TORONTO, Aug. 26, 2025 /CNW/ - Lights, camera, action: for a second year, Campari returns with the Campari Negroni as the "Official Cocktail of the Red Carpet," in partnership with Toronto International Film Festival (TIFF). On the occasion of the festival's 50th edition, Campari brings its Red Passion to TIFF's guests as the brands collectively celebrate the best of Canadian and global cinema. The partnership represents a continuation of Campari's cinematic legacy, coming to life from September 4 until September 14 through the following festival experiences:
- Official Cocktail Partner of the TIFF Roy Thomson Red Carpet: Following last year's debut, Campari will roll out a show-stopping bar on the Roy Thomson Hall red carpet, which will host filmmakers and talent before their world premieres.
- Guests are encouraged to visit the South Fan Zone on the Red Carpet at the Roy Thomson Hall, to view pre-screening Campari toasts and insightful conversations on cinema.
- Campari is also proud to be the 2025 Title Sponsor for Collider Media's Cinema Center. Hosted throughout the festival in the Collider Media Studio and Sponsor Lounge, Campari's support provides a platform for memorable actor and filmmaker interviews and elevated film afterparties.
- Campari will feature the world-class bartending of Massimo Zitti, the co-founder of Mother Cocktail Bar and Campari's guest mixologist for opening weekend of TIFF. Zitti will bring his 20 years of hospitality experience to create signature Campari Negroni and Campari Spritz cocktails.
Campari will be curating additional events in partnership with Earls Kitchen + Bar, an official hospitality partner for TIFF 50. Celebrating the art of the aperitivo and culinary excellence, the partnership is represented by the Earls Director's Cut Martini, an exclusive TIFF inspired cocktail crafted with Campari and only available during the festival. This sophisticated, Campari-based creation captures the essence of cinematic brilliance, and will be served at Earls locations across Canada from September 1 until September 14.
Campari Canada General Manager, Doug Costantini comments on all Campari experiences for TIFF 50: "As long as there is a story to tell, Campari and TIFF agree, there is a movie to be made. The festival has brought the same Red Passion which Campari is inspired by to the heart of Toronto for 50 years, making our return as the Official Cocktail of the Red Carpet truly thrilling. We join TIFF and its guests in raising a glass to cinema, stories and unforgettable experiences to come."
For those interested in attending Canada's largest film festival, tickets can be purchased at . Campari and the Campari Negroni Ready-To-Serve are also available in-store and online with national beverage retailers, bringing the cinematic experience home. Please follow Campari's social media channels for further information:
#CampariCinema #WeAreCinema #TIFF2025 #TIFF50 #DrinkResponsibly