Toronto – Breaking through the traditional spirits scene, willöe gin is a bold new arrival with a fresh perspective. Founded by Canadian Jordann Glasberg, willöe brings female leadership to the forefront with a premium gin that’s smooth, layered, and made to inspire connection.
“willöe is inspired by the foundation of our most memorable times,” says Glasberg. “We set out to make a gin of the highest quality to celebrate those moments. willöe is more than just a gin, it’s about creating space to connect with the people you love.”
From those early inspirations, willöe gin was born: a premium craft gin distilled in small batches at a distillery located in Montreal, Quebec. The result is a smooth, refined spirit with a distinctive blend of botanicals, blackberry, and hibiscus. Though it leans aromatic, willöe is remarkably versatile, ideal for everything from a classic gin and tonic to more adventurous cocktails or simply served on the rocks.
Since launching in 2024, willöe has steadily grown. It’s now available at 150+ LCBOs across Ontario as well as in Quebec (SAQ).
Beyond the bottle, willöe stands for something more. Glasberg is helping reshape the spirits industry by bringing a fresh perspective to a space that’s long been male dominated. Her mission? To create a gin that’s not only exceptional, but genuinely inclusive.
“We’re not just here to make great gin, we’re here to make it approachable, purposeful, and memorable.” says Glasberg.