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Vancouver, BC, May 28, 2020 - While COVID-19 restrictions have started to loosen up, the hospitality industry continues to face an uncertain future. In this climate of uncertainty, Vancouver’s Main St. Brewing has created a beer to help its employees - the Helping Hand Lager: A Social Lager for Physical Distancing. Available at Main St. Brewing and select partners, all proceeds go towards purchasing Fresh St. Market grocery gift cards for its staff.
 
“We are currently operating with a skeleton crew at our brewery and wanted to find a way to help our staff, especially with essentials such as groceries,” explains Cameron Forsyth, co-owner of Main St. Brewing. “When we thought about who to partner up with, Fresh St. Market came to mind immediately. They work with a lot of local producers and vendors, and they have locations across Metro Vancouver.”
 
Main St. Brewing’s Helping Hand Lager is brewed in the heart of the city’s historic Brewery Creek district. The flavour profile is clean, light, crisp and easy drinking beer (4.5% alc./vol. | 9 IBU). It is brewed to be accessible to all levels of beer lovers.
 
“The hospitality industry is a vital part of our community,” says Mark McCurdy, spokesperson for Fresh St. Market. “We have a number of initiatives in the works to help, including partnering with our friends at Main St. Brewing. Fresh St. Market is providing Main St. Brewing with a 5 per cent discount on all gift card purchases. In addition, we have donated $500 in gift cards directly to their staff.”
                                   
Helping Hand Lager, is available starting today, May 28, 2020 at Main St. Brewing’s brewery at 261 E 7th Ave in Vancouver and at several partners, including The Cascade Room, El Camino’s, The Union, and Portland Craft.
 
For more information, please visit www.mainstreetbeer.ca.

 
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TORONTO, May 28, 2020 /CNW/ - Absolut has announced the latest version of its Absolut Rainbow Limited Edition bottle. Since 1981, Absolut has supported the LGBTQ+ community as part of the belief that a colourful, diverse and equal world is something to strive and work for. Available from June 2020, the bottle pays homage to American artist and gay rights activist, Gilbert Baker, with a newly designed bottle co-created with The Gilbert Baker Foundation.

Originally devised by artist Gilbert Baker in 1978, the rainbow flag has become a universal symbol for inclusion, peace and love. This bottle pays tribute to the iconic 2008 bottle collaboration between Absolut and Gilbert himself, where Absolut was the first spirit bottle to proudly wear the flag.

The Absolut Rainbow bottle has been co-created with the Gilbert Baker Foundation, a New-York based non-profit established in 2017 to carry on the legacy of the designer-activist who created the original Rainbow flag in 1978. The flag is magnified through the liquid and bought to life from different angles, alongside a hand-written script on the reverse of the bottle, titled "Sway It with Pride", which pays tribute to Absolut's late friend.  

Elin Furelid, Global Senior Marketing Manager Portfolio & Design at Absolut says "The rainbow flag, created as a "gift for the world" by Gilbert Baker, is a symbol of hope, equal rights and the freedom to love whoever you want. As long-standing supporters of the LGBTQ+ community for over 40 years, the Absolut Rainbow bottle is dedicated to our late friend and his legacy that continues to live on today".

The new limited-edition bottle will be available in select stores in British Columbia, Alberta, and Ontario.

 
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May 28, 2020

Scotsman is pleased to announce that they have shipping release on the new BC0530 Big Cube Modular Ice Machines . Scotsman is satisfying orders as quickly as possible as production kicks off.

All applicable BC0530 product content has also been added to AutoQuotes and the Scotsman website product page, Sales App and Ice Machine Sizing & Selector Tool. Please use the below links to access these pages.

As a reminder, Scotsman has sent a number of training tools and collateral pertaining to the new Big Cube unit.

 
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MONTRÉAL, May 28, 2020 /CNW/ - Moët Hennessy in Canada has launched a national program entitled Coming Together to support its local partners during the pandemic. Due to COVID-19, the hospitality sector has been heavily impacted, and the livelihood of bartenders, restauranteurs and service staff has been uprooted as they navigate this new reality.  As part of the food and beverage community, Moët Hennessy in Canada is supporting its partners through their Coming Together initiative with The Maison Hennessy donating $50,000 CAD to the Bartenders Benevolent Fund, in recognition of the hardships the hospitality community is currently facing.

"The Maison Hennessy is proud to support the Bartenders Benevolent Fund as it directly benefits the community we are a part of," says Veronique Gonneville, national communications director of Moët Hennessy in Canada. "The non-profit organization was created by industry members to benefit bartenders, servers and front of house support staff in the hospitality industry across Canada."

The national Coming Together program is a multi-faceted campaign aimed at supporting the hospitality community through local and national initiatives that will continue throughout 2020.

"Coming Together with Moët Hennessy in Canada is our way to thank our friends in the food and beverage industry that have supported us in immeasurable ways," says Alexis de Calonne, managing director of Moët Hennessy in Canada. "We know that many of our partners are facing unprecedented challenges at this time, and we are committed to being there for them, both with unique initiatives and financial donations."

Campaign elements include:

  • #HENNESSYMYWAY – The Maison Hennessy is committed to supporting its mixology community as part of a global initiative titled, #HENNESSYMYWAY. Fifty Canadian bartenders will be engaged to showcase their mixology skills and will be offered a direct donation of $500 CAD and a branded Hennessy gift package. Bartenders will share a 30-second social media video showcasing how they enjoy Hennessy their way for a chance to be featured on Hennessy.com.
  • The Coming Together Cocktail Project – Moët Hennessy in Canada will support its trade partners through a national initiative titled, "The Coming Together Cocktail Project" featuring cocktail recipes from Canada's top 50 mixologists. In addition to providing remuneration to participants, the initiative aims to raise funds via the sale of a high-gloss coffee table or digital magazine, which will be available at key retailers across Canada later this year, with all proceeds benefiting the Canadian cocktail creators.
  • Coming Together Instagram Live Cocktail Sessions To inspire creativity and at-home mixology, Moët Hennessy in Canada is hosting weekly Coming Together Instagram Live cocktail sessions educating social media audiences on the essentials of cocktail making with brand ambassador Sabrine Dhaliwal and a special guest joining each week. Moët Hennessy will make a charitable donation to each guest's charity of choice. Cocktail sessions take place every Thursday at 4:00 p.m. PST on Sabrine's Instagram page: @sabrinedhaliwal.  
  • Restaurant & Catering Partnerships – To support local trade partners, Moët Hennessy in Canada is designing bespoke consumer packages and promotions to create memorable at-home experiences featuring elements like virtual tastings, surprise guests and more.

The most recent collaboration with byPeterandPauls.com features luxurious at-home dining experiences that include a virtual product tasting component with a Moët Hennessy brand ambassador. Partial proceeds will support select Canadian charities and their efforts during COVID-19.

For more information about the national Coming Together campaign, follow along and use hashtag #ComingTogether.

 
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May 27, 2020

Based on feedback from Manitobans and current public health data, the Manitoba government has finalized the draft Phase Two plan and will implement measures effective June 1 to continue safely restoring services and opening additional businesses while ensuring physical distancing, Premier Brian Pallister announced today.

Among other businesses and services to be allowed to reopen June 1st, the following applies to our industry:

  • allowing restaurants to reopen indoor spaces at 50 per cent capacity and continue to offer patio services at that capacity level; and
  • allowing bars, beverage rooms, micro-brewers and similar businesses to operate patio service at 50 per cent of site capacity and to reopen indoor spaces at 50 per cent capacity.

The MRFA is compiling more information on best practices for our members to go out shortly.

 

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