This TIFF season, Don Julio is making history. To celebrate the 50th anniversary of the Toronto International Film Festival, the brand is officially debuting its new Don Julio 1942 minis in Canada – offering a bold, stylish way to toast life’s most cinematic moments.
As the Official Tequila Sponsor of TIFF, Don Julio is leaning into the festival’s biggest stages and most coveted after-dark experiences with cultural partnerships that spotlight style, exceptional flavour, and celebration:
Nobu At Night: (Sept. 10–13): Running alongside the festival, Don Julio is partnering with Nobu for a four-night series that transforms Nobu Bar & Lounge into Toronto’s ultimate late-night experience, with Don Julio at the heart. From Sept. 10–11, guests with bar and lounge reservations will receive an exclusive Don Julio 1942 mini bottle cocktail to toast the festival. On Sept. 12–13, the experience evolves with a guided speakeasy-style mini bar tour on arrival, where each guest is welcomed with a mini bottle cocktail before being escorted to their table. With limited bottles available nightly, this marks the first opportunity for festival-goers to experience the 1942 minis in a venue setting.Following the TIFF festival, the Nobu At Night series will continue every Friday through October 31, inviting guests back to keep the celebration going with Don Julio.
By The Namesake Collaboration: Don Julio has partnered with Canadian luxury brandto create limited-edition tote charms designed to hold the 1942 minis. The collaboration taps into the cultural moment around collectible bag charms while celebrating shared values of craftsmanship, detail, and luxury. Exclusively available to TIFF VIPs during the festival, the tote charms reinforce Don Julio’s role at the intersection of culture, fashion, and celebration.
Tribute Awards Gala & Elevation Studios: At TIFF’s Tribute Awards Gala and throughout Elevation Studios programming, the Don Julio 1942 minis will be seamlessly incorporated – from a unified toast at the festival’s most prestigious evening to Don Julio cocktail moments across screenings and after parties. Together, these touchpoints extend the presence of the minis across TIFF’s most celebrated stages.
Every touchpoint is designed to immerse TIFF audiences in the world of Don Julio, reinforcing the brand’s premium positioning and celebrating moments of craft and style.