Published Date

July 6, 2020 (Vancouver, BC) – The BC Hospitality Foundation (BCHF) is delighted to announce it will receive partial proceeds from sales of an exciting new refreshment beverage called Lulu Spritz. From July 5th to August 1st 2020, Station 22 in collaboration with Univins and Spirits will donate $1 from the sale of every four pack of Lulu Spritz to the BCHF to a maximum of $5000. During this period Lulu Spritz 4-packs will be $1.50 off, making it easy and affordable to support our local hospitality sector while stocking up for patio season. 

Lulu Spritz is the perfect summer aperitif, as it’s a blend of premium Italian Pinot Grigio Frizzante, tonic water, and natural flavours from Sicilian orange bitters. The BCHF’s Executive Director, Dana Harris, welcomes the initiative from Canadian import agent Univins and Spirits: “We’re so grateful for the support we’re receiving from Station 22 and from others in the local hospitality industry. We’ve had to cancel all our in-person fundraisers for 2020 due to the COVID-19 pandemic, and while initiatives like the Lulu Spritz program won’t make up for the lost revenue, they help a lot, and they give us confidence that there are better days ahead.” Caroline Carefoot of Univins and Spirits notes, “we’re delighted to include the BCHF as part of our launch strategy for Lulu Spritz. The hospitality business has been impacted disproportionately by pandemic-related closures, and we want to do our part to support our industry partners.

Look for 4-packs of Lulu Spritz at BCLDB Liquor stores, as well as private liquor retail outlets across BC.

Funds raised by the Lulu Spritz donation program will help the BCHF continue to provide last-resort assistance for hospitality workers in financial crisis due to a serious health condition. The charity also offers a scholarship program that fosters the next generation of hospitality industry leaders. $1000 of the $5000 will be allocated to a scholarship that will be announced in the fall of 2020.

Published Date

COLLINGWOOD, ON, July 2, 2020 /CNW/ - In March, the results of the 2020 San Francisco World Spirits Competition (SFWSC) were announced, with Heretic Spirits Gin #1 being awarded a gold medal. As a gold medal winner, Gin #1 was the top-ranked gin of all Ontario entries in the category.

"By definition, a heretic is someone who thinks differently. Heretic Spirits was created with that philosophy at the core of all that we do," says Scott Morrison, Heretic Spirits CEO and Distiller. "Our entire team is incredibly honoured to have our flagship product recognized at a global competition of this scale. We're proud that our hard work has created something truly special."

Heretic Spirits Gin #1 is distilled using a 14-botanical blend sourced from around the world. It's complex, citrus lead and aromatic core give way to a spicy, prolonged finish.

The SFWSC is the most respected and influential spirits competition in the world. It was founded in 2000 as a way to recognize exceptional products in the spirits industry. The 2020 competition was the biggest in its history, featuring almost 3,000 entries from across the globe.

Heretic Spirits is South Georgian Bay's first craft distillery. With a focus on innovation, the Heretic Spirits team has created a world-class tasting experience for consumers of their award-winning gin and vodka. Heretic Spirits Gin #1 and Vodka #1 are available in select LCBO stores and online at Visit Heretic Spirits to learn more.

Published Date

TORONTO, June 29, 2020 – Diageo Canada, a leader in beverage alcohol with a portfolio that includes Johnnie Walker, Crown Royal, Ciroc, Smirnoff, Guinness and more, today announced its commitment of $100K to support the CEE Centre for Young Black Professionals, a charity dedicated to addressing economic and social barriers affecting Black youth.


Focused on youth workforce development, education and advocacy to influence systems and policy, CEE is committed to creating a society and economy in which Black youth achieve financial prosperity and high quality of life for themselves and their families to contribute to the advancement of Canada.


“At CEE, we stand against racism in all its forms and practices. Our advocacy and program activities strive to mitigate the consequences and impact of structural racism,” said Agapi Gessesse, Executive Director, CEE Centre for Young Black Professionals. “We stand in solidarity with all others working to build a more equitable society and economy for all.”


Recognizing the need for immediate action, Diageo’s commitment will help support CEE in continuing to cultivate a talent pool of young Black professionals that can benefit the Canadian labour market, with specific focus on its Hospitality development initiative (CEE’s Kitchen Masters Program). CEE trains youth to gain employment in five (5) labour markets, Information Technology, Trades, Film, Social Services & Hospitality. These efforts include programs to improve their careers, education and empowerment that are holistic, culturally relevant and focused on individuals. Inspired by CEE’s commitment and dedication, through this donation and commitment Diageo Canada will empower the organization as a source for education and recruitment of talented Black professionals.   


“As a company committed to inclusivity and diversity, Diageo Canada has zero tolerance for racism and injustice,” said Jodi Rumble, VP, General Manager, Diageo Canada. “We know there is more work to be done and are committed to taking action and championing greater equality. Supporting CEE is just one of many steps we will take on this important journey in tackling anti-black racism within our society.”


The commitment follows Diageo’s recent U.S. announcement launching a Diageo Community Fund with $20 million that will support social justice in North America, helping Black communities and businesses recover from Covid-19, and part of a broader $100 million recovery fund to help bars and pubs welcome consumers back after lockdown.


Additionally, Diageo’s African Heritage Employee Resource Group (A.H.E.A.D.) will continue to help the company focus on the priorities and actions that will make the most meaningful impact to the Black community, both inside and outside of Diageo. The company also announced to its employees recently that it will double its existing matching program for charitable donations made during the month of June, contributing two dollars for every dollar contributed by employees.


To learn more about CEE or to donate, please visit , , or call 416-492-3000.


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