NEW YORK, Sept. 16, 2026 /PRNewswire/ -- Today, The Glenlivet, the iconic single malt Scotch whisky crafted in Scotland's Livet Valley, unveils The Glenlivet 12 Year Old Provence Edition, a new limited-edition release inspired by a region celebrated for its sun-soaked landscapes, vibrant flavors, and relaxed way of life.

The Glenlivet Provence Edition offers whisky lovers a fresh perspective on Scotch, viewed through a Provençal lens. Inspired by the sun-soaked character of Southern France yet firmly grounded in The Glenlivet's Scottish heritage, the release demonstrates how innovation and tradition can coexist in a whisky that remains unmistakably The Glenlivet.

Selectively finished in a unique combination of Château Sainte Marguerite white wine, Rivesaltes, and Sauternes casks, the whisky layers The Glenlivet's signature smoothness with delicate floral aromas and ripe orchard fruit. The result opens with notes of white peach, nectarine, pear, and bright citrus before delivering an elegant, mellow finish with lingering sun-ripened fruit character.

"With the Provence Edition, we wanted to take The Glenlivet somewhere unexpected," said Kevin Balmforth, The Glenlivet Master Blender. "By actively monitoring the finishing process and carefully balancing the influence of Château Sainte Marguerite, Rivesaltes, and Sauternes wine casks, we have created a whisky that delivers vibrant orchard fruit, elegant floral notes, and exceptional complexity."

In celebration of the launch, The Glenlivet will introduce Le Café du Whisky, an immersive pop-up bringing a "Wee Taste of Provence" to select markets, as well as national bookable experiences. Inspired by the spirit of Southern France, the experiences invite guests to discover Provence Edition through the sights, sounds, flavors, and energy that define the region.

Debuting in New York City on September 17, Le Café du Whisky will showcase a new culinary collaboration with acclaimed pastry chef Michelle Palazzo of Frenchette Bakery. Inspired by The Glenlivet 12 Year Old Provence Edition, Palazzo has reimagined a classic French pastry through a Provençal and Scottish lens to create the Tarte aux Pêches.

Designed to bring The Glenlivet 12 Provence Edition's French-inspired character to life, the Tarte aux Pêches features a vanilla bean custard infused with the Single Malt Scotch Whisky and topped with a rosette of juicy peaches, offering a subtle expression of the whisky's vibrant flavor profile in every bite. Its lush fruit character echoes the liquid's notes of white peach, nectarine, pear, and bright citrus, transforming the sun-drenched essence of Provence Edition into an indulgent culinary experience that celebrates the distinctive flavors of both Provence and Scotland.

"Provence Edition celebrates The Glenlivet's commitment to more than 200 years of craftsmanship and innovation, drawing inspiration from the flavors and spirit of one of the world's most iconic regions," said Kristen Colonna, Vice President of Marketing for The Glenlivet. "From its distinctive cask finishing to the immersive activations and culinary partnerships surrounding the launch, every element of this expression reflects the care, creativity, and expertise that define The Glenlivet."

Guests can also enjoy a Provençal Spritz, a refreshingly bright take on single malt Scotch. The serve showcases Provence Edition's vibrant orchard fruit and citrus notes while highlighting its versatility, whether enjoyed neat, on the rocks, or mixed into cocktails.

Additionally, see our hero campaign world inspired by Provence here, going deeper into the culture - beyond the lavender fields, sea and sunshine. True to its Scottish roots while inspired by the character of Southern France, the campaign combines Scottish craft, with a French accent, centred around a fictional game of Peachtanque.

To learn more about The Glenlivet 12 Year Old Provence Edition

LOUISVILLE, Ky., Sept. 15, 2026 /PRNewswire/ -- Sazerac Company today announces the launch of Glenmore Kentucky Straight Bourbon Whiskey and Glenmore Kentucky Straight Rye Whiskey, two brand-new releases crafted to bring back one of Kentucky's most historic whiskey names for a new generation of whiskey enthusiasts. Inspired by more than 100 years of Glenmore Distillery history, the new whiskeys celebrate the legacy of a Distillery that played an important role in the development of American whiskey.

Tracing its roots to 1869, when founder Richard Monarch began distilling whiskey in Owensboro, Kentucky, the Glenmore Distillery Company would go on to become one of the state's most influential whiskey producers, earning a reputation for quality, innovation and entrepreneurial spirit. Throughout its history, Glenmore Distillery helped shape American whiskey through a portfolio of well-known whiskey brands, pioneering marketing strategies and its distinction as one of the few distilleries licensed to bottle medicinal whiskey during Prohibition. The Glenmore Distillery continued distilling whiskey for more than 120 years before production at the Distillery ended in 1992. Since then, Sazerac has transformed the historic site into one of the country's largest and most modern facilities to support production, barrel aging and bottling operations across a variety of spirits categories.

With the introduction of Glenmore Bourbon Whiskey and Glenmore Rye Whiskey, Sazerac is bringing the historic Glenmore name into a new era. These expressions are inspired by the pioneering spirit of the original Glenmore Distillery and celebrate the innovation, craftsmanship and whiskey-making traditions that defined its legacy.

"The Glenmore name has an incredible history, and we're honored to help write its next chapter," said Lauren Selman, Global Growth and Innovation Director at Sazerac. "As the owners and operators of The Glenmore distillery, we have long desired to bring this brand back to life. There is an entrepreneurial spirit and willingness to innovate that define the Distillery's history, and we saw an opportunity to give those qualities new life. We're excited to whiskey fans to try this release and celebrate this new era with us!"

While both are bottled at 100 proof, Glenmore Bourbon Whiskey and Glenmore Rye Whiskey offer distinctly different flavor profiles that showcase the character of their respective whiskey styles. Glenmore Bourbon Whiskey offers a rich, oak-forward profile with layered notes of crème brûlée, toasted marshmallow, vanilla custard, caramelized sugar and toasted pecan, finishing smooth and rounded. Glenmore Rye Whiskey delivers classic rye spice balanced by black pepper, toasted grain and subtle sweetness, leading to a bold, warming finish.

"Glenmore Distillery's history is about much more than the whiskey that carried its name," said Nick Laracuente, Bourbon Archaeologist & Lead Archivist at Sazerac. "The archives reveal generations of people, ideas and ingenuity that helped build the Distillery and its brands. We studied advertisements, labels, photographs and records to help us piece together the Distillery's story, and we're excited to preserve that history while giving the Glenmore name an opportunity to be discovered all over again."

Glenmore Bourbon Whiskey is now available through Sazerac's United States distributor network and will begin shipping to retailers, bars and restaurants immediately. Glenmore Rye Whiskey will be available beginning September 2026. Both expressions carry a suggested retail price of $19.99 per 750ml bottle; taxes and availability vary by market.

To learn more, visit glenmorewhiskey.com.

HAMILTON, Bermuda, Sept. 15, 2026 /PRNewswire/ -- PATRÓN® tequila, the world's number one super-premium tequila¹, today launches AGAVE MASTERS™, a new global program for bar professionals designed to deepen agave knowledge and strengthen the global bar community. Agave spirits have earned a place among the world's great drinks categories, and AGAVE MASTERS™ is how the education catches up, bringing together the world's only WSET accreditation dedicated entirely to agave spirits, a global competition that puts that learning into practice, and year-round opportunities to connect with bar professionals across the world.

PATRÓN has long believed that exceptional tequila is built through continued investment in the people, time and craft behind every drop. At a time when much of the industry narrows its investment in the on-trade, the AGAVE MASTERS™ program is a mark of that belief, showcasing PATRÓN's long-standing commitment to the bar community.

Bringing together PATRÓN Perfectionists, the brand's global bartender competition, and Academia PATRÓN, its education platform, the new program creates a single home for the global bar community. Built around education, community, and competition, it is free to join and open to anyone of legal drinking age who's part of a bar team, be it bartender, bar back or server. It's designed for the people telling our agave story every night behind the bar, giving them the knowledge and tools to talk about, serve, and champion the category with confidence.

Lauren Mote, Global Director, Agave On-Trade & General Manager, Hacienda PATRÓN Brand Home said, "There is truly nothing quite like the hospitality and bar community. Our industry is shaped by the people who create, make, and manage the drinks and experiences we all enjoy. At PATRÓN, we want to continue to be a genuine partner to those within it, creating opportunities to learn from one another, build relationships and develop their craft. Through those moments, we're also able to share the stories behind PATRÓN from the great lengths we go to in making our tequila with just three ingredients to the dedication of the people behind every bottle to achieve results that are simply perfect."

The AGAVE MASTERS™ program is built on four pillars:

<li><span style="font-family: arial, helvetica, sans-serif; font-size: small;">WSET AGAVE MASTERS™ accreditation. At the heart of the program is the world's only WSET accreditation dedicated entirely to agave spirits, developed in partnership with PATRÓN and WSET (the global gold standard for drinks education, recognized in over 70 countries). Available exclusively through AGAVE MASTERS™ and at no cost to members, the qualification gives bar professionals the opportunity to deepen their knowledge of the category and earn a formal credential – a globally recognized mark of expertise they carry with them throughout their career.
1. A global competition for the whole bar team. The competition puts the full bar team at the center and will roll out across multiple countries worldwide. Teams choose their crew, their serve, and the guest experience - bringing the character of their bar and the culture of their city into a live showcase.
2. Always-on education. Members will receive access to masterclasses, mixology training, and insight into the trends shaping the bar community, with new content added regularly.
3. A like-minded global community. AGAVE MASTERS™ connects bar professionals across every level of the trade, connected through the digital platform, live events, and partnerships, creating a global network fostering continued learning and collaboration.

For the program's winning teams, AGAVE MASTERS™ culminates in a once-in-a-lifetime experience in Mexico: the inaugural AGAVE MASTERS™ Global Summit held in Guadalajara featuring two days of cultural experiences, and community-building followed by a two-day immersion at Hacienda PATRÓN, nestled in the Highlands of Jalisco where every drop of PATRÓN is created from start to finish. There, winners experience the time-honored, handcrafted tequila-making process: from the moment its 100% Blue Weber Agave is harvested at peak ripeness and following its journey through tahona and roller mill methods, fermentation and distillation using the same traditional methods that have set PATRÓN apart from the beginning.

Mote continues: "We want the competition to reflect what actually happens in a bar - a crew working together to bring all the right ingredients into one memorable guest experience. Culture, connection, and creativity, all rooted in knowledge about agave and standards set by PATRÓN.  AGAVE MASTERS™ by PATRÓN® Tequila is about creating a community of like-minded professionals - people determined to do things differently, together, and to share success. Whether you're behind the bar, managing the floor, or just starting out, there's a place for you here."

That commitment is echoed by WSET. Rob McCaughey, Commercial Growth Lead, WSET, said: "Agave spirits have earned a place among the world's great drinks categories, and it's time the education caught up. This is the first custom WSET course dedicated entirely to agave, and it gives bartenders a formal, transferable credential in a category that has been underserved by structured learning for too long. PATRÓN's commitment to make it free for every member of the program is what turns a qualification into genuine impact and that's how you raise standards across a whole industry." 

AGAVE MASTERS™ is available now at http://agavemasters.com and http://losmaestrosdelagave.com Members register once for single sign-on access to the platform, and can begin learning and connecting immediately*.

LOUISVILLE, Ky., Sept. 14, 2026 /PRNewswire/ -- Sazerac, one of the leading and fastest-growing spirits companies in the world, today announces the completion of its acquisition of Au Vodka, a UK-based vodka and ready-to-drink (RTD) brand. The deal was first announced as a binding agreement and has now closed following customary completion conditions. Terms of the transaction will not be disclosed.

Sazerac's growth has been driven by a long-term approach to building brands, strategic acquisitions and sustained investment. From its roots in New Orleans, Louisiana and Louisville, Kentucky, the company has scaled into a global spirits business by maintaining an entrepreneurial approach and a focus on brands, consumers and execution.

The United Kingdom is an important market for Sazerac, and the acquisition allows the company to deepen its portfolio there as part of its continued strategy of investing in brands and expanding its global presence.

Of the deal, Jake Wenz, Sazerac President and CEO, said: "Au Vodka is a brand we've long admired, and it's had a phenomenal growth trajectory since 2015. What Charlie, Jackson and Charlie have achieved in just over a decade is spectacular and rare, and we have big plans for Au as we welcome the brand into the Sazerac family. This deal enables Sazerac to further expand our portfolio in the UK while also offering a path for continued global growth for Au."

Founded in Swansea in 2015 by friends Charlie Morgan and Jackson Quinn, Au's vision was simple: take a different approach to vodka. The brand quickly established itself with its distinctive gold bottle, flavored vodka portfolio and marketing strategy built around social media and culture. Au has since grown beyond the UK, expanding into new markets while maintaining the original spirit that helped establish the brand.

Charlie Morgan, co-founder of Au Vodka, said: "We started Au Vodka in Swansea with nothing but an idea and a belief that vodka didn't have to be boring. We are proud to have built it into one of the most disruptive brands of this generation. Having Sazerac take the helm feels like the right and natural next step for us. They're family-owned and they've shown that they know how to grow a brand without losing what makes it special. With Sazerac, Au can be offered to more people, in more markets, faster than we ever could alone. This is just the start of Au's next chapter."

Au joins Sazerac's robust, global spirits portfolio including Buffalo Trace Bourbon, BuzzBallz, Paul John Single Malt, Fireball Cinnamon Whisky, Southern Comfort, SVEDKA Vodka, Myers's Rum, Paddy's Irish Whiskey, and many more.

PJT Partners served as financial advisor and DLA Piper as legal advisor to Au Vodka's shareholders; PwC served as financial advisor to the Au Vodka founders. Dorsey & Whitney served as legal advisor to Sazerac.