The film will be released on August 2 in select theaters in the US and Canada and on demand in over 50 territories.


KINGS OF BEER provides a never-before-seen look at the rigorous standards and intense competition that characterizes the brewing of the world’s most iconic American Lager.


“KINGS OF BEER is a story about regular people from all over the world who dreamed of becoming Brewmasters and who share an uncompromising ambition to be the best at their craft,” said producer Justin V. Barocas, CEO of ACE Content. “We found their stories to be incredibly inspiring and we think that anyone who wants to be the best at what they do, will love these characters too.”


Tony Piantedosi, Vice President of Acquisitions at Gravitas Ventures added, “ACE Content and director Sean Mullin have done an incredible job of capturing the profound attention to detail that these Brewmasters put into their craft. We think this film has the power to resonate with a wide audience and we are excited to share it this summer.”


“KINGS OF BEER is a special film, not only because of Budweiser’s role in America’s brewing history, but because for the first time we are able to offer audiences a seat in our tasting room for a firsthand look at our very personal and competitive process,” said Pete Kraemer, a fifth generation brewer and the Chief Global Brewmaster at Budweiser, who also appears in the film. “We hope this film will shed light on the complexity of brewing and inspire more Brewmasters to come.”


Directed by Sean Mullin (AMIRA & SAM) and featuring unprecedented behind-the-scenes access, KINGS OF BEER centers around a diverse group of elite Budweiser Brewmasters from 65 breweries and 23 countries as they battle it out in an intense competition to brew the best American Lager, which is notoriously regarded as the most difficult beer to brew.


Judged by an illustrious group of experts who are sequestered deep within the historic walls of Budweiser’s "Room 220" (St. Louis, Missouri) -- the most renowned room in the brewing world, which is responsible for ensuring the quality of more than a quarter of the world's beer -- the Brewmaster who can brew the best, most consistent American Lager over a 12-month period will bring home the coveted Global Brewmaster Cup.


UTA Marketing packaged the project with ACE, and UTA Independent Film Group brokered the theatrical deal with Gravitas on behalf of ACE and Budweiser.


The KINGS OF BEER trailer is currently available to view here. The film is also currently available for pre-order on iTunes here.

Published Date

EDMONTON, Alberta, June 19, 2019 (GLOBE NEWSWIRE) -- Two Canadian curling stars are now battling off the rink in a war of ‘facts’ about provincial liquor laws that has broken out between Alberta and Ontario.

Brendan Bottcher, an Alberta curling champion, is starring in “Ontario Beer ‘Fake Facts,’” a social media campaign that launched today to counter misinformation being spread in Ontario about Alberta’s liquor laws and stores.

The Beer Store, a consortium of brewers that is fighting a move by the Doug Ford provincial government to sell beer and liquor in corner stores, has argued Alberta’s privatized system isn’t good for customers and allows for easier access to alcohol for minors. The Beer Store’s campaign is called “Ontario Beer Facts” and features Ontario curling champion Glenn Howard.

“[Howard]’s jealous. Our liquor stores are better and [so are] our curling teams,” Bottcher quips in one of the “Ontario Beer ‘Fake Facts’” ads being launched today.

Alberta Liquor Stores Association (ALSA) produced the campaign in an attempt to set the record straight about Alberta’s thriving and socially responsible private liquor industry.

“In Alberta, our liquor industry is open for business - literally from 10 a.m. to 2 a.m,” said Ivonne Martinez, President of Alberta Liquor Stores Association. “We’re proud of the private liquor industry we’ve built here since 1993. Free enterprise doesn’t mean there is a free-for-all, Wild West system. But it does mean we have competitive prices and better service, hours and selection for our customers.”

To view the ads, head to:

And to view the Ontario Beer Facts campaign:


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