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MOUNT PROSPECT, Ill., July 9, 2018 /PRNewswire/ -- THE HOUSE OF ANGOSTURA® is inviting consumers and bartenders alike to slap, pour, dash and swizzle into Summer 2018 with cocktails and mocktails flavored by bartenders' essential ingredient, ANGOSTURA® aromatic bitters and ANGOSTURA® orange bitters. To celebrate the Summer of Swizzle, ANGOSTURA is hosting Swizzle Royale – a North American bartender competition and U.S. consumer contest running from July 9 to August 31 – that invites amateur and professional bartenders to showcase their unique swizzled creations, because summer celebrations are better with a swizzle. 

 

Swizzling is the process of mixing a drink with a swizzle stick to stir still drinks, take the fizz out of sparkling ones and circulate ice within a beverage for the perfect degree of dilution. It is a lesser-known bartending technique that brings big flavor to a range of cocktails and mocktails: "Swizzling has a history closely intertwined with ANGOSTURA bitters and the brand's roots on the islands of Trinidad & Tobago," said Alex Kirles, ANGOSTURA bitters U.S. Brand Ambassador. "ANGOSTURA aromatic and orange bitters are the essential ingredients to bring signature swizzled drinks to life – taking tiki classics to new heights just in time for summertime sipping."

Swizzle Royale will unfold in two parts: a series of in-person competitions for established mixologists, and a digital contest for amateur and home bartenders: "ANGOSTURA is educating people about the art of swizzling so that cocktail and mocktail lovers can make and enjoy these refreshing island favorites at home, while convincing professional bartenders of swizzles' rightful place as fixtures on beverage menus around North America," said Mitch Cooper, Brand Manager, Mizkan America, Inc., the U.S. and Canadian distributor of ANGOSTURA bitters. "People know when to stir, shake and blend – it's time to highlight all of the delicious drinks perfected by the swizzle."

The Swizzle Royale digital contest engages over-21 consumers across the U.S. to swizzle and share their own delicious cocktail or mocktail concoctions through the #SwizzleContest. Swizzologists looking to enter the contest must share their one-of-a-kind swizzled recipes on Instagram, in the form of an image, boomerang or video. The post's caption must also include the drink's original name, the recipe ingredients and method (expressed in ounces, drops and/or dashes) and the hashtags #SwizzleContest and either #Angostura or #Angosturabitters. Participants must also follow @AngosturaHouse on Instagram for their entry to be considered valid. Additionally, each recipe entry must incorporate ANGOSTURA aromatic bitters, ANGOSTURA orange bitters or both within the swizzled cocktail or mocktail, and not contain another bitters brand. After all, no swizzle is complete without ANGOSTURA bitters.

Entries will be judged by a panel of experts, ranking swizzles by criteria including appearance, creativity of ingredients, use of ANGOSTURA aromatic bitters and/or ANGOSTURA orange bitters and creativity of the cocktail or mocktail's name. The Swizzle Royale Instagram contest Grand Prize winner will receive an all-expenses-paid trip to Austin, Texas to attend the Austin City Limits Music Festival with THE HOUSE OF ANGOSTURA in October, where their winning swizzled creation will be featured at the ANGOSTURA bitters VIP booth throughout the festival to continue the Summer of Swizzle all year long. 

The event series will invite top bartenders from across the U.S. and Canada to compete live in seven cities, challenging their skills by testing their own spins on a range of swizzled drinks in a competition hosted at local bars and judged by industry leaders. The competition will encourage bartenders to showcase their love and knowledge of swizzles while testing their creativity, personality and speed in preparing swizzled cocktails and mocktails. Competitors in cities across North America will face off for the chance to be crowned the Swizzle Royale Champions and will receive prize packages that include custom bartender bags, assorted ANGOSTURA products and bragging rights in their home cities. The series will be making stops at the following venues throughout the summer:

  • 6/24 – Washington D.C.: Archipelago
  • 7/1 – Tampa: Hotel Bar 
  • 7/29 – Toronto: Miss Thing's Cocktail Bar
  • 8/5 – Oakland, CA: Hello Stranger
  • 8/12 – Denver: Adrift Tiki Bar
  • 8/19 – Montreal: Bar Le Lab – Lab Quartier des Spectacles
  • 8/26 – Seattle: Navy Strength

To find official contest rules, learn more or submit your own swizzled cocktail or mocktail to the contest, visit www.SwizzleRoyale.com or follow along on Instagram, Facebook and Twitter

 
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TORONTO, July 9, 2018 /CNW/ - Corby Spirit and Wine is thrilled to introduce an exciting new product just in time for summer: J.P. Wiser's Old Fashioned Whisky Cocktail. This product aims to bring the experience of the classic whisky cocktail from behind the bar to more convenient occasions at home.

 

"With the help of Canadian bartenders, we sought out the perfect Old Fashioned," says Dr. Don Livermore, Master Blender. "While an Old Fashioned seems like a simple cocktail with basic ingredients, it can also be tricky to match the right whisky with simple syrup, sweet orange, and bitters. With the J.P. Wiser's Old Fashioned, we were determined to match all the ingredients in the right proportion."

According to Google Trends1 and Drinks International2, the Old Fashioned is the World's Best-Selling Classic Cocktail for the fourth straight year and the #1 searched whisky cocktail on Google over the past twelve months.

"Our research shows that more Canadians are wanting to experience the Old Fashioned beyond the traditional bar setting," says Sam Jacobs, Canadian Whisky Brand Manager, Corby Spirit and Wine. "We believe we're changing the cocktail game by providing an easy solution for consumers to make consistent classic cocktails at home for friends and family."

How to serve J.P. Wiser's Old Fashioned Whisky Cocktail in three easy steps:

1.    Pour over ice.
2.    Stir.
3.    Add an orange peel. (optional)

J.P. Wiser's Old Fashioned Whisky Cocktail will be available across Canada:

  • British Columbia / Alberta / Newfoundland / Manitoba: July 2018
  • Saskatchewan / Ontario: August 2018

Quebec: October 2018 

 
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July 6, 2018

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TORONTOOnt. (July 6, 2018) — The box may look a little different, and the label has more information on it than you may be used to seeing on a bottle or can of beer, but make no mistake within that bottle remains a pure Canadian pilsner.

As the Canadian summer approaches — high time for Canadian beer drinkers — Steam Whistle Brewing is in the midst of a packaging refresh. This includes a streamlined and more prominent steam whistle as the centerpiece of the company’s logo, but perhaps the most significant change is the inclusion of a nutritional and ingredients label. 

“Canadian brewers are not required to list their ingredients on their label, but we are proud of what goes in our beer, and almost more importantly what doesn’t go into our beer,” says Tim McLaughlin, Director of Marketing with Steam Whistle Brewing. “The government may permit brewers to use up to 109 ingredients in the making of beer, including foam enhancers, corn syrup, filler, additives and artificial flavours. It makes you wonder, if no one else is listing their ingredients, then what is in your beer?” 

Steam Whistle’s brand refresh is reflective of the world-class, European-inspired Canadian beer it makes. The iconic steam whistle at the heart of the logo has been simplified for use across multiple channels and platforms. The packaging is being given a premium treatment, with the incorporation of platinum as a brand colour complementing the green for which Steam Whistle is already well known.

But the refresh is about more than just the visual identity of Steam Whistle. It is putting a renewed emphasis on the authentic European brewing traditions the company uses, adhering to the strict standards of the Bavarian Purity Act of 1516. 

“The cleaner appearance of the new brand connects directly with our beer — all-natural, nothing added, nothing watered down, nothing to hide,” says McLaughlin. “It makes for a more pure pint of pilsner, and you will see the difference in the taste.”

For more information, please visit www.steamwhistle.ca</a></p>"

 
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GRIMSBY, Ontario, July 06, 2018 (GLOBE NEWSWIRE) -- Andrew Peller Limited (TSX:ADW.A) (TSX:ADW.B) (“APL” or the “Company”) today announced the appointment of Steven Attridge as Chief Financial Officer and Executive Vice President of Information Services effective September 4, 2018.

Steve joins Andrew Peller with over 25 years of experience in progressively senior roles spanning leading organizations in both hospitality and consumer products. He has spent the last seven years as Chief Financial Officer of Mastronardi Produce Ltd., where he played a critical role in enabling the execution of their growth strategy.  Prior to Mastronardi, Steve spent eleven years at Maple Leaf Foods Inc., where he held progressively senior Finance roles, including Senior Vice President of Finance at both Canada Bread Company and Maple Leaf Fresh Foods.

Steve is a well-rounded finance leader with a proven track record of growing and managing successful companies. At APL, Steve will be responsible for leading the Company’s Finance and IS functions in support of the Company’s overall growth agenda.

Steve will succeed Peter Patchet who has been serving as acting CFO since March 16th on an interim basis during the search process.

“Steve brings significant senior expertise to our Finance and IS functions and will play a critical role on our leadership team. Steve’s leadership will be instrumental in driving our growth strategy to position APL for future success,” said Randy Powell, President. “We also thank Peter Patchet for his contributions through the search process and wish him all the best in his retirement.”

 

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