Bulleit Unveils Collection of Interactive Art at 2022 Tribeca Festival

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Returning to Tribeca Festival for the fourth year in a row, Bulleit Frontier Whiskey is collaborating with independent creators and artists to converge film, music and art to ignite conversation and action around its Tree Equity mission in partnership with American Forests.

Bulleit Frontier Whiskey will be commissioning a collection of interactive art by New York muralist "ELLE StreetArt" and UnitedMasters independent artists to raise money for American Forests' Tree Equity program, ensuring everyone, everywhere can share in the benefits of trees. 

"ART BARRELS" – Is a first-of-its-kind art installation in collaboration with top touring street artist, "ELLE StreetArt" to transform Bulleit's highly coveted bourbon barrels into unique artworks that will double as planters where Tribeca attendees can plant tree seedlings for Tree Equity. "ART BARRELS" will be stationed at key Tribeca Festival locations where festival goers can take part in seedling plantings - the first step in the tree planting process. The seedlings will then be cultivated and used in a future New York City tree planting, benefiting the local community for years to come. To date, Bulleit and American Forests have successfully planted one million trees, restoring more than 2,000 acres of US forest landscapes.

"LIMITED EDITION VINYL" – Bulleit Frontier Whiskey will host the opening night of the "Tribeca Music Lounge" to celebrate and support talented, up-and-coming independent artists. In honor of the artists taking the stage – Bulleit, in continued collaboration with independent music company UnitedMasters, will release a limited-edition run of vinyl featuring music from VIP showcase performers. The one-of-a-kind vinyl will include custom cover art by UnitedMasters artist, Chaz "ALLBLCK" Morgan.

"Like Bulleit, I try to push boundaries and experiment in everything I do, but especially when creating my art. I was really excited for the opportunity to use whiskey barrels as a new medium," says ELLE. "But more than that, I feel a responsibility to do good through my art. Nature holds tremendous value and needs protecting, which is why teaming up with Bulleit to raise awareness for Tree Equity was a no-brainer."

Following the festival, the limited-edition "ART BARRELS" and "LIMITED EDITION VINYL" will be available for purchase on Saatchi Art, the world's leading online gallery, with one hundred percent of proceeds going to American Forests to further its Tree Equity mission shared by Bulleit.

"Partnering with independent creators in art, music, and film is a powerful tool for enacting change, and Tribeca Festival has long been a forum for independent creators who push boundaries," said Sophie Kelly, Sr. Vice President of Whiskey at Diageo North America. "By tapping into the intersection of art and sustainability, we're able to spread the powerful message of Tree Equity and give emerging artists a platform to showcase their craft." 

Tribeca Festival ticket holders can stop by the Bulleit "ART BARRELS" installation to view Elle StreetArt's commissioned work and take part in seedling plantings June 9-12 from 4-9pm ET outside Brookfield Place, one of New York City's most dynamic building complexes along the Hudson River in Lower Manhattan.

For the first time ever, Tribeca Festival is introducing the "Tribeca Music Lounge," the newest addition to celebrating independent creativity in music for four days and nights of exclusive performances, special guest appearances and thought-provoking industry talks.  On Thursday, June 9, Bulleit Frontier Whiskey will host the opening night of the Tribeca Music Lounge to celebrate and support talented, up-and-coming independent artists from UnitedMasters including Yvngph, Allurr, PIERI, Paloma Ford and more during a one-of-a-kind showcase of live performances. 

Earlier this year Bulleit and Diageo and UnitedMasters launched "Independent(s) Exchange" to open new avenues for independent artists and brands to collaborate on multi-faceted partnerships. Powered by 1.5 million independent UnitedMasters artists, the Independent(s) Exchange allows Diageo to directly invest in the next generation of pioneering artists shaping tomorrow's pop culture.

Throughout the Tribeca Festival, ticket holders (21+) can visit Bulleit specialty bars at Spring Studios and Brookfield Place to enjoy delicious bespoke cocktails. As always Bulleit encourages adults 21+ to always drink responsibly. For more information and to stay up-to-date on its sustainability efforts follow @Bulleit on Instagram and Facebook.