Published Date




LAS VEGAS - The Nightclub & Bar Convention and Trade Show continues its standing as the top industry-leading and largest annual bar and nightlife tradeshow in the United States with the addition of innovative sessions, seminars, workshops and off-site events. Taking over the Las Vegas Convention Center March 27-29, attendees will have the opportunity to make new discoveries, learn tips of the trade and make connections they can't get anywhere else.








"Every year we look for new ways on how we can improve on last year's convention and trade show," said Thom Greco, chairman of the advisory board for Nightclub & Bar Show.  "We ask ourselves, what can we do to make sure our attendees get the most out of the three days? What can we bring to the table that is going to make them say 'Wow, I never thought that could be possible?' With the new experiences, trainings, tours and sessions offered this year, our guests aren't going to know where to begin."








New to the convention this year, attendees will have the opportunity to customize their experience with the Bar Experience, Nightlife Experience, Mixology Experience and Beer Experience. Also new this year is the F&B Innovation Center, offering an exclusive opportunity for guests to connect with industry-leading chefs and learn tips of the trade with a variety of tasting sessions.












The 2017 conference will feature 70+ groundbreaking, innovative and informational seminars from more than 100 industry experts from around the world, including mixology tutorials, food-focused sessions, the ins-and-outs of running your own venue, trending topics and more. Highlights in the program include:








*         RumChata Diaries: The Making of an American Success Story with keynote speaker Thomas Maas, founder and master blended of Agave Loco, LLC.








*         Building and International Hospitality Empire with keynote speaker Neil Moffitt, CEO of Hakkasan Group.








*         You Can Create Disney Magic Too & The Customer Rules with key note speaker Lee Cockerell, executive vice president (retired and inspired) of Walt Disney World Resort.








*         Six Steps to Grow Your Business, Maximize Profits & Find Your Passion with keynote speaker Kris Jones, internet entrepreneur and best-selling author.








*         Monetizing Cannabis panel with Ricardo Baca, contributing editor of The Cannabist; Sheriff Joe DiSalvo, former Sheriff of Pipkin County; Tripp Keber, CEO of Dixie Brands; and Freddie Wyatt, president of Munch & Company.








*          Talent Talk: How to Boost Guest DJs for Your Venue, in partnership with Skam Artist. Moderated by Kalika Moquin, Owner, Blackout Artists; Panelists include Pearce Cleaveland, Marketing Scientist & Managing Partner, Clique Hospitality; Jennifer Tramaglino, Hospitality Consultant, Little Cream Soda; and Aaron White, DJ Ikon.








*         Nightclub & Bar Shark Tank panel with Ryan Klaasen, Partner/Vice President of Operations, element HOSPITALITY; Ronn Nicolli, Senior Executive Director of Marketing, Wynn Nightlife; Joshua Pianko, Senior Vice President, Morgan Stanley's Wealth Management Group; Sebastien Silvestri, Vice President of Food and Beverage, The Venetian and The Palazzo; Jonathan Snyder, Investor, Entrepreneur; Josef Wagner, Vice President of Food & Beverage, Aria @ City Center; and Salvatore Wise, Director Of Marketing (Nightlife and Daylife), Hakkasan Group.








*         Nightclub & Bar Special Feature: Bartender at Large with Erick Castro, founder of Possessed by Spirits.








Off-Site Training:




This year's expanded off-site trainings and tours gives guests the opportunity to learn what it takes to run a successful entertainment venue, casino and beverage business and more. Attendees will learn from top industry leaders from some of the most successful venues in the world.








*         Southern Glazers Wine & Spirits "Academy Room" offers four trainings throughout the three-day convention, including sessions of Whiskey Tasting, Mixology Training, Beer and Sake Training and Sommelier 101.








*         Caesars Palace Back of House Tour gives a back of house tour of the warehouse, pool operations, Restaurant Guy Savoy, Mr. Chow, Montecristo Cigar Bar, the race & sports book and more by Caesars Entertainment Corporations' Vice President of Food and Beverage, Cory Johnson.








*         Nightlife Bootcamp by JEWEL Nightclub presents an intensive educational journey to learn insider knowledge, including nightclub operations, lighting and sound demonstrations, overall operations, SOS and floor operations, beverage and bar operations from Hakkasan Group's Executive Director of Operations, Orlando Oquendo.








*         Wynn Nightlife Tour guests will tour the facilities with Ronn Nicolli, Senior Executive Director of Marketing, for a Q&A opportunity and behind-the-scenes look into what it takes to run high-volume entertainment venues. The tour includes Intrigue Nightclub, XS Nightclub and Surrender Nightclub / Encore Beach Club.








Expo Floor:




The expanded expo floor will host hundreds of suppliers showcasing products, services and more from the top brands in the industry. All attendees can visit the Craft Brew Pavilion, Emerging Brands Pavilion, New Product Pavilion, F&B Innovation Center and watch the Shake It Up Competition, in partnership with the United States Bartenders' Guild.












Throughout the three-day convention, guests will have the opportunity to network with thousands of colleagues, friends and industry professionals at a variety of Platinum Parties hosted at some of Las Vegas' top restaurants, bars and nightclubs.








*         Nightclub & Bar's Welcome Kickoff Party will take over the Foxtail Pool at SLS Las Vegas on Monday, March 27 at 7 p.m. with entertainment by Knyght Ryder. Attendees will get to meet exhibitors, speakers and sponsors under the stars at this ultimate nightlife destination. In addition, attendees will enjoy live entertainment and complimentary drinks made available by the show's sponsors.








*         It's 'Marquee Mondays' on Monday, March 27 at Marquee Nightclub, a state-of-the-art venue located at The Cosmopolitan of Las Vegas. Beginning at 9 p.m., guests will receive complimentary drinks from show sponsors while enjoying live performance by Ty Dolla $ign.








*         Experience one of Las Vegas' most breathtaking venues while dancing the night away to a live performance by chart-topping artist, Kaskade, at OMNIA Nightclub Tuesday, March 28 at 9 p.m. Spanning 75,000 square-feet, the ultra-club features a high-energy main room, an intimate lounge and a rooftop bar overlooking the famous Las Vegas Strip.








*         Close out the convention in style at Surrender Nightclub on Wednesday, March 29 beginning at 9 p.m. with the electronic music of RL Grime. Guests can lounge pool-side or break out their dance moves under the strobe lights and lasers lighting the venue.




 The Nightclub & Bar Show, March 27-29, 2017, is the world's largest gathering of bar, nightlife and beverage professionals. The show offers industry professionals the opportunity to connect with suppliers, network with new businesses, discover new products and gain critical skills to ensure their success in the dynamic bar and nightclub industry. For those interested in attending the show or for more information, please visit <> .


Published Date

Spirit drinkers keen to experiment with novel flavors but crave authenticity, says GlobalData




As global spirit drinkers become more experimental, with at least 39% of them actively trying new varieties within each category, craft distillers are presented with an opportunity to diversify their product portfolio. This can be done by adding unique ingredients, trying unusual ingredient combinations, and using innovative processes, according to research and consulting firm GlobalData.


The company’s latest report <>  states that consumers are moving away from mass-produced brands towards spirits made with craftsmanship, and optimistic distillers are looking to emulate the success of established craft breweries, with innovative and quirky flavors being one way to do this.


Emma Wright, Consumer Analyst for GlobalData, explains: “Out of all the spirits, consumers are most likely to try new or different varieties of whiskey, followed by vodka and liqueurs, so craft distillers should look to increase the number of products within these categories. Some unique flavors are already being seen in the craft spirits industry, including savory combinations such as chipotle whiskey and ibérico ham mezcal.”


In order attract potential consumers to such unusual flavors, manufacturers should introduce offers such as taster packs by subscription, to facilitate experimentation at an affordable price. Indeed, spirits tend to be the most expensive alcoholic beverages, so consumers tend to be cautious in their purchasing decisions. Not only are craft spirit brands relatively unheard of, but they also come at a premium, which may deter custom from risk-averse consumers. GlobalData believes that tasting samples may help mitigate this risk.


Wright continues: “Another risk manufacturers should bear in mind is that words such as “craft” and “artisan” can be construed as gimmicks, with 41% of global consumers agreeing that such buzzwords are merely an excuse for manufacturers to charge extra. This is largely down to the fact that manufacturers can use words such as “craft” without actually being a craft distillery, undermining the term.


“In this way, craft companies should emphasize their authenticity in order to gain consumer trust. This might include events, tasting rooms, and distillery tours help to distinguish "craft" from mass-produced brands.”

Published Date

Brown-Forman Names Rachel Barrie Whisky Maker for BenRiach, The GlenDronach and Glenglassaugh Distilleries




LOUISVILLE, Ky., Feb. 20, 2017 /PRNewswire/ -- Brown-Forman (NYSE: BF-B) announces today the appointment of Rachel Barrie as whisky maker for its Scotch whisky portfolio which includes the BenRiach, The GlenDronach and Glenglassaugh distilleries, effective March 1, 2017. She will succeed Billy Walker who helped grow The BenRiach Distillery Company into one which is recognized throughout the industry for innovative and exceptional quality single malt Scotch whiskies. Walker will continue to support the distilleries and share his whisky expertise throughout the transition.




Barrie has served as master blender of Morrison Bowmore Distillers for the last five years where she led whisky creation for Bowmore, Auchentoshan and Glen Garioch, most recently including Laphroaig and Ardmore. Prior to joining Morrison Bowmore Distillers, Barrie worked with the Glenmorangie Company <>  for 16 years, eight of which were spent as whisky creator and master blender for Glenmorangie and Ardbeg single malts as well as James Martin's and Bailie Nicol Jarvie blended Scotch whiskies. During Barrie's time at Glenmorangie, Brown-Forman had a minority ownership in the distillery and this new role brings Barrie back to some of her earlier distilling roots with the company.


Barrie was educated at the Inverurie Academy and graduated with honors with a chemistry degree from the University of Edinburgh before beginning her career as a research scientist at the Scotch Whisky Research Institute. Barrie has received numerous industry accolades for her work in developing award-winning whiskies in addition to judging international spirits competitions and serving on numerous industry committees.


"We are very pleased that Rachel Barrie is joining our team and will continue the excellent Scotch whisky-making tradition fostered by the venerable Billy Walker," said Alex Alvarez, chief production officer for Brown-Forman. "We take great comfort in knowing that Billy will continue with our team over the coming months to ensure a smooth transition for Rachel."


The BenRiach Distillery Company has been named Whisky Distiller of the Year twice in the annual Icons of Whisky Awards. BenRiach, The GlenDronach and Glenglassaugh have received numerous awards in international spirits competitions for their ranges of exceptionally-crafted peated and unpeated single malt Scotch whiskies.


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