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CHARLOTTETOWN, PEI, and HALIFAX, NS, Dec. 15, 2021 /CNW/ - Thirsty for better non-alcoholic options? Upstreet Craft Brewing, a B-Corp certified beverage company and Benjamin Bridge, Canada's premier sparkling wine house, are joining forces to quench the thirst for non-alcoholic beverages during the holidays, Dry January and beyond. Upstreet's award-winning alcohol-free craft beer Libra and Benjamin Bridge's original alcohol-free wine-style beverage Piquette Zero give Canadians a better-tasting 'no to low' beverage experience with all the flavour and none of the headaches. The two brands will work together on in-store retail promotions at Sobeys in Atlantic Canada, digital campaigns and sponsoring 'sober curious' socials in Halifax and Charlottetown to help people find their balance.

 

Moderation is the name of the game as Canadians' relationship with alcohol shifts. The global non-alcoholic beverage market has reached $3.1 billion in off-premise sales compared to 291 million a year ago** and 58 percent of no/low consumers report that they choose to switch between no/low and full-strength alcohol products***. This new approach to drinking has been fueled by the pandemic and the fact that 66% of millennials are opting to drink less to maintain their wellness goals****.

"The way people choose to consume alcoholic and non-alcoholic beverages is changing so fast, and that hard line in the sand between the drinkers and non-drinkers is quickly eroding. People will come in to have a beer after work followed by two NA beers, or will drink NA beer during the week and traditional craft beer on the weekend," says Mitch Cobb, Co-Founder Upstreet Craft Brewing and Libra." We are thrilled to be working with Benjamin Bridge to put the spotlight on the non-alcoholic beverage market and help educate and inspire Canadians to be social on their terms."

"We've applied over two decades worth of knowledge from growing region-defining wines in Nova Scotia into Piquette Zero. We've longed for this non-alcoholic option in our personal lives and it turns out we're not alone -- there is a growing community of people seeking a tasty, well-made wine alternative that they can confidently share at their get-togethers or include to round out their dinner table offerings." says head winemaker Jean-Benoit Deslauriers, Benjamin Bridge.

 Upstreet Craft Brewing and Benjamin Bridge want to become leaders in this growing market. By collaborating, the two Atlantic Canadian brands hope to build awareness, showcase their expertise and passion for creating great-tasting non-alcoholic beverages with half the calories and sugar. Dry January socials will be held in mid-January, and more details will be available on both drinklibra.ca and benjaminbridge.com.

 
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From the beginning of the academic year 2022, the BSB School of Wine & Spirits Business (SWSB) is launching a brand new programme: the MSc in Sustainable Wine Tourism & Gastronomy. As a world leader in wine and spirits management teaching, the SWSB is naturally expanding its programme portfolio to two sectors – wine tourism and gastronomy – where there is a strong demand from companies for managers capable of accompanying them in their transition to sustainable development. This new programme, innovative and at the heart of the issues of our time, is unique in the world.

Wine tourism and gastronomy: positive future

With its expertise in wine and spirits management including wine tourism, the SWSB can also rely on two powerful sectors at the heart of French culture, and a fortiori of Burgundy: gastronomy - with the presence of the Cité des Vins et de la Gastronomie in Dijon and the Cité des Climats et des Vins de Bourgogne in Chablis, Beaune and Mâcon – and the world of wines and spirits – with the Climats de Bourgogne the future transfer of the OIV (International Organisation of Vine and Wine) headquarters to Dijon.

Today, wine tourism is considered as a real creation of value, not only for the vineyards but for the whole regional, rural and local economies. Gastronomy is an integral part of a tourist destination. The outlook in these areas is very promising, as many wineries, restaurateurs and accommodation providers are increasingly adopting a CSR strategy, respectful of the environment, their employees and society.

A real demand from the sectors

The Covid crisis has hit the tourism sector hard and has accelerated two major trends: the digitalisation of the offer and sustainability. It is now widely accepted that tourism and wine tourism sustainablity is the key to the future of these industries.

This new MSc in Sustainable Wine Tourism & Gastronomy has been created to meet the demand of companies in both sectors – wine tourism and gastronomy – which will be looking for managers who will help them realise their transition towards sustainable development.

Participants will learn about all areas of sustainable tourism: accommodation, gastronomy, transport, land use planning, incoming tourism agencies and the wine industry offering wine tourism experiences.

Field-based pedagogy

All courses of this new MSc will be taught in English. The programme is aimed at French and international students with a Bachelor's degree, French or international, whatever their specialisation. It is managed by Laurence Cogan-Marie, Professor of Marketing at BSB since 2009, expert in wine tourism and responsible for the Wine Tourism specialisation of the BSB Bachelor since 2017.

 
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Kruger Products L.P. (KPLP), Canada's leading manufacturer of tissue products, was recognized with a 2021 Clean Energy Ministerial (CEM) Energy Management Insight Award for efficient energy management at its Gatineau, QC plant. This international award celebrates ISO 50001-certified organizations who have provided a case study to share their experience, which will be included on the Clean Energy Ministerial (CEM) website as an inspiration and resource for businesses, governments, and other organizations. Receiving the award demonstrates clean energy leadership, showcasing how energy management projects deliver diverse benefits, including identifying operational efficiencies, and helping to reduce environmental footprints.

“The ISO 50001 standard allows our team members to take control of energy use to continually reduce costs and emissions, and identify operational abnormalities much earlier than before,” said Daniel Morneau, General Manager, Kruger Products Gatineau. “These real time demand-response capabilities and energy analytics have enabled us to reduce 38, 800 metric tons of CO2 over 5 years.”

Addressing climate change is an imperative at Kruger Products and is a key element of Reimagine 2030, its sustainability plan to reduce its environmental footprint even further. Within its manufacturing operations, mitigation efforts focus on improving energy efficiency, deploying GHG mitigation technologies, and using renewable energy. In 2019, their Gatineau plant achieved ISO 50001 certification for energy management. Kruger Products was the first company in Canada to receive this certification from the Bureau de normalisation du Québec (BNQ).

“As an industry leader, we believe it is time to think bolder, move faster and be more agile to advance social impact, protect the environment and continue to grow as a business,” said Steven Sage, VP of Sustainability, Kruger Products. “Our 400 Gatineau plant employees, and the entire Kruger Products team, are honoured to be recognized for our energy management, approach to sustainability, and resource conservation so that we can continue to make a positive difference far into the future. “

To view this year's award winners, visit the Clean Energy Ministerial (CEM) website.

 
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TORONTO, Dec. 9, 2021 /CNW/ - Who's ready for an epic and deliciously mixable holiday collab?

 

The makers of the legendary Monkey Shoulder Whisky; the scotch whisky "Made for Mixing", are partnering with the cocktail gurus at Cocktail Emporium to bring you the 'Brass Monkey', a special cocktail mix designed to help make a refreshing and mix-ready splash this holiday season.

Developed to create the perfect Brass Monkey signature cocktail at home, the Monkey Shoulder cocktail mix features a combination of Pickett's Medium Spicy Ginger Beer Syrup and Black Cloud Cabaret Aromatic Bitters.  To make the perfect holiday cocktail, cheeky monkeys mix Monkey Shoulder Whisky, Brass Monkey Mix, soda water and a slice of fresh orange.  The perfect holiday mixer for the merriest season of the year.

"The Brass Monkey Cocktail Mix simplifies the cocktail-making process for both the party hosts and cocktail enthusiasts on your list this season," comments Beth-Anne Perry, Country Marketing Director, William Grant & Sons.  "With an approachable and easy-to-sip cocktail that tastes mixologist-made, it's a Monkey must-have for this holiday season."

The Mix was created exclusively by the Cocktail Emporium, Canada's go-to cocktail supply shop for industry and at-home bartenders.  With three locations across Toronto and an online store with international shipping, Cocktail Emporium is known for its cool and innovative bar essentials, perfect for mixing cocktails monkey style.

"Mixing it up with the Cocktail Emporium was a natural partnership for Monkey Shoulder Whisky, a scotch whisky designed with cocktails and bar enthusiasts in mind," adds Perry.  "As the go-to spot for all things cocktail, it is a perfectly epic partnership."

It's Monkey Shoulder's versatility that makes the whisky so conducive to cocktail creation. Monkey Shoulder offers a hint of zesty orange, vanilla, honey, and spiced oak followed by mellow vanilla notes with a hint of spice. The smooth, complex and fruity character is bold enough to stand out in a drink but balanced enough not to take it over – this isn't monkey business; Monkey Shoulder has been perfecting its craft for almost two decades.

Available globally with an eye-catching bottle, intriguing name, and a mischievous attitude, Monkey Shoulder created a stir as the scotch that leaps out from the whisky crowd. Monkey Shoulder is a marriage of 100% malt whisky from Speyside, Scotland. It is crafted in small batches to achieve a richer taste, and aged exclusively in first-fill Bourbon barrels for exceptional smoothness. Monkey Shoulder has received numerous accolades, including designation as Drinks International's Top Trending Scotch Whisky Brand 5 years in a row and recently taking the Gold medal at the International Spirits Competition 2021.

The Brass Monkey Mix is just one of the cocktail culture disruptions created by Monkey Shoulder Whisky for the industry and at-home bartender in mind.  In addition to its curated list of Monkey Shoulder Scotch Cocktails created by globally recognized mixologists, Monkey Shoulder Whisky has nationally launched the exclusive bartending tool The Claw, hosted the Ultimate Bartending Championship in Toronto and Vancouver, and partnered with the some of the largest names in the DJ music scene, including Toronto's Skratch Bastid.

"Monkey Shoulder Whisky continues to challenge perceptions about Scotch whisky and redefine expectations for cocktails – and the holidays are the perfect time to mix, mingle and enjoy," adds Perry. 

"We look forward to sharing this legendary collab with our mixing and mingling Canadians of legal drinking age this holiday season."

The Brass Monkey Mix retails for $8.95 and can be purchased online at the Cocktail Emporium website at https://bit.ly/3o4lEFB

Here's how to mix up the BRASS MONKEY!

You'll Need:

  1. 45 ml of Monkey Shoulder Whisky
  2. 15 ml Brass Monkey Cocktail Mix
  3. Bottle of soda water
  4. Fresh orange slice

How to Mix:

  1. Start with some Festive pep in your step!
  2. Combine Monkey Shoulder Whisky and Brass Monkey Mix in a Tom Collins glass over ice.
  3. Top up with soda water.
  4. Garnish with a dehydrated or fresh orange wedge.
  5. Crank up the monkey music mixes and serve it up.
  6. Cheers & ENJOY!

For additional information about the Cocktail Emporium, please visit www.cocktailemporium.com.

 
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TORONTO, Dec. 8, 2021 - Corby Spirit and Wine is helping you out with all your holiday entertaining and gifting needs this season.

 

Corby Spirit and Wine is helping you out with all your holiday entertaining and gifting needs this season.

The first edition of Making Spirits Bright: Holiday Hosting Guide 2021 from Corby Spirit and Wine is now online, offering a range of tips and suggestions. From festive gatherings to sacred quiet times, Corby invites you to explore creative cocktail recipes, pairing suggestions and perfect gifts for every occasion. Throughout the guide is a series of tips and advice on how to be a more responsible and sustainable host.

Making Spirits Bright is broken up into themed sections, including:

  • Friends Fête — Friendship is among the greatest gifts of all. From girl's night, to time with the guys or a Secret Santa with the crew, there is a lot of gathering and sharing of holiday cheer at this time of year. These fun connections are a perfect time to experiment with some mixology and try some new cocktails.
  • Mistletoe Moments — 'Tis the season the cherish those moments with that special someone. With the beauty of holiday lights in a winter snow, it is among the most romantic times on the calendar. Relax with festive cocktails, then unwind and create memories that will last a lifetime.
  • Festive Feast — Bring the main event to life, taking advantage of the holiday dinner as a time to reconnect with family and friends. Enjoy cocktail recipes and suggestions of pairings throughout every course of the meal.
  • Serene Solitude — The holiday season is always hectic, making it that much more important to treat yourself to some me-time indulgence. Kick back and enjoy those quiet times with some cocktail suggestions.
  • Bright Beginnings — Celebrate the year that was and look ahead with anticipation. Corby has suggestions for the prefect bubbly to enjoy at the stroke of midnight as well as some drinks to help make the celebration of the coming year more festive.
  • Gracious Gifts — Whether for business or for that person on your list who is particularly hard to buy for, this section contains some ideas that that range from award-winning whiskies to bottles of wine.

With an epic portfolio of proudly Canadian and world-renowned international brands, Corby has something to make every occasion bright.

Get your free copy of Making Spirits Bright at corby.ca/makingspiritsbright.

 

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