Published Date

JUNE 4, 2018 - Louisville, KY - Brown-Forman is returning to its past and releasing a new bourbon brand based on an old name, King of Kentucky.  Hitting shelves June 29, the first release of King of Kentucky will be a limited, 14-year old Kentucky Straight Bourbon.  Available only in Kentucky, the first release will produce approximately 1000 bottles with a suggested retail price of $199. 

King of Kentucky was established in 1881 as a Kentucky Straight Bourbon Whiskey.  Brown-Forman acquired the brand in 1936 from Selected Kentucky Distillers and, by 1940, converted it to a blended whiskey until it was discontinued in 1968.

"Given Brown-Forman's 148 year history of crafting great Kentucky Bourbon, it is a memorable event to bring back to life a long retired brand and to introduce it to a new generation of aficionados," said Master Distiller Chris Morris. “King of Kentucky will provide Whiskey connoisseurs with a rare look into Brown-Forman’s rich barrel archives.” 

King of Kentucky will be an annual/on-going periodic release of a single barrel inventory and feature a barrel-strength, minimally-filtered proof presentation.

Due to the rarity of these barrels, there will be no defined annual volume. Just like the extra time it takes for the liquid to age, the package will also show a personal craftsmanship.  It will feature handwritten details including proof, age, warehouse location, lot number, serial number, barrel number, and be hand-signed by Master Distiller Chris Morris.  


Taste Notes

Color               Deep Chestnut

Aroma Rich oak with intense dark chocolate and burnt caramel sweetness balanced with fresh leather and spearmint spice notes atop layers of tropical fruit (banana, pineapple, citrus).

Taste Dark chocolate and fudge coat dark cherry notes with a refreshing range of aromatic spice character (spearmint, cedar, cardamom).


Finish              Long and spicy

For almost 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s & Cola, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Gentleman Jack, Jack Daniel’s Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Canadian Mist, Herradura, New Mix, Sonoma-Cutrer, Early Times, Chambord, BenRiach, GlenDronach and Slane.   Brown-Forman’s brands are supported by nearly 4,700 employees and sold in more than 165 countries worldwide.  


Published Date

May 30, 2018

Rix Light Craft Lager is Prince Edward Island’s first Light Craft Lager! Launching this June, this crisp light lager is craft brewed with the highest quality ingredients using traditional techniques resulting in a dry finish.

Named for William F. Rix who was widely considered Prince Edward Island’s craft beer pioneer in the mid-eighties and much like his entrepreneurial spirit, this craft lager is refreshing and innovative. Ahead of its time. 

 ‘We are thrilled to bring this new Light Craft Lager to life. It’s the first of its kind brewed on PEI and we feel like this is going to be a staple in Islanders fridges, all year long”, says PEI Brewing Company President Jeff Squires. “I think customers are really going to enjoy this refreshing, easy drinking lager that will be the gateway into craft beer for many.”

Rix Light Craft Lager will be available in 473ml cans at all PEILCC retail stores and the PEI Brewing Company Taproom by mid- June. Visit and follow along on Instagram, Facebook and Twitter @rixlightlager for more information.

Looking to try this new beer? Rix is going on tour and hosting Island launch events at seven different Prince Edward Island restaurants and pubs starting on June 8th!
Island Tour Locations:

June 8th: Alberton – The Albert & Crown Pub & Eatery
480 Main Street, Alberton
June 9th: Summerside –The Silver Fox Entertainment Complex
110 Water Street, Summerside

June 15th: Charlottetown - Merchantman Next Door
23 Queen Street, Charlottetown
June 22nd: North Rustico- North Rustico Lions Club
17 Timber Lane, North Rustico
June 23rd: Morell - Holy Cow Burgers & Wings
95 Altons Drive, Morell
June 29th: Cardigan – Clam Diggers Beach House & Restaurant
6864 Water Street, Cardigan
June 30th: Souris – The Black Rafter Lounge
10 Federal Avenue, Souris

Published Date

May 22, 2018

Molson Coors just launched Coors Edge - a delicious non-alcoholic beer that contains less than 0.5% ALC./VOL. Launched in Quebec in May, Coors Edge is rolling out across the rest of Canada in early June.

Coors Edge uses a double brewing process which ensures exceptional taste. It’s brewed for beer lovers who want a great-tasting non-alcoholic option. The new brew comes on the heels of new research which shows millennials in Canada are looking for more responsible drinking options.

A new survey of more than 1,200 Canadian beer drinkers found that:

  • The top reason millennials consume non-alcoholic beer is to avoid drinking and driving.
  • With secondary reasons being “fitting in/socializing.”

 Did you know that 82% of driving and legal-drinking-aged Canadian Millennials have served as designated drivers? These millennials take their designated driving responsibility seriously, but like many of us, also enjoy drinking beer. In the pursuit of no compromise, they’re looking for a great-tasting non-alcoholic beer option that allows them to enjoy, feel confident in their responsible and balanced decisions, all while still fitting in and socializing with their friends who are drinking alcohol.

The launch of Coors Edge is part of Molson Coors’ commitment to Raise the Bar on Beer and offer quality, low and no alcohol beers in 100% of markets by 2025. 

Published Date

May 22, 2018

Construction will soon begin on a nearly $10 million Visitor Center at the Bulleit Distilling Co. in Shelbyville, Kentucky. Today, Bulleit Distilling Co. and Diageo executives joined Shelby County elected and community leaders to celebrate the start of construction and enjoy a toast with founder Tom Bulleit. The Visitor Center is expected to open to the public in 2019.

“It’s a thrill to realize that people from around the globe will soon have the opportunity to visit the distillery and learn about Bulleit’s heritage,” said Tom Bulleit. “I speak for every distillery team member when I say how exciting it will be to open our doors and allow our consumers to be part of the Bulleit Frontier Whiskey experience.”

The 11,570-square-foot state-of-the-art Visitor Center will include interactive educational experiences, bourbon tastings, and retail space. It will be designed to be engaging, technologically advanced and environmentally conscious. Tours of the distillery will highlight Bulleit’s modern whiskey-making process and will include a visit to Tom Bulleit’s office. 

“Our vision with Bulleit Distilling Company and the new Visitor Center is to hero the community, culture and partners that have brought Bulleit to boundary-pushers all over the world and established it as a pillar of American whiskey,” said Ed Bello, U.S. & Global Brand Director for Bulleit Frontier Whiskey. 

The Visitor Center anticipates employing approximately 30 full- and part-time team members within two years of its opening.

“Since arriving in Shelby County, Bulleit has been an outstanding community partner,” said Dan Ison, Shelby County Judge-Executive. “In addition to the jobs that will be created at the new Visitor Center, the entire county will benefit from tourists who spend their time and entertainment dollars in the area. Many of them won’t just fall in love with the distillery, they’ll also fall in love with all that Shelby County has to offer.”

“It’s exciting to know that Bulleit Frontier Whiskey and bourbon enthusiasts everywhere will soon be able to experience first-hand the art and the craft of Bulleit,” said Sen. Paul Hornback (R), Shelbyville.  “I want to thank everyone affiliated with the Bulleit Distilling Co. who helped make this happen. And, I want to thank the many, many Shelby Countians who also play a role in Bulleit’s Shelby County success.”

Diageo’s Stitzel-Weller Distillery, located in Louisville, Kentucky will continue to offer tours and remain a stop on the Kentucky Bourbon Trail® tour. Tours will focus on other Diageo North American whiskey brands, including: Blade and Bow Kentucky Straight Bourbon Whiskey, I.W. Harper Kentucky Straight Bourbon Whiskey, Orphan Barrel Whiskey and other innovations to come. Stitzel-Weller is steeped in bourbon history and is a short drive from downtown Louisville to its Shively location.

Published Date

TORONTO, (June 4, 2018) – Red Bull® Canada announces the debut of ORGANICS by Red Bull® to provide consumers with an expanded range of organic drink choices to enjoy throughout their day. The new line, featuring ORGANICS by Red Bull Simply Cola, Bitter Lemon, Ginger Ale and Tonic Water, is a premium range of organic, carbonated drinks made with natural flavours from plant extracts. Launching mid- April and June 4TH nationwide, the line will be available where Red Bull is sold on retail shelves and various locations across Canada.

ORGANICS by Red Bull can be enjoyed whenever you are looking for a great tasting, organic refreshing drink. Like all Red Bull products, they are sold in 100 percent recyclable, aluminum cans and are vegan, gluten-free, wheat-free and dairy-free.

For more than 30 years, Red Bull has been Giving Wings to People and Ideas. Last year, more than 6 billion cans from the Red Bull Energy Drink product line were sold around the world. Red Bull saw the opportunity and need for a premium, organic drink line that would offer consumers a complementary product with the same quality ingredients and taste that the brand is known for. Canada, with its appreciation for wellness, lifestyle, and organic and premium consumer products, proved to be an ideal launch market for Red Bull’s new product category.

At-a-glance product information:

  • ORGANICS by Red Bull Simply Cola – Not your average cola, ORGANICS by Red Bull Simply Cola 
is lightly carbonated and offers a unique cola taste that isn’t too sweet, derived from multiple plant extracts like kola nut, ginger and cinnamon. As the only caffeinated drink in the range, a 250 ml can of ORGANICS by Red Bull Simply Cola contains 32 mg of caffeine, similar to many other cola beverages. The caffeine in ORGANICS by Red Bull Simply Cola comes from organic coffee beans harvested on plantations all over the world. 

  • ORGANICS by Red Bull Bitter Lemon – The refreshing tart flavor of caffeine-free ORGANICS by Red Bull Bitter Lemon comes from citrus extracts and organic lemon juice concentrate, complemented by an herbal bitterness derived from plant extracts. 

  • ORGANICS by Red Bull Ginger Ale – The aromatic, spicy flavor and warm amber color of caffeine- free ORGANICS by Red Bull Ginger Ale are thanks to the natural flavours from ginger extract and zesty lemon juice concentrate from organic farming. 

ORGANICS by Red Bull Tonic Water – The distinctive, light taste of caffeine-free ORGANICS by Red Bull Tonic Water is from a thoughtfully balanced blend of lemon and lime notes and a little herbal bitterness from plant extracts. The well-balanced sweet and sour taste is tart and dry. 

Download this file (ORGANICS by Red Bull_Image.jpg)ORGANICS by Red Bull_Image.jpg[ ]1930 kB

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