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NEW YORK, February 3, 2021  With the new release of Taylor Fladgate’s 1961 Single Harvest Vintage Port ($395 SRP; 130 cases available), connoisseurs can relive 1961, a time known as a ‘rebel’ year for its cultural and ideological changes in history, such as the first man in the world to go into space. Only 780 bottles of this extraordinary Port, stored in respective cellars for 60 years, are available at retailers across the United States. 

 

According to Technical Director and Head Winemaker, David Guimaraens, “The lodge team have been carefully tending this stock to ensure that it remains a perfect example of a 1961 Port. The aging process has of course helped it to reach magical levels of complexity and elegance.”

 

Taylor Fladgate holds one of the most substantial reserves of aging tawny Ports of any producer, which includes a collection of rare Single Harvest Ports. These are Ports from a single year that age to full maturity in seasoned oak casks and display the year of harvest on the label.

 
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NEW YORK, NEW YORK—The Craft Beer Marketing Awards (CBMAs) announced that its 2021 competition is extending its entry deadline through March 15, 2021. The winners will be announced on Thursday, May 13, 2021 during a LIVE streamed virtual awards broadcast of the ceremony. 

 

“The interest and enthusiasm from breweries around the world has been amazing since we went global this year,” said Jim McCune, Co-founder of the CBMAs. “We’re also excited that the CBMAs now invited hard seltzer, cider, and mead to compete. It’s going to be wild!” 

 

For 2021, CBMAs judging panel has significantly expanded, now made up of more than 350 other industry professionals, to review entries from around the globe.


Founded in 2019, the CBMAs is the only program that awards and celebrates the very best beer marketing, as well as the teams and individuals behind them. Breweries, their agencies, artists, and marketing partners are all invited to enter their top work for competition.

 

The presenting sponsor of the CBMAs is Hillebrand, the world’s leading global beverage logistics company. “We’re so happy the CBMAs have expanded their awards program internationally,” said Prabh Hans, VP Domestic Services of Hillebrand North America. “We service beer customers all over the world and are excited that they can now be recognized and celebrated for their incredible beer-related marketing and design.”


The 2021 CBMAs consist of over 30 categories that cover all aspects of brew marketing – from labels to logos and tap handles to taprooms. Most notably new for this year are two special categories reflecting recent events: “Pandemic Marketing,” which looks at original marketing done during the COVID-19 outbreak, and “Human Rights,” to celebrate those who support the fight for equality for all via different forms of marketing and design.

  

“One of the hallmarks of the craft beer industry is its creativity,” said Barb Wirth, Marketing and Communications Manager at Hillebrand, who is also a CBMAs judge. “We see evidence of this in every facet of the business, but it is most visible in the amazing graphic designs and branding ideas produced. The award entries clearly reflect the passion our talented peers share for the industry. During the judging process last year, I remember how awestruck I was while reviewing the entries. The innovation and mind-bending creativity woven into each work of art defies words. I was thrilled when the CBMA team invited me to be on the judges’ panel again this year. I can’t wait to see what the craft beer talent pool has in store for us this year!”


A panel of over 350 influential and respected experts in beer, marketing, and design will judge each category. The CBMAs judging process is a robust, credible, and transparent digital scoring system. To see the full list of categories, visit https://craftbeermarketingawards.com/categories/

Entries are divided up into five regions across the globe:
• The Americas
• UK
• Europe
• APAC – Asia and Pacific (including Australia and New Zealand)
• MENA, Africa and Beyond

Winners receive the CBMAs’ “Crushie,” designed by the same NYC awards firm that created the Emmy Award and MTV Moonman Trophy. Platinum and Gold Crushies will be awarded in each region. A newly designed Global Crushie will be awarded to those who opt-in to be judged at the global level in addition to being nominated as a regional entry.

Entry Timeline
Entry Period: Nov. 8, 2020 – March 15, 2021
Winners Announced: LIVE awards ceremony broadcast and live streaming on May 13, 2021.

Entries are open to anyone involved in marketing within the brewing industry – including cider, hard seltzer, and mead – across the world. For additional information, visit: https://craftbeermarketingawards.com/

 
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TORONTO, Feb. 2, 2021 /CNW/ - For the first time in history, Tullamore D.E.W. launches the O'Everyone campaign, donating 100% of proceeds from merchandise sales to support diversity initiatives across Canada led by the Canadian Centre for Diversity and Inclusion.

To kick off this inaugural campaign, Tullamore D.E.W. has pledged an initial $20,000 (CAD) and will continue to donate proceeds of all sales of O'Everyone merchandise from every Canadian consumer coast to coast who joins us in O'Everyone!

In partnership with the CCDI, O'Everyone is a year-long, nationwide, benevolence campaign that invites Canadians to unlock the power of their O'Lastnames. Sales are tracked via the live-ticker on the website, with the grand total being donated to the CCDI in December 2021.

"The Tullamore D.E.W. O'Everyone campaign strives to support diversity amongst Canadians by donating proceeds to the powerful education-led initiatives of the CCDI across Canada," comments Michael Mooney, National Brand Manager, Tullamore D.E.W. 

Canadians can participate in O'Everyone by purchasing a personalized O'Lastname T-shirt and bottle label at www.OEveryone.ca for $20.00 (CAD). Once purchased, customized shirts and bottle labels will be created and mailed directly to consumers. 

"When our consumers receive their O'Everyone merchandise, we encourage them to share pictures of themselves in their O'Lastname T-shirts on social media and to tag their community," adds Mooney.

"The goal is to keep the benevolence train rolling and raise as much funding as possible to support the great work of the Canadian Centre for Diversity and Inclusion."

Founded in 2012, The Canadian Centre for Diversity and Inclusion (CCDI) is a registered national charity organization. Their mission is to help create inclusive spaces that are free of prejudice and discrimination, and to generate awareness, dialogue and action that helps recognize diversity as an asset and not an obstacle. 

"CCDI is proud to partner with Tullamore D.E.W for the first ever O'Everyone national campaign to be launched in Canada. This is an opportunity to amplify the O'Everyone campaign message to millions of Canadians and support an objective driven by inclusion, diversity, solidarity and celebration," comments Michael Bach, CEO & Founder, CCDI.

The O'Everyone customized O'Lastname T-shirt and bottle label bundle costs $20.00 and will be available for purchase in Canada at www.OEveryone.ca from February 2 to December 8, 2021.  Tullamore D.E.W. will cover all costs associated with production and shipping of the O'Everyone T-shirts and labels.

"Tullamore D.E.W. is honoured to support the CCDI who we sought out based on their powerful education-led work helping Canadian organizations achieve lasting diversity and inclusion," adds Mooney.

For additional information about O'Everyone, please visit www.OEveryone.ca

For additional information about the Canadian Centre for Diversity and Inclusion (CCDI), please visit www.ccdi.ca

 
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BARDSTOWN, Ky. – Black Velvet Whisky, the second-largest selling Canadian whisky in the world, today launched Black Velvet Apple. With its perfect blend of original Black Velvet Canadian Whisky and natural apple flavors, the new flavor is ripe for success amongst a growing category.

A natural fit for the Black Velvet flavors lineup, apple continues to see heightened success across brown spirits as the leading flavor. Black Velvet Apple delivers a smooth, balanced taste with a burst of tart, green apple followed by a bright, crisp finish. Apple joins Black Velvet Toasted Caramel to further expand the current flavor offerings in the franchise.

“Black Velvet Apple is an approachable flavor that marries the quality of Black Velvet Whisky with the hottest flavor in brown spirits today for an extraordinary taste,” said Hannah Venhoff, Group Product Director, Heaven Hill Brands. “With renewed attention and investment in Black Velvet, we are invigorating the brand with thoughtful innovation that honors the Black Velvet legacy and brings new consumers to this iconic brand.”

Heaven Hill Brands acquired the Black Velvet Distilling Company in November 2019, quickly moving forward on infrastructure developments to build upon the success and experience of the Black Velvet team in Lethbridge, Canada. Building on the success of Toasted Caramel, flavor innovation with Black Velvet Apple introduces the next phase of investment in the historic brand, welcoming in new consumers and providing choice to current fans. Black Velvet Apple will be supported at retail with point of sale and displays, as well as across trade media.

Black Velvet Apple will be available in limited markets February 2021 at a suggested retail price of $10.99/750ml. Bottled at 70 proof, Black Velvet Apple will be produced in 1.75L, 750ml, and 50ml.

Enjoy Black Velvet Apple served neat, over ice, with your favorite mixer, or in one of the following refreshing cocktails:

Canadian Mounty Mule

2 oz. Black Velvet Apple

½ oz. Lime Juice

3 oz. Ginger Ale

Build all ingredients in a mule mug or collins glass over ice, stir, and garnish with lime

 
 

Oldman Old Fashioned

¾ oz. Black Velvet Apple

1 ½ oz. Black Velvet Whisky

3 dashes of Angostura Bitters

2 dashes of Orange Bitters

Combine all ingredients in a mixing glass with ice and stir well until chilled. Serve over ice and garnish with orange peel.

 
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Prompted by the growing demand for Rhum Barbancourt in the US (+74% in 2020), Crillon Importers has invested in the Haitian distillery to increase its production capacity over the next few years.

The recent investment will be adding extra casks, still and tanks, for distillation, fermentation and aging; and it will secure the supply for Northern America, as part of Rhum Barbancourt strategy to lead the dark rhum category in the area.

Believing that the interest for terroir-driven spirits will keep strong in the coming years, the company wants to make sure to distill and barrel enough to serve the US demand for the 4, 8 and 15 year expressions.

“The 2010 earthquake led Rhum Barbancourt to revamp the entire line while replacing broken equipment. We thought these increased capacities would hold us for some time, but demand is growing faster and we are investing again,’’ says CEO of Rhum Barbancourt, Delphine Gardere.

As part of the investment and marketing efforts, Rhum Barbancourt has also launched a nationwide video advertising campaign.
Rhum Barbancourt, historically a dark rum aged in Limousin oak, exports to US and Canada its 3 main expressions:

- Rhum Barbancourt Estate Reserve (aged 15 years, 86 proof)
- Rhum Barbancourt 5 star (aged 8 years, 86 proof)

- Rhum Barbancourt 3 star (aged 4 years, 86 proof)

Rhum Barbancourt, a Rhum Agricole (distilled from pure sugar cane juice instead of molasses), that has been also successful in other subcategories, such as light rum and spiced rum, started to market also a 70 proof spiced rum named Pango and the 86 proof White Rhum.

 

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