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OTTAWA, ON, Oct. 6, 2020 /CNW/ - Canadian brewers and beer enthusiasts across the country will be raising a glass to recognize the impacts beer and connected industries have on our culture, communities and the economy on the second annual Canadian Beer Day on October 7. 

Started in 2019, Canadian Beer Day is dedicated to celebrating beer and the thousands of Canadians involved in brewing, selling, delivering, serving – and enjoying – the beverage loved by millions across the country. 

"Beer brings Canadians together, and it's been a major part of our country's cultural fabric for generations," said Luke Chapman, Interim President of Beer Canada. "2020 has been a difficult year for a lot of Canadians and businesses, making beer's role in bringing friends and family together more important than ever. Whether virtual or in person, we want to build on the success of the inaugural Canadian Beer Day and show how much our breweries, barley farmers, restaurateurs and all those connected to beer mean to Canadians and our country."

Beer Canada is calling on all Canadians to participate in Canadian Beer Day on October 7 by enjoying a cold one, responsibly, and by posting a photo of your favourite Canadian-made beer or brewery on social media using #CDNBeerDay, and sharing what makes you #BeerProud

Canadian brewers directly employ over 15,000 Canadians, and 149,000 jobs across Canada's hospitality, tourism, agriculture and manufacturing sector are supported in some way by the production and sale of beer.

"Despite the challenges we've faced together as a country this year, there's a lot to be proud of as Canadians," Chapman said. "It's been great to see our country come together, and in the beer industry specifically, we've seen an overwhelming display of Canadian spirit from brewers, beer drinkers and industry partners." 

Throughout the pandemic, Canadian brewers have supported Canada's recovery efforts through various initiatives, including the production of hand sanitizer, charitable donations, empty return fundraisers, supporting partners in the restaurant and hospitality sector, as well as keeping Canadian-made beer flowing. Brewers offered and continue to offer curbside pickup, delivery and adjusted seating and layouts within patios and taprooms to create a safe, welcoming environment for consumers. 

Canadian Beer Day is all about celebrating the beverage Canadians love, and the positive contributions brewers make throughout the year. To find out more, visit www.canadianbeerday.ca.

 
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VANCOUVER, British Columbia, Oct. 06, 2020 (GLOBE NEWSWIRE) -- Restaurants Canada is urging that all parties seeking to form British Columbia’s next government adopt recommendations to help the province’s restaurants pull through the ongoing COVID-19 crisis.

“Restaurants are critically important to creating jobs, economic growth and vibrant neighbourhoods,” said Mark von Schellwitz, Restaurants Canada Vice President, Western Canada. “Restaurants Canada looks forward to working closely with British Columbia’s next government to ensure foodservice businesses have what they need to continue contributing to the province’s recovery.”

British Columbia’s restaurants expect a year or more to recover

Not only was British Columbia’s foodservice industry among the first and hardest hit by the impacts of COVID-19, the sector will also be among the slowest to recover.

According to a Restaurants Canada survey conducted between Sept. 15 and Sept. 24:

  • The majority of British Columbia’s restaurants are still not profitable: 45% of survey respondents said they are operating at a loss and 20% said they are just breaking even.
  • More than half of restaurants still operating at a loss expect to take at least a year to return to profitability:
    • 6% said 6 months or less.
    • 20% said 7 months to a year.
    • 46% said between a year and 18 months.
    • 29% said more than 18 months.

A menu for recovery

Restaurants Canada has shared recommendations to support the recovery of British Columbia’s foodservice sector with all major parties seeking to form the next provincial government.

“With colder months approaching, restaurants will need continued assistance to keep fulfilling their vital role within British Columbia’s economy,” said von Schellwitz.

Before the start of the COVID-19 pandemic, British Columbia’s foodservice sector represented 5 per cent of the province’s GDP and was the province’s third-largest private sector employer. By April, COVID-19 had resulted in more than 112,000 foodservice workers losing their jobs or having their hours cut down to zero. While foodservice employment in British Columbia increased by more than 97,000 jobs between May and August, the sector is still at least 14,000 jobs short of where it was in February 2020.

 
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PARIS, Oct. 6, 2020 /PRNewswire/ -- After opening its first worldwide boutique in Beijing in 2016 followed by London and Xi'an in 2017, LOUIS XIII now brings the same experience to an immersive e-boutique platform that takes visitors on a journey through its key values of time and experience. Thanks to a holistic and virtual expression, the LOUIS XIII e-boutique reimagines the online shopping experience by offering exclusive, user-centric benefits such as access to an exclusive online concierge service, personalization services and to limited edition products.

To view the Multimedia News Release, please click: https://www.multivu.com/players/uk/8771751-louis-xiii-cognac-unveils-new-e-boutique/

Experience over commerce

The e-boutique offers a unique user experience that enables visitors to explore the world of LOUIS XIII by conveying a sense of perpetual movement and exquisite craftsmanship. It reimagines the online purchase experience thanks to exclusive functions that provide the client with a deeper insight into the LOUIS XIII story. LOUIS XIII sets a new benchmark with this approach: transforming online purchasing into a cultivated luxury experience offering for example private personal contact with LOUIS XIII's Ambassadors, access to limited edition products, customization and an instant premium delivery.

Client-focused functionality

In addition to giving clients the ability to register for unique events in the world's major cities, the website also offers custom engravings on decanters and glasses, personalized text gift messages to accompany purchases.

This self-discovery guide enables clients to locate bars, hotels, restaurants and certified retailers of LOUIS XIII cognac, while A Portrait to Treasure offers clients the opportunity to have their special moments captured by a photographer. My Collection, a personal collection space, can be configured with the client's preferences and itemizes the client's purchase history, making it easy for them to reorder. LOUIS XIII's most valued clients will also have access to a pre-ordering system and a privileged direct contact with a LOUIS XIII Private Director.

As well as being able to purchase LOUIS XIII cognac, exclusive accessories, special gift sets and real-life experiences directly through the e-boutique, clients can also discover serving suggestions, advice on how to conduct their own LOUIS XIII tasting ceremony. The online concierge service is available to offer further insights and answer any questions clients may have.

The LOUIS XIII e-boutique is now available in the UK in English at https://www.louisxiii-cognac.com/en-gb/

This email address is being protected from spambots. You need JavaScript enabled to view it. 

 
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Celebrating All Things Apple! 

Every autumn crisp, refreshing apples are in season. Whether you are planning a visit to your local orchard or baking a confection with dashes of cinnamon and nutmeg, now is the perfect time to celebrate the humble apple in all of its forms. Glenmorangie Original complements this fall fruit in a cocktail recipe sure to warm you from the inside out. Developed by Christopher Cho, co-founder and co-owner of Grassroots Restaurant Group from Saskatoon, be sure to try his recipe The Orchard today!

The Orchard

1.5 oz Glenmorangie Original

0.75 oz Cinnamon & Chipotle Syrup

0.75 oz Apple Cider

2 Dashes of Bittered Sling Crab Apple Bitters

Garnish: Grated Cinnamon & Dehydrated Apple Slice

Method: Add ingredients to a cocktail shaker and shake. Pour into a coup glass and garnish. 

 

Your Favourite Book, a Warm Blanket & The Perfect Cocktail

The perfect autumn activity – being cozy, while reading a good book and drinking a cup of coffee. For those caffeine lovers that enjoy it hot, iced, or straight from the bean this recipe demonstrates a delicious alternative to indulge your caffeine fix. By Mixologist, Darren O’Grady, puts his twist on the classic Old Fashioned highlighted by the use of this beloved bean. 

Kaldi Old Fashioned

2 oz Glenmorangie Original

0.5 oz Coffee Syrup (filter coffee 1:1 Demererra Sugar)

2 Dashes Fee Brothers Aromatic Bitters

Garnish: Orange Twist

Method: Stir ingredients in glass. Garnish as desired. 

Freddy. Michael. Ardbeg Wee Beastie. 

Three things that can send shivers down your spine. Enjoy the newest addition to the Ardbeg family – Ardbeg Wee Beastie. An explosive mouthfeel of chocolate, creosote and tar; no need to look under your bed or in the closet, this untamed whisky is making its mark. 

To be served and enjoyed simply, this bold whisky pairs perfectly with your favourite Halloween flick for a frightfully great night!

 
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October 5, 2020 (New York, NY)- The Craft Beer Marketing Awards (CBMA’s) announced its 2021 Awards Program is expanding and will accept entries from around the world in beer, hard seltzer, and cider. Entries are open from October 1, 2020 and will be accepted through January 29, 2021.

The CBMA’s was founded last year and features 30 categories that celebrate the very best of beer marketing and the teams, and individuals behind them. Breweries, their agencies, artists and marketing partners are invited to enter their top work. Most notably new this year is a special Pandemic Marketing Category which looks at original marketing done during Covid-19.

Timeline

EARLY BIRD ENTRY PERIOD: OCTOBER 1-NOVEMBER 7, 2020 

ENTRY PERIOD: NOV 8, 2020-JANUARY 29, 2021 

JUDGING: FEB 8-MARCH 6, 2021  

WINNERS ANNOUNCED: Week of March 29, 2021 @ CBC event (TBD) and live stream

Entries will be divided up into five regions: The Americas, UK, Europe, APAC – Asia & Pacific (including Australia & New Zealand), MENA, Africa & Beyond 

Platinum and Gold Crushies will be awarded in each region. Newly designed Global Crushies will be unveiled soon and will be awarded to those who opt-in for an extra entry fee to be judged at a global level in addition to a regional entry.

All categories are judged by an influential and respected panel of beer, marketing, and design experts. The CBMAS judging process is a robust, credible, and transparent digital scoring system.

The 2021 CBMAs consist of 30 categories that cover all aspects of brew marketing – from labels to logos and tap handles to taprooms. Entry is open to anyone involved in marketing within the brewing industry.

Some of the award categories include:

Best Can Design

Best Tap Handle Design

Best Original Video

Best Merchandise Design

Best Use of Social Media

Best Website Design

Beer Marketing Wild-Cards, like Coolest Taproom

Best Pandemic Marketing (New)

To see the full list of categories, click here.

 

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