Published Date

Las VegasThe 2017 Nightclub & Bar Convention and Trade Show, held March 27-29 at the Las Vegas Convention Center, celebrated  another record-breaking year with thousands of industry professionals, sponsors, speakers, exhibitors and press from around the world. The 32nd annual convention set an unprecedented tone for the Nightclub & Bar Show, with the most innovative floor layout to date, including the launch of the F&B Innovation Center and thousands of products spanning all facets of the industry: bar equipment, spirits, craft beer, wine, alcohol-free beverages and mixers, furnishings, technology, food, venue equipment, glassware, décor, menu designs, social media, apparel, lighting and more. In addition, a series of educational workshops, keynote sessions, certifications, off-site trainings and networking events offered an interactive experience for both industry veterans and the next generation of influencers.


“Each year we are committed to cultivating a program that offers an exclusive opportunity for industry professionals that can only be offered during the Nightclub & Bar Show,” said Thom Greco, chairman of the Nightclub & Bar Advisory Board. “The convention defines everything the industry is about – innovation, networking, drive and hard work. This year’s convention celebrated everything thousands of professionals have worked so hard for, shined light on an exciting future for the nightlife, restaurant and bar industry.”


The 2017 expo floor officially opened as “Nightclub & Bar Show Day” on Tuesday, March 28, with a proclamation on behalf of Mayor Carolyn Goodman. The day began with a red carpet event with celebrities such as ABSINTHE Las Vegas’ Melody Sweets; Celebrity Chef Brian Duffy; Master Blender Tom Maas; BMX Pro Ricardo Laguna; William Grant & Sons Director, Brand Advocacy Charlotte Voisey; BarMagic Las Vegas Owner Tobin Ellis; the cast of Aussie Heat and more. A ribbon cutting ceremony featuring Vanderpump Rulesstar Tom Sandoval and Thom Greco, chairman of the Nightclub & Bar Convention and Trade Show Advisory Board, officially opened the expo floor.


This year’s educational lineup featured more than 70 breakout sessions, including a dedicated panel discussion to “Monetizing Cannabis,” and the first-ever Nightclub & Bar Pitch Tank, making it the most ground-breaking conference programming in conference history. Some of the educational seminars included:

  • Women in Bars;
  • Giving Inventory the Finger: How to Focus on Creativity & Do What You Want for Success;
  • New Trends in Social Media;
  • Cocktails: Think Outside the Bottle;
  • Promotions That Drive Millennials;
  • Stop Micromanaging and Start Empowering;
  • Talent Talk: How to Book guest DJs for Your Venue;
  • The Perfect Shift;
  • Just What I Need: New Ideas to Reinvigorate Everyday Operations.


This year’s education series included one of the most comprehensive programs with keynote presentations from Thomas Maas,Neil Moffitt,Lee Cockerell and Kris Jones. The lineup supplied attendees with unparalleled resources to help redefine business strategies, creating a true customer experience, identify what works and what does not, how to increase potential revenue flow, learning how to build an international empire and more.


To enrich the educational aspect at this year’s show, attendees had the opportunity to gain hands-on experience by participating in off-site tours and trainings such as:

  • Mixology Training: The 5 Pillars for Establishing Successful and Profitable Mixology Program with Francesco Lafranconi and James Starkus of Southern Glazers Wine & Spirits;
  • Whiskey Tasting: Fundamentals & History of American Whiskey with Katie Stipe, mixologist, consultant and educator for DIAGEO;
  • Back of House Tour of Caesars Palace, led by Cory Johnson, vice president of food and beverage for Caesars Entertainment Corporation;
  • Nightclub Bootcamp and tour and JEWEL Nightclub, led by Orlando Oquendo, executive director of Hakkasan Nightlife Operations;
  • WYNN Nightlife tours with Ronn Nicolli, WYNN Las Vegas & Encore Resort senior executive director of marketing.


In partnership with the United States Bartenders’ Guild, the Shake It Up! Cocktail Competition featured the top 20 bartenders from around the country competing for the opportunity to represent the United States in their respective categories at the World Cocktail Competition. Winners included:

  • Classic Winners

First: Nathaniel Smith, Minneapolis

Second: Justin Park, Hawaii

Third: Jonathan Howard, Nashville


  • Flair Winners

First: Luis Ortiz, Las Vegas

Second: Danilo Oribe, Las Vegas

Third:  Colby Ashton Good, Las Vegas


  • Best Technical Classic

Giancarlo Aversa, Ann Arbor


To complete the convention’s full experience, attendees mixed and mingled at exclusive networking and nightlife events featuring live entertainment top Las Vegas venues including WET REPUBLIC at MGM Grand, Foxtail Pool at SLS Las Vegas, Marquee Nightclub at The Cosmopolitan of Las Vegas, Vista Cocktail Lounge at Caesars Palace, OMNIA at Caesars Palace, Surrender Nightclub at Encore Las Vegas.


The annual Nightclub & Bar Awards winners were selected from around the United States for their expertise in the industry, professionalism and sales success. For the first-time ever, this year’s convention recognized Exhibitor’s Awards, honoring creative designs, branding, teams and interactive experiences exhibitors created at their booths. Winners included: Buzztime (Best in Show and Outstanding Team); Rum Co. of Fiji (Best Island Booth); BarLuxe (Best In-Line Booth); Sparktacular (NCB Innovation Award); Hardcell Performance Energy Shots (Savvy Social Award). Also awarded at this year’s convention, were the Johnson & Wales Student Fellowship Award winners.


The Nightclub & Bar Convention and Trade Show events are attended annually by over 30,000 owners, operators and industry professionals and will return to the Las Vegas Convention Center, March 26-28, 2018. For updates throughout the year, visit

Published Date

March 31, 2017

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Published Date

LOS ANGELES, March 31, 2017 /PRNewswire/ -- Lost Spirits Technology LLC (Lost Spirits) is pleased to announce that the United States Patent and Trademark Office has awarded the company two key patents governing its revolutionary distilled spirits maturation process. 


US patent applications 14/594,944 and 14/795,841 have been issued notices of allowance by USPTO. They describe processes for maturing distilled spirits involving heat driven esterification and photocatalytic polymer degradation of oak barrel staves. Lost Spirits has shown that its patented process creates chemical reactions in distilled spirits similar to those that take place in oak barrels over the course of decades.  


Bryan Davis, the inventor named on both patents, has published data demonstrating that the new technology can nearly identically match the chemical signature of a 20-year-old rum, but do so in under a week's time.   


The awarding of these patents enables Lost Spirits to commercialize, protect and further develop its revolutionary technology. This includes designing and marketing unique matured spirits that are impossible to produce via conventional spirits-making techniques -- in effect creating a new spirits growth platform.


First applied successfully to rum, Lost Spirits' technology has since been proven effective in other spirits categories. Utilizing its patented process and associated THEA reactor, Lost Spirits Distillery recently released its "Abomination" line of whiskies*. Abomination whiskies benefit from combining Islay spirit with charred and toasted oak staves seasoned with California late harvest Riesling. These unique whiskies have received a stellar critical reception. 


A sampling of third party Lost Spirits whiskey reviews can be read here: 


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Published Date

Purity Vodka received the top honor at the 2017 Ultimate Spirits Challenge by winning the Chairman's Trophy in the unflavored vodka category and also received the highest vodka rating in the competition.


NEW YORK, March 30, 2017 /PRNewswire/ -- The hand-crafted ultra-premium vodka, Purity Vodka, has received the top award – The Chairman's Trophy "2017 Best Unflavored Vodka" – and a 97 point rating as the highest rated of all vodkas in the 2017 Ultimate Spirits Challenge. 




"Everyone at Ultimate Spirits Challenge is delighted that Purity Vodka won the Chairman's Trophy for unflavored vodka in a field of world class brands from around the world. This was no small achievement. Tasted blind by multiple panels, Purity out-pointed them all. We congratulate them," said Paul Pacult, Chairman of Judging at the Ultimate Spirits Challenge.


As a world-renowned sprits competition, the Ultimate Spirits Challenge is committed to create and establish a new and higher standard of evaluation for spirits and wine. The competition provides accurate and meaningful results to recognize and promote the quality of world-class sprits.


This incredible honor continues to set Purity Vodka apart from competitors; not only for its unique 34 time distillation process, but for the recognition it's received in the category. Purity Vodka has won more than 130 gold medals by experts in the top international blind tasting competitions around the world and its master blender, Thomas Kuuttanen was recently named International Master Blender of the Year at The Spirits Business Masters.

 "I am greatly honored by having The Ultimate Spirits Challenge and America's most renowned experts selecting Purity Vodka as the best vodka. Winning such an extensive blind tasting is truly a recognition that each and every one of Purity Vodka's 34 distillations makes a difference in creating an exceptional organic vodka with both character and elegance," said Thomas Kuuttanen, Purity Vodka's Master Blender.


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