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NORWALK, Conn.Sept. 5, 2018 /PRNewswire/ -- Whether at bars, stadiums or at home, enjoying cocktails and adult beverages can be essential parts of the football experience… but every so often there's that one fan whose overconsumption ruins the game for themselves and those around them. That is why Crown Royal, America's best-selling Canadian whisky, is building upon the "Hydrate Generously" platform that started in 2017 and is now launching its largest-ever responsible drinking campaign: The Water Break.

 

Water Breaks are a must for professional football players, but what about the fans who support their teams, win or lose? This season, Crown Royal is introducing the first off-the-field Water Break – a movement that encourages responsible game day consumption and reinforces the importance of drinking in moderation and hydrating between alcoholic beverages.

"Crown Royal is taking responsible drinking to the next level with an initiative that's more than just a message; we are looking to change behaviors and ultimately make a positive social impact. Simply put, the Crown Royal Water Break reminds sports fans to not ruin the game day celebrations for everyone else by overconsuming," said Sophie Kelly, Senior Vice President of North American Whisk(e)ys at Diageo. "Our Water Break platform is an integrated campaign and the new spot will run in homes, bars and stadiums, and will air nationally and locally all over the country. This season make sure you moderate your drinking and hydrate to stay in the game. TAKE A WATER BREAK!"

As part of the fully integrated initiative, the campaign will debut with a nationally televised 30-second commercial set to air during the season opener on Thursday, September 6. The spot features a referee signaling a time out for an official Crown Royal Water Break, a moment for fans everywhere to take a break and hydrate between alcoholic beverages. The campaign will continue to air during the first half of games throughout the entire season.

Crown Royal will also partner with a roster of legends including Brian WestbrookDeMarcus Ware and Ed Reed to remind fans the importance of taking Water Breaks. In select markets, these former greats will get back in the action by assisting Crown Royal in distributing tens of thousands of gallons of water in stadiums and bars to create a safer, more enjoyable game day. Consistent with the brand's long-standing commitment to responsible drinking, this is the next in a series of social responsibility efforts that have included providing fans with free, safe rides home around big events and public service announcements promoting responsible drinking. 

"Fans are a crucial part of every football game," said Brian Westbrook, former professional football great. "The goal this season is to remind everyone to be safe -- whether at the tailgate, the bar, in the stands or at home – by taking a moment to participate in a Crown Royal Water Break to create a more enjoyable game day experience for everyone."

Crown Royal appreciates that drinking can be part of the enjoyment and celebration, and reminds adult fans to stay in the game by moderating their drinking and hydrating in between drinks.

Positive social impact is at the heart of Crown Royal because our purpose is to "inspire exceptional generosity" in everything we say and do. In addition to the Crown Royal Water Break, this fall we will remind people it's not what you have, it's what you give that matters most by launching "The Purple Bag Project," an ongoing commitment to turn our iconic purple bags into care packages to give to our military veterans and active duty service men and women stationed overseas.  

 
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NEW YORK, September 7, 2018 – Founded in 1808, Champagne Henriot is one of the few remaining family-owned Champagne houses, with more than 200 years of independence and heritage. Known for its luminous Chardonnay-driven style, Champagne Henriot today introduces Cuvée Hemera 2005, the first prestige cuvée produced by Chef de Caves, Laurent Fresnet, and Vintage Brut 2008, which marks the house’s bicentenary with its 200th vintage offering. Both new wines will be available nationwide in the U.S. beginning this month.

 

Since 2006, Fresnet has overseen Champagne Henriot’s small-scale production, which includes 87 acres of family-owned and cultivated vineyards and a talented group of dedicated growers. Guided by the pursuit of the purest expression of Chardonnay grapes selected from the finest terroirs in the Côte des Blancs and Montagne de Reims, Fresnet has been recognized by the International Wine Challenge in 2018, earning the Lens Evans Trophy for excellence and consistency, and in 2015 and 2016, when he received the title of “Sparkling Winemaker of the Year.” Each Champagne Henriot cuvée is mostly sourced from Premier and Grand Cru Chardonnay and Pinot Noir, while a propensity towards low-dosage also helps to preserve the purity of the exceptional fruit, and a higher percentage of Chardonnay in each blend results in the luminous house style that defines Champagne Henriot.

 

Cuvée Hemera 2005 is a homage to the Greek Goddess of daylight, Hemera and Greek mythology painted on the walls of the Champagne Henriot house. An equal proportion of Chardonnay and Pinot Noir from the Grand Cru vineyards are blended with four other prestige vineyards in Champagne to create the Cuvée Hemera 2005: Chardonnay grapes from Chouilly, Avize and Mesnil-sur-Oger, and Pinot Noir grapes were from the north of the Montagne de Reims, from Mailly Champagne, Verzy and Verzenay – each representing the unique terroir that produces exceptional grapes. The character of these prestigious vineyards reveals itself as an intense balance and freshness.

 

“Slowly ripening over time, the finest terroirs bestow Cuvée Hemera with the luxury of light and time, enhancing the work that together man and nature have created,” says Fresnet. “After 12 years of aging in the darkness and silence of our cellars, this champagne bears the finesse and liveliness of spring, while the mineral freshness of the finest Chardonnay heightens the delicious accents of the very best Pinot Noir.”

 

Cuvée Hemera 2005

Yellow and gold-tinged in appearance, this wine offers full-flavored fruitiness, notes of apricot, stewed citrus fruits and pate de fruit on the nose. Roasted notes are peppered with a toasty and acacia honey-like quality. On the palate, Pinot Noir picks up the mantel, offering a velvety structure and delicate intensity. Fruit flavors come to the forefront, with notes of fresh and slightly candied citrus fruit. The aromatic intensity continues on the palate with subtle, honeyed and toasted notes. The resolutely low dosage plays its part in retaining and enhancing the natural beauty of its primary ingredients. Can be enjoyed immediately as an aperitif or kept for 5-10 years in the safety of a dark cellar to allow the Champagne to further flourish over time.

 

Also produced from the Côte des Blancs vineyards, the Vintage 2008 Brut harvest illuminates Champagne Henriot’s elegant style and the six years spent in the cellars naturally enhanced the blend’s quality. It is Fresnet’s first Champagne Henriot vintage champagne that he has overseen from vineyard to bottle in its entirety.

 

Vintage 2008 Brut 

A refreshing burst of fresh white flowers and citrus fruits, followed by the silky, light elegance of candied lemon and honey notes on the palate. Chardonnay and Pinot Noir sourced exclusively from Premier and Grand Cru vineyards, each reveal exceptional freshness and rare elegance, unfurling a breadth of aromas against a magnificent mineral surround.

“To celebrate our 200th anniversary, we are delighted to share an exceptional vintage, Brut Vintage 2008,” says President of Maisons & Domaines Henriot, Gilles De Larouzière, the eighth generation of the Henriot family to oversee this revered house. “This release exemplifies the pure brilliance of a style, a harvest year, and a new chapter for Champagne Henriot. Time is our legacy and the Vintage Brut 2008 release carries our two-century-old story that has perpetuated and enhanced the blend’s graceful quality.”

 
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September 10, 2018

Grant's, the world's number three Scotch whisky, today announces a global brand refresh which includes striking new packaging with a renaming of its signature blend, a refined core range and a new direction for its communications campaign. Launching globally from July 2018, Grant's Triple Wood is a new way of communicating the superiority of the liquid through its whisky making process for a smooth, rich and mellow taste.

   (Photo: https://mma.prnewswire.com/media/740953/Grants_New.jpg )
   (Photo: https://mma.prnewswire.com/media/740954/Grants_Triple_Wood.jpg )

"While other blended whiskies are declining, Grant's continues to go from strength to strength, leapfrogging others to become the world's number three Scotch whisky. As the whisky that holds the family name, we have big ambitions to be the most distinctive player in Scotch whisky and are proud to celebrate our Triple Wood maturation, the key to our exceptional taste, with a new global brand refresh." - Philip Gladman, Grant's Chief Marketing Office

About Triple Wood 

The use of wood plays an important role in the creation of Grant's. Using the same formula for the last 130 years, 60% of its flavour is drawn from cask influence, rather than being aged in just one type of cask. Grant's Triple Wood liquid is rested in three types of cask - Virgin Oak which provides spicy robustness, American Oak lending subtle vanilla smoothness and Refill Bourbon bringing brown sugar sweetness - for a truly rich, smooth and mellow taste.

Also using the Triple Wood process, Grant's Triple Wood Smoky is matured in three types of casks. Master Blender, Brian Kinsman increases the addition of peated whiskies within the blend, resulting in a smooth, rich and subtly smoky taste.

A Simplified Range: Ale Cask, Rum Cask and 8 year old Sherry Cask Editions 

Grant's Master Blender, Brian Kinsman and his team have spent decades experimenting by pairing Grant's traditional whisky blends with unusual flavour profiles. The result was Grant's Cask Editions - three blended Scotch whiskies finished in a carefully selected final cask for greater depth of flavour.

Enjoyed for twenty years, Grant's Ale Cask is the first blended Scotch to be finished in barrels that have previously held ale. Clean and fresh on the nose with creamy maltiness, it offers maple syrup, red apples and honey with hints of oak to the taste.

Combining the traditional whisky blend with exotic flavours from the Caribbean, Grant's Rum Cask Edition is matured in oak barrels before ageing further in barrels that previously held rum. Vibrant and sweet with tropical fruits and a hint of banana reveal rich vanilla oak and a touch of sweet spice.

Grant's 8 Year Old Sherry Cask Finish spends eight years ageing in oak barrels before it matures further in Oloroso Sherry casks handpicked from Spain by Brian Kinsman. An immediate oaky vanilla sweetness is counterbalanced with rich malty notes. A few drops of water bring out deep, dried fruits and subtle woody spices.

"The Triple Wood process is at the very heart of what we create here at Grant's. As a result of ageing our whiskies in three different casks our Triple Wood is distinctive to taste, with a balance of qualities drawn from the character of the wood. I love the complexity of spice, smooth vanilla and the sweet edge gathered from that combination of three casks." - Brian Kinsman, Master Blender

About Grant's 

In life, some try to go it alone. At Grant's, we prefer to make it together. Since 1887 William Grant has been making whisky to a unique formula, with passion and expertise shared over five generations. We mature Grant's Triple Wood in three different types of wood, for a smooth, rich, more mellow taste. Today we are the world's number three Scotch whisky. Drink Grant's responsibly.

 
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TORONTO, Sept. 10, 2018 /CNW/ - Like great whisky, friendships get better with time. J.P. Wiser's launches a new national campaign with personalized billboards and radio spots, giving friends the opportunity to toast each other in a big way.

 

In July 2018, the Canadian whisky brand collected over 1,000 messages via HoldItHigh.ca from people across the country who felt their friends deserved recognition. Now, a handful of these public toasts are live across Canada.

"Our aim is to allow friends to show appreciation for one another by encouraging them to call out the qualities that make their friendships unique," says Sam Jacobs, Brand Manager Canadian Whisky. "J.P. Wiser's is honoured to share ad space with people who genuinely care about their friends," he adds. The public toasts express everything from tongue-in-cheek shout-outs, to heartfelt messages.

Up to 80 of these messages will air on radio stations, and 165 custom billboards and transit shelter posts in specific neighbourhoods across Canada now display the personal messages.

The targeted ads will appear as a surprise to the unsuspecting 'toastee' as they stroll through their neighbourhood, ride public transit, listen to the radio on their way to work, or check their social media.

In the spirit of the 'Hold It High' campaign, J.P. Wiser's Whisky is bringing the public toast to your town. The Canadian whisky brand will activate its first ever toast-recording studio and whisky bar in a customized shipping container set to travel across Canada. The portable studio is designed to give everyone the chance to record their own custom toast, and instantly share it with their friends on social media.

The first stop for the toast recording studio will be at one of North America's most anticipated night-time gatherings, Nuit Blanche, on Saturday, September 29th, 2018 in Toronto, ON.

Guests will also be invited to sample the newly released J.P Wiser's Old Fashioned Whisky Cocktail and enjoy live music at the pop-up.

Prior to the campaign's launch, J.P. Wiser's invited friends on both sides of the Detroit River to make a toast to the longstanding friendship between the border cities. The unprecedented gesture saw guests on the Windsor side at the J.P. Wiser's Distillery raise a glass of whisky to a crowd gathered on Detroit's Belle Isle. Both groups simultaneously called out the campaign's slogan, 'Hold It High' to their friends across the border. 

 

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