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Charlottetown, PE – The Prince Edward Island Beer Festival, presented by Prince Edward Island Brewing Company and Whitecap Entertainment, will return on September 24th and 25th , 2021 at the Delta Prince Edward by Marriott in Charlottetown. The popular event is focused on educating visitors and Islanders alike on the art and craft of brewing and tasting beer. The festival will feature breweries from across the East Coast and beyond, samples of a variety of beer and ciders, live entertainment, local food pairings, a cask corner and more.   

The Festival kicks off with a tasting session on Friday from 6:30pm-9:30pm and will feature two tasting sessions on Saturday; the first from 2:00pm-4:30pm and then later from 6:30pm-9:30pm. VIP tickets will be available and include a take-home souvenir glass and early access to the festival.

Jeff Squires, President of the PEI Brewing Company, is thrilled that this festival is returning after a hiatus in 2020 due to COVID-19. “We are very excited to safely bring back Beer Festival this year, an event that so many look forward to every year.” Added Squires, “With the growth in the craft beer industry across the country, there will be even more breweries to learn about and enjoy.”  

A Designated Driver ticket will once again be available; providing access into both the festival area and an inviting and relaxing designated area to hang out and enjoy non-alcoholic refreshments while spending time at the festival. 

Tickets are now on sale at www.beerfestpei.com  and start at $45 plus taxes and fees.

 
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GURU Organic Energy Corp. (TSX: GURU) (“GURU” or the “Company”), Canada’s leading organic energy drink brand, has been making the most of the Canadian summertime, leading a nationwide community clean-up initiative. From Halifax to Vancouver, the GURU Good Crew, created specifically for the occasion, has been giving back to nature and the environment. From riverbanks to skateparks, to hiking and bike trails, the GURU Good Crew has been hard at work collecting litter and giving a shiny new look to the sites that make summer worth waiting for.

align="justify" />“Getting closer to nature is a sure way to connect to your own, true nature, and that’s why we are committed to cleaning up our incredible landscape from coast to coast – places we go to recharge and re-energize. We’re proud of what we have accomplished to date and look forward to tackling over 25 additional sites Canada-wide in the next two months,” said Carl Goyette, President and Chief Executive Officer of GURU.</p> <p align="justify">Having"already completed over 50% of its ambitious objective of hosting close to 60 clean-ups across the country’s top cities and outdoor playgrounds between June and September, the GURU Good Crew is on a roll, with teams deployed over five sites in British Columbia, six in Alberta, 13 in Ontario, eight in Québec, and two more locations in Atlantic Canada. Another 25 clean-ups are expected to take place by the fall in Toronto, Ottawa, Halifax, Calgary, Edmonton and Vancouver on <span>July 28</span> and <span>September 26</span>, and at the Port de Québec on <span>September 18</span>.</p> <p align="justify" align=""j"stify&q">Delivering goo" energy to fron"line workers</span></p> <p align="justify">In parallel to"GURU’s commitment to cleaning up the Canadian landscape, teams across the country have been actively supporting frontline workers throughout the summer. In May and June, over 35,000 cans of GURU were donated to frontline workers, including healthcare workers, first responders, and COVID-19 testing and vaccination clinic staff.</p>""
 
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Mijenta, the award-winning, sustainable and artisanal tequila made from 100% Blue Weber Agave grown in the highlands of Jalisco, has launched its Blanco expression in the UK, available from the Mijenta web shop and Master of Malt. Inspired by a shared cultural heritage, Mijenta is a super-premium spirit that is carefully crafted with a commitment to environmental sustainability and support for the local community in Mexico.

Mijenta is inspired by “Mi Gente” meaning “My People” and refers to a collective mindset, a way of being and a community of like-minded people who come together to celebrate life. Mijenta was founded in 2020 by a passionate team including former CEO of Bacardi, Mike Dolan, award-winning mixologist and entrepreneur, Juan Coronado and sustainable designer and environmental activist, Elise Som.

Mexico-based Maestra Tequilera, Ana Maria Romero, designed and oversaw the entire creation process, from harvest to bottle. One of the most trusted, respected and awarded tequila authorities in Mexico, Maestra Tequilera Romero brings over 25 years of experience in the tequila industry to the Mijenta team.

“We are exceptionally pleased to be launching Mijenta in the UK as our first step towards realizing our global aspirations for the brand. Mijenta distinguishes itself with its outstanding flavour profile created by our Maestra Tequilera Ana Maria Romero who works in tune with the land to create a tequila with provenance and phenomenal taste,” shares Mike Dolan, Co-Founder and lead investor in the brand. “I’m extremely proud of the way this company does business, focusing on sustainability, and support for the local communities that harvest and produce our superb tequila.”

Elise Som, UK-based Co-Founder, sustainable designer and environmental activist says, “True luxury is to design with a responsible heart, at Mijenta, sustainable practices are at the very heart of our tequila”

"Mijenta Blanco is our first expression and was created with a strong feeling for the land. We wanted to develop a tequila that encapsulated the biodiversity, aromas, flavours and colour of the land of the region of Arandas", adds Mijenta Co-Founder, Juan Coronado.

From farm to bottle, Mijenta is committed to sustainable practices, minimizing environmental impact and maximizing the community’s energy efficiency. All paper-related components (label and box) are made of agave waste and the organization actively supports local businesses and communities by purchasing all packaging elements from Mexico. Mijenta has joined forces with Whales of Guerrero to boost community-driven conservation in the region. Whales of Guerrero preserves whales in the fishing village of Barra de Potosi and the southwest Pacific State of Guerrero, Mexico.

Mijenta achieves its distinctive flavour profile through traditional methods, ranging from the selection of agaves from the best plots, which are grown using zero pesticides and herbicides, to the fermentation of slow-cooked, unfiltered agaves to careful distillation in pot stills. Mijenta only uses fully mature, certified 100% Blue Weber Agave from the highlands of Jalisco, with a single plant taking six to eight years to reach maturity for harvest. The higher elevation of the Mijenta agave fields produces a smoother tequila with more fruitiness. Mijenta is also not filtered, which enhances its unique character and each bottle is individually numbered by hand.

THE TEQUILA

Blanco, the first expression from Mijenta, presents the brand’s core offering and will be followed by a Reposado in the second half of 2021.

 
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Milan, 21 July 2021. It is the event par excellence in the world of coffee, and this year it will be staged at HostMilano, the global equipment hub (at fieramilano, from 22 to 26 October 2021), which, like never before in its 42nd edition, will be the place-to-be not only for the entire world of the black bean, but more generally for the entire Ho.re.ca. sector. An event where more than 1100 exhibitors have already been confirmed (from 40 countries, with an international participation rate of almost 40%), and which, not by chance, was chosen by the Specialty Coffee Association (SCA) to host the top events in the Coffee, Tea, Bar, Coffee Machines, Vending sector, the SCA 2021 World Coffee Championships - World Barista Championship, World Brewers Cup and World Cup Tasters Championship.

Coffee: the relaunch starts at Hostmilano

The data says so, and the agreement signed with SCA confirms it. As for the other areas in which the event will be divided (next to Coffee, Tea, Bar, Coffee Machines, Vending, which counts for 33% of the total number of exhibitors, there will be the top Italian and international companies in the Professional Catering, Bakery, Pizza, Pasta; Ice Cream, Confectionery and Furniture, Technology, Tableware sectors), the relaunch of the black gold world will begin at Host 2021. (...)

From the grain to the cup, all in one event

Coffee from A to Z. If one of the event's historic stars had to be present in the Rho Fiera exhibition halls next October, this year the whole world of the black bean will have one more reason to be there. (...)

Bar Cafe: all the events to mark in your diary

More than 800 events are on the agenda, including performances and national and international competitions that will see the participation of the greatest chefs, professionals from the world of coffee and masters of ice cream, chocolate and pastry. Discover all the events!

All updates are available on: www.host.fieramilano.it

 
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OTTAWA, ON, July 20, 2021 /CNW/ - The third annual day dedicated to the Canadian beer and brewing industry – Canadian Beer Day - occurs on October 6, 2021, with coast-to-coast celebrations at local breweries, pubs, restaurants or at home with loved ones. Canadian brewers, beer enthusiasts, and the various local businesses tied to the production and sale of beer across the country will be raising a glass to #CheersAgain on this #CDNBeerDay – recognizing the positive impact beer has on our lives, culture, communities and economy.

Canadian Beer Day is dedicated to celebrating beer and the thousands of Canadians involved in brewing, selling, delivering, serving – and enjoying – the beverage loved by millions across the country. The celebration, which occurs every year on the Wednesday before Thanksgiving, recognizes and celebrates beer and breweries in Canada and those throughout its supply chain – agriculture, manufacturing, warehousing, transportation, tourism and hospitality.

"Beer brings Canadians together, and it's been a part of our country's culture and communities for generations. The last 16 months have been a challenging time for Canadians and businesses, specifically those in hospitality, making beer's role in bringing friends and family together more important than ever," said Dana Miller, Director, Communications and Engagement for Beer Canada.

"Whether in a small or larger group this year, we hope that Canadians will join us in support of our brewers, restauranteurs, barley farmers and all those connected to beer by raising a glass of your favourite Canadian-made beer on October 6," Miller added.

Canadian brewers directly employ over 19,000 Canadians, and approximately 149,000 jobs across Canada's hospitality, tourism, agriculture, and manufacturing sectors are supported by the production and sale of beer.

Canadian Beer Day is all about celebrating the beverage Canadians love and the positive contributions brewers make throughout the year. To find out more, visit www.canadianbeerday.ca

To find out more about statistics and trends surrounding the beer industry in Canada, visit industry.beercanada.com/statistics.

QUICK FACTS

  • 85% of the beer consumed in Canada is made in Canada.
  • The production and sale of beer supports approximately 149,000 Canadian jobs.
  • Over 19,000 Canadians work in breweries across the country.
  • Canada is home to over 1,200 breweries.
  • Beer contributes $13.6 billion to Canada's GDP annually.
 

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