Monkey Shoulder enters a bold new era – launching a refreshed identity that sharpens its distinctive character for a new generation of whisky drinkers. What evolves is how Monkey Shoulder shows up: a confident contemporary design, vibrant orange tonality, and a sharper expression of the three‑malt story that has always defined the blend. Three Single Malts. One Bold Blend.
Monkey Shoulder’s bold new brand identity and bottle design present a premium aesthetic that emphasises its Speyside roots while embracing urban dynamism. The refined visual codes build on existing distinctive brand assets and feature vibrant colours, enhanced depth, and texture both in the bottle and the packaging. Paired with the confident Monkey Shoulder logo and the iconic Three Monkeys emblem – representing the three single malts in every batch – now appears proudly on the left shoulder of the bottle, highlighting quality and craftsmanship. The badge features a premium antique-copper finish, referencing distilling tradition, and is designed to be both tactile and recognisable.
This new creative direction maintains the essence of Monkey Shoulder, aiming to increase its visibility and appeal with bold creators shaping city scenes. Same liquid. Bolder look. Clearer identity. A bottle that reflects exactly what Monkey Shoulder has always been: confident, modern, and seriously good whisky.
“Today’s drinkers want premium brands that feel modern, versatile, and culturally connected. Our new identity captures that ambition – rooted in Speyside craft, bold in approach, and full of energy. From our refreshed visual codes to the iconic Three Monkeys emblem, every detail signals an exciting new era for Monkey Shoulder.” – Ifan Jenkins, Global Managing Director, Monkey Shoulder
The liquid unchanged, a smooth, rich, vibrant whisky crafted from three of Speyside’s finest single malts, expertly matured in first‑fill ex‑bourbon casks and blended in small batches for consistency and character. Fresh orange, creamy vanilla, and warming ginger define a flavour profile that works any way you want it: smooth enough to sip, bold enough to shine in cocktails. Trusted by bartenders worldwide and loved by drinkers who value quality and creativity, Monkey Shoulder is whisky made differently. Vibrant, versatile, crafted for great drinks. The Signature Serve – The Monkey Old Fashioned…
A modern twist on a timeless classic, the Monkey Old Fashioned is the ultimate showcase of Monkey Shoulder’s character and versatility.
“Monkey Shoulder is the ultimate blended malt Scotch whisky for an Old Fashioned. Its smoothness and vibrant flavour notes make it a bartender’s dream to add a twist and a home mixologist’s best friend.” – Joe Petch, Global Brand Ambassador
THE MONKEY SHOULDER OLD FASHIONED RECIPE
Three Simple Ingredients:
- Monkey Shoulder Blended Malt Scotch Whisky (50ml)</li> <li>Sugar syrup (10ml)</li> <li>Bitters (2 dashes)</li> </ol> <p>Three Simple Steps:</p> <ol start="1">
- POUR liquids into a glass.
- STIR for 30 seconds over ice (the bigger the cube, the better).
- TWIST orange zest over the top.
For more information and recipe ideas, visit monkeyshoulder.com and follow @monkeyshoulder on Instagram.