Published Date

TORONTO, ON – September 14, 2021 – To better serve its members with exclusive insights into Canada’s foodservice and hospitality trends, Restaurants Canada has partnered with CGA to release new COVID-19 Sales On Premise Impact Reports, highlighting critical alcohol velocity trends across Canada. Released monthly starting September 2021, each report will help Restaurants Canada members make better business decisions based on what Canadians prefer when it comes to dine-in alcohol orders.

Collected by CGA—the definitive source for On Premise measurement, insight, and research consultancy—the data shares critical information on trends such as value velocity and total market sales across Canada, including key province breakdowns, as well as beer, wine and spirit sector reporting and daily frequency trends each month. Restaurants Canada aims to provide  reporting to help restaurateurs and bar owners understand the different dynamics of On Premise alcohol consumption across cities and provinces as the market continues to diverge and evolve due to COVID-19.

“We’re thrilled to be partnering with CGA to be able to provide additional value to our members,” says Todd Barclay, CEO of Restaurants Canada. “Knowledge is power, and a big key to helping restaurants navigate their businesses during COVID-19 and beyond. By providing our members with as much information as possible—now including exclusive data on alcohol consumption and velocity across Canada—we can help one of the hardest hit industries get back on its feet.”

Data for each report is collected and aligned with CGA’s highest standards from across a pool of point of sales (POS) systems from more than 1,000 outlets across Canada. The data provides a clear understanding of consumer behaviour, tracking date and time of every order, all as it is entered in the POS system, including drinks, food and non-food items, as well as tips, tax and discounts on each order.

“As CGA continues to expand its global reach, we are delighted to partner with Canada’s leading trade association for our beloved foodservice industry” says Scott Elliott, CGA’s Managing Director: Americas “It has been a difficult 18 months for the trade and high quality data and insights have never been more important to successfully navigate the new consumer and competitive landscape that now exists. Combining CGA’s best in class data with Restaurants Canada’s unparalleled industry expertise and reach can only be a good thing and we are really excited to work together for the good of the sector.“

While each report shares key velocity information, any brand-specific data is available directly through CGA. This partnership was built out of a long-standing relationship between Restaurants Canada and CGA; CGA has been a reliable source for Restaurant Canada’s Beer and Wine Report, released in the spring edition of MENU Magazine and the upcoming Spirits report in late fall.

Both Restaurants Canada and CGA are excited to be able to provide full segment data and reporting by province available for the first time on a consolidated monthly basis for the restaurant sector.

Published Date

Vancouver, BC — Over 1000 hospitality workers in hotels, motels, pubs, and liquor stores across 14 communities in BC overwhelmingly voted by 80% to ratify a new four-year agreement with Hospitality Industrial Relations (HIR). This contract includes an extension of recall rights for the duration of the COVID-19 pandemic — through to July 1, 2023 or when the World Health Organization (WHO) declares the pandemic is over. After an 18-month effort, BC’s hospitality workers, represented by UNITE HERE Local 40, have achieved a new standard securing the right of workers to return to their jobs as business recovers.

Workers fought to push back against an industry attack to replace their good living wage jobs with those at minimum wage and eliminate union health and pension benefits. HIR employers finally agreed to extend recall rights for all properties. Local 40 members only agreed to settle if their pension, health care, severance pay, and workload were protected. As well as winning unlimited recall rights to cover future crises such as pandemics and natural disasters, they won longer recall protection for regular seasonal layoffs, increasing from 6 months to 12. 

Workers at several HIR properties, such as Harrison Hot Springs Resort and Holiday Inn Vancouver, organized and participated in rallies earlier this year to protest the industry’s attempt to impose deep concessions which would have rolled back years of hard-won gains. UNITE HERE Local 40 called on HIR to find a path forward to address the impact of the pandemic on hospitality workers and their employers. HIR issued a lockout notice in mid-April, which would have disproportionately impacted women and racialized workers.

Jan Budd, a kitchen helper for 30 years at Holiday Inn & Suites Vancouver Downtown, said: “It feels incredible to have been part of this huge victory, after so many months of fighting against the industry. I can breathe a sigh of relief now knowing that I won’t have to start all over again at minimum wage. HIR finally respected our years of service, and I’m looking forward to seeing everyone back at work again as business eventually recovers.”

Fe Taala Casas, a room attendant for 26 years at Inn at the Quay in New Westminster, said: “I’m over the moon. We fought very hard since the pandemic started to make sure all of us would have jobs to go back to once Covid is over, and in the end, we won just that. I’m very proud that we were able to make sure recall rights would be extended, and that we protected our pension and health care. This victory sends a strong signal that other hospitality employers should be making sure no one loses their job because of this pandemic.”

The new contract covers hospitality workers in Vancouver, Victoria, Coquitlam, Richmond, New Westminster, North Vancouver, Abbotsford, Harrison Hot Springs, Kamloops, Castlegar, Port Alberni, Mackenzie, Prince Rupert, and Fort St. John.

While HIR has extended recall rights, some BC hotels such as the Pacific Gateway, Hilton Metrotown, and Coast Bastion still refuse to commit to returning workers back to their jobs. The union launched the Unequal Women campaign in March to call attention to hotels that refuse to guarantee workers — many of them women and immigrants — the right to return to their jobs as the industry recovers.

Published Date

NEW YORK, NY—The Craft Beer Marketing Awards (CBMAS) announced its CBMAS ‘Industry People of the Year’ awards for its 2021 award season, which recently came to a close. (The CBMAS award seasons begin each September). These ‘Industry People of the Year’ awards are voted on annually at the end of each CBMAS awards season by the global panel of CBMAS judges.

 As voted by their industry peers, Chris Jacobs, owner of Beer Zombies Brewery in Las Vegas, Nevada, and Candace L. Moon, partner at the Craft Beer Attorney based in San Diego, California, were chosen as the 2021 CBMAS’ ‘Industry People of the Year.’ 

 “We’re proud of the work that Candice and Chris have achieved in the craft brewing industry, and excited to see more than 300 of their peers provide recognition in the form of voting them in as this year's award recipients,” said Jim McCune, Co-founder of the CBMAS. 

Jacobs and Moon will each receive a special global level ‘Person of the Year’ Crushie trophy—the iconic trophies of the CBMAS, manufactured by the same Manhattan-based awards firm that creates high-profile entertainment industry awards that include the Emmy, Golden Globes and MTV’s “Moonman.” The “Crushie” award is sculptured to depict a heavily-tattooed arm crushing a beer can as a representation of how breweries are “Crushing It” with their unique and creative beer marketing, branding, and design.

The CBMAS recognize over 30 beer-marketing categories that celebrate the best of craft beverages. Presenting sponsor, Hillebrand, supports the CBMAS mission to honor the individuals and teams who promote beer industry growth through their innovative and creative marketing, branding, fine arts, and design. In its 2021 season, the CBMAS extended into judging hard seltzer, cider, and mead. New categories were added, and the awards competition was expanded internationally. The entries were judged by a global panel of over 300 craft beer professional industry judges.

 “We had an incredible panel of beverage industry experts from across the globe this year,” said Jackie DiBella, Co-founder of the CBMAS. “Candace and Chris should be so proud to being nominated into the position of CBMAs’ ‘Industry People of the Year’ by their peers! We’re looking forward to working with an even larger global judges panel for the 2022 CBMAS awards season.”

Published Date

CLERMONT, Ky.Aug. 31, 2021 /PRNewswire/ -- The James B. Beam Distilling Co. (JBBDCo), celebrated and award-winning makers of genuine American whiskey for over 225 years, today proudly unveils the Fred B. Noe Distillery, which is dedicated to Seventh Generation Beam Master Distiller Fred Noe. Celebrating JBBDCo's ethos of Genuine in the Making – its tireless and timeless commitment to honoring, elevating and pioneering what American Whiskey should and could be – the new distillery will be led by Noe's son, Eighth Generation Beam Distiller Freddie Noe. It will produce several of the James B. Beam Distilling Co.'s well-known and award-winning brands, including Freddie's acclaimed Little Book® Whiskey annual series of blends, as well as future innovations.

"Our new distillery is really the heart and soul of the Beam legacy. Years ago after my dad, Booker Noe, created the original small batch bourbons, he looked to me to welcome more whiskey drinkers into our family of brands. Now as I look ahead, it's with great pride that I hand the reins of this special place over to my son Freddie, and I look forward to working side-by-side as he leads the next chapter in whiskey making for the James B. Beam Distilling Co.," Fred Noe said. "At the new distillery Freddie will continue to experiment with new fermentation, distillation and blending techniques to produce category-defining and boundary-pushing whiskey of the highest quality. I can't wait to see what he does with it, and I know that my dad is smiling down on us today."

The Fred B. Noe Distillery joins the Beam family's iconic distillery campus in Clermont, KY that has produced bourbon since 1935, including Jim Beam®, the number one-selling bourbon in the world. Some of the James B. Beam Distilling Co.'s most popular super-premium whiskies, including Booker's® Bourbon, Baker's® Bourbon and Little Book® Whiskey, will find a permanent home at the Fred B. Noe Distillery. The new distillery will also offer a space for continued experimentation and exploration of the future American whiskey category.  The newly launched exclusive membership program, Barreled & Boxed, will allow consumers to experience the distilling company's most exciting releases straight to their doorsteps in select states, where legal.

"This new distillery represents my family's bourbon legacy – both where we've been and where we're headed," said Freddie Noe. "In this new home, I look forward to honoring all of my dad's contributions and continuing to innovate and push the boundaries in American whiskey. Over the last five years, I've been exploring new and interesting blends, ages and flavors on my quest to build upon the legacy my dad and granddad pioneered. I'm eager to show the world what we've been up to, and to offer fans everywhere a taste of the special whiskies we've been cooking up."

The Fred B. Noe Distillery, powered by renewable energy through a high-efficiency electric boiler and the purchase of renewable energy certificates (RECs), will also offer experiential learning through distillation sessions and seminars with Freddie Noe, hands-on activities in the blending lab, and a tasting bar to sample new and yet-to-be released innovations for select members of the trade. Additionally, a state-of-the-art classroom for the University of Kentucky®'s James B. Beam Institute for Kentucky Spirits will be housed at the Fred B. Noe Distillery wherein future leaders in the American Whiskey industry will come together to learn the genuine whiskey making craft firsthand from the James B. Beam Distilling Company's experts.

To bring the Fred B. Noe Distillery to life, James B. Beam Distilling Co. brought together a team of world renowned designers and builders. The external inspiration and visitor experience was provided by LOVE, a spatial design, branding, packaging and advertising agency. Architects from Joseph and Joseph designed the base distillery build, and OJB designed the landscape. Buzick Construction, Inc. took the lead on building both of these areas. Additionally, architects from Bergmeyer designed the consumer footprint, which was built by Shawmut Design and Construction. Project management and owner's representation for the visitor experience was led by Stys Hospitality Initiative.


Published Date

Los Angeles, California (September 9, 2021) - Today, Casa Del Sol announced the launch of their new luxury sipping tequila co-founded by Mexican-American actress, producer, director, and activist Eva Longoria. The ultra-premium spirits brand is inspired by the magic of the golden hour and Mayahuel, the Aztec goddess of agave, and translates to “house of the sun” in Spanish.

 Casa Del Sol is a distinct spirit made from the finest hand-selected 100% Blue Weber agave sourced from rich clay soil in the highlands of Jalisco, Mexico. The brand taps dynamic talent with authentic Mexican roots, including Alejandra Pelayo, Casa Del Sol’s head of production, protégé and goddaughter of the late Francisco Alcaraz, tequila pioneer and master distiller / creator of Patrón. Additionally, Mariana Padilla, a Mexican-based artisan and daughter of Paco Padilla, cultural ambassador of Jalisco. As the brand’s Artesana Tequilera, Padilla brings generations of rich culture and artistic heritage into Casa Del Sol’s identity and product development.

 “Legacy and authenticity are huge components of Casa Del Sol, and it was important for us to pay homage to the past through every facet of the brand, including our logo, which is visibly inspired by Mayahuel, ‘The Goddess of Tequila’,” says Mariana Padilla, Artesana Tequilera of Casa Del Sol. “Our long-standing Mexican roots, rich heritage and distinct aging process has paved a way for the future, helping to create a brand unlike others in the space,” says Alejandra Pelayo, Head of Production of Casa Del Sol.

 Where most tequila brands source whiskey barrels from the United States, Casa Del Sol partnered with Laurent Martell, the 9th generation of the Martell family in France, and sourced Cognac barrels handcrafted with French Limousin Oak. Casa Del Sol has a unique barrel aging process that results in a distinct flavor and aromatic profile where old world craftsmanship meets new world artistry, infusing Mexican tradition with notes of French heritage. The result is the sophisticated duality of two designated regions protected by similar appellations of origin. 

 Casa Del Sol offers three distinctive sipping tequilas – Blanco, Reposado and Añejo:


  • · Blanco: Best Sipped with Sun - SRP $59.99

Blanco was crafted to deliver the pure essence of agave with its smooth and complex body. Complete with pleasant hints of fresh agave and mint, and warmed by notes of spice and caramel green apple.

  • · Reposado: Best Sipped at Sundown - SRP $69.99

Reposado rests for a minimum of four months in Select French Oak and Cognac barrels handcrafted with French Limousin Oak. The woody aroma evokes soft vanilla with hints of raisin and sweet tobacco. To taste, it has notes of wild honey, raisin, and butterscotch.

  • · Añejo: Best Sipped at Sunset - SRP $99.99

This masterfully crafted Tequila is matured for more than 14 months in the same barrel aging process. On the nose, it is elegant, sweet and indulgent, with notes of dark cacao, dried fruit, toasted oak, and vanilla. With each sip, it tastes of toffee, apricot, oak, and chestnut.

 “When creating Casa Del Sol, we wanted to deliver a brand that was set apart from the rest. From the liquid to the legacy, we took the time to develop an ultra-premium tequila focusing on authenticity and a distinct flavor profile,” says Eva Longoria, co-founder of Casa Del Sol. “It is always my mission to uplift the voices of women and celebrate my Mexican heritage, so that others may be inspired by the limitless genius and artistry that is rich in our communities. With Casa Del Sol, we are bringing together casual drinkers and tequila enthusiasts alike to enjoy a product with bold taste that everyone will find unforgettable.

Casa Del Sol prioritizes social, economic and environmental practices which includes providing healthcare opportunities to its Jimadors, exclusively partnering with a 100% Mexican-owned distillery that has been awarded the distinctive ESR® (Empresa Socialmente Responsable) award, and prioritizes the sustainable cultivation of agave. The brand is also currently developing programs to help level the playing field for women in the Altos de Jalisco region, who have historically had limited access to services and resources to improve both their personal and professional development.


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