Published Date

PARIS, Oct. 6, 2020 /PRNewswire/ -- After opening its first worldwide boutique in Beijing in 2016 followed by London and Xi'an in 2017, LOUIS XIII now brings the same experience to an immersive e-boutique platform that takes visitors on a journey through its key values of time and experience. Thanks to a holistic and virtual expression, the LOUIS XIII e-boutique reimagines the online shopping experience by offering exclusive, user-centric benefits such as access to an exclusive online concierge service, personalization services and to limited edition products.

To view the Multimedia News Release, please click:

Experience over commerce

The e-boutique offers a unique user experience that enables visitors to explore the world of LOUIS XIII by conveying a sense of perpetual movement and exquisite craftsmanship. It reimagines the online purchase experience thanks to exclusive functions that provide the client with a deeper insight into the LOUIS XIII story. LOUIS XIII sets a new benchmark with this approach: transforming online purchasing into a cultivated luxury experience offering for example private personal contact with LOUIS XIII's Ambassadors, access to limited edition products, customization and an instant premium delivery.

Client-focused functionality

In addition to giving clients the ability to register for unique events in the world's major cities, the website also offers custom engravings on decanters and glasses, personalized text gift messages to accompany purchases.

This self-discovery guide enables clients to locate bars, hotels, restaurants and certified retailers of LOUIS XIII cognac, while A Portrait to Treasure offers clients the opportunity to have their special moments captured by a photographer. My Collection, a personal collection space, can be configured with the client's preferences and itemizes the client's purchase history, making it easy for them to reorder. LOUIS XIII's most valued clients will also have access to a pre-ordering system and a privileged direct contact with a LOUIS XIII Private Director.

As well as being able to purchase LOUIS XIII cognac, exclusive accessories, special gift sets and real-life experiences directly through the e-boutique, clients can also discover serving suggestions, advice on how to conduct their own LOUIS XIII tasting ceremony. The online concierge service is available to offer further insights and answer any questions clients may have.

The LOUIS XIII e-boutique is now available in the UK in English at

This email address is being protected from spambots. You need JavaScript enabled to view it. 

Published Date

Celebrating All Things Apple! 

Every autumn crisp, refreshing apples are in season. Whether you are planning a visit to your local orchard or baking a confection with dashes of cinnamon and nutmeg, now is the perfect time to celebrate the humble apple in all of its forms. Glenmorangie Original complements this fall fruit in a cocktail recipe sure to warm you from the inside out. Developed by Christopher Cho, co-founder and co-owner of Grassroots Restaurant Group from Saskatoon, be sure to try his recipe The Orchard today!

The Orchard

1.5 oz Glenmorangie Original

0.75 oz Cinnamon & Chipotle Syrup

0.75 oz Apple Cider

2 Dashes of Bittered Sling Crab Apple Bitters

Garnish: Grated Cinnamon & Dehydrated Apple Slice

Method: Add ingredients to a cocktail shaker and shake. Pour into a coup glass and garnish. 


Your Favourite Book, a Warm Blanket & The Perfect Cocktail

The perfect autumn activity – being cozy, while reading a good book and drinking a cup of coffee. For those caffeine lovers that enjoy it hot, iced, or straight from the bean this recipe demonstrates a delicious alternative to indulge your caffeine fix. By Mixologist, Darren O’Grady, puts his twist on the classic Old Fashioned highlighted by the use of this beloved bean. 

Kaldi Old Fashioned

2 oz Glenmorangie Original

0.5 oz Coffee Syrup (filter coffee 1:1 Demererra Sugar)

2 Dashes Fee Brothers Aromatic Bitters

Garnish: Orange Twist

Method: Stir ingredients in glass. Garnish as desired. 

Freddy. Michael. Ardbeg Wee Beastie. 

Three things that can send shivers down your spine. Enjoy the newest addition to the Ardbeg family – Ardbeg Wee Beastie. An explosive mouthfeel of chocolate, creosote and tar; no need to look under your bed or in the closet, this untamed whisky is making its mark. 

To be served and enjoyed simply, this bold whisky pairs perfectly with your favourite Halloween flick for a frightfully great night!

Published Date

October 5, 2020 (New York, NY)- The Craft Beer Marketing Awards (CBMA’s) announced its 2021 Awards Program is expanding and will accept entries from around the world in beer, hard seltzer, and cider. Entries are open from October 1, 2020 and will be accepted through January 29, 2021.

The CBMA’s was founded last year and features 30 categories that celebrate the very best of beer marketing and the teams, and individuals behind them. Breweries, their agencies, artists and marketing partners are invited to enter their top work. Most notably new this year is a special Pandemic Marketing Category which looks at original marketing done during Covid-19.



ENTRY PERIOD: NOV 8, 2020-JANUARY 29, 2021 

JUDGING: FEB 8-MARCH 6, 2021  

WINNERS ANNOUNCED: Week of March 29, 2021 @ CBC event (TBD) and live stream

Entries will be divided up into five regions: The Americas, UK, Europe, APAC – Asia & Pacific (including Australia & New Zealand), MENA, Africa & Beyond 

Platinum and Gold Crushies will be awarded in each region. Newly designed Global Crushies will be unveiled soon and will be awarded to those who opt-in for an extra entry fee to be judged at a global level in addition to a regional entry.

All categories are judged by an influential and respected panel of beer, marketing, and design experts. The CBMAS judging process is a robust, credible, and transparent digital scoring system.

The 2021 CBMAs consist of 30 categories that cover all aspects of brew marketing – from labels to logos and tap handles to taprooms. Entry is open to anyone involved in marketing within the brewing industry.

Some of the award categories include:

Best Can Design

Best Tap Handle Design

Best Original Video

Best Merchandise Design

Best Use of Social Media

Best Website Design

Beer Marketing Wild-Cards, like Coolest Taproom

Best Pandemic Marketing (New)

To see the full list of categories, click here.

Published Date

With the leaves beginning to change colour and the temperatures getting crisp, there’s no doubt that whiskey season is upon us. And there’s no better way to celebrate whiskey season than with a unique dram customized for the province. With Alberta whiskey making a global name for itself in recent years, there’s another player on the Alberta whiskey scene that is offering a truly unique tasting experience for Calgarians – Maker’s Mark Private Select One18 Empire. 

In collaboration with the team at One18 Empire, Maker’s Mark has developed a unique Maker’s Mark Bourbon that is now available for a limited time at the local restaurant and whiskey bar. The spirit is well-round rounded, creamy on the palate and boasts notes of dark coffee, baking spices, ripe fruit and caramel. 

The Private Select program is helmed by Jane Bowie, a true woman in whiskey, who oversees this unique process of bourbon customization.

Available at the One18 Empire (located inside the Calgary Marriott Downtown Hotel), this unique bourbon is being featured in the restaurant and whiskey bar’s popular Black Walnut Old Fashioned cocktail.

Published Date

Hendrick’s Gin celebrates the second anniversary of the opening of the Hendrick’s Gin Palace with the release of a 4-minute film that takes viewers on a whirlwind tour of the unlikely sights, people and tastes within the Hendrick’s Gin Palace distillery.


Access to the Hendrick’s Gin Palace, which sits on the South Ayrshire coast of Girvan, Scotland, is strictly by invitation only.  Since it opened in October 2018, Ms Lesley Gracie, Master Distiller of Hendrick’s, has welcomed over 1,700 international guests from the realms of bartending, media, and culture, sharing some of the secrets of the creation of this most unusual gin.

While Ms Lesley Gracie continues to experiment in her lab at the Hendrick’s Gin Palace, due to COVID-19 she is temporarily unable to welcome guests to her wonderful playground, so Hendrick’s needed to utilise another way to bring its most peculiar process of making gin to the world.  A cinematic tour of the distillery, which marries the real and surreal brand worlds of Hendrick’s whilst being simultaneously educating and entertaining, proved to be just the ticket.

The film was designed to bridge the gap between the hyper-real Hendrick’s brand world and the very real Hendrick’s Gin Palace and provide a greater understanding about the highly inefficient and remarkably peculiar process that goes into making Hendrick’s Gin.  The film was produced by Saturday Studios, directed by BLOK, the script tweaked by the brilliant Joe Coles and stars The Gazebo Effect’s Max Berendt and Hendrick’s Global Brand Ambassador, Mr. Ally Martin.

Ally Martin, Hendrick’s Global Ambassador commented: “When I first joined Hendrick’s Gin, acting was nowhere to be seen on the job spec but given the highly theatrical nature of how we bring Hendrick’s Gin to life, it now seems to be an essential part of my day job.  Telling the liquid story is important to us.  The thing that makes us unusual isn’t our delightful and charming events, it’s not our brand world, and it isn’t even our cucumber garnish.  Everything we do and every way we behave links back to one thing and one thing only: our liquid.  Seeing that liquid being brought to life in this way is an incredibly useful tool in our global advocacy efforts.”

The Hendrick’s Gin Palace distillery tour film sees a fictional roving reporter jump down from a hot air balloon into the private walled garden in front of the Hendrick’s Gin Palace, where he is then whisked away on a telling tour of the palace.  After fighting through the foliage in one of the distillery’s hothouses, where Ms Lesley Gracie tends to all manner of unusual botanicals, our reporter proceeds to take notes as Ally Martin, Hendrick’s Global Ambassador, hurtles the names of the 11 different botanicals used to make Hendrick’s Gin at him.  The pair then visit the imposing still rooms that dominate the distillery and comprise two utterly dissimilar stills: a vintage Carterhead and an antique Bennett still.  Then suddenly a surreal dream scene reminiscent of American Beauty ensues, depicting the consummation of the gin with its coup de grâce of rose and cucumber.


The film’s release also coincides with International Gin & Tonic Day on October 19.  From a drink once at risk of falling out of favour, gin has come roaring back in popularity, and well over 200 million Hendrick’s Gin & Tonics are now being imbibed globally each year.  Hendrick’s Gin is widely credited with sparking a ginnaissance and since its launch in 1999, Hendrick’s Gin is now enjoyed in over 90 countries worldwide. 

The recent expansion of capacity at the Hendrick’s Gin Palace has allowed Ms Gracie to release a number of curious concoctions.  Finally, she now has the space and resources to innovate at scale; which she’s already made good on by releasing no less than three limited edition gins from the Cabinet of Curiosities globally: Hendrick’s Midsummer Solstice, a floral celebration of midsummer, Hendrick’s Amazonia, a tropical gin based on Lesley’s memories of her Venezuelan expedition, and a once in a blue moon release of Hendrick’s Lunar Gin, set to expand its footprint beyond the shores of the UK in 2021.  Experiments abound in Lesley’s lab, and just last year she led Hendrick’s first foray outside of the gin category with Hendrick’s Absinthe, which reimagines absinthe as a super-premium botanical spirit designed to be mixed into modern cocktails.  Rumour has it there are more new creations in play.


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