Published Date

TORONTO, Nov. 23, 2021 /CNW/ - Beer Canada's Policy Advisory Council will provide a leadership forum to gather input from brewers from coast-to-coast on important policy issues impacting Canadian beer and brewing.

Beer is one of the most heavily taxed and regulated consumer goods in the country and Beer Canada's Policy Advisory Council will seek consensus across the sector on key federal, provincial, and municipal alcohol policy related to:

  • Alcohol tax policy,
  • Labelling and product standards,
  • Market access, including e-commerce and new emerging routes to market,
  • Environmental, container and packaging regulation,
  • Trade promotion & marketing rules, and
  • Social responsibility promotion.

"We are happy to join the new Policy Advisory Council and work with other breweries across the country to improve the operating environment for beer," said Tracey Larson, owner of Mt. Begbie Brewing Co. in Revelstoke, British Columbia.

"Canada is a relatively small national market for beer, yet too often regulators and legislators make it challenging for brewers to service beer consumers from coast-to-coast," said CJ Hélie President of Beer Canada. "Our new Policy Advisory Council will take a national view and promote policies that help Canadian brewers succeed and support beer consumers".

Membership with Beer Canada is open to all breweries with a Canadian federal brewer's license issued under the Excise Act.

Published Date

TORONTO, Nov. 23, 2021 /CNW/ - The World's Most Awarded Single Malt Scotch Whisky Glenfiddich toasts the true taste of luxury with the launch of Glenfiddich Grand Cru in Canada, an exclusive expression that has been matured for 23 years and elegantly finished in rare French cuvée oak casks.

Daring and unexpected, Grand Cru encapsulates the very spirit of luxury and craftsmanship of Glenfiddich while surpassing the very notion of Single Malt Whisky.  Created for the whisky non-conformists, the liquid sets out to redefine moments of celebration through a new and extraordinary drinking experience uniquely crafted to toast special holiday and celebratory moments.

"Breaking category conventions once more, this unusual collaboration presented an exciting opportunity to create a liquid that furthers our true spirit of experimentation," comments Brian Kinsman, Glenfiddich Malt Master.

"This is the only Glenfiddich Single Malt to undergo this exceptional finishing in French cuvée casks that once contained the liquid that goes on to become some of the world's most extraordinary sparkling wines."

Arriving in Canada, just in time for the season of celebrating, Grand Cru fuses together the finest flavours from Scotland and France to create a true taste of luxury to mark special occasions with likeminded whisky enthusiasts and tastemakers, alike.

Through this art of experimentation, the remarkably rich whisky, already intense in flavour thanks to long maturation in American and European oak casks, is finely finessed with influences from French cuvée casks. Every drop of Grand Cru is the result of up to six months marrying time, adding new layers of luxury with a myriad of aromas, from apple blossom to candied lemon and freshly baked bread. On the palate, rich vanilla, sweet brioche, sandalwood, pear sorbet and white grape build a beautiful harmony of flavours, enhanced by a long, opulent finish for an unforgettable experience, one to be shared and remembered. 

The unique fusion of the storied Scottish whisky with France's celebrated sparkling wine flavours reflects Glenfiddich's culture of innovative boundary-pushing and perpetual evolution.

"Fine sparkling wines are long established as the drink to celebrate with," comments Struan Grant Ralph, Glenfiddich Global Brand Ambassador.

"Glenfiddich Grand Cru plays on the celebratory sparkling wine but brings the substance and smoothness of a Single Malt Scotch Whisky. The result is a liquid that bears the hallmark of quality and innovation associated with the brand and is a true testament to our innate maverick spirit."

The innovative Glenfiddich Grand Cru liquid sits in a sleek black glass bottle with a gold Grand Cru print and evocative golden closure. The bottle sits in an opulent black box featuring a sparking golden firework design to emanate the spirit of celebration and the true taste of luxury.

"Glenfiddich Grand Cru exemplifies the brand's passion for pushing Scotch whisky boundaries and looking beyond the world of whisky to create exquisitely flavoured liquids," comments Jamie Johnson, Glenfiddich Canadian Brand Ambassador. "We look forward to toasting the holidays with Canadians of legal drinking age from coast to coast."  

Glenfiddich Grand Cru will be available in limited quantities, in Ontario at select LCBO locations, and in AB and BC at select premium liquor retailers now and throughout the holiday season, while supply lasts.

For more information or images, please visit

For information about Glenfiddich globally, please visit

Published Date

TORONTO, Nov. 22, 2021 /CNW/ - Today, Absolut launches a partnership with Gladstone House and The 519 aimed at helping Canadians open up: their minds, their circles, their perspectives, and their experiences. The goal? Foster communities across the country where regardless of gender expression, sexuality, race, ethnicity, ability, age, or religion, everyone is invited to mix together.

The new, Canada-wide campaign will kick off this week with Open House: a one-of-a-kind, pop-up out of Gladstone House – a cornerstone event space and hotel for Toronto's queer community. Featuring three immersive rooms centred around unique bar experiences, Open House will draw in patrons by offering an inclusive and inviting atmosphere for all those who are willing to actively challenge their biases, mix differently, and be surprised at what's possible.

Absolut believes that mixing it up can help enrich conversations, create lasting bonds, and open Canadians' eyes to different viewpoints, but the brand also knows that polarization of social and cultural views are at their highest in Canada.1 As spaces which allow for the mixing of people, groups, and experiences, Absolut believes Canadian bars and restaurants are well placed to help alleviate this issue when they are open and inclusive for all. With this campaign, Absolut wants to reinforce to both patrons and the hospitality industry that we all play a part in fostering more inclusive environments for others, particularly for folks – including women and members of the 2SLGBTQ+ community – who may have felt excluded or intimidated within these spaces in the past. That's why the brand is working to progress the ways in which Canadians interact within these spaces:

  • In partnership with The 519, Absolut is delivering 90-minute educational sessions to Absolut hospitality partners, equipping them with the necessary tools to help make their spaces feel more open and accepting of queer and Trans communities. These workshops and their resulting conversations will help Canada's hospitality industry provide more welcoming environments where everyone can participate without fear of ridicule or ostracization.
  • To reinforce Absolut's ongoing commitment to helping Canadians unlock what's possible through mixing, the vodka brand is also partnering with diverse Canadian voices, including Scarlett Bobo @itsscarlettbobo (they/them/she/her), Jamie Pandit @justjamiep (she/her), and Allie & Sam @allieandsam (she/her). Amplifying their first-hand experiences to help educate audiences on allyship in all its forms, influencers will share tips for combatting hurtful viewpoints such as heteronormativity, cisnormativity, and gender stereotypes, inviting their followers to join the conversation, learn as a collective, and open up to more accepting ways of interacting with others.

"At Absolut, we believe that bars and restaurants can be places where we meet different people, experience new things, and ultimately, challenge pre-existing notions," notes Aoife O' Reilly (she/her), Senior Brand Manager, Absolut for Corby Spirit and Wine. "This campaign provides an opportunity for Canadians to mix in a completely new way, while offering the tools and support needed to create more open and inclusive environments for people of all walks of life."

"We're delighted to be partnering with Absolut to help advance more affirming spaces for 2SLGBTQ+ communities in bars and restaurants", says Ashley McGhee (She/Her), Manager, Education & Training at The 519.  "The opportunity to engage with 2SLGBTQ+ folks and spaces such as Gladstone House, who have worked hard to provide welcoming spaces which expand beyond just the Village, has enabled The 519 to continue fostering more inclusive and celebratory spaces for gender and sexuality diverse communities on a national scale. We are excited to work with Absolut to continue this meaningful - and necessary - work, providing education and training to bar service staff across the country."

"Inclusivity is at the forefront of Gladstone House, and we are pleased to be collaborating on such an innovative pop-up at the hotel," shares Kieran Roberts (he/him), General Manager of Gladstone House. "We are continuously looking for new ways to bring arts and culture to West Queen West, ensuring that our community is represented. The hotel has a long-standing history of being a dedicated ally to the 2SLGBTQ+ community, and this continues to be a priority for us. The concept of Open House is exactly what we strive for at Gladstone House."

Absolut's Open House pop-up bar will run at Gladstone House from November 24th to December 5th, with a media-exclusive, kick-off event from 6:00pm to 8:00pm EST on Wednesday, November 24th, 2021.

Published Date

TORONTO, November 16, 2021 - Steam Whistle Brewing and Beau’s Brewing Co. today announced an alliance that will see the two craft brewing leaders join forces to sell and distribute their pooled portfolios in Ontario. The new partnership is forged on Beau’s and Steam Whistle’s shared histories of brewing all-natural, best quality craft beer, deep-rooted company values, and of course, knowing how to deliver a great craft beer experience.

“We refuse to be slowed by the pandemic-based hospitality industry impacts. This new bold alliance between Steam Whistle and Beau’s gives us resiliency and capacity for growth,” says Beau’s co-founder and CEO, Steve Beauchesne. “Together, Beau’s and Steam Whistle are living the spirit of innovation and collaboration that the craft beer community is known for”.

“Steam Whistle and Beau’s are stronger together,” says Greg Taylor, Co-founder and CEO of Steam Whistle. “Our combined line-up of leading brands is, we believe, the most outstanding craft beer portfolio in the country. There’s a great future of quality craft beer for our beloved fanbase.”

Shared Values, Shared History

Steam Whistle and Beau’s are approaching this sales and distribution partnership with the advantage of shared values that include active employee ownership and a demonstrated commitment to leadership in environmental stewardship. Their common company cultures centred on sustainability have meant they have earned many of the same ecological awards and recognition. The two leading craft brewers share longstanding support of arts-based, charitable and community organizations, touching many great Canadian causes. Steam Whistle and Beau’s have each earned numerous industry accolades for innovation, unique packaging, and beer quality. Both have grown across Canada to share their beer country-wide.

Shared Portfolio for Sales and Distribution

Beau’s mainly-ale and Steam Whistle’s mostly-lager line-ups combined now position the pair to offer customers, together, a diverse and crowd-pleasing portfolio of loved and respected craft beer brands. A joined sales force will represent the duo’s products while Steam Whistle’s distribution team will handle warehousing and delivery to the province’s Licensed Establishments and Beer, Liquor and Grocery stores

Their portfolio of extraordinary beers headline top-selling flagship products, Steam Whistle Pilsner and
Beau’s Lug Tread Lagered Ale, alongside other exciting styles and seasonals:

• Steam Whistle Pale Ale, Session Light Lager and Lemon Shandy.
• Beau’s new Porter Porter (a dark ale brewed year-round in partnership with Porter Airlines), Beau’s
Full Time IPA, Country Vibes Amber Lagered Ale, Good Time Session IPA, Beau’s Radler, Lug
Tread 2.5% and Beau’s Local Organic.
• Steam Whistle’s partner offerings from industry-leading craft compatriots, Phillips Brewing &
Malting Co. and New Belgium Brewing.

“Our unity and strength serve Steam Whistle’s and Beau’s common purpose of offering exceptional beers
to our partners and craft beer fans across Canada,” adds Taylor.

Published Date

HONOLULU, HI, NOV. 18, 2021 – Kō Hana Distillers, the makers of Kō Hana Hawaiian Agricole Rum, is offering an assortment of premium and unique local goods for the holidays. Back by popular demand, Kō Hana will be selling its Mystery Black Boxes during the Black Friday weekend starting Nov. 29. Each Mystery Black Box contains at least one of Kō Hana’s award-winning rums, in addition to a surprise collection of goods from local brands. A limited run of Kō Hana’s exclusive koa wood-aged rum will also be available, just in time for holiday shopping.

With small, medium, large and extra-large sizes, each Mystery Black Box is filled with a collection of premium goods from Hawai‘i-based startups and brands. Each box is unique and at least one of Kō Hana’s premium agricole-style rums will be joined with other Kō Hana and other local company’s merchandise such as t-shirts, drinkware and more. Other brands potentially represented will include Kū Supply Co., Wooden Wave, Vintage Vinegars, Kim Taylor Reece Photography, Lola Pilar, Manoa Chocolate, Thvnkful, Big Island Coffee, Salty Western, Bradley & Lily Notebooks and more. The actual value of each Mystery Black Box is guaranteed to exceed the cost of purchase. For example, the $500 extra-large mystery box is valued at a minimum of $700.

In addition, Kō Hana has released its fifth batch of Kō Hana Koa – a special run of its Hawaiian agricole rum, and the first and only spirit finished in barrels made of Hawai‘i’s native koa wood.

Kō Hana Koa starts with pressing hand-harvested, single varietals of native Hawaiian heirloom sugarcane and distilling the juice into one of the world’s finest pure cane rums. The liquid then rests in an oak barrel, with an extended finish in a custom-designed koa barrel. While the oak brings out vanilla flavors, koa wood imparts spice. This more than two-year aging process results in a phenomenal spirit – cask strength with a distinctly red hue reminiscent of the koa wood. Kō Hana Koa shows notes of honeysuckle, vanilla blossom, mace and cinnamon on the nose; caramel, butterscotch, leather and dried figs on the palate; and cacao, praline and an amazing buttery mouthfeel on the finish.

For more information and to purchase Mystery Black Boxes or Kō Hana Koa, visit</a>.</p>"


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