Published Date

CLERMONT, Ky., Sept. 20, 2018 /PRNewswire/ -- Freddie Noe, eighth generation Beam distiller and creator of Little Book® Whiskey, is proud to announce the second installment in his annual, limited-release series of blends – "Little Book Chapter 2: Noe Simple Task."

Like last year's inaugural Little Book release, Little Book "Noe Simple Task" is an embodiment of Noe's passion for blending high quality spirits as a means to discover unique taste profiles unlike any others on the market. The 2018 chapter delivers on this vision, featuring an expertly balanced blend that marries the bold and spicy Kentucky straight rye characteristics from Noe's home roots and the more delicate flavors of aged Canadian whiskies that he came to admire following a trip to Alberta, Canada as part of his ongoing development as a Beam family distiller. "Noe Simple Task" is crafted with three uncut and unfiltered1 whiskies, including: 8-year old Kentucky straight rye whiskey, 13-year-old Canadian rye whisky and 40-year-old Canadian whisky made from 100% corn.

"For Little Book Chapter 2, I was inspired to work with the extra-aged Canadian whiskies I tasted while visiting our Canadian distilleries last year, but I knew I had my work cut out for me," said Noe. "The floral, fruit notes Canadian whiskies achieve really intrigued me, along with the aging and production styles that are so different from what we do here in Kentucky. It was a step outside my comfort zone to bring these two worlds of whisk(e)y together, and I'm really proud of the unique blend I was able to achieve."

As the name implies, crafting the final blend for Little Book "Noe Simple Task" was a long journey that tested Noe's skills as a blender. After experimenting with nearly 40 different blends, Noe selected recipe number 29 as the blend that met his precise vision for his second release. Balancing the strong flavor and high proof of the 40-year-old Canadian whisky, in particular, proved to be the biggest challenge; yet, like his grandfather Booker Noe, Noe's curiosity and innovative spirit guided him through to the end.

"Freddie is really coming into his own as a Beam distiller, and it makes me proud to watch him explore his passion for blending and the unique taste profiles he can achieve with each Little Book release," said Fred Noe, Freddie's father and Beam's seventh generation master distiller. "Freddie is a real perfectionist, and he doesn't rest until he's completely satisfied with the final product. I really enjoy his latest labor of love, and I can't wait to see what he comes up with next."

Little Book "Noe Simple Task" was developed by Freddie Noe with the following characteristics:

  • Blend Overview: 13-year-old, uncut and unfiltered1 Canadian rye whisky at 111.9 proof 
    • 8-year-old, uncut and unfilteredKentucky straight rye whiskey at 119.8 proof
    • 40-year-old, uncut and unfiltered1 Canadian whisky at 137.8 proof
  • Proof: 118.8
  • Tasting Notes: Little Book "Noe Simple Task" features floral and fruity notes that balance out the spice from the rye whiskies in the final blend. The finish is long, lingering and spicy with notes of caramel.
  • Sipping Suggestions: Neat, over ice, or with a few drops of water

Already an award-winning whiskey, having received a Double Gold medal at the 2018 New York World Wine and Spirits Competition, Little Book "Noe Simple Task" will be available nationwide beginning in September in limited quantities with a Suggested Retail Price of $99.99 for a 750mL bottle. 

For more information about Little Book "Noe Simple Task" and Freddie Noe's work as a Beam distiller, please visit: visit us on Instagram @littlebookwhiskey.


Published Date

(NEW YORK, NY – August 20, 2018)The Fladgate Partnership is excited to debut  two new limited-edition wines this September, Taylor Fladgate Historical Collection Reserve Tawny and Croft 430th Anniversary Reserve Ruby, in honor of the Port Houses’ rich history.

“Taylor Fladgate and Croft are two of the oldest Port houses in the world and have helped to shape the Douro Valley,” says Adrian Bridge, CEO of The Fladgate Partnership. “We wanted to honor that legacy by creating special editions that represent traditional, elevated styles to produce the best available wines.” 

Having been founded more than 300 years ago, Taylor Fladgate remains a benchmark of quality and style amongst regional producers. The Historical Collection Reserve Tawny showcases the producer’s long history and mastery of the art of cask aging and blending. The limited-edition wine was carefully blended from specially selected Ports from Taylor Fladgate’s extensive aged Tawny stocks, aged in seasoned oak Port casks. It has a unique character that balances the signature richness of the producer with a distinctive grip on the finish. The new release features a commemorative, early 18th Century style bottle to further pay homage to the producer’s long legacy.

As the oldest Port house in the world, Croft Port is celebrating its founding in 1588 with a limited edition 430th Anniversary Reserve Ruby. The wine was made with grapes sourced from the highest quality in the Douro Valley. The label displays a reproduction of the work “Sinking of the Spanish Armada in 1588” by the Dutch artist Jan Luyken, which is part of the collection of the Rijks museum in Amsterdam. The bottle comes housed in a distinctive outer tube, making it the perfect gifting item.

Taylor Fladgate Historical Collection Reserve Tawny

20% ABV, 750ml, $59.99 SRP

TASTING NOTES: A core of deep brick red fading to russet on the rim. A beautifully mature and complex nose, full of evocative, subtle nuances. Aromas of plum, fig and raisin blend with a mellow redolence of marzipan and butterscotch. Hints of cigar box, cedarwood and leather add an exotic dimension to the nose. The wine is seductively round and smooth with discreet, beautifully integrated tannins adding an attractive dryness and grip. The wine is full of rich, fruit cake flavors with some fresh plum character emerging on the long finish.

Croft 430th Anniversary Reserve Ruby

20% ABV, 750ml, $24.99 SRP

TASTING NOTES: Deep ruby black colour with a narrow purple rim. The nose opens with a fine crisp fruitiness, black cherry, blackberry and cassis, and aromas of fresh plum. Delicate floral notes of rose petal and violets emerge to provide elegance and complexity.

The wine has the typical Croft roundness and smoothness offset by a fresh acidity and firm but well integrated tannins. The palate is crammed with intense berry fruit and finishes with luscious flavours of strawberry and cherry. A superb reserve Port, displaying all the fine fruit character which is a hallmark of the Croft             style.

For more information, please visit Taylor Fladgate</a> or <a href="">Croft Port. High-resolution images and samples are available upon request.

Published Date

(INDIANAPOLIS - Sept. 18, 2018) - Beers with a 7% ABV(alcohol by volume), 55-66 IBU (International Bitterness Units) will on average outsell everything else by 70 percent at last call. This is according to data collected from SteadyServ, the leading beer and alcoholic beverage management system and insights provider. This data came from analyzing detailed real time sales and consumption data collected and managed by the company across several major markets in the U.S.

What does this mean? For bar and restaurant owners, this information can be very impactful to their bottom line. Instead of relying on a specific vendor or distributor for information, this service takes the guesswork out trying to figure out what their customers like. By utilizing SteadyServ’s technology, managers can now know exactly what is selling and why, as well as, always have the perfect beer line up that closely aligns with customer demand at that point in time.

“It’s revolutionized how much and what kind of beverages we order and make. We are making customers happier, and they’re coming back. That’s every restaurateur’s goal” says Brian Graham, President & Owner of Four Day Ray Brewing.

SteadyServ data is completely distributor-neutral, providing highly accurate personalized data for each and every establishment, giving real-time access to what’s selling best and when, as well as, what to promote and when to promote it so that beverage sales go up and patrons come back. It allows companies to look at their best selling beverages at any time period - weekends, weekdays, holidays, happy hours, summer break and more. It also allows establishments to save costs on wasted beer.

“The use of data, artificial intelligence and mobile technology is changing the performance dynamics of virtually every industry, especially retail and the suppliers who support them. Restaurants, bars and beer are no exception to this. If you know more, you sell more. Leveraging actionable intelligence and decision making software tools are no longer a luxury, they are a requirement if you wish to succeed.” said Steve Hershberger, CEO of SteadyServ.

Any bar, restaurant or establishment can utilize data and technology from SteadyServ in order to grow their bar revenue. For more information about SteadyServ, please visit

Published Date

Northbrook, IL: September 2018 -- AmpliVox Sound systems has launched its all-new SW245B Dual Audio Pal, a Bluetooth-equipped compact sound system for audiences up to 300 people. The ultra-portable 50W Dual Audio Pal delivers crisp, clear sound from multiple microphones at once, and also streams music and other audio for all types of indoor and outdoor events. 

Weighing just six pounds and running on a rechargeable battery, the Dual Audio Pal can be easily carried to classrooms, school yards, group tours, meetings and other settings. It comes with three styles of wireless microphone (handheld, headset, and lapel), each compatible with the built-in dual channel VHF receiver that allows for simultaneous use by two wireless presenters. The wireless system has a range of 100 feet. An additional wired microphone input allows an additional presenter to use the PA at the same time.

The Dual Audio Pal offers a wide range of multimedia capabilities, including Bluetooth streaming, a media player with USB/SD inputs featuring recording ability, an auxiliary input for wired connection to an external audio device, and an AM/FM radio with remote control. The unit includes an additional port below the main speaker for enhanced bass and sound projection.

For more information about AmpliVox portable sound system products, visit

Published Date

September 5, 2018

Bulleit 10-Year-Old

Awarded the Gold Medal at the 2015 San Francisco Spirits Competition, Bullet 10-Year-Old has a spicy distinctive character perfect for an Autumn night. With a mash bill identical to Bulleit Bourbon, the liquid was aged ten years in #4 charred oak barrels for a rich and incredibly smooth sipping experience.

Suggested Retail Price: $39.99 (750mL) 


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