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Lux Row Distillers – the Bardstown, Kentucky, home of the Ezra Brooks, Rebel, Daviess County, David Nicholson and Blood Oath bourbon brands – has added two SKUs to its repertoire of offerings at retail. Beginning in June, the distillery’s Ezra Brooks 99 and Rebel 100 brands will be available in 1.75L bottles at a minimum suggested retail price of $44.99 and $35.99, respectively.

Introduced in early 2021, Ezra Brooks 99 is a pure, oak-barrel-aged Kentucky Straight Bourbon Whiskey elevated to 99 proof. Charcoal filtered for a smooth, mellow finish, Ezra Brooks 99 features the same spicy, ryed-bourbon-mash-bill taste as the original Ezra Brooks, but with an enhanced flavor profile delivered by the higher proof. Introduced in 2019, Rebel 100 is a smooth wheated bourbon that offers the same round body and full flavor of the original Rebel Bourbon but takes it a step further by dialing up the proof to 100.

The level of sales success enjoyed by both Ezra Brooks 99 and Rebel 100 is a key factor in the decision made at Lux Row Distillers to expand these brand offerings by including both variants in 1.75L bottles.

“Since their respective launches in 2019 and 2021, Rebel 100 and Ezra Brooks 99 have been very popular with our customers,” said Eric Winter, whiskey brand manager for Lux Row Distillers. “Our decision to include both brands in 1.75L bottles is a reflection of their continued popularity, as well as our ongoing effort to give our customers what they are looking for.”

According to research provided by Mintel (source: Lightspeed/Mintel – US Dark Spirits Report, Nov. 2020), consumers are seeking spirits they consider “premium,” as defined by a combination of superior taste, heritage, price and awards won, among other factors. This research is supported by recent Nielsen market data (source: Nielsen 52 wks 9L cases, week ending 1-1-2022), which indicates consumer movement away from value brands and toward more premium offerings.  

“Over the years Luxco has innovated within the whiskey category to keep up with the demands of the changing consumer by introducing more unique premium offerings,” said Luxco VP of Marketing Fletcher Buchman. “Over the past five to seven years, the demand for – and growth of – the premium and super-premium bourbon categories continue to grow, and we are prepared to grow along with it.”

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TORONTO, June 7, 2022 /CNW/ - In a sponsored partnership with the Distilled Spirits Council of the U.S. (DISCUS), Cheers! Spirits from the USA is thrilled to invite bars, restaurants, and whiskey lovers across Canada to partake in their second annual celebration of National Bourbon Day on Monday, June 14th.


Created by DISCUS with support from the U.S. Department of Agriculture, Cheers! is a long-term campaign and platform which provides Canadian industry members, media and consumers education on the production, history, techniques, flavours, and qualities of spirits distilled across the United States.

Last year, the Cheers! coast-to-coast on-premise initiative with Canadian bars and foodservice operations featured over 200 registered establishments and their signature bourbon offerings, many of which were promoted on social media and an interactive digital map provided to consumers. 

This year, over 500 establishments with celebratory Bourbon offerings and initiatives are expected to be featured on the interactive map, which will be hosted on a special National Bourbon Day microsite via Cheers!

Participating locations can also expect offerings of National Bourbon Day support via the availability of influencer partnerships, social media boosting, added media coverage and special events, all to be announced.

"One interesting phenomenon during the pandemic is that American Whiskey exports to Canada continued their pre-pandemic growth trends. Between 2018 and 2021 American Whiskey exports to Canada increased by nearly 36 percent.  We anticipate that this trend will continue as adult Canadian consumers continue to gravitate to small-batch production, craftmanship and the reopening of the hospitality sector and cocktail bars," said DISCUS Vice President of International Trade Rob Maron. 

Whether your offering is Bourbon cocktails, kits, spirits-food pairings, meet 'n' greets or in-house tastings, it's going to be a spirited day with bourbons and Cheers! Spirits from the USA here in Canada.

For more information, visit and follow on Instagram @CheersAmericanSpirits.

To register for National Bourbon Day, or uncover participating locations and promotions, visit Follow along on Facebook @CheersAmericanSpirits and Instagram @CheersAmericanSpirits and use the official #NationalBourbonDay.

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Jalisco, Mexico – Harrison Kenney of Cantina OK!, Sydney, has been crowned winner at the 2022 PATRÓN Perfectionists Cocktail Competition global final that took place at Hacienda PATRÓN, Mexico, on 3rd June. Harrison’s outstanding cocktail, Teal, was presented alongside the creations of 14 other competitors hailing from the four corners of the world.

This year’s PATRÓN Perfectionists edition has been innovated with a digital format providing contestants with a global online stage to further showcase their skills. With over 1,700 entries worldwide, each participating country selected the top 30 recipes and called cocktail loving consumers to express their preferences, attracting over 30,000 online votes that shortlisted 10 national finalists. While national finals where hosted and broadcast virtually, the global final honoured the long-standing tradition of travelling to Hacienda PATRÓN, in Atotonilco El Alto, Jalisco, Mexico. Finalists flew from all over the world to gather, connect and immerse into the most authentic tequila making culture.

Harrison and his fellow finalists all created a cocktail recipe - using a prescribed list of ingredients to allow replicability - that reflects PATRÓN’s unwavering commitment to craftsmanship and perfection.  The finalists competed in front of an esteemed panel of judges made up of top industry experts including:

o   David Rodriguez, PATRÓN Master Distiller

o   Giulia Cuccurullo, Head Bartender at Artesian, London, and PATRÓN Perfectionists 2020 Global Winner

o   Adam Teeter, Co-Founder and CEO of VinePair

o   Anny Barrera, Head Bartender at Semillón, San José del Cabo, Mexico

Harrison Kenney said: “It’s an overwhelming feeling to be receiving this title among a crowd of such incredible bartenders and humans. I feel honoured to be here at Hacienda PATRÓN where I have had the chance to meet inspiring mentors and make lifelong friends. The PATRÓN Perfectionists has truly been the best journey and I cannot wait to extend it into the year to come by embracing new experiences and learnings with the Familia PATRÓN.”

Lauren Mote, Global Manager of Program Excellence for PATRÓN tequila, said: "This year, we elevated the competition to new, creative heights with a digital format that embraced changes to the drinks industry. We were delighted by the participants’ ability to communicate their personal stories alongside their stunning PATRÓN cocktails; this resonated with our global discerning cocktail lovers. Once again, the PATRÓN Perfectionists Program is a testament to how a cocktail competition is fun and helps develop each bartender's skillset beyond the glass. New, talented bartenders have joined the Familia PATRÓN - becoming part of a global community whose excellence and passion continue to drive tequila culture worldwide. We are extremely proud of all the PATRÓN Perfectionists participants, and our warmest congratulations go to the global winner Harrison Kenney from Australia! Harrison dazzled the crowd and judges with his incredible storytelling, comedic flair and delicious cocktails.”

The PATRÓN Perfectionists Cocktail Competition 2022 edition launched in April 2021 calling for online submissions. Shortlisted entries were published for the public’s vote on PATRÓN Perfectionists  with each participating country’s top 10 creations judged at virtual national final broadcast on Facebook.



40ml PATRÓN Silver

10ml Fino Sherry

15ml Simple Syrup (1:1 water to sugar)

20ml Fresh Pressed Lime Juice

20ml Fresh Pressed Celery Juice

15ml Fresh Pressed Kiwifruit Juice

 2 drops Vanilla Olive Oil*

*To make the Vanilla Olive Oil - Slice open a vanilla pod, scrape the seeds into 100ml Extra Virgin olive oil, shake and disperse the seeds throughout the oil. Ready to use straight away.


In a shaker tin add all ingredients except the Vanilla Olive Oil, shake and fine strain into a chilled Coupe glass and garnish with a couple of drops of the Vanilla Olive Oil.

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This batch is named in honor of Ronnie Land, a longtime employee at the Jim Beam Clermont and Boston, Ky., plants, when Booker Noe was master distiller.

Ronnie worked at Jim Beam for 40 years, eventually working his way up to Warehouse Manager. Ronnie was responsible for keeping inventory of aging barrels, a key part of the bourbon-making process, and he knew the quantities and locations by heart. He also knew exactly where Booker preferred to store his namesake barrels and was trusted to prepare the samples for batch evaluation. Once, Ronnie sent Booker a box of small samples to taste, and Booker immediately knew they weren’t big enough to get a proper sense of the whiskey. Ronnie then went back and prepared samples that were notably bigger, and Booker was more than pleased. This became the standard sample size which 7th Generation Master Distiller Fred Noe and his son, 8th Generation Beam Family Distiller Freddie Noe, still use to this day.

Booker always had final sign off when it came to batches, but he knew he was working with barrels that met his standards when they were under Ronnie’s watchful eye.


Like all batches of Booker’s Bourbon, Booker’s “Ronnie’s Batch” was selected by 7th Generation Master Distiller Fred Noe to ensure it upholds the qualities and standards that his dad set for Booker’s Bourbon more than 30 years ago. Uncut and unfiltered, this batch was chosen with the following characteristics:



6 years, 11 months, and 22 days



Booker’s “Ronnie’s Batch” has a nice color and a rich vanilla aroma with hints of brown spice that is enjoyable even before the first sip. It has a sweet taste that comes from the time spent aging in the unique Kentucky climate. It has a warm and pleasant finish, making it an ideal pour.


Booker’s “Ronnie’s Batch” is best enjoyed neat, over ice or with a few drops of water.

Booker’s “Ronnie’s Batch” is available nationwide beginning in June in limited quantities with a Suggested Retail Price of $89.99 for a 750 mL bottle.


For more information on Booker’s Bourbon, visit

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Today (5.27), the American Spirits Council of Tasters announce the winners for the 2022 ASCOT Awards, honoring the best spirits across the globe. View the full winners list, here: World-renowned spirits expert, best-selling author and entrepreneur Fred Minnick launched the American Spirits Council of Tasters and inaugural international spirits competition — The ASCOT Awards — in 2021.

Minnick announced the 2022 winners for Double Platinum, Platinum, Gold and Honorable Mention on Monday (5.23), UPROXX shared the 2022 Best In Category winners on Wednesday (5.25) HERE, and tonight at 8 PM ET, he'll host a livestream taste test on his YouTube channel to determine the Best In Show winner. 

“In our second year, the ASCOTs showed what we’ve always known — there are a lot of great spirits out there,” says Minnick. “Our council of tasters blind tasted each to choose the best. When we uncovered the names, we were shocked by some and expected others. That’s the beauty of a blind tasting. You never know who will win.”

The ASCOT Awards judges virtually taste-tested more than 800 spirits over three months and received entries from major distilleries and small distilleries alike. Judges for the awards include esteemed members of the spirits world and range from bar owners, bartenders, mixologists, spirits industry execs, spirits educators and more. Each entry is evaluated on a 100-point scale based on criteria including appearance, aroma, taste, and finish. This year’s judges include author, bar owner, concept creator, and educator, Martin Cate, educator, influencer, and highly sought-after special events bartender Tiffanie Barriere, world’s first female Master Bourbon Taster, founder of the nationwide organization Bourbon Women, and a member of the Kentucky Distillers Association and Whiskey Magazine Halls of Fame Peggy Noe Stevens, world-renowned mixologist, spirits industry educator, and icon of cocktail culture, Francesco Lafranconi, and others.

Here are the 2022 ASCOT Awards winners:

Best Bourbon: Bulleit Barrel Strength - Straight Bourbon Whiskey

Best Rye: Smooth Ambler Contradiction Rye - Blend of Straight Rye

Best Scotch Whiskey: Ardbeg Traigh Bhan 19 Years Old – Batch #3 - Single Malt Scotch – 13 to 19 Years - Region: Islay

Best American Single Barrel Whiskey: Middle West Spirits Straight Rye Whiskey – Dark Pumpernickel Cask Strength

Best American Single Malt Whiskey: Old Line Spirits American Single Malt Sherry Cask Finish - American Single Malt

Best American Whiskey: Old Carter Whiskey Co. - Old Carter Straight American Whiskey

Best Wheat Whiskey: Journeyman Distillery – Corsets, Whips, and Whiskey 

Best Light Whiskey: Penelope American Light Whiskey

Best Tennessee Whiskey: Jack Daniel’s 10-years-old Tennessee Whiskey

Best World Whiskey: Archie Rose Distilling Co. Single Malt Whiskey 

Best Tequila: Familia Camarena Reposado Tequila

Best Liqueur: Foro Rosso Vermouth di Torino

Best Vodka: Heaven Hill Distillery – Deep Eddy Lemon Vodka

Best Gin: Ventura Spirits Wilder Gin

Best Rum: Privateer Rum Distiller’s Drawer – Intrepid – Aged Rum 

Best Mezcal: Cutwater Spirits Mezcal Joven 

Best Whiskey Club Pick: 5280 Whiskey Society Russell’s Reserve Single Barrel “Thunder Chicken”

Best New Bottle Design: Green River

Best Blender: Penelope

Best Craft Distiller: Huber's Starlight Distillery 

Best Large Spirits Producer: Heaven Hill 

Best Independent Bottler: Doc Swinson's 

Breakout Distiller of the Year: Smooth Ambler

Rising Star Spirits Company: Pierre Ferrand 

Best Brand Ambassador: Stephen Fante, Whiskey Ambassador Limestone Branch Distillery

Whiskey Club of the Year: The Dallas Bourbon Club

For more information on the annual ASCOT Awards visit For more information on Fred Minnick, visit


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