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October 9, 2017

Las Vegas – UFC®, the world’s premier mixed martial arts organization and Modelo Especial, the nation’s fastest growing imported beer1, today announced a new multi-year marketing partnership that establishes Modelo as the “Official Beer and Malt Beverage” sponsor of UFC in the United States.

“Modelo is an amazing brand that shares UFC’s unmatched commitment to its fan base,” UFC President Dana White said. “I love Modelo and we’re already talking about doing a lot of exciting things together.”

“Uniting the passionate fans of UFC with Modelo, a brand that stands for the fighting spirit is an ultimate win for our consumers and our company,” said Ann Legan, Vice President of Marketing for Casa Modelo with Constellation Brands Beer Division. “With both UFC and Modelo driving unprecedented growth for our respective industries, this partnership is a game-changer for Modelo and we look forward to creating new experiences for fans.”            

For the past five years Modelo has been the #1 growth leader in the U.S. beer industry and has posted double-digit growth for 32 years.

As part of this expansive, multi-million dollar partnership that begins in 2018, Modelo will be the presenting sponsor for select UFC Pay-Per-View events and VIP Experiences based in the U.S., along with signage and branding inside UFC’s world-famous Octagon®. Modelo will also feature UFC athletes and personalities in advertising.

In addition to in-venue programming exposure via multimedia platforms, retail point-of-sale, live-viewing parties at select UFC events and a national sweepstakes campaign, Modelo will also have a presence during live-event broadcasts and on UFC.com, as well as being integrated across multiple UFC-based social and digital platforms. UFC and Modelo will also work together to create unique and engaging content to inspire their fans.

For more information, please visit UFC.com or ModeloUSA.com

 
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TORONTO, Oct. 10, 2017 /CNW/ - On October 12th, Glenfiddich® will unveil some of the works of 2017 Artist-in-Residence Recipient of the year, Lee Henderson, at an exhibit titled "And the voices came from nowhere" at  Zalucky Contemporary Toronto.

 

On March 23rd, 2017 Glenfiddich® awarded artist Lee Henderson of Toronto with the coveted Glenfiddich® Artist in Residence (AiR) Prize.  One of only eight awards across the globe each year, the AiR prize offers recipients the opportunity to live and work in the beautiful Scottish Highlands, directly out of the Glenfiddich® Distillery in Dufftown, a prize valued at $20,000 CDN.

During their residency, recipients will collaborate with other celebrated international artists from around the world to create a piece of work that relates to Glenfiddich®, which will be left behind to become a part of the distillery's rich heritage and add to the artistic landscape of the community. "After fifteen years we continue to be amazed and inspired by the wealth of creativity that is showcased through the Artist in Residence program," comments Beth Havers, Canadian Brand Ambassador for Glenfiddich®. "At Glenfiddich®, we champion the progressive spirit and continue to challenge the conventions of our craft each year. We are proud to see so many talented Canadians share in this once-in-a-lifetime experience." 

Lee Henderson (b.1979) is a contemporary artist whose practice includes video, photography, installation, sculpture, performance, and text. His work moves in constant contemplation of death, in senses grand and minute, somewhere between the persistence of collective histories and the brevity of individual lives. Henderson has studied art in Canada and Germany, holding a BFA from the Alberta College of Art and Design (2003) and an MFA from the University of Regina (2005).

"We use the term "spirit" to describe ghosts; to describe an apparition come back to haunt us, or remind us, or watch over us, says Lee Henderson." "It can mean something that hangs in the aether, in an even-less-bodily sense, as affect or ideal. It refers also to alcohol, to liquor—to that which we inhale and then imbibe." Such nominative fluctuations formed the basis for Henderson's explorations while in residence at the Glenfiddich® Distillery during the summer of 2017. 

The exhibition will be hosted by Glenfiddich® AiR curator, Andy Fairgrieve, all the way from Dufftown, Scotland. The Glenfiddich® AIR Prize has sponsored more than 100 artists since its inception since 2002. Canadian artists include Eleanor King (2016), Jon Sasaki (2015), artistic duo, Rhonda Weppler and Trevor Mahovsky (2014), Daniel Barrow (2013), Jillian Mcdonald (2012), Helen Cho (2011), Damian Moppett (2010), Arabella Campbell (2009), Dave Dyment (2008), Jonathon Kaiser (2007), Annie Pootoogook (2006) and Myfanwy Macleod (2005).  To learn more about the Glenfiddich AiR Prize, visit: www.glenfiddich.com

 
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The Penny Drop, a restaurant in Melbourne, Australia designed by Golden, and Westlight, a bar in New York, USA designed by Studio Munge are the Overall winners of the 2017 Restaurant & Bar Design Awards.

Another 35 category winners (including Best UK Winners) were revealed at the Restaurant & Bar Design Awards winners ceremony, which took place at London’s King’s Cross on the 5th October.

The Awards ceremony was attended by over 700 of the UK and world’s best designers, and their clients responsible for the design of the most innovative food and beverage spaces.

Link to the Winning projects <http://restaurantbardesignawards.cmail19.com/t/y-l-hkjtlhd-tyiruulruh-t/>

Link to the Winning project photos <http://restaurantbardesignawards.cmail19.com/t/y-l-hkjtlhd-tyiruulruh-i/>

Link to 'The Winners' Press Release <http://restaurantbardesignawards.cmail19.com/t/y-l-hkjtlhd-tyiruulruh-d/>

Link to the main 'Press folder' <http://restaurantbardesignawards.cmail19.com/t/y-l-hkjtlhd-tyiruulruh-h/>

www.restaurantandbardesignawards.com <http://restaurantbardesignawards.cmail19.com/t/y-l-hkjtlhd-tyiruulruh-k/>

<http://i2.cmail19.com/ei/y/C8/CFF/6E0/csimport/ScreenShot2017-10-06at11.14.07.113231.png>

'Soundscape' Set design & build

‘Soundscape’ Set design & build

The theme for this year’s Awards ceremony was ‘Soundscape’. Three Restaurant & Bar designers (SHH, Design Command and Haptic Architects) each created a cutting edge space inspired by ‘Sound’, with the spaces theatrically revealed on the night of the Awards.

Build partners were Oakwoods, Ecsec, Firecracker & Fabrico Interiors.

Restaurant & bar operators were Boxpark, Browns, Fucina, Treves & Hyde, Uli and Yoobi.

Link to the 'Soundscape' Set design & build photographs <http://restaurantbardesignawards.cmail19.com/t/y-l-hkjtlhd-tyiruulruh-u/>

Link to the main 'Press folder' <http://restaurantbardesignawards.cmail19.com/t/y-l-hkjtlhd-tyiruulruh-o/

 

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