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NEW YORKFeb. 18, 2020 /PRNewswire/ -- He can act. He can sing. He can make you laugh, and he can make you cry. He can even build you a bar – among other things – with his bare hands. What Nick Offerman apparently can't do is bide his time, which is why he's teaming up with Guinness to give you an entire month to get ready for his favorite day of the year – St. Patrick's Day – with the official Guinness Countdown to St. Patrick's Day. Spoiler alert: green beer will not be making an appearance.

"Look, St. Patrick's Day is easily the best of the holidays, and I will brook no argument to that assertion," said Offerman. "The charismatic folks at Guinness know a thing or two about how to celebrate my favorite day. You'll be able to see it all on Instagram, but if I had to nutshell it, I'd say gather with your family and your friends, both old and new. Eat some delicious meats, like corned beef – straight up or in a hash - wash it down with a pint of Guinness, then wash the Guinness down with some more corned beef. A glass or two of water along the way never hurt either."

Starting now, everyone over the age of 21 looking to celebrate the holiday like a pro can follow along with Offerman on Instagram at @GuinnessUS for daily reveals of tips, tricks, trivia and suggestions on everything from how to pour the perfect pint of Guinness to what foods pair best with that pint to how to give an authentic Irish toast and much, much more.

As St. Patrick's Day should bring out the best in everyone, the countdown will also cover how to give back; now through March 31st, share your Guinness 'stache using the hashtag #StacheForCharity and tag @GuinnessUS, and Guinness will donate $1 to the Guinness Gives Back Fund*.

Guinness is even helping those celebrating to dress for the occasion with the new Guinness x Carhartt collaboration. United by the spirit of hard work and master craftsmanship, this collection includes everything from tees to hoodies to hats and more. The entire line is available for a limited time now at Carhartt.com/Guinness – where fans over 21 can also enter for the chance to win the trip of a lifetime to visit the Guinness Storehouse in Dublin until March 1st**.

"The countdown to March 17th is on, and we hope that our own countdown can add a little something to the St. Patrick's Day experience," said Guinness Brand Director, Nikhil Shah. "As long as you're celebrating with a Guinness and the people you love, and having a good safe time, you can't go wrong."

Celebrations will also continue at the Guinness Open Gate Brewery in Baltimore. In honor of its second St. Patrick's Day since officially opening in August 2018, the home of Guinness in the U.S. will kick off weekend celebrations on March 14th and 15th with an Irish Village experience, an Irish beer tap take-over, pop-up entertainment, limited-edition merchandise, a holiday-themed food menu and more. More details are available at www.GuinnessBreweryBaltimore.com.

For all the Guinness Countdown to St. Patrick's Day happenings, follow along at @GuinnessUS on Instagram, Twitter and Facebook. And remember, whether you're planning to celebrate St. Patrick's Day at the pub or at home with family and friends, the only way to raise a pint is responsibly.

*Up to $100,000. Visit stacheforcharity.com full details. The Guinness Gives Back Fund is a corporate donor advised fund administered by Fairfield County's Community Foundation. The Fund's mission is to support local charitable organizations.

**NO PURCHASE NECESSARY.  A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.  LEGAL RESIDENTS OF THE 50 UNITED STATES (D.C.) AND CANADA (EXCL. QC) 21 YEARS AND OLDER.  VOID IN QC AND WHERE PROHIBITED. Promotion begins January 14, 2020 & ends March 1,2020. For Official Rules, how to enter, prize descriptions and odds of winning, visit www.carharttsweeps.com. If Canadian resident, mathematical skill-testing question must be correctly answered to win. Promotion consists of random drawing sweepstakes & instant win game.  3 sweepstakes prizes and 144 instant win game prizes (approximate retail values from $25 to $13,100 USD) available to be won.  Trip prize winner's guest must be 21, alcohol is not included & trip must be completed by 12/31/2020. Instant win game prize winners subject to verification. Sponsor: Carhartt, Inc., 5750 Mercury Dr., Dearborn, MI 48126 U.S.A.

 

 
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February 17, 2020

Canadians becoming more knowledgeable about wine and more careful about alcohol consumption, according to latest Wine Intelligence market report

 

According to Wine Intelligence’s Canada Wine Landscapes 2020 report, published this week, the recalled wine knowledge index of all Canadian regular wine drinkers has significantly increased in the past 5 years, from 28.4 in 2014 to 35.0 in 2019.

The wine knowledge index (0-100) is calculated based on consumer-reported awareness of wine-producing countries, wine-growing regions and wine brands for all regular wine drinkers in Canada as well as segmented into English-speaking Canadian regular wine drinkers and Québécois regular wine drinkers – all gathered in Wine Intelligence’s Vinitrac® Canada consumer surveys.

 

This increase in recalled wine knowledge has been driven by both English-speaking and Québécois regular wine drinkers. Most notably driving the increase in scores is that brand awareness has also significantly increased for a variety of domestic and imported wine brands across all of Canada. Some commentators have also attributed the growth in wine knowledge to the increasing availability and prominence of Canadian wine tourism experiences, chiefly in Ontario and British Columbia’s Okanagan Valley.

This trend in Canada is similar to only a few other countries – namely Japan – that are experiencing an increase in wine knowledge. Recently, Wine Intelligence’s Global Trends in Wine 2020 report disclosed data showing a macro trend of decreasing wine knowledge among a number of major consumption markets.

 

The latest tracking data reported in Canada Wine Landscapes also shows that Canadian regular wine drinkers are also becoming more conscious about alcohol content, especially in Québéc. Data shows that the proportion of Québécois regular wine drinkers who consider alcohol content as important or very important when purchasing wine has risen by 20 percentage points in the past five years, with a smaller but still significant 8 percentage point rise among English-speaking regular wine drinkers for the same measure during the period 2014-19.

Meanwhile, over a third of all Canadian regular wine drinkers say they are actively reducing the amount of alcohol they drink, primarily driven by those aged 19-34. This shift has also been noticed by trade experts, who report seeing an increasing demand for reduced alcohol and alcohol-free wines.

Commenting on the report, COO Richard Halstead said:

 

“Canada has undergone something of a renaissance in wine over the past decade. While Canadians appear to be moderating their alcohol consumption, they are appreciating wine more, knowing more about the subject and connecting with wine through local tourism opportunities in a way that wasn’t the case 10 years ago.

 

“This change presents a great opportunity for producers and retailers to shape a more aspirational, interesting and value-add wine experience, particularly to the younger generation of adults now entering the category.”

 
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Chicago, Illinois, 02.13.2020 – As basketball converges with fashion, culture and community in the Windy City this weekend, Crown Royal Regal Apple has partnered with West side native turned designer, creator and collaborator Joe Freshgoods as a Creative Director to help bring Crown Royal Regal Apple to life throughout the weekend, as well as to announce the launch of their new capsule collection, ROYAL APPLE GOODS.

This unique collection, available for this weekend only, will include custom created apparel and accessories such as sneaker bags, hoodies, t-shirts and bandanas. The sneaker bags will be made from the whisky brand’s iconic bags that enclose each bottle of Crown Royal Regal Apple. Utilizing the bags that contain the larger format 1.75ml bottles, they will fit either 1 or 2 individual sneakers, depending on their size, ensuring that your shoes are always fresh and ready-to-wear. For years Crown Royal has been aware of consumers using its bags to hold everyday items such as sneakers, and this collaboration is a nod to that and to Chicago’s crisp fashion culture.

Freshgoods will unveil the capsule collection on Friday, February 14 at The Royal Pop Up by Crown Royal Regal Apple in his hometown of Chicago alongside an assembly of the city’s top creators and makers who Freshgoods hand selected. The one-stop, invite-only, pop up shop in the West Loop will be outfitted with all the things guests need to look and feel their freshest during the city’s star-studded weekend, including sneaker cleaning stations, barbering services, signature Crown Royal cocktails, an Insta-worthy green [apple] carpet and of course, the Crown Royal x Joe Freshgoods Present ROYAL APPLE GOODS capsule collection.

“I’ve always had a great love affair with Crown Royal, so this partnership felt like the thing to do. They’re re-defining royalty in a way that’s relevant to a new generation – to creators and people and from all walks of life – and I’m really excited to be a part of it,” said Joe Freshgoods. “With this Crown Royal Regal Apple capsule collection, we’re making something fun, cool and fresh that inspires self-expression and bridges the intersections of art and culture, while taking inspiration from my hometown of Chicago. This will be an historic weekend.”

The ROYAL APPLE GOODS collaboration between Crown Royal Regal Apple and Joe Freshgoods is a continuation of the brand’s commitment to blending fresh spins on culture with the fresh tasting flavor of Crown Royal Regal Apple. Infused with Regal Gala Apples, Crown Royal Regal Apple is a smooth, delicious tasting whisky that is best enjoyed responsibly as a chilled shot, on the rocks or in a cocktail.

 
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NEW YORK CITY (Feb. 12, 2020) – Diageo unveiled its dazzling new North American headquarters this week in New York City, a modern space designed to bring to life the company’s purpose of “celebrating life, every day, everywhere.” In 2019 global beverage leader Diageo announced it would relocate the headquarters for its largest market from Norwalk, Connecticut to New York. Located at 3 World Trade Center in vibrant Lower Manhattan, the best-in-class workspace was conceived to promote flexibility and collaboration, and to enable agility and modern ways of working.

 

“As a company whose brands are part of a legacy more than 300 years in the making, we know from experience that embracing the power of change is core to our success,” said Deirdre Mahlan, President, Diageo NA. “This move represents a significant shift, not just in where we work, but how we work, enabling us to eliminate boundaries, be bolder, more future-focused, and closer to a nucleus of diverse consumers.”

 

The offices feature bright, colorful and immersive spaces that leverage the spirit of the city’s neighborhoods, Diageo’s broad portfolio of iconic brands, and breathtaking 360-degree views of the surrounding skylines. The workspace is open plan with suggested “neighborhoods” for teams, but no assigned seating. Designed for maximum connectivity, employees can experiment with a wide variety of dynamic spaces that incorporate state-of-the-art technology, some intended for higher energy work, with others, like sound-proof phone booths and libraries, facilitating privacy and focus.

 

Sitting high above the city on the 41st floor is a stunning showcase bar, “Bar Deco,” which serves as the headquarters’ beating heart.  A multifunctional space, it is at Bar Deco where meetings are held, ideas transpire, meals shared, cocktails poured, and moments celebrated.

 

With the move, Diageo brought with it 350 new jobs to the city, while preserving roughly 150 existing Diageo jobs in New York City.

 

“Situating ourselves in the heart of one of the world’s most exciting cities allows us to expand access to diverse talent pools and capabilities,” said Laura Watt, Executive Vice President, Human Resources, Diageo NA. “With our new space we sought to create an amazing experience for our people, and a place where they could do the best work of their lives, while celebrating life.”

 

Diageo North America’s new home also embraces cutting-edge technology and leading sustainability practices, as well as the company’s commitment to inclusion and diversity. Additional features include:

 

  • Commissioned design features such as vintage advertisements, bespoke murals, employee-sourced photography, and custom neon fixtures
  • Wellness-focused design, including height-adjustable sit-stand desks, and a floor plan that encourages movement throughout the day
  • Ideation rooms featuring modular furniture for a variety of configurations to maximize creativity 
  • Tech-driven sensory booths for liquid innovation employee tasting panels
  • On-site Tech Café where employees can access real-time help from live tech staff, for efficiency
  • Spacious Mothers’ nursing rooms with best-in-class equipment
  • Disability access throughout, including Bar Deco
  • Meeting spaces are Zoom-enabled, as well as fitted with smart boards to digitally capture notes
  • Copious amounts of natural light from floor-to-ceiling windows
  • Daylight harvesting reduces energy required to light offices
  • High-efficiency heating and cooling systems conserve energy
  • Topical pop up featured art, e.g. artwork by African-American artist to celebrate Black History Month 
 

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