Published Date

DURHAM, NC - May 5th, 2017- North Carolina-based Graybeard Distillery recently debuted Bedlam Vodka, a new vodka brand distilled from rice, to critical acclaim at the 2017 Wine & Spirits Wholesalers of America’s Convention & Exposition (WSWA) in Orlando, FL. Distributors, media and other attendees had an opportunity to sample the product, learn about Graybeard’s unique distillation process and be introduced to the Bedlam brand and its one-of-a-kind backstory.


Bedlam Vodka quickly became a convention favorite as it took home three prestigious awards, garnering the attention of top media, distributors and industry influencers. The brand was presented with the Hot New Now Media Award, voted on by attending media for the best new product. Criteria used to select the winner included creativity and marketing, distinctive packaging, market appeal, as well as unique flavor. In addition to this award, Bedlam Vodka was also named a winner in the Spirit Tasting Competition, sponsored by THE TASTING PANEL Magazine and SOMM Journal


Most notably, Bedlam Vodka won top prize at WSWA’s Brand Battle, beating out five other finalists selected out nearly one hundred submissions to make a live presentation to a panel of celebrity and industry judges. “It was truly an honor to win this year’s Brand Battle competition,” says Graybeard CEO, Brandon Evans. “This win is a great testament to the power of branding, quality product, and our disruptive approach to the spirits industry.” 


Beginning in May, Bedlam Vodka will be available at North Carolina ABC stores, as well as various bars and restaurants across the state, followed by launches nationwide.

Published Date

TORONTO, May 3, 2017 – Siempre Tequila Plata, Canada’s first wholly owned tequila is officially available for sale on shelves across Ontario at various LCBO locations. Made in Tequila, Jalisco, Mexico from 100% blue weber agave Siempre, like its creators, is authentic, vibrant and exceptionally smooth.




Photo Credit: Vladymir Paul-Hector 

The Spirit

On the nose Siempre is peppery with fresh agave and a hint of cotton candy. On the palate it tastes softsweet and savoury with an exceptionally smooth spiced pineapple finish.

When it comes to the process, Siempre takes extra steps to ensure quality and authenticity. Distilled in Tequila by Master Distiller, Agustin Sanchez Rodriguez, Siempre is made using traditional processes in a 150-year-old distillery. Made using 100% blue weber agave Rodriguez uses a unique 50/50 fusion of highland & lowland agave for the fullest expression of Tequila. It is then slow cooked in traditional brick ovens, double distilled and blended with volcanic spring water.

Siempre is distributed by Woodman Wine & Spirits agency, the LCBO number is 492777 and suggested retail price in Ontario is $69.95 CAD.

Published Date

LAWRENCEBURG, KY, May 4, 2017 /CNW/ - Gruppo Campari is pleased to introduce a new spiced rum to its Eastern Canadian rum portfolio – The Baron Samedi Spiced Rum. Hot off it's 2016 Canadian launch, The Baron Samedi is now available in Nova Scotia and New Brunswick, with a scheduled release in Newfoundland this June.


Launch Dates

  • Nova Scotia – January 2, 2017
  • New Brunswick – March 27, 2017
  • Newfoundland – June 5, 2017
  • Prince Edward Island – Soon to be announced

Melanie Batchelor, Vice President of Global Spirits at Gruppo Campari, notes: "We wanted to add a spiced rum to our portfolio that delivered an exceptional liquid and told a different back story to the navy and nautical themes that dominate the category. We think that we have accomplished this with The Baron Samedi Spiced Rum, which is named after one of the most notorious traditional Lao, or spirits, of Haitian Vodou culture."

"We are particularly proud of The Baron Samedi liquid which is a full flavoured spiced rum bottled at 45% alc./vol. and features Caribbean column still rum and a small amount of Jamaican pot still rum," says Batchelor.  "We have used all natural ingredients in the blend including vanilla, cocoa, cinnamon and our signature spice, vetiver, which is a grass that is native to Haiti.  It lends a fantastic woody and earthy flavour to the product.   The Baron Samedi is smooth and rich and was specifically blended to be paired with traditional spiced rum mixers such as cola or ginger beer, or to be enjoyed as a shot."

The Baron Samedi's standout packaging features a proprietary square bottle and a multi-faceted label that wraps around the right side of the bottle while the left side features embellishments on the glass.  All the design elements on the label, the bottle and the closure pay homage to The Baron Samedi's Caribbean home of Haiti.

The Baron Samedi Spiced Rum was initially launched in Canada, the United States, and Australia during the first half of 2016, coming to New Brunswick, Newfoundland and Nova Scotia in early 2017.  It has a RRP of CAD$29.95.

The Baron Samedi will be bottled at Gruppo Campari's production facility in Lawrenceburg, Kentucky.

Packaging: Proprietary bottle available in 750ml size.

The Baron Samedi label is multi-faceted and remarkably detailed.  The label features 13 unique hand-illustrated elements with the portrait of Baron Samedi being the 14th element.  The label wraps around the right side of the bottle while the left side features embellishments on the glass.  

Liquid: The Baron Samedi Spiced Rum liquid is a full flavoured spiced rum that is bottled at 45% alc./vol (40% alc./vol for Australia) and features Caribbean column still rum and a small amount of Jamaican pot still rum with natural ingredients including cocoa, vanilla, cinnamon and the brand's signature spice – vetiver. 

The Baron Samedi Spiced Rum has a beautiful dark mahogany colour. 

The Baron Samedi:  The Baron Samedi is one of the most notorious Vodou spirits, part of Haitian Vodou culture since the 18th century.  The Baron is known to be raucous and unruly and he likes a drink of rum.  He is often pictured as a tall, handsome black man, wearing a black top hat and a black tuxedo. He is sometimes depicted wearing dark glasses and with cotton plugs in his nostrils.

Baron Samedi is the Loa of the dead and resurrection.  In his latter capacity he is often called on for healing those near death, as only the Baron can accept an individual into the realm of the dead. When someone dies, he digs their graves and greets their soul after they have been buried, leading them into the underworld

Published Date

TORONTO, May 4, 2017 /CNW/ - Corby Spirit and Wine Ltd. is pleased to announce that it will be introducing an exciting new product across Canada just in time for the summer: Absolut Lime. Made with natural ingredients, this vodka is fresh and fruity with a distinct note of freshly pressed lime, and can be used to take cocktails like the Lime Drop and the Lime Mule to the next level (recipes below). Absolut Lime is the newest addition to Absolut's flavoured vodka portfolio in four years, and will be available in Canadian stores starting in May.

"Absolut Lime has been coveted by consumers ever since its debut earlier this year in the USA, and we're thrilled to now introduce this fantastic product to the Canadian market," says Vanessa Clarke, Senior Brand Manager, Corby Spirit and Wine. "Our research indicates that consumers today are looking for more natural flavours, and Absolut Lime delivers using all natural ingredients and no added sugar. It's the perfect choice for classic vodka drinks with a refreshing twist."

"I've created many flavoured vodkas in my 30-year career, however, perfecting the complexity of lime has always been a challenge," says Per Hermansson, Absolut's Director of Sensory Design. "The blend we've crafted for Absolut Lime achieves everything we were looking for, offering a full bodied character that is both complex and refreshing, and like all Absolut flavours, made with natural ingredients with no added sugar."

The versatility of Absolut Lime works well as a key ingredient to any classic drink, making it perfect for every occasion. To experience the refreshing taste of Absolut Lime, try these easy-to-mix cocktail recipes:


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