Published Date
Print

NEW YORK, Oct. 19, 2017 /PRNewswire/ -- To make a dram of The Macallan come to life, you might add a splash of water. But to tell the story behind their two distinct 12 Year Old whiskies, The Macallan adds a splash of augmented reality (AR). This week in New York, The Macallan officially kicked off whisky season with the launch of its immersive AR art exhibit titled Gallery 12, which showcases the distinct characteristics behind both The Macallan Sherry Oak 12 Years Old and The Macallan Double Cask 12 Years Old.

<https://mma.prnewswire.com/media/586835/The_Macallan_Gallery_12.jpg>

Leaders in technology, media and the spirits industries gathered to celebrate the launch. Each guest was invited to step into another world to experience unique art installations within the mixed reality gallery using the power of Microsoft HoloLens <http://email.prnewswire.com/wf/click?upn=7VDqtAz2AW-2FeY7XnbvsasZB8dVfYJ-2F-2BF14JWWTLYCBkMuWl5Q5Wo9JmbcsmMHjN7_AgzEwkSSUV4CWswFoVaD-2FoE-2BihGqBzxC0PzMmoBdND3WUi8I0UvTy6zg-2BYZqSt4tOYnPYkMcPNlN8p88DbCRu9sXdKJQhU09WVioJWTj5EeZe-2FAfeJ1O3B04H-2BGW-2BHRfXu5Z636OodWscEeFU6rkbQbsBU7OHgEf-2BB-2BQk0PBcghQLtRJBCUPQbiAZEGavJWz-2FVVDKemYUT3TKdDcOjhxtvhOWedkQsvow7CM6lTL1PakFuCD8rk7tsHij847r63ub7h8QHOZxXgLPhIIC-2FiSdH79OMSa9QU8nvg5V2AU9vXhiA8eTHLicmYc-2FlpZ-2FbRtc8-2F9ZW38TmEBrbi4rKbwYYKuNb3sRoWJ-2FmFr-2Fdn3LVI-3D> . The Macallan is one of the first spirits brands to use this cutting edge technology which is the first self-contained holographic computer, enabling guests to engage with digital content and interact with holograms in the world around them.

The gallery installation itself features custom-crafted, interactive art pieces that communicate what makes The Macallan 12 Year Old whiskies so distinctive. The journey includes a visit to the American and European oak forests, where The Macallan sources the wood to make the casks where the whiskies are aged, and through The Macallan's legendary process to help attendees gain an understanding of the unique oak types, natural color, and flavor notes of each whisky. It's the perfect combination of Macallan whisky-making craftsmanship and breakthrough technology.

"The Macallan is always at the forefront of innovation, tirelessly seeking the best ways to connect with our technologically-savvy audience," noted Raul Gonzalez, VP Marketing and Business Development at The Macallan. "As we have used virtual reality in the past, using AR in Gallery 12 was a natural next step in bringing the two stories of our core 12 Year Old expressions to life. It's an innovative and fun way to have drinkers learn about and enjoy both 12 Year Old whiskies."

As an extension of the Gallery 12 augmented reality exhibit, The Macallan created an AR app experience designed specifically for Apple's latest, most advanced ARKit platform on iOS 11. This uniquely interactive experience brings the story of The Macallan two 12 Year Old whiskies to life, from acorn to bottle. The app includes a glimpse through a virtual window at the brand's extensive wood sourcing process, along with an artistic look at both 12 Year Old whiskies' 100% natural colors and distinctive flavors.  The brand will be using the app for educational experiences with consumers and trade and is meant to be used both at home and on shelf in bars and liquor stores. To download The Macallan 12 AR Experience, click here <http://email.prnewswire.com/wf/click?upn=YY-2B7bh7p2IeImE2wWXIMX7zqz1y4EhhIewgiialZx2EIeV9u8c2xU8-2B4KLZbgdhSH-2FwAHqcqutbyy2SIDHLJyq-2F2LoPQisTyetbFshiZXbACiXlS96-2BRiGzZPNGzon9n_AgzEwkSSUV4CWswFoVaD-2FoE-2BihGqBzxC0PzMmoBdND3WUi8I0UvTy6zg-2BYZqSt4tOYnPYkMcPNlN8p88DbCRu9sXdKJQhU09WVioJWTj5EeZe-2FAfeJ1O3B04H-2BGW-2BHRfXu5Z636OodWscEeFU6rkbQbsBU7OHgEf-2BB-2BQk0PBcghQLtRJBCUPQbiAZEGavJWz-2FVVDKemYUT3TKdDcOjhxtgonnx5luStsgp7Sgp2howAp1sHdQj4KWmkTMlTEw4nG-2B9xyXwzk39vo6-2F0K7m0CQokDNtleow7F6bLdqCEfqtOvhZETKgJjrQXbl71OwpqSd2GLE0czXR8rcc2PuHxtefYsfKWhBtgPrDaLv4JJxHw-3D> .

The Macallan Gallery 12 launched in New York City this week, and will be traveling to Miami, Chicago, Houston, and San Francisco throughout the fall.

 
Published Date
Print

LOS ANGELES, Oct. 16, 2017 /PRNewswire/ -- Jim Murray's famous 2018 Whisky Bible has awarded 94 points and its coveted Liquid Gold designation to Lost Spirits Abomination, a peated malt "aged" in just 6 days utilizing Lost Spirits' revolutionary patented technology.

 “Technology Aged Whisky” Outscores 95% of the World’s Best Whiskies, Making History

The Whisky Bible contains over 4,600 ratings of the world's top whiskies, and Liquid Gold is only awarded to those scoring at least 94 points -- representing the top 5% of all whiskies cataloged in the "bible."  Lost Spirits has made history by becoming the first spirits-maker to reach the pinnacle of whisky making by "hacking" the chemistry of barrel aging.

Lost Spirits entered two peated malts into the judging: Abomination - Crying of the Puma and Abomination - Sayers of the Law. Both started as Scottish malts so young they cannot yet legally be labeled whisky.  The spirits were then finished in California over 6 days utilizing Lost Spirits' revolutionary patented technology.  The Crying of the Puma expression nearly also achieved the Liquid Gold designation, scoring 93 points.  No additives or flavorings of any kind were utilized from start to finish.

The technology works by exposing oak to high intensity light and heat while suspended in a glass tube filled with unaged or young distilled spirit.  The combination of specific wavelengths of light and heat has been proven to trigger the same chemical reactions that happen in casks aged for many years.   Link.

Lost Spirits Co-Founder and inventor Bryan Davis said, "We created our technology because we wanted to find a better way to make the spirits we like to drink.  We didn't set out to make well-aged spirits more accessible and affordable, by eliminating the time and cost of decades spent aging in a barrel, though our tech does that very well.  Rather we wanted to make some big progress.  We think we've probably done that, but we'll let spirits fans be the judge."

In May 2017, Davis' work was covered in an 8-page spread in WIRED Magazine. Lost Spirits has won numerous awards for its revolutionary spirits-making, including the Global Prize for Innovation from international trade publication, The Spirits Business magazine. According to Huffington Post writer Tony Sachs, "Lost Spirits Abomination may be the future of American Whisky." The Lost Spirits LA Arts District facility has been called the "Willy Wonka Booze Factory" by numerous publications. 

Contact:
Joanne Haruta
This email address is being protected from spambots. You need JavaScript enabled to view it.
831-235-9400

 
Published Date
Print

(New York, NY October 16, 2017)  From Teroforma, the company that introduced Whiskey Stones® beverage cubes to the world ten years ago, comes 1pt (“one part”) infusion blends for alcohol and spirits —another game-changing innovation that will once again shake up the cocktail world. A brand new collection of handcrafted, expertly blended, vibrant and exotic dry infusion blends, 1pt provides a simple, delicious and consistent way to infuse a wide array of flavors into a broad range of spirits. Teroforma Co-founders, Andrew and Anna Hellman, believe that every great cocktail should be one part infusion and with the debut of 1pt, they are offering an easy way for enthusiasts to create their own delicious, personal infusions behind the bar (whether at work or at home). Grounded in the belief that making great cocktails shouldn’t be difficult or intimidating, 1pt focuses on infusion as the way to deliver complex flavor with none of the complexity.

“We feel like cocktails have become somewhat over-complicated and maybe even a bit intimidating for a lot of people – they don’t need to be. We created 1pt as a way to unlock an entirely new wave of interest and engagement in the realm of cocktails for mixologists of every skill level,” says Andrew Hellman, Co-founder of Teroforma and co-creator of 1pt. “What we’re offering here is a fun and easy way to create your own unique and well-balanced spirits and cocktails that offer consistent, predictable and delicious results each time. It really is a one-stop solution that will make life easier and more enjoyable when it comes to infusing spirits and creating cocktails,” agrees Teroforma Co-founder, Anna Hellman.

In developing the 1pt line, the team enlisted the talents of a master tea expert to create each infusion, ensuring that each dried infusion was the perfect blend of ingredients that would work impeccably with almost any spirit. With seven specially formulated blended dried infusions, 1pt has opened a new door to the world of mixology for both the home entertainer as well as the professional bartender. The seven blends, available in three types of  affordable packs – Single, Party and Variety— the full line of the versatile blended infusions includes: Citrus, Mint, Floral, Chili, Cinnamon, Chocolate and Smoky. With Teroforma’s seamless and infallible 1pt collection, the brand is set to unlock an entirely new wave of interest and engagement in the realm of cocktails.

So how does it work? 1pt takes the guesswork out of the infusion process with a straightforward method that ensures a reliable, predictable, and delicious result every single time. Using the 1pt Infusion Kit, a simple, streamlined way to create infusions, each batch will infuse ½ standard bottle of spirits within 2-6 hours as opposed to the days or weeks recommended using other methods. The Infusion Kit includes an infusion bottle, a tasting straw, and an infusion guide so customers can feel confident and in the process as they go.

What else is needed beside 1pt blends and your favorite spirit? In addition to the Infusion Kit, 1pt will offer other infusion products such as the Bar Bottle Kit that includes a bottle, a funnel, a measuring spoon, a tasting jigger, and a zester for additional infusion personalization, and the Master Kit, which combines the Variety Pack of Blends and the Infusion Kit for the perfect introduction to infusion. In keeping with its artisanal blends and handcrafted approach, 1pt’s presentation and packaging is fashioned for form, function, and style. Designed by the Teroforma team, each blend pack or infusion kit has a clean, modern and chic design.

1pt is an inspirational and transformative tool for the cocktail and spirits world.  By offering both the at-home mixologist and bar professional a standardized, efficient and flawless process for making expertly infused spirits & cocktails, as well as the proper accessories, 1pt is paving the way for spirit enthusiasts and bartenders to create a whole new world of delicious possibilities.

 

Page 6 of 11

<< Start < Prev 1 2 3 4 5 6 7 8 9 10 Next > End >>