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The Echlinville Distillery (Co. Down, Northern Ireland) is adding the historic Matt D’Arcy Irish Whiskey brand to its portfolio of award winning whiskeys.
 
Echlinville and Newry based Matt D’Arcy & Co Limited have forged an alliance that will see Echlinville mature, bottle and market Matt. D’Arcy’s Old Irish Whiskey and grow the brand in the global Irish whiskey market.
 
Founded in Newry, Co. Down in 1817, Matt. D’Arcy Whiskey was revived by Newry man Michael McKeown in 2020. It is the latest heritage whiskey brand to join the Echlinville line up.
 
Matt D’Arcy’s will sit alongside Echlinville’s award winning Dunville’s Irish Whiskey range and the recently restored Old Comber Pot Still Irish Whiskey. The move sees three of Ireland’s most historic ‘lost’ whiskey brands brought together at the County Down distillery that has established itself at the forefront of Ireland’s whiskey revival.

Shane Braniff, owner of The Echlinville Distillery, said: “We are delighted to welcome Matt D’Arcy into the Echlinville family and we look forward to sharing the story and celebrating the legacy of this proud Co. Down whiskey with our customers around the world.
 
“I have long had a passion for old Irish whiskey brands, particularly those from Co. Down, so I have followed with interest the revival of Matt D’Arcy Irish Whiskey over the past few years.
 
“At Echlinville, we know from first-hand experience the hard work, passion and dedication that goes in to restoring a historic name like Matt D’Arcy’s, and in doing so in a way that respects and celebrates the brand’s proud heritage. I congratulate Michael McKeown and his team at Matt D’Arcy & Co. Ltd in Newry for everything they have done to bring back this historic whiskey and we welcome Michael’s continued input into the future of the brand about which he is hugely passionate. We have also offered Michael our technical support as he pursues the redevelopment of the Old Distillery site in Newry in line with his vision to restore distilling to the city where Matt D’Arcy Whiskey was born."

”Michael has written a wonderful book telling the great story of Matt D’Arcy and old Newry whiskeys. The book will be available soon from our Distillery shop alongside Matt D’Arcy’s Whiskey. The spirit and presentation of Matt D’Arcy’s Irish Whiskey are exceptional and it will make a worthy addition to the Echlinville portfolio.”
 
Echlinville are proud custodians of the iconic Dunville’s Irish Whiskey brand and recently revived the famous Old Comber Pot Still Irish Whiskey. Speaking about the role of heritage brands in the Irish whiskey sector, Shane continued: “These old Irish whiskey brands are hugely important. Throughout the eighteenth and early nineteenth centuries they built an industry that was the envy of the world, and now their revival is playing an important role in the resurgence of that industry. In our view, names like Matt D’Arcy, Dunville’s and Old Comber deserve to be part of the Irish whiskey renaissance.”

Michael McKeown owner of Matt D’Arcy & Co. Ltd. said: “Having grown up in the production and selling of alcoholic drinks, I have the greatest respect for Shane Braniff at Echlinville, whose passion and enthusiasm for Irish whiskey heritage matches my own.
 
“Echlinville’s brands are now widely sold across Ireland, Europe and the rest of the world. When Shane offered to bring Matt D’Arcy along the path to international recognition, I was only too happy to entrust the brand into his care and I look forward to seeing it grow on the worldwide whiskey stage.
 
“The high cost of breaking into foreign markets is the biggest barrier to a small producer like Matt D’Arcy. Collaborating with an established player such as Echlinville will propel the brand towards future growth.

“With this boost to our fortunes where Echlinville creates markets for the D’Arcy brand, we can turn our resources to developing the ‘Old Distillery’ site in Monaghan Street, Newry. Having acquired, in October 2020, the adjoining property at Corry Square, a revised application has been submitted to Building Control and the result is awaited before drawing up and issuing final tendering documentation.”
 
Shane Braniff concluded: “Michael McKeown’s passion for Matt D’Arcy, Irish whiskey and the city of Newry is palpable. All of us at Echlinville and Matt D’Arcy share the same sense of pride in our Co. Down roots and the role this part of the world played in Ireland’s proud whiskey heritage. With Matt D’Arcy, Dunville’s and Old Comber now under Echlinville’s guardianship, we look forward to putting Co. Down back on the world whiskey map."
 
Matt D’Arcy’s Irish Whiskey is coming soon to The Echlinville Distillery online shop. For trade sales inquiries please contact stephenm@echlinville.com

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TORONTO, June 29, 2021 – Ontario-based Steam Whistle Brewing and BC's Phillips Brewing & Malting Co. today announced a collaboration that sees these two Canadian craft brewing leaders team up to help grow one another's portfolio of products in their respective markets. The arrangement embodies the collaborative spirit that has long-defined craft beer, as each partner will use their local expertise and decades-old relationships to help the other build their business. There is no change in ownership to either partner, and they will each remain completely independent. This collaboration is a natural fit, as both brewers share the same values and have a history of quality, innovation, sustainability, and community.

"For 20 years, we've shared friendly dialogue and mutual respect with Phillips," says Greg Taylor, Co-founder and CEO of Steam Whistle Brewing. "We recognize Phillips' integrity and leadership in western Canada's craft beer scene and are proud to work collaboratively with them to build success for both our socially responsible, Canadian companies beyond our respective regional borders."

Craft Beer Brethren with Shared Values

"Phillips and Steam Whistle have parallel stories and a shared ethos, making us ideal partners," endorses Matt Phillips, Founder of Phillips Brewing & Malting Co. "We are both quality-first brewers, dedicated to exceptionally high standards, with aligned goals of sustainable production and strong community connections."

The similarities between these two partners run deep. Launching within months of each other two decades ago, both Steam Whistle and Phillips have well-earned reputations as quality brewers. Both have invested in state-of-the-art brewhouses, quality assurance labs, and premium ingredients which helped each earn multiple awards as well as popularity among craft beer drinkers.

While the two brewers take their beer seriously, each has a reputation for fun-loving staff and events. Steam Whistle's home in the historic Canadian Pacific Railway Roundhouse at the foot of Toronto's CN Tower welcomes thousands of visitors each year. Offering entertainment and education, visitors can take in hourly tours, onsite art shows, beer festivals and music concerts, charitable and private events, or dine at the Biergärten Restaurant. Meanwhile in Victoria, Phillips' Tasting Room is a popular local haunt year-round, and their 3,000-person venue, The Phillips Backyard, comes alive in the summer for legendary concerts. Phillips' and Steam Whistle's shared support of arts-based, charitable and community organizations has touched many great Canadian causes.

Both Phillips and Steam Whistle have helped to establish environmental benchmarks for the craft industry. Their common leadership in water & energy conservation, sustainable packaging, use of hybrid or electric vehicles, and company cultures centred in sustainability has meant they share many of the same environmental awards and recognition.

Strategic Partnership Initiatives

This partnership will come to life initially in 3 provinces which represent 62% of total Canadian beer consumption. In Steam Whistle's home market of Ontario (36% national market share), the Good Beer Folks will represent Phillips' top-selling Electric Unicorn White IPA, Tiger Shark Citra Pale Ale, Blue Buck Ale, and Glitterbomb Hazy Pale Ale. In BC (14% share) and Alberta (12% share), Phillips will represent Steam Whistle's 6-beer portfolio: Steam Whistle Pilsner, Pale Ale, Session Light Lager and Lemon Shandy, as well as Fat Tire Amber Ale and Voodoo Ranger IPA, brewed in Canada on behalf of American craft beer partner, New Belgium Brewing. Alongside the other brewer's sales force, each company will have boots on the ground in each market to support brand-related initiatives. Once the initial products and markets are established, the duo will focus efforts on other provinces and potentially a broader portfolio of products.

Taylor offers, "Canadians have enjoyed exploring and expanding their appreciation of craft beer over the years and deserve to have a broad selection of locally-made, premium beers. This partnership between Phillips Brewing & Malting Co. and Steam Whistle Brewing will help to bring our independently brewed products to more beer lovers in this country."

 
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Toronto, June 29, 2021 – The board of directors of SOCAN has appointed Jennifer Brown Chief Executive Officer, effective immediately. Brown had held an interim CEO role since April 2020, and she becomes the first woman to lead Canada's largest music and visual arts rights organization, as well as the first to be appointed to the role from within the company.

"Jennifer Brown's work at SOCAN is exemplary, her leadership abilities are remarkable, and her passion for the interests of our members and stakeholders is unsurpassed," said Marc Ouellette, President of SOCAN's board of directors. "It is a great pleasure to see her rise to a role that she earned through decades of constant commitment and persistent determination to do what is right for our more than 175,000 members and nearly 300 employees."

With more than two decades of strategic experience in rights management, licensing, advocacy and support for music creators and publishers, Brown started her career with SOCAN in in 1995 as a representative in the company's Membership department. She has held progressive leadership positions, including Vice President of SOCAN’s Licensing department, before taking on the role of Senior Vice President of Operations & Reproduction Rights in 2018.

Admired by her colleagues for her intelligence, humility and hands-on style, Jennifer Brown's numerous accomplishments with SOCAN include establishing SOCAN Reproduction Rights presence, guiding the company's Licensing department to record-setting results, establishing SOCAN’s cost-effective and strategic re-structuring, and the introduction of new and innovative customer-facing tools, all of which have resulted in improved licensing collection efforts and increased royalties distributed to SOCAN's songwriter, composer and music publisher members.

Jennifer Brown grew up in a household in which royalties from music creation and performance were a crucial source of income. The Family Brown would become one of the country's more successful recording and performing groups and her father as the principal songwriter achieved several songwriting awards.

"I know what it's like to rely on fair royalties through hard work and I’ve seen songwriting as a career first-hand," Brown said, "I will continue to work to make SOCAN the organization that our members and licensed organizations so richly deserve."

SOCAN also recently announced the appointment of Jean-Christian Céré as Chief Membership Officer, effective June 28th, and Vanessa Thomas to the role of Vice-President, Member & Industry Relations, which came into effect on June 14th.

 
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In honour of Pollinator Week (June 21 to 27), Wayward Distillery – Canada’s first distillery to use 100 per cent BC honey to produce its sinfully sippable spirits – has pledged to donate one per cent of all spirit sales to Pollinator Partnership Canada (P2C), a registered charity dedicated to the protection and promotion of pollinators and their ecosystems.

By donating one per cent of all spirit sales to P2C, Wayward Distillery hopes to help raise awareness of the critical importance of pollinators – including bees, birds, butterflies, bats and beetles – to local ecosystems, and increase pollinator conservation action. Pollinators travel between plants, carrying pollen on their bodies in a vital dance critical to the reproductive system of flowering plants – providing us with food, preventing soil erosion and increasing carbon sequestration. P2C, and other pollinator champions, research pollinators, create habitats, educate children and adults, and promote conservation techniques that support healthy pollinator populations. 

Situated in the fertile Comox Valley on Vancouver Island, Wayward Distillery crafts each spirit on a base of sustainable honey, supporting local agriculture while achieving an unparalleled silky-sweet flavour. In the lead-up to Pollinator Week, the distillery has launched three limited-edition honey celebrating spirits, as well as refreshed branding for crowd favourites Krupnik, an intoxicating toasted honey liqueur spiced with cinnamon, nutmeg, raw vanilla and citrus peel; Drunken Hive Rum, an “aged rum for whisky drinkers” made from caramelized BC honey and aged in bourbon casks; and Depth Charge, an espresso and cacao bean vodka infusion incorporating fair trade coffee and organic cacao nibs.

Joining the lineup are three limited-edition brews:

  • Cortes Island Apple Brandy, anything but traditional “Cask Strength Calvados” fermented and distilled from 100% Cortes Island apples;
  • Juneberry Amaro, which marries local aromatic herbs with upcycled gin botanicals and exquisitely tart Juneberries (aka Saskatoon berries);
  • Rose Petal Bee’s Knees Gin Liqueur, crafted with the distillery’s signature honey sourced from nearby Golden Clover Apiary, hand harvested rose petals and crushed lemons

“We’re excited to introduce our new Juneberry Amaro, Rose Petal Bee’s Knees Liqueur and Cortes Island Apple Brandy to help raise funding and awareness of conservation initiatives that can turn the dial for pollinators everywhere,” said Dave Brimacombe, founder and CEO of Wayward Distillery. “By bringing home these three spirited products – and our honey-based gin, vodka, rum and liqueur – Canadians can elevate their cocktail cabinets while helping out the pollinators that give us life. Our goal is to raise $20,000 this year, so we hope you’re prepared to stock your bar carts.”

“We’re very excited about our new partnership with Wayward Distillery and their commitment to helping pollinators,” said Lora Morandin, Ph.D, Research and Conservation Director of Pollinator Partnership and Pollinator Partnership Canada. “It’s a great time to start up this relationship when the bees are buzzing and flowers are blooming all over the Island. The support from Wayward Distillery will help us create more pollinator habitats on Vancouver Island and help us spread the word about our amazing pollinators. They’re essential to our lives and the planet, and working together, we can all make a difference for pollinator health”.  

Bottles of Krupnik, Juneberry Amaro, Rose Petal Bee’s Knees and Cortes Island Apple Brandy will hit the shelves of select BC liquor stores starting June 21 to celebrate pollinator week. If you can’t wait, you can support the pollinator population while indulging in some of the tastiest spirits on the market online at www.waywarddistillery.com.

 
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With Canada Day right around the corner and Summer finally here, there is no better time to celebrate with SnappleSpiked’s NEW Limited Edition flavour - Mango Raspberry Tea

This refreshing blend of iced tea and natural mango and raspberry flavours is the perfect taste-tea compliment to any pool party, beach day, or Summer BBQ! Made from tea leaves and spiked with Vodka, Snapple Spiked Mango Raspberry Tea is sure to be a crowd favourite. Contains 5.5% alcohol. Available in 458 mL.

The NEW limited edition Snapple Spiked Mango Raspberry Tea is available at select retailers in Alberta, Saskatchewan, Manitoba and Quebec. Price varies by Province and retailer.

Other taste-tea Snapple Spiked flavours perfect for Canada Day celebrations include Lemon Iced Tea, Watermelon Tea, Strawberry Kiwi, Long-Island Iced Tea, Raspcherry Tea, and Peach Tea, available across the country. Prices vary by Province and retailer.

 

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