Bartenders are at the heart of PATRÓN. They’ve always been hungry for opportunities to showcase their artistry, creativity, and individuality – and for years, the gave them that stage. With its pause over the past couple of years, PATRÓN been looking for new ways to reconnect with our bartender community, to educate them on our craft and values, while giving them a meaningful platform to display their own.
Enter the PATRÓN Picante Margarita Challenge
PATRÓN has made a call on bartenders across our four core provinces (Vancouver, Calgary, Ontario & Montreal) to create their own bold interpretation of the PATRÓN Picante Margarita – built with PATRÓN Reposado and their unique expression of “spice.”
How it works:
- Bartenders will craft their signature cocktail and capture it in a short-form reel.
- Content will be shared on social media, as well as submitted to PATRÓN.
- Each cocktail will also be featured for a full month in their establishment, allowing local communities to experience their creation firsthand.
Judging & Selection:
PATRÓN local Canadian Brand Ambassadors will evaluate the entries on creativity, appearance, taste, and overall appeal. The top four bartenders – one from each province – will be crowned as winners.
The Reward:
The winning bartenders will be invited to the PATRÓN Hacienda in Jalisco, Mexico, for an exclusive immersive experience celebrating craft, culture, and community – the ultimate recognition of their talent.
This challenge reignites PATRÓN’s commitment to nurturing bartender artistry while reminding the trade that at the heart of every cocktail is both craft and passion.