Published Date

LONDON, March 9, 2020 /PRNewswire/ -- Johnnie Walker is delighted to announce the launch of a new Scotch whisky honouring Johnnie Walker Master Blender Jim Beveridge's forty years of exceptional craft and dedication to whisky.  


Johnnie Walker Master's Ruby Reserve is made from some of the finest Scotch in the Johnnie Walker reserves, with Jim personally selecting eight exceptionally rare whiskies that evoke his earliest whisky-making memories to create a unique Scotch that provides a window into his distinguished career. 

Johnnie Walker Global Brand Director, John Williams said: "Jim is a giant of our industry and we wanted to make sure we marked this milestone with a truly special whisky. It was a pleasure to ask Jim to craft a Scotch that paid tribute to those whiskies that have left an indelible mark on his career."   

All the whiskies used to create Johnnie Walker Master's Ruby Reserve are at least forty years old and only 398 bottles are being released - an extremely limited run of an incredibly rare liquid.

Jim, who was recently awarded an OBE for his services to Scotch, has dedicated the last four decades to creating extraordinary whiskies that have been enjoyed in more than 180 countries around the world.

For this celebratory limited-edition, Jim, working closely with his team of whisky makers, has chosen whiskies from the 'ghost' distilleries of Cambus, Carsebridge, Pittyvaich and Port Ellen, all perfectly balanced with highly-aged expressions from Talisker, Royal Lochnagar, Glendullan and Cragganmore.

Jim said: "Every whisky that has gone into the creation of this new expression holds a special place in my heart. I worked at each of these distilleries during various points of my career and the flavours and smells of those whiskies transport me back to very happy times throughout my career at Johnnie Walker.

"The 'ghost' whiskies from Cambus, Carsebridge and Pittyvaich bring layers of rich fruit flavour. We've combined this with the flavours of dark chocolate, plums and cherries found in the wonderfully aged expressions of Royal Lochnagar, Glendullan and Cragganmore and the soft aromatic sea salt notes of Talisker and Port Ellen – creating a beautiful, full-bodied whisky."  

This exceptional whisky is presented in a beautiful, hand-crafted golden-red Baccarat crystal decanter. This emblematic colour - a tribute to Jim's ruby anniversary and a hallmark of Baccarat's most exceptional pieces - is the embodiment of unique craftsmanship handed down from generation to generation since the mid-19th Century. Clear crystal is gradually fused with 24-carat gold powder at exactly 540°C to achieve the iconic golden red finish.      

In addition to marking Jim's ruby anniversary, in 2020 Johnnie Walker will be celebrating 200 years of pushing boundaries with a number of new releases and the opening of Johnnie Walker Princes Street - a landmark visitor experience in the heart of Edinburgh, Scotland.

Johnnie Walker Master's Ruby Reserve has an ABV of 43% and a RRSP of GBP15,000 (including duties and taxes), on sale now.

Please enjoy Johnnie Walker responsibly.

Published Date

March 9, 2020

Yellow Tail and Casillero del Diablo top the Wine Intelligence Global Wine Brand Power Index for third year in a row amid declining brand power as a whole in the wine category


Building on feedback from over 20,000 wine consumers in 21 markets – representing 380 million wine drinkers globally – the third annual Wine Intelligence Global Wine Brand Power Index is tracking decreasing consumer awareness levels, albeit at a less steep rate than the previous edition of the report. This year, recalled purchase levels are also lower, most likely a factor of reducing awareness levels.

The Wine Intelligence Global Wine Brand Power Index 2020 incorporates consumer feedback from six key brand health measures and an index is calculated at a global level as well as at a country level across 21 key wine markets. As well as expanding the scope of the Index by one market, the mix of markets has changed slightly: Chile, Denmark and Switzerland have been removed, while Colombia, Finland, Hong Kong and Mexico have been added.


Yellow Tail and Casillero del Diablo once again top the Global Wine Brand Power Index, claiming the top two spots, respectively. As such, Australian and Chilean brands perform very well in the index relative to the size of wine production in these countries. In addition, a third of the top 15 is comprised of US brands – notably Gallo and Barefoot – which in part is due to the influence of the large US wine drinking population in the study, and the affinity American consumers show towards domestic wines.

Notable movers on the Global Wine Brand Power Index include Barefoot, which has jumped 8 places to make it into the top 5, and Frontera, which has climbed seven places to make 8th in the index. Santa Carolina has also climbed seven places to tie for 12th with Beringer. On the other hand, Mouton Cadet has fallen 5 places to 10th and Robert Mondavi has fallen 7 places to sit at 14. Torres has also climbed two places to make it into the top 15 this year.  


Commenting on the report, CEO Lulie Halstead said: “The advantages of a powerful brand are clearly demonstrated in the global wine market today. However the path to becoming a power brand is becoming harder, as consumer knowledge levels in the wine category decline and ‘noise’ from other drinks categories increases.”



Published Date

Kelowna, B.C., March 5, 2020 – Valens GroWorks Corp. (TSXV: VLNS) (OTCQX: VLNCF) (the “Company”, “Valens” or “The Valens Company”), a global leader in the end-to-end development and manufacturing of innovative, cannabinoid-based products, today announced the launch of a line of cannabis-infused beverages, produced under a white label agreement with A1 Cannabis Company (a subsidiary of Iconic Brewing). The launch demonstrates Valens’ leadership and excellence in the development and manufacturing of Cannabis 2.0 products, as the Company continues to successfully commercialize cannabis-infused beverages within the Canadian market.

The new line of beverages includes BASECAMP, a CBD-forward iced tea, and SUMMIT, a THC-forward citrus water. BASECAMP will be available at select retailers throughout Ontario in the coming days, with additional markets expected to follow. SUMMIT is expected to be available at select stores in the coming weeks.

SUMMIT and BASECAMP were developed using the SōRSE by Valens emulsion technology which transforms cannabis oil into water-soluble forms for use in beverages, edibles, topicals and other consumer products while eliminating cannabis taste, colour or smell. The technology provides a number of advantages including faster-observed onset times compared to other infused beverages and edibles; a significant reduction of offset time; an ability to use lower doses of cannabinoids due to enhanced bioavailability; and increased consistency and stability with the potential to achieve more than one-year shelf life.

“Our agreement with A1 demonstrates the strategic value of partnering with leading companies that share our vision and reinforces our commitment to launching the Cannabis 2.0 products that consumers are looking for,” said Tyler Robson, CEO of Valens. “This is the next step in the execution of our strategy to introduce innovative, high-quality products that deliver safe and customized user experiences.”

The Canadian market for cannabis beverages is growing rapidly, and according to a report by Deloitte, it is expected to reach C$529 million on an annual basis. Additionally, the firm projects that in Canada alone, consumers are expected to spend C$1.6 billion annually on cannabis extract-based products (including beverages).

Cole Miller, CEO and Founder of A1 Cannabis Company, said, “We are incredibly proud to introduce the SUMMIT and BASECAMP beverages in partnership with Valens, and are fully confident that they will meet the taste and quality expectations of Canadian consumers who have been waiting eagerly for cannabis-infused beverages.”

Under the terms of the white label agreement between Valens and A1 Cannabis Company, a minimum of 2.5 million cannabis-infused beverages will be produced over five years, with the opportunity to expand on the partnership with new product offerings in the near future.

Published Date

Toronto, ON, March 3, 2020 – Captain Morgan is coming to Canada via the grand stage of Major League Soccer (MLS), joining the league’s teams, players and dynamic match-day atmosphere at stadiums and MLS national broadcast partners.


At a time of incredible growth for Major League Soccer, Captain Morgan today announced a multi-year partnership to become the official rum partner of MLS Canada. Captain Morgan wants the millions of passionate soccer fans of legal drinking age across Canada to rally their crews and get ready for what will be an extraordinary 25th MLS season.


As part of a wide-ranging partnership, building on Captain Morgan’s existing partnership with Toronto FC, MLS and Captain Morgan will collaborate on a multi-touchpoint marketing campaign. The campaign will extend to MLS venues through field-signage at MLS Canada’s three clubs.. Captain Morgan will also be featured in broadcast ads on TSN and TVA sports, as well as MLS digital platforms.


“We are thrilled to extend our partnership with MLS to Canadian soccer fans of legal drinking age, further connecting crews across Canada to their favourite soccer teams and rallying together to create exciting fan experiences,” said Mark Phillips, Director of Marketing, Diageo Canada. “We know soccer has a passionate and growing fan base here in Canada and we want to recognize that by bringing fans together to celebrate responsibly with Captain Morgan. Our partnership with MLS is a true testament to Captain Morgan’s commitment to providing soccer fans of legal drinking age with exciting experiences, whether they take in a match at home, in their local bar or celebrate a win in-arena.”


A true, spirited mix between Captain Morgan and MLS developed last year, when the two first announced their partnership in the U.S. and with five American MLS teams. The global soccer league and Captain Morgan have always stood for infectious fun for the crews of legal drinking age that take in a match or celebrate good times with a cocktail. MLS is a league on an unprecedented growth streak, with teams in Miami and Nashville beginning play in 2020 and four more to come in the near future. A beloved and growing sport, soccer in Canada and the U.S. has tripled in popularity in the last decade and is tied for second-most popular to watch among all spectator sports, [MM1] making this an exciting and timely partnership expansion for both MLS and Captain Morgan.


“We are excited to welcome Captain Morgan to our lineup of partners” said Diego Moratorio, General Manager of MLS Canada. “Captain Morgan has already demonstrated how much it believes in MLS and the growth of the sport in North America and is now extending its commitment to Canada, where we will collaborate to raise the popularity of our league to even higher levels. This will be a fun and innovative partnership for many years to come.”


Beginning this month, legal drinking age fans will also see the national TV commercial from Captain Morgan celebrating this new partnership. Whether you’re taking in a match at the stadium or watching it from the pub with friends, always enjoy Captain Morgan responsibly. Captain’s orders! 

Published Date

TORONTO, March 4, 2020 /CNW Telbec/ - Appleton Estate Jamaica Rum, a global leader in premium rums, announces the storied brand's global relaunch that debuts in Canada in early 2020. Canadians will be the first market in the world to be introduced to the newly designed packaging, including a reimagined bottle and label, and the release of a new premium aged blend. The international rollout begins in Ontario and then continues nationally across Canada before moving onto other markets globally.


A sleek, contemporary version of the iconic bottle shape is accompanied by a sophisticated new cork closure. Beneath the closure, the neck label illustrates Appleton Estate located in Jamaica's Nassau Valley, followed by an embossed "1749" stamp in the glass, marking the date of the Estate's establishment.  The new label tells the story of each rum blend, as well as details on the unique production process; aged in the tropical climate of Jamaica and crafted with Jamaican limestone-filtered water, with no added flavors.

The centerpiece of this new label is the Appleton Estate Jamaica Insignia, where five iconic Jamaican design emblems unite to tell the story drawn from one inspiring source- Jamaica itself. Master Blender Joy Spence's signature indicates a badge of credibility. "We're unveiling a fresh look for both our permanent collection of rums and our limited-edition versions, while maintaining our commitment to exceptional liquid," says Spence. "With this relaunch, Appleton Estate proudly celebrates our Jamaican heritage in a thoroughly modern way. I'm also excited to introduce two new blends as we enter a new era for our brand. We hope that our new look and feel elevates the high-end cocktail and the sophisticated sipping experience, while continuing to spread the joy of rum, globally."

The new 8 Year Old Reserve, crafted by Joy Spence to commemorate the 250th anniversary, is the most versatile expression of aged rum, revealing aromas of spicy fruit and oak, followed by hints of honey, vanilla and our signature orange peel note. Brilliant in a honeyed bronze colour this new blend will introduce Appleton Estate's 8 year old minimum age statement that will result in a taste profile that is smoother, richer and fuller given the additional time in oak barrels.

"As a leading supplier of premium spirits, we are committed to premium+ rum given growth trends and long-term potential. Appleton Estate, and the many premium elements of its relaunch, is now poised to lead this charge," says Julka Villa, Managing Director of the Campari Group. "The consumer palate has become much more sophisticated.  Appleton Estate's range boasts some complex and elegant expressions, which inspire us to both educate and dazzle. This relaunch gives us the opportunity to illustrate Jamaica's rich history and geography, as we reinvent ourselves and speak to a new consumer."

As consumers seek distinctive experiences and more meaningful connections to brands, Appleton Estate is one of the few rums in the world to claim a terroir, and the only rum with one as unique as the Nassau Valley. Appleton Estate rums are produced from 'cane to cup' with each step of the production process  carefully managed – from harvest and creation of our molasses to distillation, blending and bottling. Every barrel used in our blends is hand selected by Master Blender Joy Spence and her team.

"Creating our rum is a labour of love and a true art," says Master Distiller Spence. "Jamaica has a pulse unlike anywhere else, and this vibrant energy gets channeled into everything we do, especially our world-class rums."

The global relaunch will commence with the introduction of Signature, 8 Year Old Reserve, and 12 Year Old Reserve Casks rums. Holiday 2020 will commence the launch of the redesigned 15 Year Old Black River Casks and 21 Year Old Nassau Valley Casks.

For more information visit: and


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