Published Date

CLERMONT, Ky., Nov. 15, 2018 /PRNewswire/ -- Knob Creek®, a leader of the rye whiskey category since the introduction of its signature Knob Creek® Straight Rye Whiskey in 2012, is excited to announce the launch of its most unique rye expression to date, Knob Creek® Twice Barreled Rye. A first for the brand, Knob Creek Twice Barreled Rye presents the brand's signature straight rye whiskey, secondarily finished in new, charred American oak barrels to deliver a harmoniously smooth and robust rye.

The newest expression in Knob Creek's extensive rye whiskey portfolio, Knob Creek Twice Barreled Rye is an embodiment of the brand's dedication to hard-earned flavor. Patiently aged to taste and bottled at 100 proof, Knob Creek Twice Barreled Rye presents the rich and savory notes signature of the brand's classic rye whiskey, amplified by robust oak and warm spice notes with a touch of sweetness from the secondary barreling process. The result is a bold whiskey with a completely new flavor profile to the brand's highly awarded line up.

"Rye whiskey is more popular than ever, and I'm proud Knob Creek plays a role in that," said Fred Noe, Beam Family 7th Generation Master Distiller. "I've enjoyed experimenting with unique ways to amplify our classic rye whiskey to give whiskey fans something new and exciting, and I think we've done just that with Knob Creek Twice Barreled Rye. I hope everyone has a chance to enjoy this new whiskey with friends and family as we enter the holiday season."

Carefully tasted by Noe through aging and secondary finishing until the whiskey achieved the robust and balanced flavor profile he envisioned, Knob Creek Twice Barreled Rye is bottled with the following characteristics:

  • Proof: 100
  • Color: Honey Gold
  • Aroma: Powerful oaky aroma with subtle notes of brown sugar, vanilla, nutmeg and rye spice
  • Taste: Well-rounded sweetness, with secondary notes of toasted wood and warm baking spices
  • Finish: Lingering oak and spice, warm finish
  • Sipping Suggestions: Knob Creek Twice Barreled Rye is best enjoyed neat, over ice or in an Old Fashioned

Knob Creek Twice Barreled Rye joins a growing lineup of rye whiskies. In 2012, the brand introduced its classic Knob Creek Straight Rye Whiskey, which helped revive the rye category from the downturn it had experienced since before Prohibition. Since then, the brand has also introduced Knob Creek® Single Barrel Select Rye Whiskey, an extension of the brand's single barrel selection program, as well as Knob Creek® Cask Strength Rye, an extra-aged take on the brand's classic rye whiskey that was named "Best Rye Whiskey1" earlier this year.

Knob Creek Twice Barreled Rye is now available nationwide with a Suggested Retail Price of $44.99 for a 750mL bottle.

For more information about Knob Creek Twice Barreled Rye and Knob Creek's award-winning rye and bourbon portfolios, please visit 


Published Date

CHICAGONov. 13, 2018 /PRNewswire/ -- Cruzan® Rum, producer of some of the world's finest aged rums, is proud to announce the launch of Cruzan® Hurricane Proof™ Rum as the newest addition to the brand's portfolio. Bottled at 137 proof in acknowledgement of the wind speeds of the category 5 hurricane that swept through the brand's home island of St. Croix last year, Cruzan Hurricane Proof offers a clean and smooth flavor profile due to the low levels of fusel oils with which this rum is crafted. As part of Cruzan's dedication to contributing to the Island Spirit Fund, of which Cruzan is a founding sponsor, Cruzan will donate $1 to the Fund for each case of this rum sold, meaning every bottle purchased will provide aid and support to communities adversely impacted by hurricanes in the U.S. Virgin Islands and across the United States.

"We're proud to introduce Cruzan Hurricane Proof just in time for the giving season as a way to drink well and give back," said Gary Nelthropp, Cruzan Rum's Master Distiller. "We've named our newest expression as a nod to the resilience of our community in the wake of last year's devastating storms. We look forward to continuing to support the Island Spirit Fund and the important work it makes possible into 2019 and beyond."

Created in the aftermath of the destruction caused last year by Hurricanes Maria and Irma, the Island Spirit Fund supports short-and long-term disaster relief efforts in the U.S. Virgin Islands and across the United States, helping rebuild and reinvigorate communities impacted by storms of all kinds. To-date, the Fund has raised nearly $1 millionthrough individual donations, Cruzan's case matching program, and the generous case-matching donation commitments from several distributor partners.

Cruzan Hurricane Proof's clean and smooth flavor makes it the perfect gift for any rum lover this holiday season, as the rum makes a welcome addition to any classic rum cocktail or frozen beverage, or in the brand's signature cocktail, the Cruzan Hurricane Hot Toddy.

Cruzan® Hurricane Hot Toddy

  • 1 ½ parts Cruzan® Dark Rum
  • ½ part Cruzan® Hurricane Proof™ Rum
  • ½ part lemon juice
  • ½ part cane syrup
  • 1 dash Angostura® bitters
  • Hot water


  • Prepare a mug by rinsing it with boiling water and pouring the water out.
  • Add the cane syrup and hot water and stir until dissolved.
  • Add remaining ingredients and more hot water and stir gently to combine.

Cruzan Rum fans will recognize the high-quality craftsmanship they've come to expect of the brand reflected in this new spirit. Alongside every Cruzan Rum expression, Cruzan Hurricane Proof Rum joins the ranks as one of the cleanest-tasting rums in the industry.

Cruzan Hurricane Proof Rum is now available nationwide with a Suggested Retail Price of n 2019, Cruzan Rum will continue to support the Island Spirit Fund through the brand's case-matching donation program and will also continue to absorb the cost of all transactional fees associated with all donations to the Island Spirit Fund, so that 100 percent of donors' generosity goes directly to communities in need. In the wake of additional needs on the U.S. mainland after this year's Hurricanes Florence and Michael, Cruzan will also set aside a portion of donations through the Island Spirit Fund to be allocated to relief organizations mobilizing ahead of future inbound storms, in order to offer immediate relief and aid once these storms have passed.</p> </div> </div>""

Published Date

LONDON, Nov. 1, 2018 /PRNewswire/ -- Johnnie Walker has launched the final and fifth edition in the John Walker & Sons Private Collection, 28 Year Old Midnight Blend - a smooth and indulgent Scotch Whisky to be shared amongst friends and best enjoyed after dinner.


Only 3,888 limited-edition, individually numbered collectible decanters of this decadent Scotch have been released, with each containing rare and precious whiskies aged for a minimum of 28 years. Made to be savoured after-dinner, or approaching the 'midnight' moment, 28 Year Old Midnight Blend features layers of butterscotch, caramel and toffee, balanced with a fruitiness and touch of spice.

Johnnie Walker Master Blender Jim Beveridge said: "Whiskies aged for 28 years are rare, and very special. In our search to find the flavours and characteristics necessary for a rich, indulgent Scotch like Midnight Blend, we were very lucky to have access to some of the most mature reserves drawn from the four corners of Scotland. Each individual malt and grain used in the final whisky adds layers of flavour to the 28 Year Old Midnight Blend, leaving hints of fruit, sweet and spice and making it a wonderful final addition to the Private Collection."

Working closely alongside fellow blender Craig Wallace, Jim sampled hundreds of the finest single malt and grain whiskies to eventually hand-select only a few rare whiskies with the character necessary for a Scotch this wonderfully smooth and indulgent.

The John Walker & Sons Private Collection was first launched in 2014 and features small batch, limited releases crafted using casks from the most valuable parts of the Johnnie Walker reserves that have yielded whiskies of outstanding quality.

The latest Edition (42.8%), 28 Year Old Midnight Blend, is best served neat, in a balloon glass, rolled in the hand to gently warm the whisky and release the distinctive aromas. For a truly decadent serve, enjoy with a square of dark chocolate.  

28 Year Old Midnight Blend will be available from November at select locations with a recommended retail price of $750.


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