MONTREAL, Feb. 19, 2026 /CNW/ - Jameson Irish Whiskey is proud to announce a new multi-year partnership with CF Montréal, becoming the Official Whiskey of the Club.

This announcement builds on which made Jameson the Official Whiskey of the League and six U.S. clubs. With CF Montréal now joining this growing network, Canadian soccer fans will experience the brand's global "Must Be a Jameson" platform firsthand. More than a campaign line, "Must Be a Jameson" is a brand commitment – a belief that whenever people come together to celebrate passion, connection, and community, Jameson belongs at the heart of the moment.

"Soccer has an incredible way of uniting people, and nowhere is that more true than here in Montreal. From the energy in the stands to the pride that extends across the city, the culture around this club is special," said Maura Cowan, Vice President of Marketing for Corby Spirit and Wine. "Jameson is honoured to be part of that story, and this partnership allows us to celebrate Montreal's vibrant soccer culture, invest in experiences that bring fans and communities together, and proudly showcase the spirit that defines Jameson around the world."

At Stade Saputo, Jameson will activate through impactful in-stadium branding, curated hospitality spaces, and immersive fan experiences that bring supporters closer to the action and build on CF Montréal's deep community ties. This reflects the passion of a supporter base that continues to show up in force season after season – a clear signal of soccer's growing momentum and cultural relevance in Montreal. With 2026 expected to be a milestone year for the sport, including Canada's serving as one of three FIFA World Cup host nations, soccer is set to capture unprecedented national attention, creating a powerful foundation for this partnership and the experiences it will deliver to fans.

"We are thrilled to welcome Jameson to the CF Montréal family," said Éric Nadeau, Vice President & Chief Revenue Officer. "Our Club is built on values of inclusion, community, and passion, and we are continuously seeking partners who share that vision. Together with Jameson, we look forward to creating memorable experiences for our fans, supporting the growth of soccer in our city, and continuing to strengthen the unique bond between Montreal and the beautiful game.

CF Montréal has established itself as one of Major League Soccer's most exciting clubs, with a history rooted in local pride and a 10-month season that ensures a year-round presence. By uniting these values with Jameson's long-standing dedication to conviviality and community, this partnership highlights the power of sport and culture to bring people together.

As the season unfolds, Jameson and CF Montréal will come together to celebrate the moments that make matchday special, from pre-game anticipation to post-match celebrations shared among friends and fans. Whether at Stade Saputo or beyond it, the partnership is rooted in connection, passion, and the joy of coming together for the beautiful game.

LAS VEGAS, Feb. 18, 2026 /PRNewswire/ -- , , and  will become the ultimate playground to indulge and imbibe this fall with the debut of September 24 – 27. Hosted by MGM Resorts International, in collaboration with acclaimed experiential event agency a21 and sports management agency PRP, the inaugural beverage and spirits festival will span four center-Strip luxury resorts with programming designed to entertain, educate, and engage.

"DRINK Las Vegas is all about celebrating the innovators and leaders who are pushing the beverage world forward," said Ryan Abboushi, President of Entertainment for MGM Resorts. "We're bringing together incredible talent -- from global drink visionaries to chefs who truly honor the craft -- to spark conversations, share ideas and highlight the creativity happening in this space. We're excited to shine a spotlight on cocktail culture in a big way, and there's no better place to do it than at our resorts in Las Vegas."

DRINK Las Vegas will offer over 50 dynamic events across multiple venues designed for beverage and food enthusiasts at every level to explore the balance, craft, and synergy between drink and dish. The event will bring together renowned chefs, mixologists, sommeliers, celebrities, and top industry voices to celebrate modern beverage culture through education sessions, tasting experiences, and brand showcases, while serving as an international stage for innovation and setting a new standard for how beverage culture is celebrated.

Festival highlights will include:

• A high-energy Opening Night Experience
• Signature Tastings showcasing leading wine, spirits, and beverage brands alongside curated, chef-driven culinary moments
• Intimate Dining Experiences featuring renowned chef cuisines paired with expert mixology
• Signature Cocktail Events highlighting cutting-edge cocktail culture
• Education Sessions, Panels, and Master Class Seminars led by industry leaders
• Speakeasy Takeovers with unexpected pop-ups and late-night experiences throughout the city
• VIP and Premium Experiences offering elevated access, exclusive programming, and curated moments

"Where else but Las Vegas," said Brett Friedman, CEO and founder of a21. "With our partners at MGM, we have identified that the liquor industry has an insatiable demand for a premium focused libation initiative, which combines an industry and trade emphasis with a consumer fusion to indulge in."

Additional details including ticketing, experiences, room packages, talent announcements and more will be announced soon. For more information, visit and follow along on Instagram at .

NEW YORK, Feb. 18, 2026 /PRNewswire/ -- On The Rocks™ Bartender Created Cocktails, a leader in bar-quality ready-to-serve cocktails, is expanding its portfolio with the launch of the On The Rocks Jim Beam Whiskey Sour. For the first time in its decade-long history, the brand is introducing a cocktail crafted with the heritage and quality of the world's No. 1 bourbon, Jim Beam. This ready-to-serve whiskey cocktail is now available nationwide as a permanent offering, delivering a perfectly balanced blend of caramel, citrus and warm spices everywhere the bartender isn't.

Crafted for bottling by On The Rocks Global Ambassador and expert mixologist, Joaquín Simó, the On The Rocks Jim Beam Whiskey Sour captures the unmistakable smoothness and bold flavor of Jim Beam bourbon. Simply pour over ice to enjoy, and garnish with an orange wheel skewered with a maraschino cherry for an elevated, bar-quality cocktail experience.

"The whiskey sour is such an iconic American cocktail and what better whiskey to make it with than the most iconic American bourbon," said Simó. "The classic version is known for being perfectly balanced, and our On The Rocks Jim Beam Whiskey Sour delivers just that: bright citrus, warm caramel and subtle sweetness to round it out. Each sip invites you into the traditional world of bourbon making while delivering a modern spin."

"For more than two centuries, Jim Beam has been making bourbon the way it should be," said Freddie Noe, 8th generation master distiller for the James B. Beam Distilling Company. "Our mellow notes and approachable flavor are what bourbon lovers come to expect and what makes Jim Beam so perfect in cocktails. On The Rocks Jim Beam Whiskey Sour captures everything a cocktail crafted with Jim Beam should be: bold, balanced and timeless."

On The Rocks Jim Beam Whiskey Sour is available now nationwide as 375ml and 750mL at 20% ABV in ready-to-serve bottles. SRP: $12.99 and $24.99. For additional information about On The Rocks, please visit

Agreement to represent Mott's^® Clamato^®, Snapple^®, Tahiti Treat^®, Hires^® RTD brands in Canada 

TORONTO, Feb. 17, 2026 /CNW/ - Corby Spirit and Wine Limited's ("Corby") subsidiary, Ace Beverage Group Inc. ("ABG"), and Canada Dry Mott's Inc. ("CDMI") announced today that they have entered into an agreement, effective as of March 1, 2026, providing ABG the exclusive rights to represent certain CDMI ready-to-drink ("RTD") brands in Western & Central Canada provinces until August 31, 2029, subject to the terms of the agreement.

Under the agreement, ABG will represent CDMI's Mott's^® Clamato^®, Snapple^®, Tahiti Treat^®, and Hires^® RTD brands in the provinces of Ontario, British Columbia, Alberta, Saskatchewan, and Manitoba. The CDMI portfolio offers a diverse portfolio of ready-to-drink beverages to satisfy every need, anytime and anywhere, including, the iconic Mott's Clamato RTD.

"We are looking forward to partnering with the CDMI team and to represent their portfolio of brands. The Bloody Caesar is widely considered Canada's national cocktail, with National Caesar Day celebrated on the Thursday before Victoria Day in May, and Mott's Clamato Caesar is the leading Caesar RTD. We plan to grow their RTD brands together with ours in the dynamic RTD category in Canada," added Cam McDonald, ABG's Chief Executive Officer. "We are excited to partner with one of North America's leading beverage companies. The CDMI portfolio of RTDs complements our current RTD portfolio perfectly, which, combined, shall make us the leading RTD player in Canada," said Florence Tresarrieu, Corby's President and Chief Executive Officer.

"RTD is no longer just about what's in the can -- it's about how brands show up in culture, in store and in moments that matter to consumers," said Chris McMahon, Vice-President, Ready-to-Drink & Commercial Sales at CDMI. "Consumer demand, regulatory frameworks and retail dynamics vary significantly by province, shaping how brands are discovered, activated and experienced in market. Winning in RTD increasingly depends on being close to those realities. Our new partnership with ABG was developed specifically to support this next phase of growth for our RTD portfolio".