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Penderyn Distillery, Wales’ pioneering whisky maker, will be making waves at Whisky Live Paris 2025 (27–29 September) with the global debut of Serpent’s Tears by Penderyn – an extraordinary bottling that not only launches their new North Wales distillery in Llandudno but also marks the first peated whisky to emerge from Wales in 125 years.

With Whisky Live Paris established as the world’s largest whisky and fine spirits fair, Penderyn is gearing up for its most ambitious international showcase to date. The unveiling of Serpent’s Tears will headline Penderyn’s Paris presentation, offering international connoisseurs, retailers, and whisky writers a glimpse – and taste – of this daring release. Alongside this much-anticipated newcomer, Penderyn will also present its full award-winning range, admired globally for its elegance, finesse, and innovation. This includes their icon of Wales, Copperopolis.

A Spirit Reborn in North Wales

Serpent’s Tears is the very first whisky distilled and bottled at Penderyn’s state-of-the-art facility in Llandudno, which opened its doors in 2021. Built on the site of the historic Old Board School, the distillery represents both a revival and a new frontier for Welsh whisky-making. The launch pays homage to North Wales’ rich folklore, industrial heritage, and maritime history, while introducing one of the rarest styles ever produced in the country: a richly peated single malt whisky.

Stephen Davies, CEO of Penderyn Distillery, said:

Serpent’s Tears is a landmark release not only for Penderyn, but for Welsh whisky. This is the first peated whisky to be created in Wales in over a century, and to bring it to life at our Llandudno distillery is something historic and very special. When we opened our doors in North Wales, our ambition was to innovate, to explore new styles, and to pay tribute to a region steeped in tradition. This whisky embodies that vision.”

The Taste of Serpent’s Tears

Described by the distillery as “a sight and taste to behold”Serpent’s Tears is a sensory experience from pour to finish.

Nose: An autumnal day in a glass. Dry leaves, orchard fruits, wood smoke – dry logs on the crackling open fire. Some creamy notes in the background and heavy toasted bread.

Palate: Sweet peat, soft vanilla cream, sugared pancake with burnt edges. Baking apples with the hint of malt and a touch of peppery spice and clove.

Finish: Warming soft peat that lingers in the mouth with a barley sweetness.

At 46% ABV, the whisky is bottled without chill-filtration or colouring, ensuring an authentic expression worthy of its historic significance.

Stephen Davies commented:

“Whisky lovers who know Penderyn for our light, fruit-driven and elegant style are in for a revelation with Serpent’s Tears. This is Penderyn with a new dimension: smoky, bold, complex, yet still unmistakably ours. It respects the traditions of peated whisky but brings a modern Welsh twist that is uniquely Penderyn.”

Showcasing the Distillery’s Award-Winning Range

While Serpent’s Tears will dominate attention, Whisky Live Paris visitors will also be able to sample the breadth of Penderyn’s acclaimed portfolio. From the beautifully floral Madeira Finish that originally placed the distillery on the global map, to sherried expressions, limited releases, and the Icons of Wales collection, the stand will offer a true celebration of Wales’ whisky credentials on the world stage.

Stephen Davies added:

“Our range continues to win awards and recognition across the world, and Whisky Live Paris gives us the chance to show the full breadth of Penderyn’s craft. But with Serpent’s Tears, we are adding something completely new to our story – a whisky that reflects both our innovation and our roots. It is a proud moment for everyone at Penderyn.”

A Landmark for Welsh Whisky at Whisky Live Paris

Whisky Live Paris provides an unrivalled platform for this historic launch. With thousands of visitors expected, including international retailers, trade partners, collectors and whisky aficionados, the event will amplify Penderyn’s milestone moment.

Stephen Davies concluded:

“When we started back in 2000, our dream was to re-establish Wales on the global whisky map. Today, 25 years later, we are leading a true revival and pushing into bold new territory. Serpent’s Tears is more than a release – it’s a statement of intent from our Llandudno distillery and from Penderyn as a company. To launch it in Paris, at Whisky Live, is the perfect way to share this new chapter with the world.”

Event Details

  • Whisky Live Paris 2025
  • Public sessions: Saturday 27 & Sunday 28 September
  • Trade session: Monday 29 September
  • Location:  Grand Halle de la Villette, Paris

Penderyn invites visitors to its stand throughout Whisky Live Paris for the first chance to experience Serpent’s Tears alongside the rest of its distinguished whisky collection.

 
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FALLON, Nev., Sept. 25, 2025 /PRNewswire/ -- Frey Ranch® Distillery – one of the only true farm-to-glass American Whiskey brands – is proud to announce its highly-anticipated Frey Ranch Harvester Series: Second Harvest, a one-of-a-kind wheat whiskey that perfectly highlights the sustainable and slow grown grains cultivated and harvested exclusively on the Frey Ranch farm in Northern Nevada. The release of "Second Harvest" coincides with the distillery's annual Whiskey Harvest – a period between August and October when Co-Founder and Whiskey Farmer Colby Frey harvests the corn, wheat, barley, rye, and oats that are used to make all Frey Ranch whiskeys. For this limited-edition release, Colby and his wife Ashley again tapped the extraordinary talents of Master Blender Nancy Fraley, who cherry picked her favorite single barrels alongside the Freys and Frey Ranch Master Distiller Russell Wedlake to create a unique whiskey blend.

Whereas the brand's inaugural Harvester Series ("First Harvest") release leaned heavily into a rye-dominant blend, "Second Harvest" is a blend of predominantly 100% wheat whiskey. Compared to "First Harvest" with its peppery spice, "Second Harvest" has a softer, rounder and sweeter taste profile with a smoother, creamier mouthfeel that is ideal for sipping neat. Capitalizing on the growing popularity of wheat whiskeys among collectors and connoisseurs, "Second Harvest" showcases the soft, white winter wheat that Colby's family has been growing for generations.

With Nancy at the helm of the blending process, this group of whiskey dynamos carefully selected several barrels – drawing from the diverse array of single barrels and mashbills available from Frey Ranch's stock of farm-grown whiskey. With barrels ranging in age from eight years & seven months to four years & six months, the blend of this exquisite sipping spirit features 52.5% of 100% Wheat Whiskey, followed by 14.25% of Four Grain Bourbon, 9.5% of 100% Unmalted Barley Whiskey, 9.5% of 100% Malted Barley Whiskey, 9.5% of 100% Barley Whiskey (half malted & half unmalted), which is rounded off with a whisper of Quad Malt Whiskey at 4.25%.

At 122.44 proof, the resulting Second Harvest blend delivers an aroma of hot chocolate spiked with crème de menthe, a hint of muddled mint, whipped cream, and banana pudding topped with lemon meringue, biscotti dipped in caramel macchiato, almond butter, and nougat. The palate presents waves of Sierra Nevada alfalfa blossom honey, shortbread, crème brulee, toasted marshmallow, Greek baklava with walnuts, orange marmalade over a hot buttered croissant, and freshly cut tangerine peels. The finish is soft and creamy from the wheat, yet it lingers on the tongue with custard notes and light orange citrus.

While the liquid inside the bottle is a testament to the high-quality, slow grown grains harvested by Colby, the bottle itself is an homage to the Frey family's legacy of farming in Nevada. The traditional Frey Ranch stopper is replaced with a vintage tractor topper made from 100% recycled metal. The bottle is nestled in exterior packaging reminiscent of a grain silo – a cheeky nod to the grains silos that pepper the picturesque landscape at the Frey Ranch farm in Fallon. The Frey family motto "Be good to the land and the land will be good to you" is prominently featured on the packaging as a reminder of Frey Ranch Distillery's commonsense approach to sustainability.

With an SRP of $249.99, only 600 numbered bottles are available for purchase, limited to one bottle per person both online and in the Tasting Room. Starting Friday, September 26 at 10am PST through Monday, September 29th at 12midnight, exactly 333 will be available online via a special Harvester lottery landing page. On Saturday, September 27, an additional 150 bottles will be available exclusively in the Frey Ranch Tasting Room in Fallon, NV. In the coming weeks, a very limited number of bottles will be available at select retailers across Nevada and California.

 

 
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24 September 2025 – With just two weeks remaining until the unveiling of The World’s 50 Best Bars 2025, sponsored by Perrier, the bars ranked from No.51 to No.100 have been revealed for the ninth consecutive year. The annual list is created from the votes of a panel of more than 800 independent experts, including acclaimed bartenders, educators, cocktail authorities and award-winning drinks writers.

The 51-100 List in Numbers

• The 51-100 list includes bars spanning 34 different cities across the world

• There are 16 new entries on the list including from Bangkok, Barcelona, Buenos Aires,

Florence, London, Medellín and New Delhi

• Bars from the USA lead the extended list once again with eight bars from across five cities:

Chicago, Los Angeles, Miami, New York and San Francisco

• Europe leads the way with 15 bars on the list, including four from Spain and four from Italy

• The 51-100 list includes 12 bars in Asia, three of which are in Hong Kong

Mamba Negra and Bar Carmen from Medellín and Vender from Taichung mark the first ever

entries from these cities

For the full press release and 51-100 list, please see the attached file.

Attachments:
Download this file (The World's 50 Best Bars 2025.pdf)The World's 50 Best Bars 2025.pdf[ ]703 kB
 
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LAWRENCEBURG, Ky., Sept. 23, 2025 /PRNewswire/ -- Wild Turkey Distilling Company, the award-winning distillery known for its bold Kentucky bourbon, today announces the final release in its legendary Master's Keep collection: Master's Keep Beacon. Capping off a decade of superior, boundary-pushing American Whiskey, this final chapter is a bold tribute to the distillery's storied heritage while shining a light on the road ahead. Crafted by Master Distiller Eddie Russell and Associate Master Blender Bruce Russell, this limited-edition 118-proof release is a blend of two distinct, hand-selected bourbons and will be available at select retailers globally starting this September.

Master's Keep Beacon is a blend of 10 and 16-year-old bourbons, each hand-selected to reflect key moments in the distillery's history. Eddie's selection, a 16-year-old bourbon distilled between 2007 and 2008, was pulled from some of the last remaining barrels laid down in the original Wild Turkey distillery where he first honed his craft, just before the distillery's major expansion in 2011. Bruce's 10-year-old selection, distilled in 2015, is among the first he produced alongside his father and grandfather, Hall of Fame Master Distiller Jimmy Russell, when he joined the family business. Together, they've created a harmonious blend of flavors from distinct eras and the highest-proof release in the Master's Keep series.

Dating back to 2015, the Master's Keep series was originally the brainchild of Eddie Russell, offering a dedicated collection to explore new expressions beyond Wild Turkey's iconic core lineup. Since then, he has continued to push the limits of bourbon craftsmanship to create some of the most sought-after limited releases in bourbon. As Wild Turkey has grown into one of the most coveted brands by whiskey collectors, the limited-edition collection has played a defining role by offering space for creative exploration that still pays homage to the distillery's roots. Over the last decade, each release of the series has received overwhelming response from the bourbon community, solidifying Master's Keep as one of the most respected collections in the industry. Top spirits publications and voices have scored the expressions with high marks, consistently recognizing the releases as best whiskies of the year. For the final chapter, father son duo Eddie and Bruce drew on decades of shared whiskey-making expertise to craft a release that both honors the series' legacy and stands as its crowning achievement.

This sought-after collection consists of 10 global releases since its inception: 17 Year (2015), Decades (2016), Revival (2018), Cornerstone (2019), Bottled in Bond (2020), One (2021), Unforgotten (2022), Voyage (2023) and Triumph (2024). 

"When we set out ten years ago to launch the Master's Keep series, we knew we had something special but I never imagined the journey it would take us on," says Wild Turkey Master Distiller Eddie Russell. "Our first release was the most unique whiskey we'd ever released, and with each expression since we've been able to share some of the rarest whiskies in our rickhouses, all while staying true to who we are as Wild Turkey. Looking back a decade later I'm very proud of what we've created to date, and looking forward to what's next."

"Since joining the distillery, I've watched my dad craft some incredible bourbons as part of the Master's Keep lineup, all rooted in the principles and dedication to bold flavor established by my granddad," says Associate Master Blender Bruce Russell. "This final release feels especially meaningful, as the first Master's Keep with my signature on the bottle and made using bourbon I helped create during some of my earliest days at the distillery. I'm proud to leave my mark on this iconic collection with a bourbon that represents a meaningful chapter in my own journey, and paves the way for the road ahead."

An aroma of dark fruit and cherry is followed by honey, vanilla and cola in the final release in the Master's Keep series. Sweet notes of caramelized sugar, toffee and tea with warm baking spice are capped off with a long, warming finish with notes of mature oak and leather.

Master's Keep Beacon will be available globally in limited quantities for a suggested retail price of $300.

 

 

 

 
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WASHINGTON, Sept. 22, 2025 /PRNewswire/ -- Last week, Wine & Spirits Wholesalers of America (WSWA) concluded its 2025 Women's Leadership Council (WLC) Conference in Washington D.C, bringing together current and emerging women leaders from across the wholesale tier of the beverage alcohol industry for two days of education, networking, leadership development, and strategic insight.

Over the course of the event, attendees participated in interactive sessions focused on advocacy, innovation, data-driven decision making, wellness, and leadership in times of change.     

"This year's WLC Conference reaffirms our commitment to not only amplify women's voices in the wholesale tier but also delivering actionable leadership tools that drive both personal growth and business success in a rapidly evolving industry. When we invest in empowerment, mentorship, and data, we prepare our leaders to meet both the challenges and the opportunities before us with confidence," said WSWA Senior Vice President of Member Advocacy Catherine McDaniel.

Keynote addresses and panels featured distinguished voices including Phyllis Wilson, President of the Military Women's Memorial, Congresswoman Mariannette Miller-Meeks, M.D., Lieutenant General Mary O'Brien (United States Air Force, Retired), Lieutenant General Lori Reynolds (United States Marine Core, Retired), Swathi Young, Edyta Satchell, and others. Focused sessions ranged from "Empower: How to Stand Out While Fitting In" to "AI Uncorked: How Artificial Intelligence is Reshaping the Beverage Industry," equipping women with practical tools for navigating advancing market trends and organizational complexity. Attendees also took part in philanthropic and networking events, including a visit to the Military Women's Memorial at Arlington National Cemetery.

In addition to thought leadership, the conference provided tactical sessions including a fireside chat with SipSource leadership, offering market forecasting, and analytic strategies that equipped attendees with immediately applicable insights. Attendees also heard from President of Opici Family Distributing, Immediate Past WSWA Chairwoman, and the Inaugural WLC Chairwoman Dina Opici on the strategic and legislative priorities of the association and how WSWA's mission directly impacts the strength and future of the wholesale tier.

"The energy, collaboration, and insight at this year's gathering were nothing short of inspiring. Seeing women from all levels from rising professionals to seasoned executives come together, share their journeys, and chart new paths forward is exactly what the WLC is meant to foster. I'm leaving this conference more hopeful and more driven to continue building spaces where leadership is inclusive and transformative," added Laura DePasquale, MS, Chair of WSWA's Women's Leadership Council and Senior Vice President of Commercial Operations, Artisanal Wines at Southern Glazer's Wine & Spirits.

With the wholesale beverage alcohol landscape changing rapidly—driven by regulatory shifts, evolving consumer preferences, and technological disruption—WSWA's WLC Conference continues to serve as a critical venue for women leaders to stay ahead of trends, forge meaningful relationships, and influence the future of the industry.

 

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