Published Date

A collection of bourbon whiskies from past and present American greats is set to go under the hammer on Independence Day by specialist whisky auction site, Whisky Hammer.

A unique selection of bourbon and other sought-after American whiskies will be put up for auction on Monday 4th July as part of Whisky Hammer’s The Spirit of America Whiskey Auction – coinciding with Independence Day.

With one bottle valued up to £25,000, many of the desirable expressions hold an illustrious position in American whiskey history from brands such as Pappy Van Winkle, Old Forester, Stitzel-Weller, EH Taylor and Willett Family Estate.

E.H Taylor Old Fashioned Sour Mash will also go under the hammer, with a price estimate of £13,000. This bourbon was created by Buffalo Trace retirees using a method used for making ‘old fashioned sour mash’ whiskey – a technique used by Edmund Haynes Taylor Jr in the late 1800s.

Private sellers can add bottles to the auction by getting in touch with Whisky Hammer before the submission deadline of Monday 27th June – contact details can be found at

Daniel Milne, Co-Founder and Managing Director of Whisky Hammer, said: “This is an exciting collection for us to be auctioning – and not just because of the variety of bourbon on offer. Some of the stories behind these bottles are fascinating and give an insight into different time periods in American whiskey.

“Many bourbon collectors have never taken part in an auction before, so this is their chance to bid on and secure a drop of bourbon history.”

Online whisky auction business Whisky Hammer was started in 2016 by brothers Daniel and Craig Milne who are originally from Macduff, near Speyside, an area renowned for the production of Scotch whisky.

Whisky Hammer re-located in 2019 to a new, purpose-built facility in Aberdeenshire, which is also home to Still Spirit – a whisky shop, e-commerce site and dram bar offering over 100 rare whiskies to taste while overlooking the beautiful Scottish countryside.

The business hosts monthly auctions dedicated to whisky and other fine spirits, which attract more than 200,000 buyers and sellers from every corner of the globe. It has auctioned a wide range of whiskies, both bottles and casks, recently achieving the world record for the highest value cask ever sold at auction.

The Spirit of America Whiskey Auction will go live on Whisky Hammer from 7pm (BST) on Monday 4th July. For further information or to register interest, visit

Published Date

TORONTO, June 15, 2022 /CNW/ - On June 16th, all Corby Spirit and Wine and Hiram Walker & Sons employees will dedicate a whole day to learning, sharing, and having a positive and meaningful impact in their communities. First launched in 2011, Responsib'All Day is when employees act as frontline ambassadors to the 2030 Sustainability & Responsibility roadmap 'Good Times from a Good Times' and achieve real impact. The focus this year is helping to protect and restore nature and biodiversity, in line with the companies' commitment to nurturing the land.


"Our company mission is to unlock the magic of human connection by bringing good times from a good place. Responsib'All Day is a perfect demonstration of how we bring this to life with our employees around the world," said Nicolas Krantz, President, Chief Executive Officer of Corby. "After two years of not being able to host Responsib'All Day, we are delighted to be able to roll up our sleeves and get back into our communities, to play our part in a true spirit of convivialité. As Créateurs de Convivialité, we all have a role to play in building a more sustainable and responsible world."

The teams will be joined by 18,500 global employees of its majority shareholder, Pernod Ricard, in various community projects like planting trees in natural conservation areas, renovating green urban spaces, and collecting waste from beaches and rivers.

"Throughout the pandemic, we have continued to accelerate our S&R roadmap to nurture the land and its biodiversity. Responsib'All Day is a way of ensuring our employees understand the importance of preserving nature for our business and for the communities around them," adds Craig Dryburgh, Vice President, North America Manufacturing at Hiram Walker.

All Corby and Hiram Walker products come from nature and rely on well-functioning ecosystems to continue to produce the iconic brands now and for generations to come. However, the losses in the bee industry are expected to surpass the billion-dollar mark this year in Canada – a severe impact to the whole agriculture industry. In response, employees are building beehives to provide a safe space for bees to store food reserves and keep colonies healthy and strong.

In total, 66 hives will be built and donated to local beneficiaries where they will host colonies of bees, which serve an important role in biodiversity. Each colony can range from 10,000 bees in the spring to up to 80,000 in the summer, and are essential for the pollination of flowers, fruits and vegetables. Beneficiaries include:

  • Niagara College
  • Essex County Beekeepers Group
  • Dare to include! / Pleins Rayons
  • City of Kingsville
  • Calgary Beekeepers Association
  • University of British Columbia / BCB Honey Farm
  • Feeder Flower Farm

Beehive building and other Responsib'All Day activities will be taking place across Canada in Halifax, NS; St. John's, NL; Cowansville, QC; Windsor, ON; Niagara, ON; Winnipeg, MB; Regina, SK; Edmonton, AB; Calgary, AB; Richmond, BC; Kelowna, BC; and Victoria, BC. Employees across the country will take part in initiatives to raise awareness of the importance of restoring nature and promoting biodiversity.

Published Date

To many whisky aficionados, the term "Barrel Proof" is synonymous with high proof, premium whisky offerings, regarded for their quality. Today, Cascade Hollow Distilling Co.'s General Manager and Distiller Nicole Austin is challenging that perception with the release of Cascade Moon 15 Year Old Barrel Proof, which is launching in select U.S. markets this month.


The new Cascade Moon offering is a pleasant, sophisticated spirit that originally entered the barrel at 115 proof, where it was aged for 15 years in Cascade Hollow's single story rickhouses. As a result of the curious conditions experienced by these barrels, the proof of the offering dropped to 79.8, below the minimum standard to be classified as a whisky.

Since the line's inception in 2020, the mission of the Cascade Moon Series has been to further conversations around the American whisky category while bringing consumers a variety of beautiful and small-batch liquids. As a surprise twist on barrel proof, this Cascade Moon release offers drinkers a unique tasting experience by bringing a barrel proof spirit distilled by grain to consumers and providing an opportunity for more discussion around the relationship between proof and quality in the category.

"With each Cascade Moon release, I've had the chance to share a variety of different offerings based on my inspirations at the time," said Austin. "One thing that drew me toward releasing something like Cascade Moon 15 Year Old Barrel Proof is how it perfectly demonstrates the balance of approachability and quality possible with a lower proof spirit. I hope this release helps change the way the category perceives lower proof spirits, while also providing whisky fans with access to an elegant spirit."

Cascade Moon 15 Year Old Barrel Proof is a complex and sophisticated spirit with a surprising depth of character. This intricate liquid offers an aromatic and tropical nose, with a finish of leather and oak and can best be enjoyed neat or on the rocks.

The release of Cascade Moon 15 Year Old Barrel Proof comes off the heels of Cascade Moon 13 Year Old Rye winning Double Gold at the San Francisco World Spirits Competition last month. Overall, the Cascade Moon Series pays homage to the distillery's history, while continuing to set the tone for the future of the whisky category. Starting now, Cascade Moon will be available in select markets for consumers to purchase for a limited time at a suggested retail price of $124.99.

As with all whiskies in the Cascade Hollow Distilling Co. family, your friends at Cascade Hollow encourage you to sip this new offering the same way it's made – slowly and responsibly.

Published Date

LOUISVILLE, KY/ATLANTA, GA - June 13, 2022 - Brown-Forman Corporation (NYSE: BFA) (NYSE: BFB) and The Coca-Cola Company (NYSE: KO) today announced a global relationship to debut the iconic Jack & Coke cocktail as a branded, ready-to-drink (RTD) pre-mixed cocktail option.

Jack Daniel’s & Coca-Cola RTD, inspired by the classic bar cocktail, will be made with Jack Daniel’s Tennessee Whiskey and Coca-Cola. The beverage will be available in markets around the world, with initial launch planned for Mexico in late 2022.

“This relationship brings together two classic American icons to deliver consumers a taste experience they love in a way that is consistent, convenient, and portable,” said Lawson Whiting, CEO and President of Brown-Forman Corporation, the largest American-owned spirit and wine company. “Brown-Forman has been a leader in the ready-to-drink category since we launched our first Jack Daniel’s RTD more than 30 years ago. Coca-Cola perfectly complements Jack Daniel’s and our existing RTD offerings, enabling us to accelerate expansion and continue to grow our business around the world.”

“We keep consumers at the center of everything we do as we continue to develop our portfolio as a total beverage company, and that includes new products with our iconic Coca-Cola brand,” said James Quincey, Chairman and CEO of The Coca-Cola Company. “We are excited about our new relationship with Brown-Forman and look forward to the introduction of Jack Daniel’s & Coca-Cola. “

The can and packaging, which will feature two of the world’s most recognizable and valuable trademarks in Coca-Cola and Jack Daniel’s, will include clear responsibility symbols stating that it is to be enjoyed only by consumers of legal drinking age. Jack Daniel’s & Coca-Cola RTDs will adhere to responsible marketing practices held by Brown-Forman and The Coca-Cola Company.

The global benchmark for alcohol beverage volume (ABV) is 5% but will vary depending on the market. A zero-sugar version of the beverage will also be available.

Published Date

Returning to Tribeca Festival for the fourth year in a row, Bulleit Frontier Whiskey is collaborating with independent creators and artists to converge film, music and art to ignite conversation and action around its Tree Equity mission in partnership with American Forests.

Bulleit Frontier Whiskey will be commissioning a collection of interactive art by New York muralist "ELLE StreetArt" and UnitedMasters independent artists to raise money for American Forests' Tree Equity program, ensuring everyone, everywhere can share in the benefits of trees. 

"ART BARRELS" – Is a first-of-its-kind art installation in collaboration with top touring street artist, "ELLE StreetArt" to transform Bulleit's highly coveted bourbon barrels into unique artworks that will double as planters where Tribeca attendees can plant tree seedlings for Tree Equity. "ART BARRELS" will be stationed at key Tribeca Festival locations where festival goers can take part in seedling plantings - the first step in the tree planting process. The seedlings will then be cultivated and used in a future New York City tree planting, benefiting the local community for years to come. To date, Bulleit and American Forests have successfully planted one million trees, restoring more than 2,000 acres of US forest landscapes.

"LIMITED EDITION VINYL" – Bulleit Frontier Whiskey will host the opening night of the "Tribeca Music Lounge" to celebrate and support talented, up-and-coming independent artists. In honor of the artists taking the stage – Bulleit, in continued collaboration with independent music company UnitedMasters, will release a limited-edition run of vinyl featuring music from VIP showcase performers. The one-of-a-kind vinyl will include custom cover art by UnitedMasters artist, Chaz "ALLBLCK" Morgan.

"Like Bulleit, I try to push boundaries and experiment in everything I do, but especially when creating my art. I was really excited for the opportunity to use whiskey barrels as a new medium," says ELLE. "But more than that, I feel a responsibility to do good through my art. Nature holds tremendous value and needs protecting, which is why teaming up with Bulleit to raise awareness for Tree Equity was a no-brainer."

Following the festival, the limited-edition "ART BARRELS" and "LIMITED EDITION VINYL" will be available for purchase on Saatchi Art, the world's leading online gallery, with one hundred percent of proceeds going to American Forests to further its Tree Equity mission shared by Bulleit.

"Partnering with independent creators in art, music, and film is a powerful tool for enacting change, and Tribeca Festival has long been a forum for independent creators who push boundaries," said Sophie Kelly, Sr. Vice President of Whiskey at Diageo North America. "By tapping into the intersection of art and sustainability, we're able to spread the powerful message of Tree Equity and give emerging artists a platform to showcase their craft." 

Tribeca Festival ticket holders can stop by the Bulleit "ART BARRELS" installation to view Elle StreetArt's commissioned work and take part in seedling plantings June 9-12 from 4-9pm ET outside Brookfield Place, one of New York City's most dynamic building complexes along the Hudson River in Lower Manhattan.

For the first time ever, Tribeca Festival is introducing the "Tribeca Music Lounge," the newest addition to celebrating independent creativity in music for four days and nights of exclusive performances, special guest appearances and thought-provoking industry talks.  On Thursday, June 9, Bulleit Frontier Whiskey will host the opening night of the Tribeca Music Lounge to celebrate and support talented, up-and-coming independent artists from UnitedMasters including Yvngph, Allurr, PIERI, Paloma Ford and more during a one-of-a-kind showcase of live performances. 

Earlier this year Bulleit and Diageo and UnitedMasters launched "Independent(s) Exchange" to open new avenues for independent artists and brands to collaborate on multi-faceted partnerships. Powered by 1.5 million independent UnitedMasters artists, the Independent(s) Exchange allows Diageo to directly invest in the next generation of pioneering artists shaping tomorrow's pop culture.

Throughout the Tribeca Festival, ticket holders (21+) can visit Bulleit specialty bars at Spring Studios and Brookfield Place to enjoy delicious bespoke cocktails. As always Bulleit encourages adults 21+ to always drink responsibly. For more information and to stay up-to-date on its sustainability efforts follow @Bulleit on Instagram and Facebook.


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