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MISSISSAUGA, ON, June 27, 2017 /CNW/ - As Canadians coast-to-coast prepare to celebrate our nation's 150th birthday this Saturday, Boston Pizza wants to make its roots clear and show love for the true north, strong and free, by changing their name to Canada Pizza. Now, through the Canada Day weekend, more than 380 restaurants across Canada will proudly showcase the new name.

"Canada is the birthplace of Boston Pizza and there is no better day to remind Canadians of our patriotism than Canada's milestone birthday," said Jordan Holm, Executive Vice President of Marketing & Communications, Boston Pizza International. "As Canada's number one casual dining restaurant brand, it felt natural for us to change our name and give Canadians a designated place to celebrate our great country's 150th birthday, on a patio, with great food and a cold drink in hand."

In addition to the new name, Canada Pizza is inviting all Canadians to attend the country's largest patio party across its more than 380 locations on July 1st. Guests in attendance may also run into a moose or a beaver, as Canada 150-themed animal masks have made their way into the new Kids Activity Packs. Share a picture of your kids wearing one on Facebook, Twitter and Instagram, using #BPCanada150 to win Boston Pizza gift cards.

 
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TORONTO, June 23, 2017 /CNW/ - Corby Spirit and Wine Ltd. took home two remarkable awards last week at the Liquor Control Board of Ontario's (LCBO) 2017 Elsie Awards, an annual event that recognizes the industry's best and brightest. In addition to the coveted recognition as Supplier of the Year, which Corby has won twice in the past three years, the company also received the award for Best New Product Launch.

 

For the past 23 years, the LCBO has hosted the Elsie Awards to recognize suppliers, agents and trade partners that excel in their commitment to innovation, creativity, customer service and social responsibility. The Supplier of the Year award is given to companies for going above and beyond in delivering excellence to customers and in the industry.

"Being recognized as Supplier of the Year once again is a huge achievement for Corby," says Patrick O'Driscoll, President and CEO, Corby Spirit and Wine. "This award is a testament to our fantastic employees, whose passion and collaboration allows us to continually create win-win memorable experiences with our customers."

Corby was awarded Best New Product Launch for its Big House wine-in-a-can innovation, offering consumers a convenient format for enjoying wine at the cottage, camping or music festivals. The Big House wine cans family includes The Birdman Pinot Grigio, Cardinal Zin Zinfandel and this year's most recent release: The Siren Vin Rosé.

"It's exciting to have Big House cans recognized as the Best New Product Launch in Wines," says Ryan Smith, Director of Sales Ontario, Corby Spirit and Wine. "It acknowledges our continuous commitment in bringing innovative products and experiences to consumers across the country."

In addition to the Elsie Awards wins, Corby Spirit and Wine has received a series of industry recognitions over the last year:

  • In April 2017, Corby was recognized as one of the "50 Best Workplaces in Canada" for the sixth consecutive year by the Great Places to Work Institute.
  • In December 2016, Corby was selected as one of Greater Toronto's Top 100 Employers for 2017, in recognition of Corby's exceptional workplace for employees.
  • In January 2017, Corby received prestigious honours at the 2017 Canadian Whisky Awards for Gooderham & Worts, Lot No.40 and J.P. Wiser's, including the Award of Excellence: Innovation for the Northern Border Collection. 
  • In April 2017, Corby achieved international recognition at the World Whiskies Awards:
    • J.P. Wiser's Double Still Rye – Best Canadian Rye
    • J.P. Wiser's Hopped – World's Best Flavoured Whisky & Best Canadian Flavoured Whisky
    • J.P. Wiser's Dissertation - World's Best Blended Limited Release & Best Canadian Blended Limited Release
    • Gooderham & Worts – World's Best Canadian Blended Whisky
 
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TORONTO, June 21, 2017 /CNW/ - No doubt, there will be a symphony of cheers on Canada 150. Perhaps, the patriotic toasting will occur under fireworks or beneath the Canadian flag or the boughs of a Canadian maple.  As everyone decides where they will be for Canada 150, they also must decide how they will celebrate and what will be in their glasses as they raise them to Canada. Canadian spirits are the optimal choice to celebrate the Canadian spirit, because they are the essence of Canadian ingredients and artisans. #SpiritsCanada

 

But before you raise a glass of Canadian whisky, we want to share a few facts on the origins of the toast and its tradition. Let's drink to that.

A timeline of the toast

  • The term "toast" originated in the 16th century, but as early as the 6th Century B.C the Greeks were toasting to good health.
  • Shakespeare referenced a toast in The Merry Wives of Windsor, "Go fetch me a quart of sack; put a toast in it." Fun fact: Adding toast to a drink was quite common at the time.
  • Historian Paul Dickson, author of Toasts: Over 1, 500 of the Best Toasts, Sentiments, Blessings and Graces writes, "A legend contends that by adding the clink, toasters could get the greatest pleasure from a drink. Before the clink, toasts only satisfied four of the five senses."
  • The term "toasting" evolved into honouring people and celebrations.

Today, it offers a celebratory sentiment, or in the case of Canada's 150th anniversary, we raise a glass of spirits to Canada's 150! #SpiritsCanada

 
 

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