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TORONTO, Nov. 30, 2016 /CNW/ - Today, Hendrick's® Gin revealed a whimsical spectacle unlike anything the world has ever seen before. Throughout the day on November 30th and December 1st, holiday shoppers prone to wonder and curiosity are advised to keep an eye out for the Hendrick's® CORGAN, or rather, the Cucumber Organ of Remarkably Glorious Auditory Nirvana.

The Hendrick's® CORGAN is the first of its kind, built completely from scratch using technology created specifically for this occasion. Hendrick's uses two very different types of stills in the production of their small-batch gin - an antique Bennet from 1860 and a rare Carter-Head still. Both hail from the opulent Victorian era, which is where they drew their inspiration for the design of this extraordinary apparatus. The actual organ keys are made of real, whole cucumbers - 49 to be exact - which harness the energy of touch to translate electric currents from the organist's fingertips though each individual cucumber, and the result is a glorious composition of notes arranged into some of the worlds most beloved and unusual melodies.

"We promise not to be offended by long stares or funny looks, and if you want to call it bizarre we will accept the accolade with pride," says Alvin Ramchurn, Canadian Hendrick's® Gin Brand Ambassador. "It would be silly not to expect an unusual reaction to such a peculiar contraption, because after all, that is what Hendrick's® Gin is all about!"

Set to unfold in the epicentre of the Toronto Eaton Centre, one of city's most popular tourist destinations, the Hendrick's® CORGAN delivers a never-before seen botanically-inspired, odditory experience, featuring some of Toronto's most highly decorated organists performing an array of fanciful holiday tunes. Accompanied by cucumber carolers distributing delightfully wrapped cucumbers and dainty red roses, Canadians can ease the chaos of holiday shopping by imbibing in a remarkably tiny and tasty Hendrick's® Gin & Tonic in miniature tea cups.  

"We exist not only to tempt and tantalize the taste buds, with our essence of rose and cucumber, but also to open the mind to experiences typically attributed to those with A-typical tendencies," continued Ramchurn. "The CORGAN is a true manifestation of the unusual, the unimaginable, the whimsical, and  peculiar persona that sets Hendrick's® Gin apart, and we wouldn't have it any other way."

Designed to captivated the hearts and imagination of thousands of holiday shoppers, the Hendrick's® CORGAN will call the Toronto Eaton Centre home for two days only between 10:00 a.m. and 10:00 p.m. on November 30th and December 1st. But that's not all. Not only is this a first endeavor for the world of instrumentals, it is an Eaton Centre first as well. During the afternoons, between 2:00 p.m.  – 8:00 p.m., adult (legal drinking age) shoppers will have the opportunity to experience the first-ever consumer facing alcoholic beverage tasting to take place inside the shopping centre.  Fancy that!

To learn more about Hendrick's® Gin, or if you're just in need of some cocktail inspiration, visit https://us.hendricksgin.com/.

 
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Everywhere, USA, November 29, 2016 – Since 2012, #GivingTuesday has come to represent a worldwide effort to inspire the spirit of giving during the holiday season, raising $116.7 million online just last year. Today, in celebration of that spirit, Crown Royal Canadian Whisky is proud to introduce its new campaign, titled “Live Generously and Life Will Treat You Royally.” With a mission to inspire generosity in all of its many forms, the campaign embodies the belief that a generous life is a life well-lived and that the road to royalty is paved with integrity, charity and passion.

Crown Royal’s generous roots can be traced back to its creation in 1939 when a Canadian spirits entrepreneur welcomed the visiting King and Queen of England with a one-of-a-kind gift: a blend of his fifty finest whiskies presented in an intricate decanter and the now-iconic purple bag. Seventy-seven years later, Crown Royal upholds its legacy of producing the finest whisky, while continuing philanthropic partnerships and honoring individuals with a noble spirit.

“Live Generously” is rooted in the belief that a magnanimous approach to life is infinitely rewarding. At a time when traditional symbols of status and luxury are increasingly unattainable, Crown Royal believes that generosity reigns supreme as the greatest status symbol of all. The campaign will be powered by The Generosity Engine, a proprietary data platform currently in beta, which looks to highlight and facilitate real-time acts of generosity across the country. As we examine the facets of generosity across America, the brand seeks to reward those who are living generously.

“The notion of generosity is at the heart of Crown Royal,” said Sophie Kelly, SVP of Marketing for DIAGEO North American Whiskies. “As one of America’s most-loved, most-shared and most-gifted whiskies, we have a fortunate role in culture and with this effort, we’re using our platform to put generosity on the throne where it belongs. We hope to inspire others to share their talents, their time, their resources or simply a smile.”

The launch comes at an exciting time for Crown Royal, as the brand experiences significant growth, due in part to successful new products such as Crown Royal Regal Apple and Crown Royal Northern Harvest Rye, and a continued emphasis on innovative marketing. As the category leader, Crown Royal sold 5.2 million nine-liter cases in 2015, an 18% increase over 2014, according to Impact Databank.

The “Live Generously” campaign will feature real people, places and moments that exemplify those who live generously, no matter how big or small. Some highlights include Dallas-based country musician Ray Johnston who received a lifesaving bone marrow transplant from a complete stranger and pays it forward by sharing the gift of music with local hospital patients; military hero Omar Valentine who serves as an ambassador for Atlanta-based Healing4Heroes, which connects wounded veterans with service dogs; and bartender Brian Floyd who created the Barman’s Fund to inspire his fellow barkeeps to donate their tips to local charities in their cities.

In celebration of our campaign launch on #GivingTuesday, Crown Royal is partnering with GoodWorld, a tech startup that fuels charitable giving on social media. Together we’re encouraging people to support worthy causes by commenting #donate on participating charities’ Facebook posts, tweeting #donate at a cause’s username or by signing up at GoodWorld.me to trigger real-time donations.

As an incentive, Crown Royal will donate $1 to our longstanding partners at Packages From Home for every person who registers with GoodWorld between #GivingTuesday and the end of the year, up to $50,000. Crown Royal and Packages From Home have worked together to send nearly half a million Crown Royal Care Packages to active duty troops overseas over the past five years.

The campaign and its elements were developed in collaboration with Anomaly New York, Taylor Strategy, Vayner Media, Colangelo Synergy Marketing, starpower, Carat, Just Marketing International, Lush Life, Wasserman and Western Unlimited. “We’re incredibly proud of this work and our growing partnership with Crown Royal,” said Karina Wilsher, Anomaly New York CEO. “This is a true brand purpose. We want to inspire people to live with exceptional generosity. It’s something we should all do, now more than ever."

And as the holiday season surrounds us with the spirit of giving, Crown Royal reminds drinkers that living generously means drinking responsibly or volunteering to be a designated driver.

 
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MONTRÉAL, November 28, 2016 — Unibroue announces the launch of its most recent seasonal offering, Lune de Miel, a specialty brew arriving just in time for the upcoming holiday season.

Available for a limited time only, Lune de Miel is a Belgian-style amber ale with a beige head heralding its lusciously warm honey nuances. “Honey is added during the bottle refermentation process, to blend harmoniously with the beer's hoppy nose and spicy, herbaceous and floral flavours,” reveals Brewmaster Jerry Vietz. “Brewed with local honey, Lune de Miel is a strong amber ale on lees that has an aging potential of three years.” 

“Lune de Miel's mellow notes make it a great match for various types of dishes,” says Sylvain Bouchard, Unibroue's Beer Sommelier. “It partners brilliantly with chicken tournedos, honey mustard pork loin or mild German sausage. This divine nectar is perfect with honey-based desserts such as baklava, and with lightly scented, semi-firm washed rind cheeses, or with Cambozola or Gouda type cheeses.”

 

This carefully crafted beer was inspired by a tradition dating back almost 4,000 years. In Ancient Babylon, the father of the bride would provide his new son-in-law with an unlimited supply of mead during the first month of marriage, a period that came to be called the “honey month”. As Babylonians were using a lunar calendar, the honey month eventually became the “honey moon”. Lune de Miel got its name from this ancient tradition, as it is the French equivalent of the word “honeymoon”.

 

Lune de Miel will be available as of December 12, 2016, at retailers across Alberta and in Manitoba at the Liquor Control Commission and Independents, in 750 mL bottles (MSRP: $6.99 - $7.35). Craft beer aficionados will only have a short window of opportunity to enjoy this new seasonal beer, as it will be on sale for a very limited time.

                                                                                                                   

About Unibroue

Created in 1991, Unibroue is the leading craft brewery in Québec and among the foremost craft breweries in North America. Unibroue has carved out a special niche in the beer world with top quality products. It made history by becoming the first North American beer maker to use a brewing method inspired by the two-centuries-old tradition developed by Trappist monks in Europe—particularly in Belgium. Over the years, Unibroue has remained faithful to its origins even as it has grown to become an icon of the brewing world. It brews more than 15 beer brands and has won over 300 international medals since its inception. Unibroue is headquartered in Chambly, Canada, in the only brewing facility producing all of Unibroue's beers. For more information about Unibroue, please visit www.unibroue.com

 

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