Published Date
NORWALK, Conn., May 2, 2019 – Zero sugar, one-hundred percent flavor and three new variants – if it sounds too good to be true, that’s probably because you haven’t tried new Smirnoff Zero Sugar Infusions yet. The new line from Smirnoff comes just in time for the warmer months and as a more balanced lifestyle is top of mind for many. In fact, seventy-seven percent of people are reporting cutting back on added sugars.1 Smirnoff Zero Sugar Infusions offers a zero sugar option with all the flavor, perfect for those who want to have their (sugar-free) cake and eat it too!


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TORONTO, May 2, 2019 /CNW/ - Corby Spirit and Wine Limited's award-winning Canadian whisky, J.P. Wiser's, is set to launch the second installment of its Alumni Whisky Series. J.P. Wiser's and the NHL Alumni Association ("NHLAA") are partnering once again to honour the past in both hockey and whisky tradition. For the release, the hat trick of players includes Paul Coffey, Larry Robinson, and Darryl Sittler.


"This partnership has helped raise awareness of the NHLAA's initiatives and efforts in supporting retired hockey players, and their adjustment to life after playing in professional careers. We're pleased to continue working with J.P. Wiser's and we're excited for the next launch of whiskies," said Glenn Healy, former professional league champion and Executive Director of the NHLAA. Part of the proceeds received from this whisky collaboration will be invested back into the retired player community.

Paul, Larry and Darryl visited the home of J.P. Wiser's – Hiram Walker & Sons Limited Distillery in Windsor, Ontario (Distillery of the Year, Canadian Whisky Awards 2019) to understand the craftsmanship behind Canadian whisky with Master Blender, Dr. Don Livermore (Blender of the Year, Canadian Whisky Awards 2019). As a result, the player whiskies in the series are uniquely blended to reflect each alumni's playing style and achievements. The highly-anticipated second release includes:

Paul Coffey 
At 48% ABV, this 2-grain whisky is rich & smooth like Coffey's stride on the ice. Aged in 4 distinct barrels for 7 years, this whisky perfectly pays tribute to #7's historic 48 goal season.

Larry Robinson
Big and smooth like Larry's play, this 2-grain whisky is aged for 6 years in 6 different barrels, in commemoration of his 6 championship wins.

Darryl Sittler
Aged in Canadian and bourbon barrels for 10 years, this balanced 4-grain blend is well-rounded, just like Darryl on the ice.

"We were humbled by the success of the first launch back in October and we're thrilled for this next installment to be nationally available," says Derek Wagner, Assistant Brand Manager, Canadian Whisky, Corby Spirit and Wine Limited. "With future lineups and player whiskies in the works, we are excited to continue working with the NHLAA to celebrate their members and help support their social mandate."  

The Alumni Whisky Series is a one-time-only player release. In contrast to the whiskies in the first installment of the Alumni Whisky Series, which were available only in certain provinces, Canadians across the country will now have a chance to purchase all of these premium, collectible player whiskies this spring.

Published Date

VANCOUVER, BC, April 30, 2019 –Sproutly Canada, Inc. (CSE: SPR) (OTCQB: SRUTF) (FSE: 38G) (“Sproutly" or the “Company”), and OCC Holdings Ltd., an affiliate of Moosehead Breweries Limited (“Moosehead”), are pleased to announce that they have entered into a definitive agreement (the “Joint Venture Agreement”) to form an exclusive joint venture (the “Joint Venture” or the “JV”) to develop, produce, and market non‐alcoholic cannabis-infused beverages in Canada using Sproutly’s proprietary, naturally produced water soluble cannabinoids known as ‘Infuz2O’. Both companies will bring their respective strengths to the joint venture to develop a line of great tasting cannabis beverages featuring a rapid onset and offset effect unique to the category. Sproutly will host a conference call with Keith Dolo, CEO, Sproutly Canada and Matthew Oland, Moosehead executive and incoming CEO of the JV, at 9:30am Eastern Time on May 1, 2019.

Joint Venture Highlights:

  • Partnership with the Oldest and Largest Independent Brewery in Canada
    • Over 152 years of brewing experience through six generations of family ownership
    • More than 140 million cans/bottles of beer sold annually throughout Canada, the United States and in 15 other countries around the world
    • Oland family’s proven ability in building, marketing and selling industry leading beers such as Moosehead Lager, Moosehead Radler, Alpine, and Hop City Barking Squirrel


  • Competitive Advantage Driven by Infuz2O
    • The JV beverages can deliver the cannabis effect as early as 5 minutes and last up to 90 minutes, providing an edible cannabis experience similar to traditional flower cannabis without the need to inhale smoke
    • Ability to address the industry challenges of overconsumption of oil-based edibles and beverages
    • Capability to produce a clear cannabis beverage that is much easier and faster to formulate than its competitors who will be using emulsifiers, encapsulation or chemical modification techniques
    • Ability to deliver functional beverages that address a “need state” by producing cannabis strain specific experiences
    • Natural Infuz2O process allows for a premium consumption experience and taste profile


  • JV Well Positioned to Enter Cannabis Beverages Upon Legalization
    • Moosehead’s beverage experience and R&D formulation capabilities will ensure that the cannabis beverages produced will be premium in quality and have a great taste profile
    • Moosehead’s established operational infrastructure will allow the Joint Venture to fast track its go-to-market strategy
    • Sproutly’s cultivation facility and processing license will advance the formulation work that has been completed to date as well as production scale up


  • Alignment of Interests
    • The Joint Venture is structured as a 50/50 equity ownership
    • Matthew Oland, one of Moosehead’s senior executives and Oland Family member, to lead the Joint Venture as Chief Executive Officer
    • Moosehead to provide infrastructure support such as R&D, operations, procurement,   finance, and distribution
    • Sproutly to provide proprietary custom compositions using Infuz2O for cannabis beverages in Canada
    • JV will have exclusive rights to utilize Infuz2O for cannabis beverages for a period of 5 years with a possible 2-year extension
    • Ability for the JV to enter the European market once recreational cannabis use is legalized


“With the anticipated legalization of edibles in Canada later this year, Moosehead has made the strategic decision to enter the cannabis beverage market. As one of the oldest brands in Canada and a leader in the beer category, we believe we are uniquely positioned to be a leader in the cannabis beverage category.” said Andrew Oland, Chief Executive Officer of Moosehead. “As a 152 year old company spanning six generations, we are very selective about new business opportunities. After a significant amount of due diligence on Sproutly’s APP technology and Infuz2O water soluble cannabinoids vs other competitive technologies, we are excited to announce this joint venture. With their advanced technology and our long-standing product development experience, we expect to bring to Canadian consumers cannabis beverages that address the major issues currently limiting appeal of this category in other markets; a beverage that: 1) actually tastes good; and 2) provides an immediate and controllable cannabis experience lasting up to 90 minutes.”

“Moosehead is a truly iconic brand and we are very excited to partner with a company that possesses such deep-rooted Canadian heritage and over 152 years of history in the beer industry. Partnering with a company of this caliber is a strong validation of APP Technology and Infuz20.” commented Keith Dolo, Chief Executive Officer and Director of Sproutly. “This partnership with Moosehead marks an important milestone in Sproutly’s mission of delivering a safe and consistent whole plant experience from cannabis, with a lead position in the beverage market. We have developed a relationship with Moosehead built on trust and our shared vision of creating safe, responsible and high-quality cannabis beverages and we look forward to making this a reality for Canadian consumers”, added Dolo.

“After careful analysis of the cannabis industry and the cannabis beverage opportunity in Canada, we believe that Moosehead and Sproutly together are well positioned to become a significant player in the category.” said Matthew Oland, incoming Chief Executive Officer of the Joint Venture. “The JV’s ability to leverage Moosehead’s rich history of building adult-beverage brands, and its established R&D and operational infrastructure, will enable the JV to bring great tasting cannabis beverages to Canadian consumers. The Infuz20 technology delivers a natural cannabis beverage experience, with an onset and offset time similar to traditional flower cannabis, without the need for chemical modification. We believe this will be a game changer for the sector.”

Terms of the Joint Venture

The Joint Venture will be structured as a standalone company with its own board of directors and management team. Sproutly and Moosehead will each hold a 50% interest in the JV and have the right to nominate 3 directors. Moosehead shall appoint the Chief Executive Officer and Sproutly shall appoint the Chairperson of the board of directors of the JV.

Sproutly will provide Infuz20 exclusively to the Joint Venture in Canada for the purpose of producing cannabis beverages (excluding hemp) for a period of 5 years (the “Exclusivity Period”), such Exclusivity Period being subject to a potential extension based on the Joint Venture reaching certain revenue targets.

The formation of the Joint Venture is subject to the satisfaction of certain conditions, including the execution and delivery of various transaction agreements, governance documents and supply agreements. The parties expect to form the Joint Venture on or before May 31, 2019.

Financial Advisor

Novus Merchant Partners Inc. acted as the exclusive financial advisor to Sproutly in connection with the Joint Venture.

Conference Call Information

Sproutly will host a conference call with Keith Dolo, CEO, Sproutly Canada and Matthew Oland, Moosehead executive and incoming CEO of the JV, at 9:30am Eastern Time on April 30th, 2019. Please dial in 5 – 10 min prior to the scheduled start time.

Calling Information:

Canada/USA TF: 1-800-319-4610

International Toll: +1-604-638-5340


A presentation related to the Joint Venture is available of Sproutly’s website as well as at the download link below.

Download link: <a href="">

Published Date

April 26, 2019

Download this file (Dirty Devil - Information.pdf)Dirty Devil - Information.pdf[ ]733 kB
Published Date

Toronto, April 26, 2019 -- Club Coffee, the leader in plant-based, compostable single serve coffee pods, today announced it will introduce a new compostable pod compatible with Nespresso Original Line brewers and is moving to compostable packaging for its single serve pods. These further innovations are fueled by the significant 40% growth in national branded compostable pod sales. Consumers voices are clear: they don’t want plastic.


Club Coffee was the first company in North America to develop a BPI Certified plant-based coffee pod, making it a key partner to brands including Ethical Bean, Jumping Bean, Muskoka Roastery, Melitta Canada, McCafe and President’s Choice® for their compostable single serve choices.


The consumer success of Club Coffee’s plant-based compostable coffee pods has driven expansion with national brands. Recent 2018 Nielsen data shows a 40% sales increase in national branded compostable pod sales, which is outpacing the market growth of -0.9%. This increased growth is signaling a strong consumer demand for these environmentally-friendly options as alternatives to single-use plastics.


“With consumers turning against plastic coffee pods and other single use plastics, brands see that plant based compostable single serve formats deliver big results. This is great news for our customers and their consumers,” says John Pigott, Club Coffee CEO. “The demand for espresso pods is growing fast and as the market leader, we are pleased to offer our customers the opportunity to dominate this exploding market with a plant based, compostable pod.” Brands will be able to roll out the Nespresso compatible plant-based pods later this year.


Pigott also announced that Club Coffee is also on track to a full brand compostable ecosystem. New innovations include compostable freshness overwrapping for individual pods and the introduction of fully compostable packaging for larger quantities of pods in 2020.


“The data is clear,” says Pigott. “Consumers love compostable – especially when the alternative is petro-plastic that recyclers typically don’t want.” Last year, an estimated 56 billion coffee pods were sent to landfills.


That backlash against plastics is picking up steam with growing health concerns about the chemicals in food packaging such as plastic pods. As Safer Made noted in a recent report, “As people become aware of packaging’s pollution and health impacts they are seeking safer packaging. Brands and retailers need to make their packaging safer for people and the natural world.”


Club Coffee received the 2018 Waste Wiki Environmental Leadership Award for its original work developing a compostable single-serve pod. The research group praised Club Coffee for developing “an innovative compostable solution that maximizes environmental impact at the lowest possible cost.”


“A conventional single serve coffee pod is made of plastic, has a liner and is extraordinarily difficult to recycle,” says Dr. Calvin Lakhan, research scientist with Canada’s largest waste research project “The Waste Wiki Project” at York University in Toronto. “Compostable pods abate twice as much carbon when compared to plastic pods, but at approximately 1/20th of the cost – it is both the economically and environmentally preferred option.”


PῧrPod100™ uses plant-based components including the lid, ring, coffee and mesh to create a format that enables consumers to smell the coffee in the pod. In addition to certification, it was the first single serve pod approved by the Compost Manufacturing Alliance (CMA), representing major American composters.


“Our network of compost facility owners appreciate that extra steps have been taken to field test the disintegration of the PurPod100™ in various composting processes, as spent coffee is a highly valued input for making great soils amendments,” said CMA managing director Susan Thoman.


Club Coffee has a demonstrated commitment to innovation and to helping its brand partners meet changing consumer demands. In the case of PῧrPod100™ and the new innovations being rolled out, consumers are not forced to trash their coffee pods after brewing. Consumers can compost it all conveniently if they have curbside or depot composting programs that accept certified compostable pods and packaging.


Composting, the biological decomposition of food or plant waste, is an environmentally responsible way to dispose of coffee grinds. Composters love coffee grinds as they put valuable nutrients back into the soil via compost.  These innovations are one way of dealing with the eight million metric tons of single-use and other plastic entering the world's oceans every year, their growing proliferation in the environment and the human health risks associated with chemicals used in food packaging plastics.


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