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Karen Fox 200x300Sabroso Foods is pleased to announce the appointment of Karen Fox as Chief Revenue Officer. Karen brings more than 20 years of multinational business experience and her largest asset is her level of adaptability and diversification across industries to accelerate organic business growth. Karen will oversee Sabroso's strategic planning, product development, marketing, branding, and partnerships with the grocery industry in Canada and abroad.www.sabrosofoods.ca

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BEAMSVILLE, ON, July 7, 2021 /CNW/ - Hidden Bench Estate Winery announced today that they have been awarded the "Best in Show" at the 2021 Decanter Wine Awards in London, England for their single vineyard 2018 Felseck Vineyard Chardonnay.

The Decanter World Wine Awards is the largest and most influential wine competition in the world. This year the DWWA received over 18,000 submissions from 56 countries. The panel of 150 judges included 44 Masters of Wine and 11 Master Sommeliers. The Best in Show award is only granted to a tiny selection of wines at the very top of the whole competition.

Harald Thiel, Managing Director and Vigneron shared; "This recognition from DWWA is a major accolade not only for the Hidden Bench team but for the wineries of the Beamsville Bench, the Niagara region, and the Canadian wine industry at large. The international recognition that a small, family-owned Canadian estate winery such as Hidden Bench can break through internationally and stand shoulder to shoulder with the very best in the world is extremely rewarding. This award is a testament to our terroir and to the commitment and passion of our vineyard and winery team – and to the success of Chardonnay in Canadian vineyards, something that we've been championing for a long time."

Hidden Bench, a certified organic estate winery situated on the Beamsville Bench in the Niagara region of Ontario, has received many accolades and awards over the years for producing premium wines. As an estate winery, Hidden Bench's innovative "vineyard to bottle", team approach to wine growing has permitted it to consistently produce premium quality Pinot Noir, Chardonnay and Riesling from its 35 hectares of certified organic vineyards.

The award-winning wine, 2018 Felseck Vineyard Chardonnay, is a barrel fermented single vineyard Chardonnay from a 3.5 acre parcel of 30 year old certified organic vines. The grapes are handpicked, sorted and then gently whole cluster pressed prior to fermenting with natural yeasts in French oak barrels. The wine is then bottled un-fined and filtered after 14 months of aging. Total production was 3500 bottles. This wine is set for limited release in September 2021.

 
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Upstreet Craft Brewing, a B-Corp certified beverage company on a mission to refresh the community, is launching Libra Hazy IPA, its second style non-alcoholic craft beer across Canada. Libra was created by Upstreet owners Mitch Cobb and Mike Hogan's need to socialize without sacrificing their health. They aren't alone; today, 66% of millennials want to reduce their alcohol consumption*, and the global non-alcoholic drink market is expected to grow to $30 billion by 2025**.

After two and a half years of research and development and successfully launching the first Libra Pale Ale in October 2020, Head Brewer and Co-Owner Mike Hogan set his sights on creating a non-alcoholic IPA that wouldn't disappoint. Libra's Hazy non-alcoholic IPA looks, tastes, and feels like the real thing but with only 50 calories and .4% alc/vol. Using traditional brewing methods, dry-hopped El Dorado, Idaho 7, Strata and Comet come together to create a balanced IPA bursting with tropical fruit and mango aroma and flavours.

"Libra is on a mission to create light, refreshing artisanal beer that fits your life, not the other way around," says Mitch Cobb, Co-Owner, Upstreet Brewery. "Our original Libra Pale Ale has taken off, but we didn't want to stop there. We are obsessed with bringing different flavours and styles of non-alcoholic craft beer to more Canadians. This is just the beginning."

Libra Hazy IPA and Libra Pale Ale are available nationally on Well.ca, Drinklibra.ca and in UpStreet's 3 locations in Prince Edward Island and Nova Scotia and at Coleman's Grocery Store in Newfoundland. If you love an IPA and a Pale Ale, you can get the best of both worlds with our Libra Crowd Pleaser combo pack. Shop now and follow us on Facebook/ Instagram:@drinklibra.

*March 15, 2021, Beverage Daily.
**July 11, 2019, Global Market Insights.

 
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Forty Creek, the beloved and award-winning Canadian whisky brand based in Grimsby, Ontario, today announced the launch of Foxheart, an extraordinary rum-infused expression from Master Blender Bill Ashburn. Foxheart infuses the finest Canadian whisky with a hint of premium 12-year-old Caribbean rum, delivering an exceptionally well-rounded taste of oak, spice, and fruit.

Forty Creek Foxheart is the latest innovation from Forty Creek, which was named Whisky Maker of the Decade by the Canadian Whisky Awards in 2020. Foxheart is the product of Ashburn's greatest passions: a love for blending best-in-class whisky and breeding champion hunting dogs. The whisky is a tribute to Ashburn's decades of leadership at Forty Creek and takes its name from the home of his first championship dog—a wire hair terrier, a breed known for its curiosity, determination, and tenacity. That innovative, driven attitude inspired Ashburn to combine Forty Creek's finest Canadian whisky with the influence of aged Caribbean rum, producing greater depth of character and a more rounded, balanced taste from start to finish. The result: Foxheart, a whisky with heart.

As Forty Creek continues to elevate the standard of Canadian whiskies and create new expressions with both national and global appeal, the list of accolades continues to grow, encompassing Canada Whiskey Distillery of the Year and Canada Master Whiskey Blender of the Year as awarded at the 2020 New York International Spirits Competition, and an additional 3 awards at the esteemed, world-class 2021 San Francisco World Spirits Competition.

"I've dedicated my life to mastering two passions: blending best in class whisky and breeding best in class dogs. For that reason, Foxheart holds a special place in my heart," says Bill Ashburn, Forty Creek Master Blender and 2020 Canada Master Whiskey Blender of the Year. "When blending Foxheart, I wanted to utilize the unique, premium liquid that's already well-loved by Canadians and infuse it with a hint of aged Caribbean rum, leaning into its spice and flavour to further enhance the whisky. I've been in pursuit of the perfect heart to the whisky for decades—and in Foxheart, we've found just that. I'm extremely proud of this innovative liquid and cannot wait to share it with the world."

Foxheart retails for $44.95 and is currently available in Ontario. Starting next week, Foxheart will be available in BC, with distribution rolling out across Canada in the coming months.

To learn more about Forty Creek, its award-winning liquids, or to purchase Foxheart in Ontario, visit fortycreekwhisky.com.

 
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The province’s Liquor & Cannabis Regulation Branch (LCRB) confirmed this week that the local beverage sector may legally deliver taste-sized samples of their product, which is great news for boutique producers and medium to large companies alike as it will allow for the traditional ‘Vintage Release’ for BC wineries in virtual format.

In searching for ways to offer up its services to support beverage producers during the pandemic, Okanagan College’s British Columbia Beverage Technology Access Centre (BC BTAC) consulted the LCRB in April of this year. It was recognized that many of the existing practices, which required an in-person or face-to-face process for wineries presenting their samples, weren’t possible with COVID-19 restrictions at the time. In the weeks that followed, BC BTAC identified what accommodations exist to allow BC’s wineries to effectively release their new vintage wines. While the province is now relaxing restrictions to permit in-person tasting events, key influencers have made it clear that they appreciate the opportunity to work from home.

class="xmsonormal" /><em>LCRB has</em> confirmed, aided by research from the BC BTAC, that members of the wine trade can lawfully receive samples of wine and be engaged via video conferencing whilst tasting through flights of samples, in the comfort of their own homes. Producers can choose to work alone or collaborate with others to create a sample-pack which would contain a collection of food-safe vials, each filled and sealed at the licensed location. Certain restrictions apply to the preparation and shipping of samples, of which BC BTAC representatives have been briefed in full.</p> <p>British Columbia’s wineries rely on seasonal opportunity to sell their newest releases and keep their modest cash flow systems moving at a sustainable pace. This summer, thanks to this clarification, British Columbia’s wine community can get back to the business at hand, promoting the newest vintage of their wares through experiential marketing. It’s not quite the same as face-to-face, but it’s a significant step in the right direction, and our community needs to rise to the times.</p> <p>BC BTAC is proud to support our local beverage producers. Industry members are encouraged to contact the Centre for additional information and assistance.</p>""
 

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