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August 12, 2020

Purity was awarded TWO gold medals at this year's International Wine & Spirit Competition. The IWSC is recognized as one of the most prestigious competitions in the wine and spirits industry.

The NEW Purity Mediterranean Citrus Spritz as well as Purity Navy Strength Organic Gin, both earned a 95 point score and Gold Medal in their respective categories.

I am very honored to be awarded two gold medals at this year’s International Wine & Spirit Competition for our new Purity Mediterranean Citrus Spritz and Purity Navy Strength Organic Gin. When you start with an outstanding base spirit, it allows you the opportunity to create innovative, flavorful, complex, and versatile spirits", says Mathias Tonnesson, Master Blender at Purity.

IWSC judges describe Purity Spritz was “Bright, clean aromas bud in succession on the nose then bloom like a splendid, unkempt Mediterranean garden on the palate. Big, fresh, pink grapefruit and blood orange lead, accompanied by brushes of rose petal. Balanced with a lengthy, vibrant finish.”

The Spritz starts with Purity’s award-winning Signature 34 Edition Organic Vodka which is then enhanced with natural Mediterranean Citrus flavors of Bergamot, Grapefruit, and Orange. With no artificial flavors or sweeteners, the low-calorie Spritz has everything you need to create delicious versatile cocktails and memorable moments.

Mathias further explains, “The secret to making a great spritz is having a fantastic base to start with. It’s like cooking, you can’t create a great meal if you start with a poor cut of meat. Your foundation spirit must be exemplary, fortunately, we already have a perfect base spirit.

The award-winning organic vodka is unusually flavorful and smooth because it is not made in the usual way. Purity distills the heart of the vodka a whopping 34 times (and 51 times for their Purity Connoisseur 51 Reserve Organic Vodka) to make a spirit that is exceptionally smooth and flavorful. 

Mathias says, “We distill our spirit very, very slowly, many times, in a specially designed copper still. It can be compared to when you slowly cook your food at a low temperature. It brings out the most taste, character, and depth to the spirit and it’s a process that other brands don’t bother with.

We want to make it easy for everyone to make a great cocktail at home — with natural ingredients and free of artificial flavors. Just add your favorite bubbles with Purity Spritz for a perfect cocktail, be it Champagne, cava, prosecco - or plain sparkling water. Fill your Copa glass with lots of ice and garnish with a grapefruit wheel and you’ll have the best tasting summer drink," concludes Tonnesson. 

Purity was also awarded a gold medal for its newan><strong>Purity Navy Strength Organic Gin</strong><span class="apple-converted-space"" </span>which scored 95 points out of 100 in the very competitive gin segment. The judges described<span class="apple-converted-space">"</span><strong>Purity Navy Strength</strong><span class="apple-converted-space">"</span>as "Well balanced with poise, demonstrating lovely fresh citrus notes which complement the understatedly present juniper. Dry, woody and spicy undertones add further complexity and boldness to deliver an excellent enduring finish<strong>.</strong>"</span></p> <p>This uniquely Nordic gin expresses flavors of organic juniper, Nordic berries, and natural botanicals. The backbone of the gin comes from a higher proof Purity Signature 34 Edition Vodka. At 57.14% alcohol, this Navy Strength Gin has explosive flavor while still maintain the smoothness you expect from Purity. </p> <p><strong>What makes a Gin Navy Strength?</strong></p> <p>Technically, gin with more than 57.14% alcohol is considered Navy Strength. The reason for the high alcohol content is a practical one. Historically, gin and rum were stored in wooden barrels together with gunpowder. If either of the barrels started to leak and soaked into the gunpowder, the alcohol content had to be at least 57.14%. Anything below that and the gunpowder wouldn’t burn. The “proof” of the spirit meant the powder was safe and the gin good enough to be served to the officers.</p> <p><span>For more information, please visit <span><a href="http://email.production.notified.com/c/eJx1jsFuhSAQRb9GdyXDMIgsWLyk9T8UMJL6wCDG-PeFptsmw3CHOfcGZxY_k1p7m2KZbcnehiP4WIIziKBIU78ZkJ4cCj0Myg1iAb7qWUlJNJIEjtDvZivlODvx6nCqZZEji740Wc8e4ndbiKl04hM6HPZ6-1hFqgJH0sjFB6_z1mYgIK5GauRVH1p4h7Kly5Zf233f7LhyKI8LZwn77vPDbHr_EcNcbf8xfTAICDBy5CQ4SsaZkFqqqf4EpJwQvzqCIyd32RJSZDGVsAbvft3ZrI9PFXj7bK_8HNeyBzs38GR27ovhoKVWP-MEZwc" target=""blank">www.puri"ydistillery.com</a></span></span></p>""

 
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Aug. 12, 2020 – BERMUDA –  To celebrate National Rum Day on Sunday, August 16, National Today conducted a nationwide survey, sponsored by Goslings Rum, to find out how America enjoys rum and how much they know about the island spirit. This past June, the award-winning rum brand and National Today also teamed up to officially recognize International Dark ‘n Stormy® Day, celebrating the trademarked cocktail and its history. 

The survey polled 1,000 Americans and revealed that rum is popular across the age spectrum, but millennials are the clear connoisseurs of the spirit with nearly half of rum lovers (47%) falling into that age range. When it comes to the most rum-loving states, New York takes the top spot with Florida, Texas, New Jersey, and California rounding out the top five. Regardless of its popularity in the Empire State, 45% of the United States' rum lovers are in the south, followed by the northeast at 23%, 16% in the west, and 15% in the midwest. 

Additional survey highlights include:

  • When asked which is their favorite or “go-to” rum cocktail, 27% tapped the Pina Colada, 20% said Rum and Coke, 16% said the Mojito, and 12% said the Long Island Iced Tea.
  • 26% of people said that others drinking a Dark ‘n Stormy®, Goslings’ trademark cocktail made with Goslings Black Seal Rum and Stormy Ginger Beer, appear to be “bold and confident,” and 44% said drinking a Pina Colada makes others appear “energetic and outgoing.” More than a quarter of people also found someone drinking a Rum and Coke to appear to be “down to earth and approachable.” 
  • 37% of Americans over the age of 21 said that rum drinks were their favorite liquor to drink on the beach and 26% said it was their favorite to drink in any hot weather.
  • Knowledge of classic cocktails among Americans seems to be rising, with 27% of people polled correctly naming Goslings Black Seal Rum as the key spirit in the classic Dark ‘n Stormy® cocktail —  though 21% were unsure, indicating there’s still some room for rum education.

“With every drop of rum we blend in Bermuda and ship to the U.S., Goslings is sharing a long history and reverence of our craft,” said Malcolm L. Gosling, Jr., 8th generation rum maker and brand ambassador for Goslings, which was founded in 1806 and remains a family-owned business. “The goal of the survey was to get a glimpse into what makes rum a staple for your home bar — who loves it, what they love most, and what it means to be a rum drinker. This National Rum Day, and always, we celebrate the history of rum and all those who enjoy it.” 

Visit National Today’s National Rum Day page to read more information on the history of rum, some of the best ways to drink it, and rum-related quizzes and articles. Take the “Are You Frozen, On the Rocks, or Straight Up? See What Your Favorite Rum Cocktails Say About You” quiz here: https://nationaltoday.com/national-rum-day/#quizzes and take the “Are you Dark or Are you Stormy” quiz here: https://nationaltoday.com/international-dark-n-stormy-day/#quizzes

For more information about Goslings Rum, visit GoslingsRum.com and follow @GoslingsRum on Instagram and Facebook.

 
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August 5, 2020

August 7 is International Beer Day. To help celebrate, SkipTheDishes, Canada’s largest food delivery service, has taken stock of ordering trends across the country since COVID-19 began. 

Across Canada, Skip has seen a 377% increase in average beer orders per day as more Canadians used delivery to support social distancing!

Manitoba stats:

  • M.B. ordered the third most beers (13.1%) out of the Canadian provinces
  • M.B. saw a 73% increase in beer orders on Canada Day
  • M.B.’s largest beer order was 192 cans/bottles, the largest in the country!
  • M.B. prefers light beer the most with 19.7% of beer ordered being light

General beer ordering stats:

  • On Canada Day, Skip saw a 217% spike in beer orders across Canada
  • Over 350,000 beers were ordered since June 2020
  • This year, Canadians have ordered the equivalent of over 10,000 kegs of beer
  • Skip customers prefer a Lager more than Ales, Stouts or Malts
  • The most popular time of the day to order beer was at 6:00 PM (11.5%)
  • The most popular day of the week to order beer was on Saturdays (18.9%)
  • Budweiser was the most popular beer brand ordered in every province (24.3%)
  • If humans ran on beer instead of blood, Canadians have ordered enough beer to fuel 100,000 humans in 2020

Skip users have certainly been taking advantage of beer delivery throughout the pandemic to have their favourite beers delivered right to their front door. And in true Canadian fashion, even when it comes to beer, Skip customers like to support local: 60% say that a brewery being local impacts their purchasing decision.

 
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July 27, 2020

The COVID–19 crisis upended our daily lives at a dizzying speed and the resulting global lockdown has dramatically affected consumer behaviour. Restaurants, hotels, casinos, and sporting venues have stood empty for months, as Canada’s hospitality sector has been one of the hardest hit by the coronavirus.

 

Launched today, Deloitte’s report, called The future of hospitality, explores how the Canadian hospitality sector will have to reinvent and adapt to survive with safety as the number one priority for Canadian consumers, who are seeking a stress-free experience and consistency in health and safety protocols.

 

Deloitte has recognized four key consumer driven trends, which will reshape the hospitality sector now during stages of the reopening of the economy and for the post-pandemic world.

 

Trust will be essential

Canadians will remember the companies that paid attention and took care of them. Businesses must be transparent and communicate the steps taken to keep customers and employees safe and demonstrate how they’re living up to those commitments at every point of interaction. The COVID-19 crisis has seen rapid acceleration of technology, offering a launch pad for hospitality businesses to embrace and offer digital technologies to their customers. With only one in three (34 percent) Canadians feeling safe going to a restaurant, the importance of technology such as self-check-ins, app-based services, and augmented or virtual reality is vital for survival.

 

Reimagine and reinvent the customer experience

Having a pulse on consumers’ changing behaviours will be crucial for the hospitality sector’s ability to uncover opportunities to recover and thrive. With merely 15 percent of Canadian consumers saying they feel safe attending in-person events and only about 3 in 10 (29 percent) feeling safe staying in a hotel, consumers expect more from the sector and are unwilling to make sacrifices when it comes to health and safety. Hotels must reinvent in order to own the staycation space and rebuild the sector by targeting close-to-home tourists.

 

Re-evaluating the priority list

The COVID-19 crisis seems to have prompted Canadian consumers to re-evaluate their overall spending priorities, with pre-pandemic must-haves now seen as nice-to-haves—at best. According to Deloitte’s State of the Consumer Tracker, over the next four weeks Canadian consumers expect to spend about half (51 percent) as much on travel, 15 percent less on restaurants and takeout, and 14 percent less on entertainment compared to the previous four weeks.

 

A recovery like no other

Hospitality businesses will need to manage the operational realities of the new normal by investing in technology, building a more agile workforce and identifying new sources of supply for the products or services their customers rely on. From smart phone apps and non-invasive thermal scanning tools to promote safety and alleviate operational burdens – technology will play a pivotal role in the survival of the hospitality sector in adapting to consumer behaviour changes and demands.

 
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July 30, 2020

The Echlinville Distillery is celebrating Belfast Whiskey Week with the launch of the second Cask Strength release of its iconic Dunville’s PX 12 Year Old Single Malt.

Dunville’s PX 12 Year Old Cask Strength Single Malt Irish Whiskey is finished in Pedro Ximenez sherry casks. Cask 1326 is bottled at 57% abv and limited to just 310 bottles. It will be available from The Echlinville Distillery online shop at online at https://shop.echlinville.com/ from 9am on Saturday 1st August, priced at £112.

News of the release comes as Dunville’s, ‘The Spirit of Belfast’, introduced its latest addition, alongside some as yet unreleased whiskeys, during a series of tastings for Belfast Whiskey Week.

Dunville’s brand ambassador Jarlath Watson said: “This is the second Cask Strength expression of our award winning 12 Year Old PX whiskey, the first cask strength bottling sold out within a few hours of its release in February 2020.

"This second release is right up there with our first one, perhaps even better. The intensity of those candied citrus sweets, apple strudel, crème brulée, dark stone fruits and Christmas spices is immense, yet this whiskey is magnificently poised, with those PX oak cask influences perfectly balanced against the higher cask strength alcohol content.

“Dunville’s is the ‘Spirit of Belfast’ and we are delighted to introduce this release during Belfast Whiskey Week, which has seen the Irish whiskey family come together like never before for an online celebration of the best of Irish and world whiskeys.

“Belfast was once at the heart of Ireland’s whiskey industry, so it’s fitting that Belfast Whiskey Week should bring the focus of the Irish whiskey community back to a city whose association with the spirit has been somewhat forgotten over the years.

“By the end of the 19th century, Ireland was producing around 14 million gallons of whiskey per year. A disproportionate amount of that was distilled in Belfast, and much of that by Dunville’s.

“Founded in Belfast in 1808, Dunville’s quickly became one of the world’s most famous whiskeys. Dunville’s employed hundreds of people, constructed housing for their workers on the aptly named Excise Street, Distillery Street and Dunville Street, built Belfast’s first public park - Dunville Park on the Falls Road - and even founded a football club, Distillery FC, which we are proud to still have links with today.

“Dunville’s legacy can be found throughout Belfast. This is our whiskey and our city, so we are proud to celebrate Belfast Whiskey Week by unveiling the latest release from our Single Cask Series, which showcases the very best whiskeys from the Dunville’s warehouses.

“When we revived the Dunville’s Whiskey brand in 2012 we did so with the promise not to compromise in our desire to produce the finest whiskeys conceivable. The Single Cask Series is the embodiment of that ethos and has been very well received within the Irish Whiskey community. We hope PX Cask 1326 will be met with the same enthusiasm.

“We firmly believe this release, and those to follow in the coming months, will further enhance Dunville’s reputation and help us put this city and The Spirit of Belfast firmly back on the world whiskey map.”

For more information visit www.dunvilleswhiskey.com

 

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