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Canada is getting a dose of Mexicana, as Jarritos partners with Canadian restaurants, select LCBOs and tequila giants Jose Cuervo and Hornitos, to bring Mexico’s beloved drink to the north.
 
Jarritos, the refreshing fruit flavoured Mexican soda, has become a beloved beverage worldwide and now has its sights set on Canada.
 
From east to west coast, over 50 restaurants including Milagro Cantina (Toronto, ON), Popina (Granville Island, BC), Oxbow (Winnipeg, MB) and Baijiu (Edmonton, AB) and Field Guide (Halifax, NS) are combining Jarritos and Jose Cuervo to offer their own personal spin on the trendy summer cocktail that’s giving the ever-popular margarita a run for its money.

Also, for a limited time and while quantities last, Ontarians can head to select LCBO locations from August 18-September 14, 2019 and purchase a Hornitos Plata, Reposado or Black Barrel and receive a 4-pack of grapefruit Jarritos.
 
The history and origin of the Paloma is still a mystery, but some say it’s named after the 1860’s folk song La Paloma, and others believe that it was created by legendary owner and bartender of La Capilla, Don Javier Delgado Corona.
 
Santiago Behar, National Sales Manager for Jarritos said:
 
“When I first prepared Paloma’s for my Canadian friends, they were surprised by actually being able to enjoy tequila. Since then, the Paloma has become a classic with them!”

Canadian restaurants are excited to take part in this new campaign and share their own take on the Paloma, starting with the classic flavours of Jose Cuervo tequila and Jarritos grapefruit.
 
Chef Robert Belcham, a partner of Popina Canteen in Vancouver said:
 
 “The Paloma is a great fit for Popina, because it’s a fun, delicious and refreshing summertime patio drink. It’s perfect match to our water and city vibes. What got us excited was to work with three great brands on one great drink, Jarritos, Jose Cuervo and Club House.”
 
Jarritos will be showcasing different creations of the Paloma, like The Dirty Paloma with Clubhouse Sriracha & Lime rimmer, as well as showing Canadians how the simple four-ingredient cocktail can be made in the comfort of their own home.

 
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July 31, 2019

I’m sure you already have your calendar marked to crack open a cold one, but this Friday (August 2nd) is International Beer Day. A day that will be celebrated in pubs, breweries and homes all over the world. Of course the holiday is a good time to pour a cold one to celebrate, but also an opportunity to learn more about the beer we love drinking. Wanted to get the new documentary KINGS OF BEER on your radar, which is being released on International Beer Day (what perfect timing), as we think it is the perfect fit for any round-ups you are working on to help readers celebrate the day!

 

The documentary provides a never-before-seen look at the rigorous standards and intense competition that characterizes the brewing of the world’s most iconic American Lager -- Budweiser. The film centers on a diverse group of elite Brewmasters from 65 breweries and 23 countries, including Edmonton’s own lead brewmaster, and follows them as they battle it out in an intense competition to brew the best American Lager. As one of the hardest beers to brew, the documentary sheds light on the true labour of love that is put into crafting the amazing product though a time-honoured tradition for a perfectly blended taste. The documentary lifts the veil in front of macro beer and the length it takes to get a consistent lager each and every time globally and features renowned beer critics to the likes of William Bostwick and Dr. Charles BamForth.

 

You can view the trailer here: https://www.youtube.com/watch?v=-TTi_m6HTW4

 

“KINGS OF BEER” is a special film, not only because of Budweiser’s role in brewing history, but because for the first time we are able to offer audiences a seat in our tasting room for a firsthand look at our very personal and competitive process, Pete Kraemer, a fifth generation brewer and the Chief Global Brewmaster at Budweiser.

 

What better way to celebrate the unofficial holiday than with a cold one I hand and an exclusive glimpse into one of the most iconic challenges in the beer industry. KINGS OF BEER not only features behind-the-scenes interviews with Bud’s top brewmasters, beer experts, but also features cameos by beer aficionados such as Aisha Tyler, Jay Chandrasekhar, and Michael Voltaggio.

 

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