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TORONTO, Oct. 1, 2020 /CNW/ - Whiskey and coffee have always belonged together, so it was about time someone united them in a modern way. Jameson Irish Whiskey is offering a fresh take on the two distinctive tastes with the new, limited-edition Jameson Cold Brew, an Irish Whiskey infused with natural cold brew coffee flavor.

Espresso and cold brew culture in Canada continue to grow. "Coffee and Irish whiskey are no strangers in the glass, and Jameson knew there was more to this story. And so began the search for a fresh new take on this classic combination." says Rohana Bhatti, the Jameson Brand Manager for Corby Spirit and Wine.

The result is Jameson Cold Brew, the newest innovation from the Jameson family, blending the smooth taste of triple distilled Jameson with 100% Arabia coffee from Brazil and Columbia, with notes of toasted oak and dark chocolate.

Did you know? (According to the Canadian Coffee Association)

  • Coffee is the most popular beverage among adults in Canada (even more than water!)
  • Canadians drink on average 2.8 cups of coffee daily
  • Espresso and Cold brew culture are booming in Canada

Over ice, mixed with tonic or shaken up in a cocktail, Jameson Cold Brew is the perfect option for daytime occasions and at home consumption — and it is best shared amongst your close friends.

Get your Jameson Cold Brew experience started with these simple ways to enjoy it:

  • Jameson Cold Brew & Tonic — Take this popular drink from the café to the bar. Refreshing and simple to make: Fill a highball glass with ice and pour in 50mL of Jameson Cold Brew. Top glass with 125mL of tonic water and garnish with a wedge of orange.
  • Jameson Cold Brew on the Rocks — The simplest way to enjoy your cold brew. Fill a glass with ice, and pour in a shot of Jameson Cold Brew. It is a classic blend of the richness of coffee and the smooth taste of Jameson.

Jameson Cold Brew will be available in select stores across Ontario, British Columbia and Alberta starting October. Each bottle is 30% ABV, and is priced in line with a regular bottle of Jameson Irish Whiskey.

 
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KELOWNA, BC, Sept. 29, 2020 /PRNewswire/ - The Valens Company Inc. (TSX: VLNS) (OTCQX: VLNCF) (the "Company" or "The Valens Company"), a global leader in the end-to-end development and manufacturing of innovative, cannabinoid-based products, today announced the launch of a new higher potency cannabis-infused beverage, Summit 10, under a white label agreement with A1 Cannabis Company (a subsidiary of Iconic Brewing) ("A1 Cannabis" or "A1").

Summit 10, a lemonade iced tea containing 10mg of THC, is the third addition to The Valens Company and A1's line of cannabis-infused beverages. Available in a 355ml bottle, Summit 10 differentiates from the previously released 2.5mg THC-infused Summit beverage, with a flavour profile of citrus and black tea and a higher potency level.  Summit 10 was developed using SōRSE by Valens emulsion technology and is designed for consumers seeking a higher dosage product with faster observed onset times and reduced offset times, housed in a resealable bottle for convenient and controlled consumption.

Earlier this year, The Valens Company introduced its first line of cannabis infused beverages in partnership with A1 Cannabis – Basecamp, a CBD-forward iced tea, and Summit, a THC-forward citrus-flavoured water. Both have quickly gained popularity in the Canadian cannabis-infused beverage market, receiving acclaim for their differentiated taste and customizable dosing from the industry and consumers alike.

"As an anticipated addition to A1's cannabis-infused beverage line, we bring Summit 10 to the Canadian market, a reimagined THC-forward formulation with more potency and differentiated taste, but with the same quality consumers have come to favour in Summit," said Tyler Robson, Chief Executive Officer of The Valens Company. "As the Canadian cannabis-infused beverage market matures, it is our commitment to continue to innovate and differentiate for our partners using SōRSE by Valens, but also reinvent trusted products that offer customizable experiences in various potency levels and taste profiles to meet a wide range of consumer preferences. We are thrilled to launch Summit 10 as part of our continued collaboration with A1 Cannabis to introduce new products and increase our collective market share in the rapidly growing beverage segment in Canada."

Summit 10 is expected to first launch in mid-October in Alberta online and at select retailers, with British Columbia and Ontario to follow shortly after. The Valens Company and A1 Cannabis also expect to release a zero sugar Summit 10 beverage this fall.

 

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