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TORONTO, Nov. 12, 2020 /CNW Telbec/ - Forty Creek took home three esteemed awards from the 2020 New York International Spirits Competition, including "Canada Master Whiskey Blender of the Year" for Master Blender Bill Ashburn, "Canada Whiskey Distillery of the Year" and a Gold Medal for Forty Creek Barrel Select.

Over his 33 years experience in a distillery setting, Master Blender Bill Ashburn has finessed all facets of whisky making, from blending to product development. His skillset has helped Forty Creek evolve into one of the fastest growing whisky brands across North America. He remains deeply entrenched in the Forty Creek process, from aging to blending, certifying each whisky with his discerning stamp of approval. The esteemed "Canada Master Whiskey Blender of the Year" award is well-deserved for Ashburn, whose passion hasn't wavered since helping develop the first Forty Creek whiskies 20 years ago.

"Forty Creek's dedication goes far beyond the creation process, extending into the homes of whisky lovers across the country. We strive to craft an experience for our fanbase to savour," says Ashburn. "To receive not one but three awards at the New York International Spirts Competition speaks to the hard work we distill into every bottle and we're grateful to receive the recognition."

Forty Creek's Barrel Select, their original whisky, received a Gold Medal – adding to the product's long list of accolades over the last two decades. Along with international and Canadian medals and awards, this whisky – boasting robust flavours of vanilla, honey and cocoa – continues to fulfill fans with its memorable flavour profile.

To top off their NYISC sweep, Forty Creek received "Canada Whiskey Distillery of the Year", an award that speaks both to their product offering and their successful in-market presence since their first whisky was released in 2000. This accolade adds to a growing list of top international and Canadian Whisky Awards, including three "Whisky of the Year" awards in the last decade and, most recently, "Whisky of the Decade" for Forty Creek Confederation Oak and "Whisky Maker of the Decade" for Forty Creek.

Forty Creek is committed to providing Canadians with the best tasting whisky, taking exceptional care throughout every stage of the process. It's with the utmost pride that Bill and the Forty Creek family hope to bring exceptional taste to consumers and continue their decorated run as one of Canada's top whiskies.

To learn more about Forty Creek's offerings and accolades, visit fortycreekwhisky.com. Fans can purchase Forty Creek Barrel Select across the country for $27.75 CAD (prices may vary by province).

 
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To our loyal customers and friends, this is a challenging time. It is also a time of reflection, adaptation and reboot. Our brewery has always been about the North and about the region in which it is located.

 

Highlander Brew Co. will be undergoing a name change over the next few weeks. We will be updating the brewery name to South River Brewing Co. to better reflect our location and heritage within the community & region.

 

South River Brewing will continue to make the great beers that you have enjoyed, only under a new banner. Over time, we will be releasing an entirely new line of beers alongside our traditional styles. Highlander branded Scottish Ale and Smoked Porter will continue to be made available at your local LCBO and grocery store.

 

When regulations and conditions warrant, the brewery will continue to be open to anyone in the community free of charge for any events. Our program of artists and musicians will start up as soon as possible.

 

The brewery will offer a special beer and take out food program. This program will be undertaken in conjunction with the Fresh Mart kitchen who will be making dinner packages designed for the brewery. We will continue to update you about our take out program.

South River Brewing Company relies heavily on the support of the people in the surrounding community. In these special times this support is even more important. We thank you for being loyal to us and we promise to continue to do our best to offer new beverages and a warming environment (once we reopen our doors to the public).

 

For now, our beer can be purchased online and delivered to your home or office from our current website: www.highlanderbrewco.com

 
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November 6, 2020

Despite the ongoing pandemic and uncertainty in the marketplace, the Charcoal Group is forging ahead with Beertown Public House Barrie. The eatery has been built at 12 Fairview Rd., just off Hwy 400.

At a time when many restaurants are scaling back investments to weather the economic downturn, the Charcoal Group is confident there’s still a strong public appetite for its brand and emphasis on an extensive craft beer list and a diverse menu.

 
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Whether you’re planning to dine in at your fave eatery, enjoy some convenient take-out, or relax at a local bar, you can help our community just by adding a tasty beverage to your order! Andrew Peller Limited is stepping up to help our local hospitality industry, which continues to struggle due to the ongoing impact of COVID-19. Until December 31, 2020, Andrew Peller Limited will donate partial proceeds from sales of select wine, cider, beer, and whisky brands to the BCHF and Food Banks BC.

 

The initiative is only the latest program that demonstrates Andrew Peller Limited’s strong community spirit: this year alone the company has donated over $64,000 to Canadian food banks, hospitality relief foundations, and health care workers. The BCHF is grateful to be chosen as one of the beneficiaries of the promotion.

 

We hope you’ll join in by patronizing one of the participating establishments and choosing to order a beverage or two from one of the brands listed below.

 

Black Cellar

Black Hills Estate Winery

Copper Moon

DOMAINE D’OR

Gray Monk Estate Winery

Red Rooster Winery

Sandhill

Stone Road Vineyards

Tinhorn Creek

Wayne Gretzky Estates

XOXO Botanical

 

The list of participating hospitality establishments may be found at https://dineouttohelpout.ca/

 
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Montreal, Quebec, November 5, 2020 – GURU Organic Energy Corp. (TSX: GURU) (“GURU” or the “Company”), Canada’s leading organic energy drink brand, is pleased to announce the addition of GURU Yerba Mate to its growing plant-based energy drink family. Inspired by the Amazon and concocted in Quebec, GURU Yerba Mate is infused with natural and organic energy boosting ingredients.

GURU Yerba Mate: Inspired by the Amazon

With a PhD in pharmacology, Luc Martin-Privat, GURU Brewmaster and Vice-President of R&D and Innovation, has perfected the art of blending botanicals. GURU is a leader in the development of new plant-based and organic options for energy drink consumers. Last year, Luc created GURU Matcha, inspired by the Far East. “The launch of GURU Matcha has created a lot of interest and curiosity among our consumers around the functional benefits of the organic plants that we value in our energy drinks,” Luc said.  

This year, GURU’s Brewmaster created GURU Yerba Mate, inspired by the ancient traditions of the Amazon, and infused with functional ingredients. Yerba mate is a tree that grows naturally near streams in high altitude forests. It can be found in Northern Argentina, Paraguay and Southern Brazil. Its leaves are generally roasted and infused to produce mate, a drink rich in caffeine, which is said to have the strength of coffee, the health benefits of tea, and the joy of chocolate. The Guarani, a tribe living in and around these regions, have a long history of drinking yerba mate for its energy-boosting properties and have strongly influenced the way yerba mate is consumed today.

GURU Yerba Mate also contains guarana, another Amazonian plant, named for the Guarani people who have traditionally cultivated it. Known as the ‘eyes of the forest’, guarana also has energy-boosting properties, and is an ingredient in other GURU energy drinks since 1999. Luc added, “We realize and appreciate that nature offers us a plethora of healthy plants to choose from, for our energy needs.”

GURU Yerba Mate’s flavour profile introduces the açai superberry flavour with a refreshing touch of mint.

GURU Yerba Mate Organic Ingredients

Similar to the GURU Lite and GURU Matcha energy drink, the GURU Yerba Mate is low in calories and high in energy, and contains the following ingredients: green tea, yerba mate, guarana, monk fruit and stevia.

GURU Yerba Mate Market Strategy

“GURU is on a mission to clean up the industry by crafting unique energy drinks using creative recipes of plant-based organics that deliver good energy. This year, it’s all about Yerba Mate, the latest in our line of innovative and organic energy drinks,” said Carl Goyette, President and CEO of GURU.

“The launch of GURU Yerba Mate follows the launch of our Matcha energy drink, already a top product in our offering after less than a year in the market, as these particular organic ingredients and taste profiles are in strong demand. This new product launch is in line with our growth strategy, as we continue to solidify our leadership position in the organic plant-based energy drink market.”

The new organic functional beverage is now available in most convenience and grocery stores across Quebec and was formally unveiled in the Quebec market yesterday evening, on the popular reality television show, Occupation Double.

 

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