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January 21, 2020

Nancy Marcus to retire as CMO effective March 1, 2020Susan Irving formerly of PepsiCo to become new CMO for Kruger Products

MISSISSAUGA, ONJan. 21, 2020 /CNW/ - Nancy Marcus joined Kruger Products in 2001 as Vice President of Marketing and became a key member of the Executive Team where she has been focused on building the Company's brand portfolio and marketing capabilities. She was appointed to CMO of North America in May 2018.

"Nancy has achieved many accomplishments and received numerous accolades throughout her career, and will be best remembered for her leadership and strategic brand transition resulting in the launch and significant growth of Cashmere and SpongeTowels, two of Canada's most loved tissue brands, said Dino Bianco, Chief Executive Officer of KPLP.  "On behalf of the Company and of all its employees, I would like to sincerely thank Nancy for her exceptional contributions to our success and recognize her career as one of Canada's top marketers. Nancy's leadership will be missed and I wish her much happiness in her retirement," added Bianco.

Susan Irving is an accomplished, award-winning senior marketing executive with over two decades of experience leading many successful and well-known brands at Warner Lambert, Coca-Cola and PepsiCo. She has a strong passion for brands and building high performance teams. She is a strategic business leader with experience that spans across all aspects of business management and consumer marketing including brand strategy; advertising and communications; P&L management; media planning; digital; social media; innovation; consumer insights; as well as sports and event marketing. Most recently at PepsiCo Foods Canada, Susan was the Senior Marketing Director for the Quaker Nutrition portfolio. During her 15 years at PepsiCo, she held several progressive roles including leadership of a Global Snacks team and has worked on key brands such as Doritos, Cheetos, Lays and Sun Chips.

"We are very pleased to welcome Susan to the Kruger Products team as Chief Marketing Officer. She has extensive CPG experience and the strategic acumen to lead Kruger Products brands to further growth and connection to our consumers," Bianco added. In her new role, Susan will lead the marketing team and be responsible for the vision, strategic direction and performance of all Kruger Products brands and marketing activities in Canada and the United States. She will also be a key member of the Company's Executive Team.

"I am thrilled to be joining Kruger Products to lead consumer marketing across North America at such an exciting point in the company's growth and expansion plans," according to Irving. "Kruger Products has tremendous industry respect. I look forward to driving the marketing agenda forward with such dominant consumer brands and a strong team."

Susan joined Kruger Products in early January 2020 and will work with Nancy over the next few months to ensure a smooth transition.

 
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January 20, 2020

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TORONTO, Jan. 20, 2020 /CNW/ - Corby Spirit and Wine Limited took home 6 major awards at the 10th annual Canadian Whisky Awards, including Whisky of the Year - Pike Creek 21 Year Old Oloroso Cask Finish, Distillery of the Year - Hiram Walker & Sons, as well as Blender of the Year - Dr. Don Livermore. The winners were announced last week on January 16th, at the Canadian Whisky Awards, held during the annual Victoria Whisky Festival in British Columbia.

 

"We are beyond proud of our brands and the recognition received this year at the Canadian Whisky Awards. These awards demonstrate Corby and Hiram Walker's deep commitment to continue innovating, pushing the boundaries, and producing a diverse range of quality whiskies." said Keeshan Selvakumar, Brand Director, Corby Spirit and Wine Limited.

Canadian Whisky of the Year winner Pike Creek 21 Year Old whisky has been finished in Oloroso Sherry Casks. This whisky is a prime example of marrying the sweet, smooth characteristics of Canadian whisky with the depth and complexity found in Single Malts.

Corby's owned Canadian whisky brands are produced at the Hiram Walker & Sons distillery in Windsor, Ontario – which was recognized for the third year in a row as Distillery of the Year by the Canadian Whisky Awards. Additionally, Master Blender Dr. Don Livermore was honoured as Blender of the Year for the second consecutive year.

"To be recognized as the Distillery of the Year is a tremendous accolade. From grain to glass, there is a dedicated and passionate team behind our whiskies," says Dr. Don Livermore, Master Blender.  "We all rely on each other to make sound choices and it reflects in the quality award winning brands that we make. It's a true honour to be part of the Hiram Walker and Corby family."

Select list of awards:

  • Whisky of the Year: Pike Creek 21 Year Old Oloroso Cask Finish
  • Distillery of the Year: Hiram Walker & Sons
  • Blender of the Year: Dr. Don Livermore
  • Sippin' Whisky of the Year Export: J.P. Wiser's Triple Barrel Rye (USA)
  • Best Blended Whisky: Pike Creek 21 Year Old Oloroso Cask Finish
  • Connoisseur Whisky of the Year Domestic: Pike Creek 21 Year Old Oloroso Cask Finish

A complete list of winners can be found at https://canadianwhisky.org.

 
 

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