Published Date

ENGLEWOOD, Colo. — The Broncos and Breckenridge Distillery, the Official Hometown Bourbon of the Broncos, released limited-edition Mile High Bourbon Blends, the second commemorative Broncos Bourbon Blend of the series.

Encased in a commemorative throwback orange or blue bottle, the label pays homage to the Broncos Mile High Era by commemorating the 60th anniversary of the team’s classic 1962 logo.

Fans aged 21 or older can purchase the limited-edition bottle across the State of Colorado beginning on Monday, Aug. 8.

To make the Mile High Blend, Broncos Alumni Jake Plummer (blue) and Broncos Ring of Famer Karl Mecklenburg (orange) faced off to see who can blend the better whiskey. By scanning a QR code on the back of the label, fans 21 and older can vote for their favorite blend (orange or blue) and enter for a chance to win prizes.

“Last year’s Broncos Bourbon blends were not only a hit with our Colorado fans, but the whiskey industry as a whole,” Breckenridge Distillery Founder Bryan Nolt said. “We’re so excited to continue our partnership with the Broncos to bring Broncos and whiskey fans across the country the Mile High Blends to enjoy this season.”

The first collaboration of the series, the Champions Blend, garnered recognition in the whiskey world by being named Best American Blended Whiskey, Limited Release and Campaign Innovator of the Year by Whisky Magazine at the World Whiskies Awards.

To learn more about Breckenridge Distillery, visit:

Published Date

It’s peak peach season and believe it or not – August is National Peach Month! To celebrate, Crown Royal has partnered with Ghetto Gastro, a culinary collective born in the Bronx, by Jon Gray, Pierre Serrao, and Lester Walker to curate 4 custom cocktail recipes and food pairings inspired by Crown Royal Peach

Each recipe and food pairing, inspired by summer gatherings, compliment the vibrantly delicious Crown Royal Peach that is coupled with a touch of creamy vanilla and rich, signature blended whiskies. Bringing juicy sweetness to your summer season, these recipes are bursting with fresh peach and tangy flavors, guaranteed to be a crowd hit at your brunches, game nights, and more! 

 Cocktail Recipes and Food Pairing Assets



  • Cocktail: JLP Mule
  • Food Pairing: CassaNova – Crispy cassava with avocado salsa


  • Cocktail: From GG with Love
  • Food Pairing: Wavy Waffle (toasted matcha) – with fried chicken and spicy Sovereign Syrup


  • Cocktail: Bronx Tale
  • Food Pairing: Jumbo Popcorn Shrimp


  • Cocktail: Sparkling Peach Cocktail

Food Pairing: Strange Fruit – Seasonal fruit salad served on ice with toasted sesame + sweet plantain coco bread

Published Date

BARDSTOWN, KY (JULY 29, 2022) – Yesterday, the Tales of the Cocktail Foundation recognized Heaven Hill’s Lynn House as the “Best U.S. Brand Ambassador” at the 16th Annual Spirited Awards in New Orleans. Since its founding in 2007, the Spirited Awards is one of the industry’s most outstanding awards events, recognizing premier beverage professionals, products, establishments, journalists and media across the multi-faceted spirits and cocktail community.

“I love being a part of the Heaven Hill Brands family where I have the unique pleasure of being my authentic self,” said Lynn. “In my role, I have been able to collaborate with individuals and groups around the country. This job has also given me a platform to promote visibility, inclusion and create opportunities for the generations to come.”

The Spirited Awards are composed of both U.S. and international industry accolades, media awards, and a few highly esteemed awards that are accessed in a global scale, transcending regionality. The “Best U.S. Brand Ambassador” honor is awarded to an individual whose creative use of brand communication and exceptional personality has had a prominent impact on the promotion of drink brands through engaging the trade and executing compelling educational seminars. Recipients of this award are assessed on their trade engagement, quality of education and seminars, creativity in brand communication and their title as a Brand Ambassador in the field with a focus on education for the trade. Learn more about the 2022 Spirited Awards winners here.

Lynn House is Heaven Hill’s National Spirits Specialist and Portfolio Mixologist. She is responsible for support of the entire Heaven Hill Portfolio with emphasis on on-premise focused brands. Specifically, she implements brand and spirit category education, cocktail development for both national and local programming and identifies current and upcoming cocktail trends. Lynn is a resource and mentor to external distributors and trade personnel as well as internal field sales and brand teams, working on programs like Elijah Craig Old Fashioned Week.

Previously at Heaven Hill, Lynn has served as the PAMA Liqueur Brand Ambassador and the National Brand Educator, covering all Heaven Hill Liqueur brands. She was a finalist for “Best American Bar Mentor” in the 2020 Spirited Awards. In 2017 and 2018, she was recognized as a finalist in the Tales of the Cocktail Spirited Awards Best American Brand Ambassador category. Additionally, Lynn is an inaugural inductee to the Dame Hall of Fame and has been featured in many industry publications. Her knowledge of Heaven Hill’s large and diverse portfolio of brands and her dedication to education of various spirits has led Lynn to great success in this field. She is creative, diligent and serves as a strong resource and mentor to all who she works with.

Published Date

Tales of the Cocktail has crowned PATRÓN Tequila’s Global Manager of Program Excellence, Lauren Mote as the official winner of the 2022 Tales Spirited Awards for Best International Bar Mentor. Participants were carefully considered by a panel of over 200 industry experts for making strides in progressing the beverage industry forward.


Celebrated during Tales of the Cocktails in New Orleans, the prestigious 16th Annual Spirits Awards honored distinction in the drink industry and recognized the world’s top professionals, organizations, and establishments. Mote’s Best International Bar Mentor win reflects PATRÓN’s unwavering commitment to excellence - both on and off the fields.

Published Date

Moutai is the most valuable spirits brand in the world, valued at US$42.9 billion

Chinese brand Moutai (brand value down 5% to US$42.9 billion) is the most valuable spirits brand in the world, according to a new ranking from the world’s leading brand valuation consultancy, Brand Finance. The brand retained its top position in the Brand Finance Spirits 50 2022 table and continues to lead the sector with its iconic drink which is a unique, aspirational and market-dominating product in China. The brand has been adept in supplying its product to Chinese customers by leveraging its iMoutai mobile application which has over 10 million users for online payments and e-commerce fulfilment.  The app also allows consumers to purchase the special drink in new and engaging ways.

Every year, leading brand valuation consultancy Brand Finance puts 5,000 of the world’s biggest brands to the test, and publishes around 100 reports, ranking brands across all sectors and countries. The world’s top 50 most valuable and strongest spirits brands are included in the annual Brand Finance Spirits 50 ranking.

The brand relies heavily on seasonal sales during the Lunar New Year and the Mid-Autumn Festival, with lower revenues expected in the summer months. Recently, the brand expanded its product range to meet the preferences of a younger demographic in China. To combat this slump in demand, the launch of its new range of alcoholic ice-cream parlours in the Guizhou province in partnership with Mengniu Dairy, one of the largest diary brands in the nation has proved to be quite popular.

Alex Haigh, Managing Director, Brand Finance, commented:

“Over the course of the pandemic, alcoholic brands have been faced with difficult conditions including fluctuating demand due to national lockdowns across the world. The reopening of the economy has driven major growth in the sector with spirits brands growing by 6% year-on-year.”

Wuliangye is the world’s strongest spirits brand with an elite AAA brand rating

In addition to brand value, Brand Finance determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance. Compliant with ISO 20671, Brand Finance’s assessment of stakeholder equity incorporates original market research data from over 100,000 respondents in more than 35 countries and across nearly 30 sectors. Wuliangye (brand value up 12% to US$28.7 billion) is the strongest brand in the ranking with a Brand Strength Index (BSI) score of 89.4 out of 100 and a corresponding brand rating of AAA. In addition to being the strongest baijiu brand in the world, Wuliangye has also achieved the largest increase in brand value growth among the top five most valuable baijiu brands in the ranking.

Wuliangye has been successful in achieving the largest brand value increase among the top tier baijiu brands, while brand value of its competitor Moutai has decreased. The baijiu brand has been actively incorporating ‘Internationalise Baijiu’ into its corporate brand messaging strategy as a part of China’s One Belt One Road initiative. by engaging in international events including trade expos, the World Economic Forum in Davos and the Boao Forum for Asia to name just a few. The purpose of involvement in such events would be to promote Wuliangye’s baijiu culture and to actively expand in the international markets.

New entrant, Casamigos, is the fastest-growing spirits brand, almost tripling in value

Casamigos (brand value up 177% to US$450 million) brand value has almost tripled since last year and is now valued at US$450 million. After its sale to the UK-based multinational alcohol company Diageo in 2017 for around US$1 billion, George Clooney’s brand continues to perform strongly with tequila sales skyrocketing globally. Not only has the brand followed sector-wide trends, but it has also pushed further than others by doubling sales this year. The brand has also announced its plans to invest over US$500m to expanding production capabilities in Mexico, with the increased investment expected to assist in securing further growth for the brand in coming years.


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