Published Date

LOUISVILLE, Ky. (August 26, 2021) – Flavorman, a leading beverage development company, is pleased to announce that its Founder and CEO David Dafoe has been honored with the prestigious Lifetime Achievement Award by the American Distilling Institute (ADI).

Dafoe received the award for his “outstanding contribution to distilling.” The award celebrates his multiple businesses for their role in supporting and promoting continued innovation and formalized, hands-on education in the beverage alcohol and distilled spirits sectors. ADI President Erik Owens presented the award to Dafoe during the 2021 ADI Conference & Vendor Expo’s closing Gala Luncheon held in Louisville, KY on Wednesday, August 25.

The creator behind iconic products like the original California Cooler brand, Jack Daniel’s Country Cocktails and Lynchburg Lemonade, Dafoe started Pro-Liquitech (now Flavorman) in 1992 with Chiquita Brands as his first client.

“David Dafoe is the Flavorman,” said Owens during the ceremony. “He has spent his whole career creating flavors and launching brands. We may be in this RTD explosion right now, but in 1983 David was already there doing it—and he didn’t stop there.”

“In 2010, David recognized that there was no single location where someone could receive hands-on, formalized training in distilling, so he created Moonshine University,” said Owens. “A few years later, Dave got a call from the Mayor of Louisville about starting a Bourbon Certification program. In 2014, he founded The Stave & Thief Society in Louisville, where the promotion and preservation of Bourbon knowledge and culture remains a key initiative for the city.”

The serial entrepreneur’s achievements are many. Today, Flavorman develops beverage formulations for national and global beverage brands like Crispin Hard Cider, Formula O2, Jones Soda, Joia Spirit Craft Cocktails, Go Fast Energy, and more. Meanwhile, Moonshine University has helped students from all 50 states, 3 US territories, and 49 countries launch nearly 200 distilleries worldwide in addition to certifying more than 4,000 bourbon ambassadors.

“Receiving this award allowed me reflect humbly on how I got here,” said Dafoe. “I landed on three explanations: First, I had great teachers; second, I found an opportunity; and third, I took action to build something. Now, I am grateful for the opportunity to pay it forward. Flavorman and Moonshine University are designed to equip others with the tools they need to identify their own opportunities to build something—and be successful doing it.”

For more information, visit

Published Date

OLIVER, British Columbia (August 19, 2021) – Phantom Creek Estates, the premier wine destination in the Okanagan Valley, is pleased to announce that it has been awarded organic certification Ecocert Canada, with 2021 marking Phantom Creek Estates’ first certified organic vintage.  Additionally, the winery is moving forward with biodynamic certification, paving the way for another landmark ecological statement for a Canadian winery of Phantom Creek Estates’ size.


“This is an exciting accomplishment for us,” said Amy Richards, director of farming.  “It has always been extremely important to the Phantom Creek Estates’ production team that we not just farm our estate vineyards using organic practices, but consider the vineyard as a complex eco-system.  We have established habitat in our vineyards to encourage beneficial insects, added chickens, and plan to make our own compost and add livestock in the coming years.  We are fully committed to building a sustainable environment in our vineyard sites that translates into exceptional, terroir-driven wines.”


Phantom Creek Estates is home to estate vineyards across distinct benches in the South Okanagan Valley.  Uniquely influenced by geological forces millennia in the making, the acclaimed, historic estate vineyards are each farmed according to meticulously practiced organic and biodynamic techniques. 


The team at Phantom Creek Estates is a strong proponent of biodynamics and especially of Demeter International’s codification of good farming practices.  The goal of biodynamic farming is not just to forgo chemical pesticides and fertilizers, but also to foster a self-regulating ecosystem by minimizing any and all human interventions in the vineyard. 


The process of converting conventionally farmed vineyard sites to organic certification took three years, beginning in 2017, as the entire vineyard system needed to be free of any residue from non-organic products.  To eliminate the use of herbicides, Phantom Creek Estates uses mechanical and hand hoeing for weed control.  Certain plants, known as “cover crops,” a natural source of nutrients, are allowed to grow between and around vine rows and can be tilled into the soil during growing season.  Rather than eliminating the surrounding vegetation, Phantom Creek Estates wants its vines to co-exist in harmony with the surrounding natural environment.


The team at Phantom Creek is also vigilant that the vines are not overstimulated.  By analyzing vine leaves from each individual block, vineyard-by-vineyard and row-by-row, vineyard managers can precisely determine nutrient requirements. 


International consulting winemaker Olivier Humbrecht MW has been instrumental in guiding the Phantom Creek Estates’ winemaking team through the organic and ongoing biodynamic certification process.  It’s a well-trodden path for the Master of Wine, president of Europe’s Biodyvin, 12th-generation grape grower and proprietor of Alsace’s famed Domaine Zind-Humbrecht – a property that became world famous for its biodynamic practices after Humbrecht implemented them in 1997.


“As one of the world’s leading champions for organic and biodynamic winemaking, Olivier has been an inspiration to us since well before he joined the Phantom Creek Estates team,” Richards said.  “His holistic approach to agriculture has been a remarkable influence on our wines’ articulated expression of place, and we look forward to continuing the careful management of this self-sufficient ecosystem that Olivier has helped to establish.”


Located at 4315 Black Sage Road in Oliver, British Columbia, Phantom Creek Estates can be reached by calling (250) 498-8367, emailing, or visiting

Published Date

Baltimore – August 16, 2021Sagamore Spirit today introduced its first-ever line of ready-to-drink canned craft cocktails in three vibrant flavors: Black-Eyed Rye, Honey Paloma, and Lemon Tea Fizz. Featuring Sagamore Spirit’s 4-year-old, award-winning straight rye whiskey, each was developed to showcase the best of Maryland-style rye – approachable, versatile, yet full bodied –and let natural ingredients in classic cocktail combinations shine through.   

The three refreshingly carbonated cocktail recipes were inspired by Baltimore’s most creative mixology minds and created in partnership with CAnE Collective – the renowned, Baltimore-based maker of handcrafted mixers.

Made with organic juices and naturally gluten-free, Sagamore Spirit’s rye whiskey canned craft cocktails are ready for any occasion:

  • Black-Eyed Rye: Sagamore Spirit Rye Whiskey paired with blackberry juice, lime juice, and natural ginger flavor; 9% ABV
  • Honey Paloma: Sagamore Spirit Rye Whiskey paired with red grapefruit juice, lime juice, agave, and natural honey flavor; 9% ABV
  •  Lemon Tea Fizz: Sagamore Spirit Rye Whiskey paired with Meyer lemon juice, green tea, and natural yuzu flavor; 8% ABV

“Maryland-style rye is the perfect base for cocktails, and we thought it was time to show that you can create a premium canned cocktail with our four-year-old rye whiskey, meant to be enjoyed anytime, anywhere,” said Brian Treacy, Sagamore Spirit president. “What makes these recipes so special is the consideration that went into creating them. In the crowded ready-to-drink space, these stand apart because of the time we took to design each cocktail from scratch with the talented mixologists from CAnE Collective, resulting in a product that is layered with flavor and our award-winning rye whiskey in every sip.”   

Sagamore Spirit canned craft cocktails will initially be available throughout Maryland, Washington DC, and New Jersey before becoming available nationwide next year. Each cocktail will be sold in a four-pack at an SRP of $15.99, beginning in August 2021.

To find a pack of Sagamore Spirit’s craft canned cocktails or a bottle of its Maryland-style rye, visit

Published Date

What better way to celebrate these warm summer months than with Snapple® Spiked! With 7 taste-tea flavors available, you will be sure to find one that best fits your party mood!

Whether you’re having a relaxing day by the pool, going to the cottage for some R&R outside the city, or sunbathing at the beach soaking up those last few weeks of summer - Snapple Spiked has you covered!


  • NEW Mango Raspberry Tea - this new limited-edition flavour offers a refreshing blend of iced tea and natural mango and raspberry flavours 
  • Peach Tea - feel the nostalgia with the original Snapple Spiked® - A refreshing iced tea made from real tea leaves & natural peach flavours
  • Watermelon Tea - A crisp and refreshing iced tea that’s brewed from real tea leaves and enhanced with natural watermelon essence 
  • Tea & Lemonade - Brewed from real tea leaves for a rich iced tea flavour and combined with the tangy taste of lemonade 
  • RaspCherry Tea - A truly rasptacular taste of Snapple Raspberry Cherry Iced Tea mixed with vodka
  • Long Island - A rich iced tea with flavours of orange, lemon, cola, triple sec, and rum flavours ‘spiked’ with vodka. Made with real tea leaves and perfectly balanced with medium sweetness and citrus aromas.
  • Strawberry Kiwi - A refreshing explosion of strawberry and kiwi flavours
Published Date

Muskoka Brewery, one of Ontario’s largest craft breweries, has been recognized with a Gold certification for gender parity by Women in Governance, a not-for-profit organization that is working to close the gender gap in the workplace and achieve parity at every level and in every industry. This certification is no small feat, requiring a detailed evaluation and questionnaire conducted by Accenture, Mercer and Willis Towers Watson. The certifications offered are Bronze, Silver, Gold, Platinum and Muskoka Brewery has been awarded the Gold certification, the first to do so in the craft beer industry and in manufacturing in Ontario.

Craft Beer and Manufacturing are predominantly male-dominated industries and Muskoka Brewery is looking to lead the charge for a much-needed change. This is not the first time Muskoka Brewery has been at the forefront of shifting norms in the industry. In 2016, they were the first brewery in Canada to be Living Wage Certified. Different from the minimum wage, a living wage is based on the principle that full time work should provide families a basic level of economic security above the poverty line. The living wage calculation includes the cost of living in the local community and social inclusion resulting in a decent quality of life and the ability to live healthier lives.

Muskoka Brewery’s workforce is currently 42% female with representation across every department as well as every level of management, including 3 seats on the Senior Leadership Team. It has been proven that businesses with more diverse decision makers report better financial performance and have a greater ability to produce innovative ideas that better reflect our consumers. “We became aware of Women in Governance and the Gender Parity certification through our connection with Trillium Network for Advanced Manufacturing. Brendan Sweeney and his team are strong supporters of our Ontario craft brewing industry and encouraged us in the pursuit for the certification. Diversity, Equity & Inclusion has been a top priority for my team for years now. From implementing new policies, to inclusivity training to redefining our recruiting and hiring processes, we have tried to find a better way forward from multiple, different angles. We are humbled and grateful to receive this certification, especially during our 25th anniversary,” says Kelly Watson, Director of Culture & Community.

In 2020, a Diversity, Equity & Inclusion committee was formed, and they have contributed to developing a zero-tolerance policy with our customers and employees alike as well as leading a community initiative for local businesses to display inclusivity signs to welcome all. Gender equity has been one of Muskoka Brewery’s top priorities but now they have set their sights on equity across all underrepresented groups. “We are so proud of the work we have done to lead in the craft beer community and the Muskoka region and hope that we can drive change in this industry but the work is not done. We have long-term objectives focused on increasing representation of underrepresented communities. We have been an authentic brand for 25 years and we want to ensure the changing consumer feels they are reflected and seen, not only through our employees but in the types of products we launch and in our brand,” says Todd Lewin, President of Muskoka Brewery.


Page 11 of 31

<< Start < Prev 6 7 8 9 10 11 12 13 14 15 Next > End >>