Published Date

May 22, 2018

Construction will soon begin on a nearly $10 million Visitor Center at the Bulleit Distilling Co. in Shelbyville, Kentucky. Today, Bulleit Distilling Co. and Diageo executives joined Shelby County elected and community leaders to celebrate the start of construction and enjoy a toast with founder Tom Bulleit. The Visitor Center is expected to open to the public in 2019.

“It’s a thrill to realize that people from around the globe will soon have the opportunity to visit the distillery and learn about Bulleit’s heritage,” said Tom Bulleit. “I speak for every distillery team member when I say how exciting it will be to open our doors and allow our consumers to be part of the Bulleit Frontier Whiskey experience.”

The 11,570-square-foot state-of-the-art Visitor Center will include interactive educational experiences, bourbon tastings, and retail space. It will be designed to be engaging, technologically advanced and environmentally conscious. Tours of the distillery will highlight Bulleit’s modern whiskey-making process and will include a visit to Tom Bulleit’s office. 

“Our vision with Bulleit Distilling Company and the new Visitor Center is to hero the community, culture and partners that have brought Bulleit to boundary-pushers all over the world and established it as a pillar of American whiskey,” said Ed Bello, U.S. & Global Brand Director for Bulleit Frontier Whiskey. 

The Visitor Center anticipates employing approximately 30 full- and part-time team members within two years of its opening.

“Since arriving in Shelby County, Bulleit has been an outstanding community partner,” said Dan Ison, Shelby County Judge-Executive. “In addition to the jobs that will be created at the new Visitor Center, the entire county will benefit from tourists who spend their time and entertainment dollars in the area. Many of them won’t just fall in love with the distillery, they’ll also fall in love with all that Shelby County has to offer.”

“It’s exciting to know that Bulleit Frontier Whiskey and bourbon enthusiasts everywhere will soon be able to experience first-hand the art and the craft of Bulleit,” said Sen. Paul Hornback (R), Shelbyville.  “I want to thank everyone affiliated with the Bulleit Distilling Co. who helped make this happen. And, I want to thank the many, many Shelby Countians who also play a role in Bulleit’s Shelby County success.”

Diageo’s Stitzel-Weller Distillery, located in Louisville, Kentucky will continue to offer tours and remain a stop on the Kentucky Bourbon Trail® tour. Tours will focus on other Diageo North American whiskey brands, including: Blade and Bow Kentucky Straight Bourbon Whiskey, I.W. Harper Kentucky Straight Bourbon Whiskey, Orphan Barrel Whiskey and other innovations to come. Stitzel-Weller is steeped in bourbon history and is a short drive from downtown Louisville to its Shively location.

Published Date

TORONTO, (June 4, 2018) – Red Bull® Canada announces the debut of ORGANICS by Red Bull® to provide consumers with an expanded range of organic drink choices to enjoy throughout their day. The new line, featuring ORGANICS by Red Bull Simply Cola, Bitter Lemon, Ginger Ale and Tonic Water, is a premium range of organic, carbonated drinks made with natural flavours from plant extracts. Launching mid- April and June 4TH nationwide, the line will be available where Red Bull is sold on retail shelves and various locations across Canada.

ORGANICS by Red Bull can be enjoyed whenever you are looking for a great tasting, organic refreshing drink. Like all Red Bull products, they are sold in 100 percent recyclable, aluminum cans and are vegan, gluten-free, wheat-free and dairy-free.

For more than 30 years, Red Bull has been Giving Wings to People and Ideas. Last year, more than 6 billion cans from the Red Bull Energy Drink product line were sold around the world. Red Bull saw the opportunity and need for a premium, organic drink line that would offer consumers a complementary product with the same quality ingredients and taste that the brand is known for. Canada, with its appreciation for wellness, lifestyle, and organic and premium consumer products, proved to be an ideal launch market for Red Bull’s new product category.

At-a-glance product information:

  • ORGANICS by Red Bull Simply Cola – Not your average cola, ORGANICS by Red Bull Simply Cola 
is lightly carbonated and offers a unique cola taste that isn’t too sweet, derived from multiple plant extracts like kola nut, ginger and cinnamon. As the only caffeinated drink in the range, a 250 ml can of ORGANICS by Red Bull Simply Cola contains 32 mg of caffeine, similar to many other cola beverages. The caffeine in ORGANICS by Red Bull Simply Cola comes from organic coffee beans harvested on plantations all over the world. 

  • ORGANICS by Red Bull Bitter Lemon – The refreshing tart flavor of caffeine-free ORGANICS by Red Bull Bitter Lemon comes from citrus extracts and organic lemon juice concentrate, complemented by an herbal bitterness derived from plant extracts. 

  • ORGANICS by Red Bull Ginger Ale – The aromatic, spicy flavor and warm amber color of caffeine- free ORGANICS by Red Bull Ginger Ale are thanks to the natural flavours from ginger extract and zesty lemon juice concentrate from organic farming. 

ORGANICS by Red Bull Tonic Water – The distinctive, light taste of caffeine-free ORGANICS by Red Bull Tonic Water is from a thoughtfully balanced blend of lemon and lime notes and a little herbal bitterness from plant extracts. The well-balanced sweet and sour taste is tart and dry. 

Download this file (ORGANICS by Red Bull_Image.jpg)ORGANICS by Red Bull_Image.jpg[ ]1930 kB
Published Date

CANADA, May 17, 2018 – Moët Hennessy, the leading importer and marketer of luxury wines, spirits and champagnes, and Charton Hobbs Inc, are pleased to announce today that the two companies have renewed their long standing strategic agency and distribution agreement for the Canadian market.

The agreement covers the entire Moët Hennessy portfolio, which includes exceptional champagnes, wines and spirits from around the world.  The two companies have worked in close partnership since 2007 in nurturing, innovating, and growing a leading position in luxury spirits and wine in Canada.

"We are pleased to continue our association with Charton Hobbs Inc," said Jim Clerkin, President and CEO of Moët Hennessy North America. "Our two companies share in common long histories, common mission and a strategic vision for the future of Moët Hennessy brands in Canada. I am confident that we will continue to deliver on our commitment to building luxury brands with a strong consumer focus.”

“Our four-generation family-owned and operated company is honored to be continuing our association with Moët Hennessy. We are pleased that after a decade, this renewal will bring new opportunities to expand operations. This will also allow us to strengthen and expand the National CHMH sales and marketing team.” said Duncan R. Hobbs, President of Charton Hobbs Inc.

Published Date

(May 16, 2018 - Toronto, Canada) Today, Brown-Forman (B-F) announced they have established a new sales brokerage agreement with Peter Mielzynski Agencies (PMA) in Canada.  Under the new agreement, PMA will operate as the exclusive agent for the full Brown-Forman portfolio in all provinces and territories of Canada. The portfolio includes prominent brands such as Jack Daniel’s, Finlandia Vodka, el Jimador, and Woodford Reserve, among others.

“We’re excited to be working with PMA.  They have a long history of service excellence and will strengthen our national distribution system with full-market coverage,” said Johnny Manuel, Brown-Forman North American Region national sales director. “We believe that the strong enhancements PMA is making through their new structure and approach with Breakthru Beverage will position us for sustained success moving forward.”

The multi-year agreement, effective July 1, 2018, allows Brown-Forman to expand its route-to-consumer strategy and take advantage of PMA’s enhanced sales, marketing, and training practices.  The company is also initiating improved support services such as analytics, HR, IT, and finance programs.  Additional sales coverage in the on-premise will support the portfolio across Canada.

“Brown-Forman produces some of the world’s most iconic brands. Their reputation speaks for itself, evident by the growing demand in the Canadian market,” said Peter Mielzynski, vice chairman, PMA. “We’re excited to add this extensive collection to the PMA portfolio and, under our new structure, we believe we offer the best route-to-consumer approach to bring their brands to a larger audience.”

"We would like to recognize and thank The Hive Strategic Marketing for its more than 20 year relationship with Brown-Forman,” said Manual. “Our partnership with the Canada route-to-market model has taken our brand building to new heights over the last nine years. We look forward to continuing our partnership in the U.S. and Canada as both a promotional and marketing agency."

Published Date

May 16, 2018


Tie The Knot




Directions: Place Crown Royal Deluxe, honey and grapefruit juice in a shaker tin. Add ice and shake. Strain into an ice-filled rocks glass.


Here Comes The Bride




Directions: Add Crown Royal Vanilla, cold brew and simple syrup to an ice-filled highball glass and stir.





Directions: Add Crown Royal XO and maple syrup to a rocks glass. Add ice and stir.


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