Published Date

September 26, 2019

Partake Brewing, a Canadian company known for their great-tasting, non-alcoholic beer, is the first recipient of funds from Natural Products Canada’s Executive Talent program.

The company will use the funds to hire a senior level sales executive to expand into Whole Foods in the US and Canada.

“The non-alcoholic beer market is expanding due to a growing consumer focus on personal health and nutrition,” says Ted Fleming, founder and CEO of the low-carb, low-calorie beverages. “We are aiming for 10X sales growth by introducing our award-winning beers to a whole new audience.”

The Executive Talent program is one of three commercialization programs launched this summer by NPC. It’s designed to help Canadian SMEs and start-ups reach critical growth milestones through the addition of key members to the leadership team.

“NPC is very proud to play a supporting role in Partake’s growth,” says Shelley King, CEO of Natural Products Canada. “Their unique product formulation, sound business plan, and presence in the growing better-for-you beverage market make them a perfect candidate for our programs.”

NPC’s commercialization programs were developed after in-depth consultation with Canadian start-ups and SMEs, as well as the professionals who advise them. They address common challenges for companies developing natural products or natural product technologies, including gaps in management teams, demonstrated commercial viability, and strategic go-to-market plans.

“With the help of these programs, high-potential companies like Partake are able to accelerate their growth, capitalize on emerging market opportunities, and become more attractive to strategic partners and investors,” says King.

NPC offers the commercialization programs to members of the new network, Canada’s Natural Product Innovation Cluster. The Cluster is comprised of SMEs and start-ups, research institutes, corporations, investors, and others, and was developed to streamline connections and collaborations within the natural product industry.

The Cluster is also supported by an investment fund, an Innovation Hub (a platform to introduce investors and corporations to products and opportunities) and custom events and initiatives to advance the development of Canadian innovative natural products and their resulting commercial potential.

“The full suite of offerings coupled with the diverse experience and insights of the members make the Cluster a powerful force in the natural product landscape,” says King.

Natural Products Canada (NPC) is the driving force behind Canada’s Natural Product Innovation Cluster–a strategic community of SMEs, research institutes, corporations, investors, government departments, and service providers who support the development and commercialization of naturally-derived products and technologies in health and life sciences, natural resources, agriculture and agri-food, and sustainable bioproducts. As part of its role in the Cluster, NPC offers a suite of Commercialization Programs to help companies and researchers advance high-potential products and technologies; provides connection and innovation scouting services to industry and investors through its Innovation Hub; and leverages its Investment Fund to help develop and de-risk promising Canadian opportunities. NPC has over 500 opportunities in its pipeline, has completed six investments, and has already experienced two exits. Established in 2016, NPC is funded by a range of public and private investors, including the Government of Canada’s Centre of Excellence in Commercialization and Research (CECR) program, administered by the Networks of Centres of Excellence. Visit

Partake Brewing is Canadian maker of award winning craft non-alcoholic beer with offices in Toronto and Calgary. Partake products come in a variety of styles including IPA, Pale Ale, Blonde Ale, and Stout. Partake beers have won multiple World Beer Awards and are low in carbohydrates, making them ideal for people on keto diets, and are uniquely low in calories at only 10 to 30 calories per can. Partake Brewing products can be found in retailers such as the LCBO, Whole Foods, Farm Boy, Total Wine, and are available online through

Published Date

CLERMONT, Ky.Sept. 26, 2019 /PRNewswire/ -- Knob Creek® Bourbon, a leader in the Small Batch Bourbon category for more than 25 years, is excited to announce a new, limited edition bourbon in its award-winning portfolio, Knob Creek® Quarter Oak. This special, limited-time release uses a secondary finishing approach to continue the vision founding distiller Booker Noe set for Knob Creek decades ago: to craft bourbon with the fullest flavors characteristic of pre-prohibition style.

With its latest release, Knob Creek explores and deepens the influence of oak on its flagship bourbon. Knob Creek Quarter Oak takes the brand's Kentucky Straight Bourbon Whiskey, crafted in the pre-prohibition style fans expect from Knob Creek, and finishes it for a minimum of four years in quarter cask, American oak barrels to increase the amount of contact between the whiskey and wood. A small amount of this unique, secondarily finished whiskey – which delivers richer notes of oak – is then mingled with Knob Creek® Kentucky Straight Bourbon to create the final product that boasts a harmonious balance of oak influence and traditional, sweeter notes. 

"When Dad created Knob Creek in the early 90s, he wanted to bring back the big, bold flavors that bourbon offered before the days of Prohibition," said Fred Noe, Booker's son and Beam Family 7th Generation Master Distiller. "Dad loved to experiment in his quest for flavor, and I like to think we carry on that same spirit today with releases like this. Finishing our full-flavored liquid in quarter casks delivers a really nice, deepened wood flavor to the bourbon our fans enjoy."

Knob Creek Quarter Oak is bottled with the following characteristics:

  • Proof: 100
  • Color: Dark Honey
  • Aroma: A nice blend of brown sweets, char and toasted oak with hints of dried fruits
  • Taste: Sweet, heavy oak with background notes of char, dried fruits and brown spices
  • Finish: Slightly sweet charred oak with a lingering dryness
  • Cocktail Suggestion: Knob Creek® Quarter Oak Collins
      • 2 parts Knob Creek® Quarter Oak
      • 1 part simple syrup
      • ¾ part lemon juice
      • 2 dashes Angostura bitters
      • 1 part soda water 
    • Combine all ingredients except soda water into a cocktail shaker with ice. Shake 10-15 seconds until well chilled. Separate tins and add a splash of soda water into the cocktail. Top the tin with a strainer and strain slowly into a Collins glass filled with ice.
    • Garnish with a lemon wheel and brandied cherries.

Knob Creek Quarter Oak is now available nationwide with a Suggested Retail Price of $49.99 for a 750mL bottle.

For more information about Knob Creek Quarter Oak and Knob Creek's award-winning bourbon and rye portfolios, please visit or visit with us on FacebookTwitter and Instagram.

Published Date

September 24, 2019

The Echlinville Distillery (County Down, Northern Ireland) has unveiled its highly anticipated award winning Dunville’s VR 18 Year Old Port Mourant Rum Finish Single Malt Irish Whiskey.

This cask strength (57% abv) limited release is from the first of eight incredibly rare casks from the lost Port Mourant Estate Distillery in Guyana – casks that previously nurtured an exceptional 41 year old Demerara Rum from the world’s last surviving double wooden pot still.

With four international awards already to its name, this Single Cask bottling is the jewel in the crown of the Dunville’s Irish Whiskey portfolio. It joins Dunville’s PX 12 Year Old Single Malt, Dunville’s Three Crowns and Dunville’s Three Crowns Peated, which have recently been relaunched with new look bespoke bottles and gift packs.

Joining the Dunville’s Very Rare range, the Rum Finish bottling is presented in an exquisite collector’s box, the contents of which have been carefully curated to reflect both Dunville’s rich heritage and the unique provenance of the rare rum casks in which the whiskey has been finished. In fact, the package includes a sample of the very same 41 year old rum that was disgorged from the Port Mourant casks before Echlinville refilled them with single malt whiskey. An exciting proposition for any whiskey or rum collector

Award winning

Dunville’s VR 18 Year Old Port Mourant Rum Finish Whiskey has already picked up four international accolades. It was named Best Irish Single Cask at the World Whiskies Awards and Jim Murray’s Whisky Bible in 2018, Best Irish Single Malt 13-20 Years at the World Whiskies Awards 2019 and Irish Single Cask Gold Medal Winner at the Irish Whiskey Awards 2018.

Speaking about the launch, Jarlath Watson from The Echlinville Distillery said: “When Echlinville became the proud custodians of Dunville’s Irish Whiskey, we made it our founding goal to revive restore Dunville’s it to its rightful place among the premier whiskeys of the world. This latest release perfectly realises that goal and encompasses Echlinville’s ethos of tradition meets innovation.”

Rare rum cask finish

Jarlath continued: “Dunville’s VR 18 Year Old Port Mourant Rum Finish is the perfect marriage of mature Irish Single Malt and exquisite Caribbean Rum, having been masterfully finished in some of the last remaining casks from the famous Port Mourant Estate Distillery.

“Founded in 1732, the Port Mourant Estate Distillery produced some of the world’s finest Demerara Rums. Each of their casks was lined with rich dark molasses treacle before being filled with rum from their iconic wooden still.

“The 2015 bottling of an exquisite 41 year old Port Mourant Estate Demerara Rum presented us with a once in a lifetime opportunity to obtain eight of those exceptional casks, with a level of quality and provenance seldom seen in ex-rum barrels.

“From the moment we got our hands on these Port Mourant Estate casks we knew this whiskey was going to be very special indeed. The intensity of flavour that is so unique to these casks now resonates through the nose, palate and finish of our whiskey.

“Layerings of sweet molasses, dark muscovado sugar and vanilla give way to stewed fruits, apple strudel, candied orange, cinnamon and clove, before those rum casks take over with crème brȗlée, banana bread and those sugars that combine with the malt’s natural oils to coat the mouth quite sublimely with pure treacle molasses, perfectly defining this magnificent whiskey.”

The Spirit of Belfast

Speaking about the proud heritage of the Dunville’s Irish Whiskey brand, Jarlath continued: “Originally produced at the Royal Irish Distilleries in Belfast, Dunville’s was among the world’s most iconic whiskey brands until production fell silent in 1936.

“As custodians of the Dunville’s name, we are hugely proud of the brand’s rich heritage – a heritage that is celebrated in the beautifully ornate box in which our rum finish whiskey is presented. Alongside a replica of an original Dunville’s mirror, the box also includes a book detailing the story of the brand from its birth in 1808 until its rebirth here at Echlinville and beyond.   

“Today marks a new chapter in that story and we are very excited to see what lies ahead for The Spirit of Belfast.”
Dunville’s VR 18 Year Old Port Mourant Rum Finish Single Malt Irish Whiskey is available from The Echlinville Distillery and select retail outlets RRP £585.

For more information visit

Published Date

VANCOUVER, BC (September 18, 2019): Canada's first sugar-free 5% vodka soda brand, Nude Vodka Soda, will hit shelves in Ontario this October. 

With support from the Liquor Control Board of Ontario (LCBO), Nude will debut in the Ontario market with its Vodka Soda Mixer 12-Pack, which includes bestselling flavours Classic Lime, reminiscent of a traditional vodka soda; Peach, boasting a sweet peach aroma leading to a crisp finish; Raspberry Lemon, whose refreshing raspberry flavour sparkles with a hint of lemon; and Mango, starring natural essence of ripe mango.

Since debuting in BC in 2017, Nude has sold over 30 million of its iconic, sleek white cans throughout BC and Alberta, posting more than $70 million in retail sales and inspiring the subsequent launch of several vodka soda brands. The brand's entry into the Ontario market represents a key opportunity to increase revenue, with spirits claiming the largest portion of LCBO product sales in 2018 at $2.4 billion, or 38.6% of total sales.

Nude, driven by a small and talented team based in Vancouver, has recently diversified its product offerings to include gin soda, iced tea, and tequila soda, a new addition launching in BC this September. Across the board, each can contains 100 calories, no carbs, zero sugar and zero sweeteners. All products are made in BC using triple-distilled, gluten-free vodka or gin.

"Following ongoing demand from customers in Ontario for an alternative to beer and coolers, we are thrilled to offer our Nude Vodka Soda mixer pack," said Julius Makarewicz, CEO of Nude Vodka Soda. "Gradually, we hope to introduce the rest of our product portfolio to the Ontario market, supporting increased demand for guilt-free indulgences."

Committed to community giveback, Nude is particularly passionate about animal welfare and rescue. The brand has donated over $75,000 to charity partner the BC SPCA, helping to cover costs of organizational operations as well as medical bills of animals requiring life-sustaining treatments. Nude will continue supporting the SPCA in each region their product is available, including Ontario, where they will donate 1% of net sales.

Nude's Vodka Soda Mixer 12-Pack will retail for $24.95 and will arrive at select LCBO retail stores and online at by the end of October.


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